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10 Important SaaS Trends For 2023

A decade ago, many companies had to invest in on-premise infrastructure to enjoy the advantages of software such as CRM, business analytics, and even automation.

Over the last few years, however, the rise of cloud technology made it possible to bring complete business operations offsite through Software-as-a-Service (SaaS) trends. Organizations are now able to take advantage of applications that can help them grow rapidly without the expensive overhead.

These days, SaaS companies of all sizes are trying to stay ahead of the game by recognizing the trends that shape their industries. As we move further into 2023 and beyond, it pays to be aware of what’s coming next in the world of software as a service (SaaS).

Just like any new innovation, SaaS software, Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS), is undergoing constant changes. These applications have evolved from simple cloud features to complete platforms that offer advanced features and ideal software for small businesses and enterprises alike.

In 2022, the software as a service (SaaS) market size value amounted to $242.57 billion and is estimated to reach $356.6 billion by 2026. Therefore, SaaS application development looks also like a profitable business today.

From intelligent automation to sophisticated analytics, AI-driven algorithms to low-code development, 2023 promises to bring rapid changes and substantial growth opportunities.

To fully capture these market opportunities, companies need to pay attention to the following SaaS trends.

10 Important SaaS Trends For 2023 You Should Know

1) Multi-cloud strategy

In 2023, software as a service company chose to spread its services worldwide. This approach is known as the multi-cloud strategy and promises to grow in 2023. It provides many pros, including flexibility and security in running business operations.

Also, the multi-cloud strategy approach helps prevent attachment to one certain ecosystem. Thus you can avoid a situation when cloud service providers change the application or terminate the app support. Multi-cloud helps create backups for your lost. The survey shows 95 % of mid to large enterprises use a multi-cloud solution.

 Many companies do not adopt multi-cloud solutions due to tight budgets.

If you switch to multi-cloud strategy services, your business is no more dependent on one cloud provider.

This means the following advantages:

  • Avoiding vendor lock-in and good flexibility in changing providers if needed;

  • Cloud service cost optimization and switching to another provider if costs are too high;

  • Good security is offers and ability to move workloads to a public cloud or IaaS platforms in case of DDoS attacks;

  • Flexibility in geographies and ability to move data to local providers or data centres.

2) Artificial intelligence

In recent years, artificial intelligence (AI) is steadily integrated into different kinds of businesses. In general, companies feel less enthusiastic about Artificial intelligence in the current situation. Still, artificial intelligence projects remain trendy for 38% of respondents.

This catch-all trend expanded to cloud solutions and is predicted to take root in the future of the SaaS industry. Yet, machine learning and natural language processing are already the main trends in SaaS technologies. AI-powered technologies use the ability of human speech pattern recognition to work.

Due to that, artificial intelligence enhances automation and security and speeds up the way of data handling.

The most demanded industries to adopt AI methods are social media platforms, education, travel, and healthcare. As a matter of fact, the healthcare cloud computing market, as one of the most prospective fields, is estimated to reach $51.9 billion by 2024.

3) White labelling

White labelling is the best example of a fast-growing SaaS trend in 2023. It enables businesses to quickly enter a new market, avoiding the inconvenience of the development of SaaS apps.

So, what is white labelling in the cloud sector?

Basically, a supplier sells unbranded cloud solutions to different agencies to put their branding and resell them at a profit cost. The key feature of white-label SaaS solutions is that they are fully customisable to look like it’s yours.

4) Unbundling

Many SaaS companies bundle their software together within their pricing game. This leads to giving an enhanced experience, but at a higher cost. As businesses realize this problem, they split their software into separate packages.

 By unbundling SaaS solutions, SaaS vendors can provide more flexible costing for customers. Moreover, the SaaS industry overview shows unbundled SaaS solutions which suit their customers’ specific needs. Therefore, such apps are preferable to them.

5) Usage-based pricing

SaaS providers use a subscription model in the traditional way, which means paying fees on a regular fee monthly or you can yearly. But a new SaaS trend shaping the pricing model is based on the services you choose.

Thus, usage-based or consumption-based costing means paying for the services that users apply. According to the report stated by OpenView Venture Partners, the usage-based costing model: Shifts the projected adoption rate to 56% of companies in 2023 compared to 27% in the year 2018.

Due to global macroeconomic challenges, businesses conserve and optimize their capital. A company can count on customer loyalty by offering cost flexibility with the usage-based model.

Thus, SaaS companies with the usage-based model will possibly survive in the changing economic climate. That is why businesses are shifting to the new usage-based model that can be game-changing in the future SaaS.

6) Low code/no code cloud services

The lowest code/no-code services are cloud-based. This means that you do not need to operate infrastructure for such SaaS tools. Examples of low-code platforms are Microsoft Power Apps, Mendix, Figma, Airtable, Zoho Creator, etc. They help create business apps, designs, spreadsheets and many more.

