Are you looking to boost your business via video marketing? If yes, then read on… Video editing is the process of digitally creating and organizing visual media into a form. Today a majority of businesses around the globe rely heavily on video because of its ability to engage customers better and increase sales faster.
In fact, according to the 2017 State of Digital Marketing Report from Adobe, the average person watches over 4 hours of video per day across all devices – smartphones (65%), TVs (48%) and computers (31%).
With the rise in popularity of smartphones and social media platforms such as Facebook, Instagram and Twitter, video has become an essential part of every business strategy today.
"Studies show that 74% of users who watched an explainer-video about a product or service subsequently bought it."
Source: dreamgrow.com
Video editing has been upgraded with the advancement in technology for years now and caters to the demands of the audience. Video Creators are doing all they can to ensure they meet the new norms of the video editing world.
From using the template wider and board to focusing on camera motions, light, and colour, sound, they are leaving nothing behind to ensure that they stick to the latest trends in video editing and make use of all the trending software and styles to give you a professional-level video experience. Personalised videos are the new trend in video marketing.
Video editing is a time-consuming thing, and it is crucial for a business to grow its business in the market. When you start including the latest trends in video editing skills, then this will ensure that your video is updated and meets the latest market trends.
What’s the Importance of Video Editing?
Video content is popular nowadays and easy to share on platforms like Facebook, Instagram, Twitter, and LinkedIn. It’s a great way to showcase the content of value and increase brand awareness on those social media platforms. You can put your content right in front of your target audience. Around 85% of consumers said a brand’s video helped them make a decision to purchase a particular product. Having video content can help your customers and will help give you an edge in today’s market.
To create great content, you need to prioritize the final edit. "Video editing" is the process of combining different portions of the film in sequence to tell a story, matter or message. With a proper understanding of the importance of video editing, you can make sure you have plenty of matters to post on online platforms.
If you see today Instagram has dominated the social media video scene over the last few years, data shows that video consumers aren’t just watching videos of viral memes or influencers. In fact, 7 in 10 internet users watch videos from brands they like or would consider buying from, and 84% have been convinced to buy a product or service by watching a brand’s video.
Here are some video editing trends to boost your business.
1. Animation / Graphics
Animation video editing or a simple graphics slideshow is a completely different story for the audience. Humans are visual creatures and like to look at pretty pictures when we are learning about grass growing or paint drying which attracts their eyesight.
Animated Motion Graphics as other revitalized visual content that is easily sourced has done an amazing job. Stories about being good at adulting are increasing with animation that keeps you focused on the content.
For a simple slideshow, you can use any online video editor or video editing application. There are also ones that concentrate on animation or VFX, but which to choose depends on your style, taste, and trends.
For a simple slideshow, you can use any online video editor or video editing application. There are also ones that concentrate on animation or VFX, but which to choose depends on your style, taste, and trends.
2. Personal Story
There is a reason why personal stories videos are still going strong. They easily get tens or hundreds of thousands of views and even reach millions. There is also a complete subgenre that only deals with influencer gossip and drama. The audience likes real people with real stories. And yes, even gossip too.
If this is your job, no matter the platform, there seems to be a formula – keep it sharp. An easy-to-use video editing application like, duh, Online Video Editor, or Panzoid can help you pack up everything with no pro editing skills needed for the best video result.
3. Content and Links
You can go with the simple things: let your video do its thing first. Or, you could take it to another level, The video can do the thing for your brand. You can take your videos to reach the audience by making them easily searchable. Add links to your video or make use of the video editors, these are some features that are provided by video editing software. Adding some tips or remark pointers or some content lines which will attract viewers to stay connected to the video and it will also be optimized for SEO.
You can also embed quizzes, polls, surveys, whole web pages, Instagram, and even YouTube videos. It’s up to your creativity how you can exploit that by using a video editing application.
If you transcribe your video for YouTube or on any other social media, then this can help to rank the video. If the video transcribe is written well, then it helps the search engine to detect the keywords which let the audience find the relevant information.
