Samsung The 8th Highest Global Brand Value Success Story

The Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul is now one of the biggest giants across the world. It comprises various affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate) and as of 2020, Samsung has the 8th highest global brand value. 

Samsung came to the electronics industry in the late 1960s and in the development and shipbuilding ventures in the mid-1970. Following Lee’s demise in 1987, Samsung was later divided into five business groups – Samsung Group, CJ Group, Hansol Group, Shinsegae Group and Joongang Group.

 Some of the remarkable Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering, and Samsung C&T (separately the world’s 13th and 36th biggest development companies). Other remarkable subsidiaries are Samsung Life Insurance, Samsung Everland, and Cheil Worldwide.

 Samsung has a strong influence on South Korea’s monetary advancement, legislative issues, media, and culture. The company has played an important role in the “Miracle on the Han River”. Its subsidiary organizations produce over a fifth of South Korea’s complete exports. Samsung’s revenue was equivalent to 17% of South Korea’s $1,082 billion GDP.

Cho Hong-Jai, in the year 1947, the Hyosung gathering’s organizer, put resources into another company called Samsung Mulsan Gongsa or the Samsung Trading Corporation with Samsung’s founder Lee Byung-Chul. The exchange organization developed into the present-day Samsung C&T Corporation.

After a few years in the business industry, Cho and Lee got separated due to the differences in management and other matters of different working styles. In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and came into the telecommunications market. During the initial days, it sold switchboards in the market. 

(End of Lee Byung-Chul)

After Lee’s end in 1987, the Samsung Group was divided into four business gatherings—Samsung Group, Shinsegae Group, CJ Group, and the Hansol Group.

A Hansol Group source attested, “Hansol, Shinsegae, and CJ have been under autonomous administration since their individual divisions from the Samsung Group.”

A Shinsegae retail chain official executive stated, “Shinsegae has no instalment certifications related to the Samsung Group.” In 1982, it constructed a TV get-together plant in Portugal, a plant in New York in 1984, a plant in Tokyo in 1985 and an office in England in 1996.

In the 20th Century, Samsung started a new success journey 

In 2000, Samsung opened a development centre in Warsaw, Poland and it all started with set-top-box technology before moving to the TV and cell phones journey. The cell phone stage was created to associate and formally drive the first-ever Samsung Solstice line of gadgets and various products in the year 2008. It later emerged into the Samsung Galaxy line of gadgets that is Notes, Edge, and other various amazing models.

In the year 2010, Samsung declared a ten-year development system based on five businesses and one of these organizations was to be centred around bio-pharmaceuticals in which 100 billion was invested.

In the first quarter of 2012, Samsung Electronics turned into the world’s biggest cell phone creator by unit deals, surpassing Nokia which had been the market chief holder from 1998.

Samsung was allowed U.S. patents as compared to other companies like IBM, Google, Sony, Microsoft, and Apple. Samsung got 7,679 utility licenses before 11 December 2015.

On 2 August 2016, Samsung Electronics disclosed the Galaxy Note7 smartphone, which went on sale on 19 August 2016. At the start of September 2016, it halted its selling of smartphones due to some major issues with the smartphones. 

Samsung suspended the selling of the smartphones and recalled its units for inspection at that time. This happened after certain units of the telephones had batteries with a deformity that made them produce extreme warmth,  prompting flames and blasts at that time. 

Samsung replaced the reviewed units of the telephones with the latest version. It was later found that the new update version of the Galaxy Note 7 also had the same battery deformity. Samsung recalled all Galaxy Note7 cell phones worldwide on 10 October 2016 and permanently ended its production on the same day itself.


Samsung had a 42% worth piece of the overall industry in the general cell phone and smartphones showcase in the nation in the year  2019 and 55% in the superior fragment as indicated by GfK. An industry official who would not like to be named says that India must be Samsung’s greatest market by large volumes.

The thought currently is to become the cell phone business which gets more worth. As indicated by reports, Samsung India’s incomes from cell phone deals in 2018-19 remained at an astounding INR 34,300 crore. That is over $5.5 billion and development of 27%. Samsung’s nearest adversaries are talking about incomes of $1 billion in India, going up to $2 billion.

Samsung is the world’s largest manufacturer of consumer electronics by revenue. As of 2019, Samsung Electronics is the world’s second-largest technology company by revenue, and its market capitalization stood at US$301.65 billion, the 18th largest in the world.

Growth of Samsung Electronics 

Samsung is a worldwide advancement powerhouse that leads the way. It profoundly put resources in India — 22 years of connections in the exchange, and tremendous interests in neighbourhood R&D. It has around 10,000 architects working in research offices in India and is perhaps the greatest scout from the IITs.

“Samsung has a solid brand image in India, as it has been available in various customer electronic portions with quality items for quite a while now. The brand is trusted because of its long history in the nation, dish India nearness, and vigorous after-deals support for buyers,” says Shobhit Srivastava, explore expert at Counterpoint Research.


Indeed, even an item fizzle of the size of the Galaxy Note7 in September 2016 couldn’t affect Samsung. While the organization was fast enough to get back to every one of the units that had been sold and cease the gadget totally, Samsung’s activities and ensuring effective dispatches of leads like Galaxy S8, Note8, the Galaxy S9 and S9+, which were propelled in February, rescued the harm and raised the profile of the brand as a dependable organization. “They rushed to concede their error and that helped them interface with the perceived clients of today, far superior,” says Koshy.

Business strategies of Samsung Electronics 

Marketing Of Samsung

Samsung has arrived at fantastic statues with its cell phones which helped the brand to turn into an image of value in the market and unwavering quality for its buyers

Samsung Marketing & Pricing Strategy and Samsung Advertising Methodology are the two estimating techniques used by the firm. Other than its items, Samsung is celebrated for its customer support and However, item variety is the most important part of the promoting blend of Samsung.


Like Apple, Samsung uses low costs to pick up the high ground over its rivals in the market. For example, the Galaxy S6 and S6 Edge are the brand’s latest results of Samsung conveying the trademark “Next is Now” and guaranteeing that they are the best smartphone maker at any point made and this will bring down the cost and effectively steal the customers from its competitors in the market.

Samsung experiences issues in increasing an edge over its rivals with various items. Samsung is a credible brand. And however, regarding home appliances, it can’t be in any way, shape, or form outperform LG In the cameras segment and other home appliance units. Also, Samsung cannot compete with Canon and Nikon cameras.

Samsung Marketing Strategy

Samsung uses put off advertising strategies. Retailers who present the innovation chain will undoubtedly incorporate Samsung in their rundown on account of the company being a world-celebrated brand. Samsung can likewise fill in as a choice for the buyers. 

On the specific urban side, Samsung has an agreement with a solitary dissemination company that circulates the items all through the city. 

Future Plans of Samsung Electronics 

Samsung has arranged a new venture of around INR 2,500 crore to transform its India tasks into a centre for parts business, two senior industry administrators said. The ventures could be increased further, they included. The Korean organization has set up two new factories in India—Samsung Display Co and Samsung SDI India—for the generation of cell phones and batteries.

The company sees a big opportunity for segment business considering the administration’s push on ‘Make in India’ where expense on imported cell phone segments and purchaser hardware is going up, the administrators said.

Samsung is likewise pitching to the administration for fare impetus so it can even fare segments from India. Samsung Display has just signed an agreement with the Uttar Pradesh government for an INR 1,500 crore plant for assembling telephone shows to be operational by one year from now. The plant will come up in Noida, the administrators said.


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