Such services can be used for creating simple and easy business solutions. Therefore, this SaaS technology trend will possibly evolve in 2023. Still, if you have a complex project or need a solution tailored to business requirements, it is advisable to opt for custom software development.

7) Vertical SaaS

While horizontal SaaS uses a one-stop-shop approach, the vertical SaaS model focuses to meet specific business needs. That helps you get closer to your customers and provide them with the best practices in the field.

Vertical SaaS is also a profitable business. Actually, it reduces customer acquisition price compared to horizontal cloud platforms. Likewise, vertical SaaS helps you evade the market competition of the cloud space. With your unique service, you can carve out your own niche and deliver greater business value from it.

8) Enhanced security

The best high data protection is the future of the SaaS industry is an important issue. The speed and depth of digital transformation not only give business benefits but also create cyber risks.

According to Gartner’s forecast, spending on security risk management will grow 11.3% in 2023, hitting around $188.3 billion. One of the factors in security spending increase is shifting to cloud solutions and multi-cloud services. SaaS businesses will have to protect themselves and their customers from data leaks. Developers will raise the bar of their products’ security in 2023.

Of course, security and compliance risks are the main barriers to realizing the advantages of the cloud. Definitely, security is a deciding factor in selecting a cloud partner. Hence, it is important not to render your business vulnerable to cybercriminals and improve data protection.

9) Blockchain

The use of blockchain technology is original in the software-as-a-service market. Certainly, SaaS platforms have to give transparency and security to their users. SaaS solutions work on centralized databases, which are unsafe for cyberattacks.

Meanwhile, blockchain technology is a distributed system that works to verify new data records. Furthermore, when new forms are added, the technology copies the complete blockchain. Hence, blockchain can eliminate data insecurity issues and be the main of the future technologies in SaaS. Also, blockchain can help ensure payment security as well.

10) Customer experience focus

The SaaS industry overview shows that many SaaS platforms which have suffered from a lack of customer service. Thus, it will become an essential issue to solve in 2023.

Customers prefer solutions that aren’t too difficult to understand and meet their specific needs.

Consequently, SaaS providers provide more options to potential customers — improved personalization, white labelling, more ability to customize, APIs, etc. Furthermore, SaaS providers are increasingly aiming to simplify their services to retain customers.

Summary

Today, the industry of SaaS changes promises new business opportunities for entrepreneurs. Technologies and customer demands are continuously growing. You should know about things happening in this field to win this digital competition.

Given the recent trends, you will see the future of SaaS in expanding small niche markets being caused by micro-SaaS and vertical SaaS trends. Also, Artificial intelligence, shifting to PaaS, and white-labelling trends lead to more complex and personalized cloud offerings coming into work.

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Everything You Need To Know About Kunal Shah, CEO of CRED

Kunal Shah is a leading figure in the world of technology and startups. He is the CEO of CRED, a digital-first fintech venture that has revolutionized consumer financial services.

Kunal is a visionary leader who thinks ahead of the curve and strives to create products with which are intuitive, elegant, and easy to use. His focus on customer experience led him to develop Cred’s innovative credit score monitoring platform, which makes credit management easier for millions around the globe.

Kunal Shah is an Indian entrepreneur, venture capitalist and also a founder of CRED. Born on 20th May 1983, he was born in a middle-class family. He began working at a very young age to support his family’s financial expenses.

Since his early days, has worked hard to achieve his goals and now stands as a prominent entrepreneur in India. He pursued his Bachelor’s degree from Wilson College, Mumbai, India.  He attended Narsee Monjee Institute of Management for an MBA but later dropped out. He was always interested in behavioural finance and science.

Throughout his career, Kunal has worked with some of India’s most successful companies, including Flipkart and FreeCharge. From his extensive experience in business strategy and marketing, Kunal understands the needs of today’s tech-savvy customers.

He not only helps make consumer finance more accessible but also amplifies its impact by advising small businesses on best practices for success.

With his deep understanding of technology and marketing, Kunal has been able to bring his passion for problem-solving to bear across various sectors within Startup India’s ecosystem.

He continues to inspire others through sharing his innovative ideas at conferences around the world which emphasize how best to thrive in this quickly changing economic climate while staying true to one’s core values.

Kunal is setting new standards not only in terms of product innovation but also in terms of responsible business practices that must be observed by organizations looking towards becoming industry leaders in the long run.

Ideation of CRED

Inventing new ideas for a credit company involves taking the time to commit to understanding customers, their needs and preferences. It requires developing a deep understanding of industry trends as well as thoughtfully examining past successes and failures.

Knowledge is power; your ability to go beyond data into insights will help you see opportunities that are otherwise hidden from view. You need new perspectives — from internal teams, external consultants and groups with diverse experiences — to imagine outside the box.

Collectively, these inputs create a clear vision of the most promising pathways forward. Armed with this perspective, you can quickly develop actionable tactics that inspire innovation and strategically pivot your brand.

