Google’s plan to make investments of Rs 75,000 crore ($10 billion) through Google for India Digitization Fund is an extension and reinforcement of what the company started a few years back. Google being a data-centric employer, its investments in Indian start-ups and partnerships with main gamers have and will help the organization now not simply apprehend emerging traits of virtual India, cater wherever feasible as well as create new economic possibilities.
To be spanned over the next five to seven years, the new funding will be aware of enabling affordable access and statistics inside the local language, building India relevant merchandise, empowering corporations on their digital transformation, and leveraging era and AI for social good, in areas like health, education, and agriculture. It could be via a combination of fairness funding, partnerships, in addition to environmental investments.
Slowly yet gradually, India is becoming a worldwide launchpad for Google. The services designed and built-in particularly for the Indian audience first of all are being released globally. The learnings from India have helped Google improvise its services and roll out to the worldwide markets. For instance, during the 2019’s Google for India event, the search massive brought Google Assistant aid for nine Indian languages.
Expanding help for local languages has now not simply been about supporting users with the applicable data but it additionally helped brands the use of AdSense attain out to the proper audience.
On the investments front, Indian start-ups had been attracting quite a few fundings from huge generation companies. Google too invested in concierge service provider Dunzo in 2017 that helped the organization understand the logistics, delivery chain, and even a chunk of e-commerce space. With the conflict of the usage of Artificial Intelligence (AI) and Machine Learning (ML) intensifying, and Google being one in all the massive players in this space, it obtained Halli Labs the very same year. Halli Labs uses modern AI and ML strategies to address old problems and domains.
For empowering organizations on their digital transformation, Google partnered with Bharti Airtel to provide G-Suite services to small and medium enterprises (SMEs). This also helped Google grow its cloud patron base in addition to tackle Amazon Web Services (AWS) and Microsoft Azure.
Over the last years, Google’s efforts and merchandise in India have no longer just helped the country rework digitally however has helped the company grow globally as well. The investments, apart from digitization, will contribute towards economic possibilities too.
