Due to the COVID-19 pandemic has changed the consumption patterns among consumers because necessary purchases are taking precedence over luxury spending. Nestle India chairman Suresh Narayanan reported that the crisis became responsible for the lower income of the consumer and economic disruptions. He emphasizes terms like quality, safety, nutrition and trust now influence the consumers because they prefer “tried and tested” brands in this time.
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Nestle said customer behaviour changed due to pandemic
By The Thrive
August 31
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