The concept of getting credit or rewards has been introduced previously. People have been opting for credit for decades. Credit is crucial when your capital cannot support certain investments, and credit cards have certainly made them easy to avail. However, paying credit card bills is a priority and equally difficult to manage for some people.

This is why Cred decided to come forth with the unique idea of a platform that will help Indians pay their credit card bills on time and also offer them instant offers, discounts and rewards for the same.

Cred is a fintech company headquartered in Bengaluru. It lets its users make credit card payments through its app and get exclusive offers and other benefits online discounts, rewards and many more.

Furthermore, Cred has also come with house rent payment options, Rent Pay; flexible credit lines, Cred Cash; and Cred Mint, with which the lenders can lend their idle money to borrowers who exhibit decent credit scores at interests of around 9% per annum.

The career of Kunal Shah

Kunal Shah began his working journey first job as a junior programmer in a business process outsourcing company. From 2000 to 2010, he worked as CEO of multiple companies.

In 2010, he founded a company “Freecharge” and served as its CEO till October 2016. Later he worked at Y Combinator, an American seed money startup from January 2016 to December 2016.

From January 2016 to May 2017,  he worked as Chairman of the Internet and Mobile Association of India. He worked as Advisor at Sequoia Capital, Times Group and Angel. His company Freecharge was acquired by Snapdeal in 2015 and this acquisition was touted as one of the giant e-commerce acquisitions at that time.

Then, Axis Bank acquired “Freecharge” for $60 million in July 2017. Kunal used all these revenues to invest in his new startups in India and abroad. Finally, he invested these revenues in 80 startups including Unacademy, Razorpay, and many more.

He later founded CRED, an Indian fintech company, in 2018. The app currently has over 5.9 million users and processes more than 20% of credit card payments in India.

CRED CEO Kunal Shah reveals that he earns just Rs 15,000 as salary per month; Here’s why

Kunal revealed his salary while replying to a user on Instagram.  He claims that he only earns Rs 15,000 per month as the company is not profitable yet. He conducted an Ask Me Anything session on Instagram and a user asked him, “Your salary at Cred is so low? How do you survive?”

To this, Kunal Shah said , “I don’t believe I should get a good salary till the company is profitable. My salary at CRED is 15,000 per month and I can survive as I sold my company FreeCharge in the past.”

There are CEOs who take salaries in crores then we have Kunal Shah. 💖 pic.twitter.com/aahaDJmdAm

— Ajeet Patel | Leetcode ⚡ (@Iampatelajeet) February 26, 2023

[tcb-script async=”” src=”https://platform.twitter.com/widgets.js” charset=”utf-8″][/tcb-script]

As per The Hindu Businessline, CRED recorded a net loss of Rs 1,279 crore in the financial year (FY) 2022 even though its revenue jumped by almost 340% from Rs 95 crore in FY21 to Rs 422 crore in FY22.

Why Kunal Shah believes you shouldn’t envy others’ money but their skills instead

Kunal believes that India has been massively resilient as most of its population comes from a background that aims at essentials only. But it is important to note that job growth happens because of non-essential things.

“While India will come back, it is a huge opportunity for the youth to realise how to thrive in economic crises. Either people will emerge as winners or get exterminated. Every turn can make you win or lose, in life and many people have to be responsible for their actions,” he says.

Kunal believes “Startups need to reduce their burn rate so that people get enough runway to take off after the economic crisis. This holds true for individual wealth as well,” advises the entrepreneur he gave.

According to Kunal, money is the biggest tool to unlock choices or your needs in life, but one must not look for shortcuts to make money or become emotional when it comes to money.

He says that now is the biggest opportunity to understand how capitalism works. He believes that the world is going to optimize to be a little lazy – leading to a rise in remote working.

“Salary and status are the output of skill and contributions in life. If you keep increasing your basic skill, your salary will keep increasing, and you will be given extra responsibilities. And if you chase money, skills will not come.  Keep the focus on insanely improving skills, and money will chase you.”– Kunal shah

Lessons to learn from Kunal shah

  • Observe people who can thrive in a crisis and learn from them.
  • For people who hate wealthy people, or hate wealth, wealth will not come to them.
  • Money is a medium to unlock choices in life and is not your identity.
  • More money leads to more choices and more access.
  • If you grow your skills, money will chase you. Upskill like crazy and money will hunt you down.

Some lesser-known facts about “Kunal shah”

  1. Kunal Shah was an MBA dropout.
  2. He was a humanities graduate, But both of his companies are in the fintech space
  3. In his teenage, he worked in an internet cafe and sold mehendi cones, To pay for his education
  4. Kunal Shah’s salary as the founder of CRED is 3 lakhs P/A.

Summary

Kunal Shah is an entrepreneur, an angel investor, founder of CRED and previously founded FreeCharge. CRED is a members-only credit card bill payment rewards platform that offers incentives and rewards to users for clearing their bills on time.