You can also embed quizzes, polls, surveys, whole web pages, Instagram, and even YouTube videos. It’s up to your creativity how you can exploit that by using a video editing application.
If you transcribe your video for YouTube or on any other social media, then this can help to rank the video. If the video transcribe is written well, then it helps the search engine to detect the keywords which let the audience find the relevant information.
4. Live to stream of videos
Live streaming is becoming more and more popular nowadays through this you can easily engage with your customers. Videos are dominating social media platforms. It is the easiest way to connect with your audience while sending your message. It has been noticed that if it is a live video, then users are more interested to watch it as compared to a video that is pre-recorded.
Customers like it if they can interact with the brand when it is a live video. The interactive features of videos are also going to be the next trend in this period.
You’re also in the place to adjust your content based on what the audience wants to see and how easily you can communicate with them. If you have a YouTube channel or Instagram, they have a full set-up ready to go and broadcast live. If you are using them to edit your videos, with just a few clicks, you are all set.
Live video editing is trending that lets you use the important features that can capture videos at varied angles and in varied positions according to the viewer. Live video editing lets you edit and air the videos in real-time and create a personal experience for the customers.
5. Animation
Social media sites are streaming with the video story feature which has various features and one of them is animation. If you think that you can pass a message easily through a video then make use of animation to make your video story or content even more interesting for the viewer.
Humans like to be told something visually. The online video editors let you create these animated videos and make them suit your brand or your style.
6. Transitions
Most built-in transitions that were available in widely distributed editing software should have ended in the 80s. These days, software developers are adding amazing effects packages into their products for their customers.
Also, you can buy them from many places, for example, Shutterstock, and import them into your preferred editor. If you are new to transitions, You have numerous online tutorials available. However, once you start using them, you will soon see how easy they are to use and how much more professional your videos are.
7. Explainer Videos
Explainer videos are great that are highly effective to pass on any information about the brand. They do this rapidly and easily. It could be anything like explaining how to cook food or reviewing any product. Explainer videos have become famous with various social media audiences. The short length of the video is easy to share details within 2 minutes on social media.
8. Minimal costing
It takes a very reasonable cost to record and produce a video. Many video editing tools allow you to make videos at a minimal budget. All that you need is a good smartphone, a microphone, and some good video editing software that lets you make great 4K videos is the growing trend.
Advanced images make your videos of the best quality. The 4k images are capable of providing a superior view and allow you to offer optimum quality videos that can be done with the latest tools of video editing software.
9. 4K videos
4K videos are on the growing trend. Advanced images make your videos of the best quality. The 4k images are capable of providing a superior view and allow you to offer optimum quality videos that can be done with the latest tools of video editing software.
10. Videos for mobile optimization
Audiences are watching videos on all smart gadgets, and thus you need to make sure that your videos are optimized for mobile, tablets, and various other gadgets with easy-going access. The latest video editing tools allow you to show your videos on all smart devices.
11. Drone Video Editing
Drone videography is one of the latest and most effective trends in video marketing and advertising. Wedding Video Editing is a leading photo editing firm that offers outstanding wedding video editing services to its global customers. Corporate Video Editing offers top-quality corporate video editing services to global customers that exactly cater to their specific needs.
Being trendy is always helpful when it comes to marketing videos. Take a look at the current trends below.
Summary
Video editing has been upgraded with the advancement in technology for years now and caters to the demands of the audience. Video Creators are doing all they can to ensure they meet the new norms of the video editing world.
There are hundreds of ways to incorporate videos into your marketing strategy. But no matter which trends come and go, they will always come back to the audience who decides everything.
FAQ's on video editing services:
Videos do an excellent job boosting brand awareness, which is an important part of your marketing campaign.
It's a great way to deliver the content of value and increase brand awareness on those platforms. You can put your message right in front of your target audience without ever having to leave the office.
Instagram (Android, iOS)
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Pixma (Android)
Prisma (Android, iOS)
