Augmented reality (AR) and virtual reality (VR) bridge the digital and physical worlds. They allow you to take in data and content visually, in the same method you look at those things in the real world. Augmented reality dramatically expands the ways our devices will facilitate everyday activities like searching for data, shopping, and expressing yourself. Virtual reality can let you experience everything from the front row of a concert to distant planets in outer space without visiting those places.
Let’s see these terms in detail and understand what they mean and what are the differences between them.
Augmented Reality
Augmented reality is an enhanced version of reality that is created with the help of technology to add digital information on an image of something.
Uses:
AR can be used for both smartphones and tablets. AR apps use your phone’s camera to show you a view of the real world in front of you, then put a layer of information, as well as text and/or pictures, on top of that view. Apps can use AR for fun as the game Pokémon GO, or for information, like the app Layar.
The Layar app can show you interesting data regarding places you visit, using augmented reality. Open the app when you are visiting a site and browse data that appears in a layer over your view.
You can also find cash machines, see real estate for sale, find restaurants, and more using the augmented reality feature of the app. In this process, you may visit or know many sites that you didn’t know existed.
How augmented reality can be helpful in business?
Augmented reality (AR) is a very interactive, surprising, economic and versatile technology. The technology can offer a business multiple opportunities to make their products more attractive and more closer to the public. One of the main advantages of augmented reality is that it is a highly adaptable technology and from this marketing campaigns can be launched easily using various different formats and devices with the help of augmented reality.
Many brands have adapted augmented reality marketing actions to reassure their consumers. For instance, if you are having a business o0f interior designing , then in this case augmented reality technology can help you to see through the screen of your phone how the products in your catalog would look in the different rooms of our home.
Virtual Reality
Virtual Reality can be defined as the use of computer technology to create a simulated environment. When you view Virtual reality, it is a completely different reality than the one which is present in front of you.
Uses:
Virtual reality is also artificial, similar to an animated scene, or an actual place that has been photographed and included in a virtual reality app. With virtual reality, you can move around and appear in every direction — up, down, sideways and behind you, as if you were physically there.
You can view virtual reality through a special VR viewer, similar to the Oculus Rift. other virtual reality viewers use your phone and VR apps, like Google Cardboard or Daydream View. With virtual reality apps, you can explore places you have never been, like the surface of Mars, the top of Mt. Everest, or areas deep under the ocean. Google Earth also has a virtual reality app.
How virtual reality can be used in business?
Virtual reality can be used in businesses to help with data analysis and forecasting trends to gain an edge over their competitors. Also, many other companies use virtual worlds as a means of holding meetings with people who live in different cities or countries. Virtual reality is a low-cost solution to the problems of communication with large numbers of employees in remote locations.
Conclusion:
Virtual reality and Augmented reality can be seen anywhere around the world. They sound similar, and as the technologies develop, they keep overlapping with each other a bit. They’re two very different concepts, though, with characteristics that readily distinguish them from each other.