Kunal has served as a part-time partner at Y Combinator and an advisor at Sequoia Capital.  He holds a BA in Philosophy from Wilson College, Mumbai.

He had earlier launched ventures such as PaisaBack, a cashback and promotional discount campaign platform for retailers.

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The Fidypay Digital Payment Startup: Everything You Need To Know

FidyPay is a financial-technology startup that aims to help India become a cashless payment country by targeting areas that are most resistant to adopting digital payment services.

FidyPay is one of India’s leading Financial Inclusion and Digital Payment companies. The company’s primary aim is financial inclusion, Marco digital payments, integration and paperless banking.

The company’s goal is at the forefront of digitizing financial inclusion and micropayment in the country.

FidyPay helps bigger businesses and solutions providers like Tally, Busy, and HRMS Solutions to integrate the system into their backend ERP and use Fidypay’s platform to do balance check queries, fund transfers, and other banking functions through their API banking solutions and partnerships.

As a result, their users can receive complete execution of connected banking experience, along with an exhaustive massive range of products and services like UPI/BQR, eNACH, UPI AutoPay, POS Solutions, and Micro Insurance solutions.

The company’s main product is a payment system that merges online and offline payments into a single multi-channel payment solution.

FidyPay is unique in that it helps everyone who is not comfortable with online payments, and cannot afford a smartphone or even internet service. To address this issue, the platform collects the data which is online and physical payments made through various channels and integrates them into an online platform that keeps track of all of them.

The startup’s plug-and-play finance solution may be used by every person from tiny businesses to massive corporations. Its primary customers are small and medium-sized businesses (SMEs and MSMEs), but it also works with local governments and residents in lower-tier cities to educate them about digital payments.

The Products offered by Fidypay

  • API Banking

  • AEPS/Micro ATM

  • Bharat Bill

  • UPI QR

  • eNach

  • Payment Links

  • ekyc Service Providers

  • UPI AutoPay

You can pick & choose the product stack

With FidyPay’s exhaustive product stack, pick and choose the solutions that you are looking to deploy and integrate everything through them with Universal APIs.

  •  One Platform for all your product stack.

  •  One Dashboard to monitor your transactions.

  •  Universal APIs for easy to Integrate among various products.

You can enjoy the benefit of interacting with only 1 Integrator for various Fintech Products. They take care of all the messy & legacy Integrations with Banks and Payment Processors so that you don’t have to waste your time deploying these products for your customers.

Over the years of developing the Fintech API Platform and integrating multiple products, FidyPay solutions can manage it all, be it customization, innovation, handling multiple client data, or processing data in local languages, the company does it for all.

Manan Dixit The Founder Of FidyPay:

Manan Dixit is a software entrepreneur who is passionate about using technology to address real-world issues in society. He wants to assist India in going cashless by aiming at regions that are the least likely to adopt digital payment methods.

His ultimate goal is to create new, user-friendly, secure payment solutions that will enable millions of people in the country and throughout the world to take control of their funds.

He got a Bachelor of Engineering in Electronics and Power from Nagpur University in India and then later he began working in tech roles for businesses like Tech Mahindra and Amdocs before deciding to pursue entrepreneurship.

He also co-founded an online store called Falcons. From there, he rose to the position of Managing Director at Umoja Electronics, an Indian company that provides its customers with cutting-edge computing solutions.

FidyPay’s founding story

At a family event a few years ago, Manan Dixit ran into his very old friend, Ariff Manji, and the duo got into a conversation about how they were facing payment delays in their respective business sectors.

Hailing from a small town in Madhya Pradesh where the city is known for its wealth and the digital payment ecosystem was tinged with dubiety, the two entrepreneurs realised that this problem of late payments was native to lower-tier cities in India and the biggest reason behind this was that people didn’t know how to use digital payments because they don’t even trust this process.

Lack of trust was driven by the people’s belief that since most payment operators were based out of metropolitan cities in the nation, they could only serve that population and not cater to their specific needs.

Around the time, Manan and Ariff both were contemplating ways to solve those matters, demonetisation happened, and their focus on digital payments increased.

Confident that they could help solve the matter since they hailed from smaller towns themselves and understood the requirements of the common man, the duo launched Fidypay in 2011 a fintech service specifically for rural and semi-rural India.

FidyPay Customized Solutions for customers

FidyPay believes that every customer is different and every use case is different. Hence they love customizations, be it PoS Solutions or Banking or Collection any product stack that you wish to deploy they would be working closely with you to offer a customized solution.

The company aims to democratize financial services through technology. They build beautiful consumer experiences, developer-friendly infrastructure, and intelligent tools that give everyone the ability to build amazing products that solve big problems.

FidyPay provides solutions deployed in varied fields ranging from retail counter to Corporate ERPs to Government Departments everyone. They cover all the aspects of Fintech Payment, Online banking & Collections space.

