Marketing is a very important factor for businesses. Marketing focuses on building a brand, creating value for the customers, and maintaining relationships between customers and companies.
There are two types of marketing: direct marketing and creative marketing. Direct marketing uses databases to communicate with customers while creative marketing builds loyalty and trust with customers.
The world of marketing is rapidly changing as new technologies come to the advancement and focus on new media. Marketing is a process that leads to the satisfaction of market needs and increases your sales.
The aimed result of this is for the customer to engage with the company or business. Marketing aims to deliver the value of your business through content form, with a long-term goal. In this article, we will learn about the difference between Direct marketing and creativity marketing.
Direct marketing
is the process of any marketing through direct communication or distribution to individual consumers, rather than through a third party such as mass media. Direct marketing eliminates the middleman, such as advertising media.
Forms of Direct marketing:
1) Brochures: A brochure is a kind of informational pamphlet or leaflet ad- advertising an organization, event, product, or service.
2) Catalogs: A complete list of items, typically one in alphabetical or other systematic order, can help anyone to identify things.
3) Newsletters: an email you can send to customers to update them about your brand's products and services.
4) Postcards: a card for sending a message by post without an envelope, typically having a photograph or other illustration on the one side.
5) Coupons: A voucher is a kind of holder to a discount off a particular product.
6) Emails: Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people.
7) Phone calls
8) Text message
Ideas for direct marketing
1) Creative Content: Creating unique and shareable content will help you to earn your website some attention and rankings if you create an SEO-friendly piece of content.
2) Social Media: Creating social media accounts for your business and developing a presence on social media is a great low-cost direct marketing idea that will also help create a brand image.
3) Email Marketing: Email marketing allows your business to engage with new customers and maintain relationships with existing customers and through that you can share your information without disturbing your audience.
4) Digital Brochure: Brochures are great sales marketing tools and ideal for reaching potential customers. Create a digital version that customers can download from your website or you can send them a digital version that will give them reminders.
Creative Marketing
Creative marketing is the creating and executing of communicating unique messages in a creative way. This allows content to be remembered, leading to higher brand recognition and increased sales.
Form of Creative marketing:
1) Branding: Branding is a kind of marketing that builds awareness of its strategy while marketing to complete your goals.
2) Content marketing: Content marketing is a marketing strategy used to attract, and engage with an audience by creating and sharing relevant articles, videos, podcasts, and other media.
3) Social media marketing: Social media marketing is using social media platforms to interact with customers to build brands, increase sales, and drive website traffic.
4) Visual Merchandising: This is a kind of the practice of organizing and displaying products or services in a retail space to highlight products and services.
5) Contests: It's a kind of event in which people compete for supremacy in a game or other activity, or in quality.
Ideas for creative marketing
1) Create an offer: Create an offer such as a discount, a free trial, or a free bonus gift with purchase.
2) Collaborate with influencers: Influencer marketing is the biggest direct marketing strategy. You’ll find numerous influencers who try to Connect to the influencers who have to build their relationship with your target audience, then offer to send them your products or aim for a more formal marketing partnership.
3) Giveaway: Free! Things! Who won’t love receiving them? Generate engagement with some must-have prizes. Give away your own product or offer something your audience will love to receive them.
4) Interact with your audience's life: Facebook live, Instagram Live, and Youtube Live is a powerful platform for answering questions and building relationships. Instagram sends followers a notification when you’re living. And another platform has their own ways to connect.
Discover the difference between creative marketing and direct marketing
Header | Direct marketing | Creative marketing |
|---|---|---|
Goals | In direct marketing the consumer response is measurable and data is needed for doing it. Direct marketing is a type of marketing that seeks to achieve a specific action among a target group of consumers (such as placing an order, visiting a website, or requesting information). | Creativity in marketing can help you to elevate your business and products. It can capture the attention of customers, employees, and investors, and also affect them on an emotional level. |
Leads | Direct marketing campaigns allow you to quickly generate your leads and make the right offer at the right time. Using the right direct marketing enables you to reach specific customer segments with personalized content. You can optimize your marketing efforts by devoting your time to studying and determining the customers who are most likely to need or want your goods and services. | Where else in creativity marketing is being able to continuously come up with original ideas and It's a great way to generate creative and innovative campaigns you may have never otherwise considered. |
Personalized content | Collect information such as age, income, and behavioural data you can use to send personalized messages. By using direct marketing correctly, you can build trusting relationships with the audience. | Whereas creative marketing personalized content is much more like blog posts and website content, encompassing everything from social media to photos and custom images like infographics, and even audio and video. That means endless possibilities for creative, innovative ideas you can use. |
Promoting services and products | Direct marketing allows you to create targeted campaigns to attract potential customers. This ensures maximum efficiency when you send promotional emails to your target audience. | In Creative marketing, ideas can help raise awareness of your brand, build interest among your target customers, and promote new ideas, products, and promotions. They also attract the general public's attention, which is great for your business. |
Measure the performance | Direct marketing lets you know how much customers are willing to spend on certain products or services. It is measured by an increase or decrease in audience activity such as reviews, comments on social networks, and actual purchase data. | In the creative market there is an approach to creative marketing tasks that involves using data to track performance and shape the development or distribution of creative marketing tasks. |
Creative Marketing vs Direct Marketing, Which approach is better?
Different ways of marketing will attract different types of audiences. You have to start by understanding the different marketing methods. Many businesses have difficulties in finding which kind of marketing approach they should choose. The main reason that causes them is budget.
To make up with the decision is not an easy task, a lot of things and areas need to be concerned about which could be your product or services, or your business aims. It's upon you which one you want to consider for your marketing.
And to become successful in both direct marketing and creative advertising, you should follow some basic principles. First, determine whether your business is a B2B (business-to-business) or B2C (business-to-consumer). Second, identify your target audience. Finally, consider working with a partner who specializes in either direct marketing or creative marketing.
Summary
Marketing can be divided into two types: direct marketing and creative marketing and both have their own benefits. Direct marketing is a database-driven marketing strategy, which depends on how to communicate with customers although creative marketing is the technique of building customers' trust and loyalty. In this article we have mentioned the difference between direct marketing and creativity marketing.
FAQ's:
Creativity in marketing can elevate your business and products
In a simple definition, direct marketing is when you are asking your target customers directly to buy from you or to use your services. While indirect marketing revolves more around developing awareness of your brand which will lead to more business over time.
Direct marketing enables you to communicate directly with individuals, rather than the mass market.
