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How Business Can Make the Most Of LinkedIn Video in 2022

April 22, 2022

LinkedIn has become the go-to place for professionals looking for a new job or promotion. So why isn’t everyone using it for their personal brand? The answer lies in the quality of LinkedIn video.

Businesses are increasingly turning to social media platforms like LinkedIn to connect with potential customers and employees. But they should also use these platforms to showcase their expertise and enhance their personal brands.

"Video marketing is now a major part of every company’s marketing strategy. So LinkedIn is no exception. In fact, LinkedIn recently announced plans to expand its video features and capabilities. And starting next year, businesses will be able to upload longer videos (30 seconds long) to LinkedIn."

In the past few years, we’ve seen a massive increase in video content marketing upcoming with new trends online, and there’s no sign of it slowing down and its future in marketing. From creating webinars, and video posts on social websites, to adding short clips in emails, a video marketing strategy is a must if you want to truly engage with your target audience, improve brand awareness, and boost your business.

"According to Linkedin, 83% of marketers say video helps them with new lead generation, and 87% say it has increased traffic to their website."

Here Are Some LinkedIn Video Marketing Trends

The main trend in video marketing is that the quality of videos has improved significantly. This means marketers need to produce high-quality videos for their leads. However, when it comes to video production, it doesn't matter how great your team's skills are or what equipment they use. The key to producing successful videos is to ask yourself whether what you're doing is helping your audience.

LinkedIn video marketing trends include using longer videos, adding more images, and having a more personal connection with potential customers. You must be creative when making your videos stand out from your competitors. And remember that videos are best viewed on mobile devices.

1. Vertical Mode

Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was the next move for engaging audiences. But in 2022 people are more into making Instagram reels and it has seen the reels attract an audience more than posts.

2. Go Live streaming

This video method refers to anything that is recorded and broadcast in real-time. With live streaming, people like to feel like they’re being spoken to directly and authentically to you as a user. And relax, it doesn't have to be perfect to keep it real so with a live streaming method is the authenticity and immediate connection.

3. In-video Shopping

In Video shopping, users can click on a section of the screen (say, a pair of jean's on a model) and be directed to the link to buy the jeans or anything directly to the shopping cart.

A survey done by Brightcove revealed that "23% of consumers overall and 30% of Millennials want links that let them directly purchase items."

Here Are Some Tips on How Can You Use LinkedIn Video

LinkedIn video is an excellent tool for any type of business. There are many different types of videos you can create.

1. Tell your business story

People are most inquisitive about learning more about whom they’re connecting with. On a platform like LinkedIn video, which is built for establishing relationships between new people, you can use video to pique the interest of your connections. You can do this by sharing a video, and posting it on your Feed page. It could be the story behind your business or a quick explanation behind how you got started and reached the point of success. Just like a status update.

Video is considered highly in LinkedIn’s algorithm. It can help you with a better chance of your video reaching the top of a person’s Feed and sharing your video story allows people to really understand you and your business and creates awareness.

2. Promoting your products & service

The main focus of your LinkedIn video strategy is to improve your bottom line. Anyone can’t spend time or money completing activities or plans without a high return on investment (ROI).

So you could use LinkedIn video marketing to promote your products and services. For example, you can post how-to use your product or demonstrations of your service; answer frequently asked questions, or share upcoming launch details.

3. Video blogging 

As LinkedIn is great for promoting your business, it’s also used by entrepreneurs who want to improve their personal brand. Nowadays it's a trend for people to want to be known as an influencer in their niche so when their audience is looking to hire someone that could assist them with a problem with a product or any service they are looking for.

You can fulfil the desire of building your personal brand or business by using LinkedIn as a blogging platform. You can tell an interesting story behind why you built your business, your product production process or even demo your services through video blogging.

Here are some tips to help you get started:

- Create a compelling story using images, text and voiceover.

- Take advantage of the free 30-day trial period.

- Use your video as a lead magnet.

- Keep your content concise.

- Make sure you're not too promotional.

- Always provide contact information at the end of the video.

- Don't forget to add a call to action!

How To Create An Effective Linkedin Video Marketing Strategy?

If you're looking to create an effective Linkedin video marketing strategy, here are some tips to consider.

1) Establish your goals for Linkedin video marketing strategy: 

Make a list of what your goals are and how you will achieve them, make list try to take small steps.

For example: First only focus on viewers that at least you will get 100 viewers on the video then 300 make your minimum for the few videos 

2) Plan your Linkedin videos:

Plan your videos whether you're filming on your phone or camera or going to coordinate with a video production company, it's important to make a plan. This plan will help you to determine your video shooting process.

For example: You have to decide who will be in your videos, or if you're planning to do animated videos that feature a voiceover or music background rather than live-action and you will still have to identify which videos you want to film, and who will be responsible for them the editing process when you will be posting the video.