Why did FidyPay pick Rural over Urban, unlike most of your market competitors?

India has a massive unbanked population, most of whom stay in rural areas in the country. Currently, the estimated unbanked population of the country is 45%. Most of these areas in the cities are so remote that the banking system doesn’t get access to it.

Therefore, they do not have access to digital payments and financial services either offline or online.

Banks, wallets, and fintech companies have a major focus up to Tier 2 & 3 cities in India. In rural or tier 4 cities their penetration is zero or low and operational viability is difficult for them.

FidyPay is reaching this unbanked segment through an assisted model network which is enabling this segment to make digital transactions like bill payments, remittance facilities, microfinance, online store, digital banking, micro-insurance, mobile wallet, value-added services (VAS) like recharges, ticket bookings, etc. through FidyPay.

How does FidyPay plan to educate the rural population of India to go Digital?

FidyPay did a Pilot in a small village around Khandwa (M.P.) named Sihada having a population of around 10,000. They learnt that people in this region wish to use digital solutions for transactions but due to a lack of literacy and knowledge because of this, they could not adopt these new technologies.

But with FidyPay solutions of the assisted channel, it will be empowered to create awareness of digital platforms and enable people in rural areas to understand and adopt these new technologies.

What is the success mantra of Fidypay?

The company’s focus area has been Rural & Semi-Urban regions from Day 1 because if the root of the country can be made strong with new advanced Technology then the whole nation will grow at a faster pace.

Hence the success mantra of the company has always been to go where no one goes and to uplift the people in that region with the aim of Democratize Digital Inclusion.

FidyPay have been able to achieve some amazing results with the Skill Development Department wherein we are creating Rural Entrepreneurs across India to make them sustainable and financially strong in their own Home Town by onboarding them on FidyPay Assisted Network.

How Indore-based fintech FidyPay processed 14X more transactions in 2021, versus 2020?

In 2020, Manan stated the startup processed $2.5 million worth of transactions, which increased 14X to $35 million as of September 2021.

In the last couple of months, FidyPay claims to have seen 10X growth in transactions. By January 2021, it hopes to hit $110 million in transactions processed.

“In the last two to three years, especially since the COVID-19 pandemic, we have seen exponential growth in the online payments space as people have understood the importance and advantages of comfortable, convenient, and hassle-free transactions. Our mission is to complete the last leg of this digital integration, especially in locations that still need the push from players like us,” Manan said.

The startup has more than 10-plus vital customers and offers over 30 financial services on its platform.

FidyPay has its revenue from transaction charges and licensing fees. Manan stated the startup is cash-flow positive after having raised an angel round in December 2020, and a seed round in February 2021, from investors including Ram Pathade, CEO of Mahagram, a rural fintech company in India; and Pratekk Agarwal, Founder of Trutes Advisors, a boutique business advisory firm.

FidyPay’s competitors include startups such as NayaSeva, BANKIT, Ezeepay, and others serving rural areas in the country. It also competes with market competitors like  Razorpay and Paytm.

The digital payments space is expected to grow at a CAGR of 27% to Rs 7,092 lakh crore by FY 2025, from Rs 2,153 lakh crore transactions in FY 2020, according to a report by the Indian Private Equity and Venture Capital Association (IVCA) and Ernst & Young.

Of this, the rural population could capture around 63% of the total space in India by 2025, a McKinsey report said.

Summary

FidyPay is a full-stack simple and automated platform working towards offering easy and convenient plug-and-play solutions in real time.  The company provides digital financial services to help customers meet their demands.

The company is a mission-oriented fintech API Platform working towards the vision of a cashless to cash-free economy. FidyPaytraces its roots in a plan that turned into a revolution by the way it worked towards the motto of achieving financial inclusion in the country.

Their primary focus is financial inclusion, macro digital payments, integration, and paperless banking in the country. The company envisions being the leader in digitising financial inclusion and the micro-payment space in India.

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As part of Data Privacy Day celebrations, Apple launched ‘Today at Apple Session’

In celebration of Data Privacy Day, on 28 January. Apple is coming up with a new set of educational resources designed to help users take control of their data.

As threats to the privacy and security of personal data are on the rise, a new Today at Apple session will educate people on how they can safeguard their data. And to drive awareness about the importance of data privacy, Apple has partnered with Apple TV+ Ted Lasso star Nick Mohammed in “A Day in the Life of an Average Person’s Data.”

A short film to understand iPhone privacy features by Apple:

These education efforts build on Apple’s long track record as a privacy leader, with new innovations that give people more insight into how their data is used and more tools to protect it from fraud and hackers.

As a company that believes privacy is a fundamental human right, Apple has designed new features like App Tracking Transparency and Privacy Nutrition Labels, which put you in the driver’s seat when it comes to your data.

