Online Streaming giant Netflix has launched its own online store called Netflix. shop, the company’s first owned-and-operated retail outlet to sell products directly.
As per Variety, the online store will sell exclusive, limited editions of “carefully selected, high-quality apparel and lifestyle products” tied to Netflix’s shows and brand on a regular basis.
Coming soon to the Netflix online store will be exclusive merch based on ”The Witcher” and ”Stranger Things”, two original series with rabid fandoms, as well as new Netflix logo-wear from Japanese fashion house BEAMS, according to Josh Simon, Netflix’s VP of consumer products.
Products are debuting this month on the online store are streetwear and action figures and dolls based on anime series ”Yasuke” and ”Eden” as well as limited-edition cool apparel and amazing decorative items inspired by the French thriller series ”Lupin” in collaboration with the Musee du Louvre.
At the launch of the store, Netflix is introducing a collection of anime-inspired collectables from three up-and-coming designers which are: Nathalie Nguyen, Kristopher Kites, and Jordan Bentley.
Netflix developed and launched the e-commerce website with Shopify. The shopping website will first be available in the US before expanding to other countries in the coming year.
The company already has licensing deals for hundreds of products based on its original programming, sold by Target, Walmart, Amazon, H&M, Sephora, and other retailers worldwide.