3) Create a content calendar for your Linkedin marketing strategy:

You decide and prioritize a content calendar for your Linkedin account, make one video, and then it never sees back again. Or, you get that one video out, but never have anything to follow up with it.

For Example: Content calendar helps you to follow up on your video and when to schedule for both production and promotion for your Linkedin.

4) Analyze your outcome and optimize your video marketing strategy:

No marketing strategy is complete without analysis and optimization. With every video you produce, make sure you're keeping track of those key metrics you identified, so you can analyze what's working, and what needs a different approach you need to add.

For Example: By keeping a checklist on outcomes, analyzing them, and then implementing relevant changes, you can ensure yours with new things you have working on optimizing the performance of your new and upcoming videos.

Advantages of Linkedin Video Marketing:

1) It’s a free service and you don’t have to pay anything for using the video marketing services. 

2) There are many people who use this service, so your videos will be seen by more people than if you were only posting on Facebook or Twitter.

3) LinkedIn has a large audience, which means that your videos can reach a lot of people.

4) With LinkedIn, you can create professional looking videos that look like they came from an actual company.

5) When you post a link in your profile, it shows up as a clickable button that allows users to watch your video directly.

6) Your followers can share your videos with their friends, which helps spread the word about your business even further.

What Are LinkedIn Video Ads And Its Effects?

LinkedIn introduced its video marketing feature in 2017. The new tool allows companies to create professional videos and upload them directly to their profiles. This makes it easier for recruiters and hiring managers to view these videos before deciding whether or not to contact candidates.

LinkedIn video marketing is a powerful tool for businesses looking to attract customers and build brand awareness. Here are some ways to leverage LinkedIn video marketing to boost your company’s visibility.

The best part about using LinkedIn video ads is that you can target specific groups of people based on interests and demographics. For example, if you sell real estate, you could target users who live within 20 miles of your office location.

Effective uses of Video in Linkedin Ads

Share videos on LinkedIn ads can help in developing a sustainable and trusted brand online in the professional markets.

It is included in your B2B marketing strategy if you want to build an online presence in the B2B markets.

LinkedIn Video Ad Specs

According to LinkedIn, The maximum video length on the social platform is 3 minutes and 30 seconds. However, the most successful videos have a duration of fewer than 15 seconds! 

Technical specifications required for LinkedIn video ads are:

-   Horizontal layout –  can only be used in organic

  • Video size – the size of the uploaded video should be a minimum of 75 KB and a maximum of 200 MB

  • File format – you can upload your videos in an mp4 format

  • Frame rate – it should be less than 30 FPS (frame per second)

Pixel and aspect ratio requirements of videos:

  • 360p (480 x 360; wide 640 x 360)

  • 480p (640 x 480)

  • 720p (960 x 720; wide 1280 x 720)

  • 1080p (1440 x 1080; wide 1920 x 1080)

  • Video ads that have a 1:1 aspect ratio should have a resolution between 600 x 600 and 1080 x 1080 px.

Audio – you have two options for the audio format, either AAC or MPEG4;

Some Statistics

Top Video Marketing Statistics: 

94% of marketers say video has helped them increase their understanding of products or services.

Source: https://www.wyzowl.com/video-marketing-statistics

Video Consumption Statistics:

In 2020, 96% of consumers expanded their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.

Source: www.wyzowl.com

Video Marketing Statistics for Social Media: 

68% of marketers say video has a better return on investment than Google Ads.

Source: https://biteable.com/

YouTube video marketing statistics:

YouTube users are active and engaged with the platform. Among users, 62% access the site daily, 92% access the site weekly and 98% access the site monthly.

Source: https://sproutsocial.com/

LinkedIn video marketing statistics:

In one year, LinkedIn video posts generated more than 300 million impressions on the platform.

Source: www.linkedin.com

Facebook video marketing statistics:

65% of all Facebook video views come from mobile users. 

Source: 99firms.com

FAQ's on Linkedin Video Marketing:

What can I use LinkedIn video for?

You can use LinkedIn videos to promote yourself, build an online presence, showcase products or services, demonstrate expertise, or show off what you're passionate about. You can also use LinkedIn videos to create high-quality content for your website or blog.

How to Use Hashtags for videos on LinkedIn?

If you want people to find you on LinkedIn, post content about yourself or what you're working on and use 2-5 relevant hashtags around that topic 

How to get started with Linkedin Video Ads?

You'll need to invest in good marketing and advertising to promote your cloud kitchen. Some of the best ways to do this include creating a website, launching a social media campaign, and using online food delivery platforms.

So how does Linkedin video view retargeting help with the long buyer journey?

Video retargeting helps businesses reach people who are just starting their buying process before they’ve decided whether or not to buy. Businesses use this information to continue engaging with them at the right times throughout the customer experience.

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