Protecting Users’ Privacy with Today at Apple

Starting on Saturday, January 28, a new Today at Apple session, “Taking Charge of Your Privacy on iPhone,” will explore features including Mail Privacy Protection, Safety Checks, Location Services, passkeys etc. In this session, users will learn how they can customize each segment based on their individual privacy preferences.

Today Apple provides free creative sessions to help its users to get the most out of their Apple products. This new 30-minute session will be available at all Apple Store locations across the world, and customers can now also sign up for Group Bookings and schedule a session for their group, organization, or class at the nearby Apple store.

Regardless of experience level, anyone can sign up for Today at Apple sessions at their local Apple Store by registering at apple.co/skills-privacy.

“We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features,” said Tracey Hannelly, Apple’s senior director of Retail Engagement and Marketing. “We’re thrilled to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”

Apple believes that every user should have clear insights into how their data is used and tools to decide when to share their data and who to share it with.

The whimsical short film “A Day in the Life of an Average Person’s Data” invites users to follow Apple TV+ Ted Lasso star Nick Mohammed through his average day, explaining how bad actors misuse data and how Apple works to keep his personal information safe.

“At Apple, we’re focused on designing devices, features, and services that keep users in control of their personal data,” said Erik Neuenschwander, Apple’s director of User Privacy.

“Over the years we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the centre of everything we do.”

This commitment to transparency and control and to privacy-protecting innovations across its technology gives Apple users more choices and more control over their personal information. On Data Privacy Day and every day, teams across Apple are pushing this work forward.

Learn more about Apple’s privacy features by visiting apple.com/privacy.

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10 AI-Based Marketing Tools That Can Revolutionize Your Marketing Strategies

Marketing strategies are undergoing a major shift due to AI-based tools. These cutting-edge tools can revolutionize your marketing campaigns and generate impressive results.

Sophisticated automation technology helps you measure customer behavior, build profiles and customize experiences with unprecedented accuracy.

You can even segment customers based on intent, enabling more effective targeting of high value segments for maximum ROI.

By harnessing the power of artificial intelligence, you can develop smarter and more creative approaches for advertising and promotions that get your message in front of the right customers at the right time.

Whether you are a part-time blogger, content writer, Copywriter, SEO expert, or the owner of a small business, AI tools can significantly improve your output by executing smart commerce marketing strategies and automating decision-making processes.

AI-based marketing tools are quick to set up, streamline operations and open up fresh possibilities not available via manual efforts – all of which can truly revolutionize traditional marketing methods.

Gone are the days when marketers had limited options to maximize their efficiency – say goodbye to manual data entry and start taking advantage of innovative AI solutions! This article has 10 AI-based marketing tools that can revolutionize your marketing strategies.

What is Artificial Intelligence?

Artificial intelligence is a complex platform or software that can process massive amounts of data. The data that AI processes are a mix of historical and experimental data.

The system can then identify patterns and outliers and even make predictions about things. This makes forecasting and analysis faster and more efficient and more effective than would be possible for humans.

Here are some key features of AI marketing tools:

  • It creates personalized content for your specific target audience, increasing overall brand engagement.

  • You can prepare high-converting emails and ad copies for your target audience and determine the right time to send them.

  • It can predict customers’ activities based on past data.

  • You can create an advertisement based on the target’s recent online activities.

  • Can analyze multiple social profiles to generate accurate data and highly personalized copy of ads, emails, and push notifications.

  • Help you create error-free and stylish content for your blogs, articles, social media, emails, business documents, SEO articles, and much more.

  • With its help, you can study market trends and customers’ shopping patterns to forecast sales opportunities.

10 AI-based marketing tools

1) Optimove

Optimove is a customer information platform with AI-based marketing functions. It helps collect information from different platforms to offer a unified view of all the data in one dashboard. Businesses can easily analyze or share information and decide on marketing strategies.

Optimove, their AI tool, scours and analyzes all the customer information provided to generate insights. It can suggest which campaigns to drop based on loss or too exposed to company communication.

2) Grammarly

Grammarly is one of the best free marketing tools in the market. This powerful AI content marketing platform lets you recheck your written copy to make sure it’s written and professional.

It features a highly accurate AI tool that checks online spelling and grammar in real time. However, you can also install it as an extension for Google Chrome to use or for using more functions such as tone, clarity, and style are available in Premium and Business options.

3) Jasper

Jasper was once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, and blog or social media posts.

 This AI tool uses the GPT3 model developed by OpenAI to write human-sounding text for businesses. All you need to do is add your business name or product, and it will generate a copy for you.

E-commerce shops can also create product descriptions using this AI tool. It can generate Amazon product bullet points or descriptions as well as write titles and meta descriptions with just one click.

4) Surfer SEO

Designed to optimize blogs, articles, and other copies of written, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, letting users complete an audit of the existing copy and compare it with the market competition.

 Surfer also has the capacity to evaluate main keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.

5) Manychat

Manychat has proven itself mainly prominent in the world of AI chatbots. It’s simple to use and cleverly designed for sales and marketing. It focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well for ease.

The AI tool can be used by a person who doesn’t have any coding knowledge, promising users that they can set up a bot in as little as 20 minutes.

6) InstaText

InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell re-checks but goes a step further by rewriting sentences, so it reads better for content creation.

Its important feature is its capacity to ensure the tone and style of the writer are preserved despite the rewrite.  Another great InstaText feature is it allows you to specify multiple keywords.

7) GrowthBar

GrowthBar uses the GPT-3 AI tool to automate content generation. It can suggest keywords, exact word count, links, images, and many more. The tool is capable of providing extensive backlinking as well as creating a blog and articles content outlines. There’s also a Chrome extension available for more features.

GPT-3 AI technology was developed by OpenAI. It’s the first AI tool that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.

8) Smartly.io

Smartly.io is an AI-based ad marketing tool that allows teams to plan, test, and launch only the best-performing ads to the target audience. It integrates with various platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses manage all of their ad marketing on a single dashboard.

One of its main features is it lets you know about modular ad testing across different channels. This lets businesses see which ad designs are performing best for the brand.

9) SEMrush

SEMrush is the Swiss Army knife of Ai tools.  It lets you perform SEO, content marketing campaigns, social media marketing, PPC, analytics, and many more. One of the best features is its position tracker.

It provides businesses to track how they rank for keywords against competitor websites. You can even see how your website ranks against the Top 100 in Google’s organic or paid results.

It also has an amazing feature which is the Content Marketing Toolkit. It lets you perform topic searches to find out what’s trending and create content marketing plans from there.

10) MarketMuse

MarketMuse provides AI technology in all of its services. The tool is designed for businesses that need help crafting optimized long-form content like emails, sales copies, landing pages, or articles.

Market Muse conducting deep AI research on the topic. Then, it creates a first draft based on your selected subject to help users get started with the copy. It also includes KPIs and a content brief to serve which help you as a guide. You can continue editing the copy using the built-in editor and can edit according to the AI’s suggestions.

Summary

Artificial intelligence is becoming popular in the market world. From Individual sellers and SMEs to some big ventures and enterprises, all have started enforcing various AI techniques and tools to step up their marketing game and increase the overall efficiency of the business.

AI business tools can automate the complete evaluation process and extract the necessary information from multiple points. It also examines the customer’s behavioural patterns, shopping patterns, and recent activity to give you a better understanding of how to create a personalized ad/email for them.

FAQ’s:

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How boAts Marketing Strategy Captured the Indian Market?

A boat company from India has captured the attention of millions of Indians with its affordable boat accessories. How did they manage to gain such popularity? What marketing strategies did they use?

In order to achieve its growth targets, a brand must work hard for several years. However, a strong marketing strategy will make the brand reach its target and succeed on the market. In this article, we are talking about BoAt Nirvana is India based consumer electronics device brand. 

Today BoAt became the biggest market brand in consumer electronics in India. The boat is the brand which comes to mind if you’re looking for an affordable, lux earphone device. Also, consumers are so fond of the brand that in just the fourth year of the brand, it built a community of 800,000 customers, which is still growing.

This company has managed to build a strong brand image over the years. In addition to the affordability factor, they also offer excellent service to their customers. This is why they are known to be the preferred choice in India.

In FY2020 The boAt crossed 500 crores in revenue. Their outstanding performance is because of BoAt’s strong marketing strategy.  Let’s see how BoAt’s marketing strategy captured the Indian market. 

BoAt – You are now plugged into Nirvana

BoAt is a startup founded by entrepreneurs Sameer Mehta and Aman Gupta. Sameer Mehta owns Redwood Interactive, which has computer gaming peripherals under the brand RedGeara and Aman Gupta, the CMO (Chief Marketing Officer) was also fascinated by electronics and gadgets and has also worked at JBL (“James B. Lansing Sound” )for two years. Sameer completed his MBA (Masters in Business) degree from the Indian School of Business (ISB).

boAt started its journey from a cable manufacturer and has now leveraged its brand into also selling men’s grooming products.  boAt has a huge range of electronic product categories which includes Bluetooth speakers, wireless earphones, headsets, smartwatches, mobile accessories, home audio devices, and many more.

boAt is creating a strong position in the market from being a homegrown product established in 2016 today it has become a well-known brand in the Indian market. It is globally the fifth largest electronic wearable brand. 

The Marketing Strategy of Boat

BoAt is experiencing huge demand and is popular for its products in recent years. Now let’s understand what strategies Boat is using for its growth and success in the Indian market.

Before the brand revolutionised itself, earphones, headsets and headphones were the only complementary items that came with mobile phones.

The boAt is experiencing a huge demand for its products in recent years. Let us understand what marketing strategies BoAt adopts for its tremendous growth.

1) Selling electronic products like accessories

Before 2014 BoAt was selling charger cables, earphones and headphones were sold in the Indian market as electronic products. Soon BoAt realized design elements started getting attention from customers. But what Boat thought of doing business beyond design. It sells its earphones, and earbuds like a fashion accessory.

2) Premium quality at an affordable price

Premium quality product earphones and headphones at an affordable price. One of its marketing strategies, Boat forced its competitor rivals like JBL, and Sony to cut their prices.

One of the reasons for BoAt’s colossal success is its product’s durability and decent pricing incline customers towards the brand. Also, the quality that BoAt offers in its audio products is expected from some premium quality brands only. 

3) Celebrity & Influencer marketing

It takes several years for a brand to get endorsements from popular celebrities and personalities but in the case of boAt the brand is doing great, then it is just a matter of a few years. BoAt has a huge list of brand ambassadors. 

The boAt started selling its electronic products as a fashion accessory and partnering with people from the fashion industry. boAt collaborated with celebrity Designer Masaba Gupta to launch a limited-edition collection of spunky headphones at the Lakmé Fashion Week in 2020. 

Together, they have launched a line of products to cater to a huge audience, bringing back the disco style of the 70s. 

For cricket fans, BoAt collaborates with cricketers like Shikhar Dhawan, Hardik Pandeya, and KL Rahul and with actors like Jacqueline Fernandez, Kiara Advani, Kartik Aryan, and as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam are on board to promote the products of boAt.

When a brand is related to music accessories, then it ought to have ambassadors from the music industry. The two biggest Musicians like Harry Sandhu, Neha Kakkar and Diljit Dosanjhare are also Boat’s brand ambassadors.

4) Innovations

One should learn from how BoAt creates innovative product types in different ways. The marketing strategy of BoAt also involves continuous innovation, and creativity of products in its different product ranges. 

BoAt keeps introducing new products in the market at affordable prices with an innovative variety of designs and keeps getting attention from its customers.

BoAt offers various earphones and headsets, be they wireless, Bluetooth, Airdopes, earbuds and many more. Its product range includes all the innovative varieties which also attract young youth.

5) Customer connect

BoAt knows how to connect with its customer’s good affordable price is not enough when it comes to selling a brand product. It also creates a good relationship with its customers.

The boAt has given a name to its loyal customer community as boAT Heads.

Customers are important in any marketing strategy, and the marketing strategy of boat values its customers and its boAT heads the community to create new products and that’s how it has increased its customer base from 0.8 million in 2018 to 2 million by 2020. 

6) Digital Marketing

Digital marketing is a big strategy in the marketing strategy of the company. Here are some digital marketing lists by boAt:

a) Mobile Marketing

Using this multichannel online marketing technique boAt reaches out to its customers through its mobile application and SMS marketing.

b) Email marketing

boAt sends personalized messages to its existing and potential customers who agree to share their email to receive updates from the brand. They send quirky, catchy, and crisp emails which get an audience. Whether it is updating the audience about a new product, offers and discounts, sales or communicating their message.

c) Social media marketing

boAt has a presence on Instagram, Facebook, Twitter, YouTube, and LinkedIn brand creates: 

Unique hashtags:-

-#whatfloatsyourboat

-#boatheads

-#trebelwithboat

-#levelupwithboat

-#raisethebar

Instagram stories:-

Brand illustrations have been made and shared on Instagram stories, and Instagram videos and get the attention of comic lovers and the gen-z audience the most and are getting a niche audience of their own to integrate the product with the culture and lives of skaters, street artists, and more.

Youtube video 

Kiana Advani, Bani J, Raja Kumari and other strong women out there with an upbeat music video with the title “I am a rebel” song. The range of TRebel has a direct link to the marketing campaign. Digital marketing help boAt to reach a massive audience at the right time. 

7. Event Marketing

Boat also adopts an event marketing strategy where it is promoting its brand at various live events. Event marketing is a great way of promoting a brand to a large audience, and even you can directly interact with them. Do collaboration with the most famous events to showcase its brand.

a. boat x IPL

boAt announced their official partnership with six IPL teams this season in 2022 – Chennai Super Kings, Royal Challengers Bangalore, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Mumbai Indians. 

boAt also launched limited-edition earphones, headphones, and speakers inspired by the insignia and design theme of the teams, to truly bring the stadium home for cricket fans.

b. boat x Sunburn

When the product is about music brand music events? Sunburn is Asia’s largest music festival, and BoAt sponsors this event as well. The boat will be running a 360-degree marketing campaign for fans and musicophiles giving them a chance to attend all the Sunburn and Bollyboom concerts pan-India in 2019-2020.

c. boat x LFW

Boat is a part of the fashion event, which is Lakme fashion week. In the fashion event, the brand is promoting its product as a fashion accessory. The models walk the ramp wearing the Boat’s products on the ramp.

d. Republic day (boAt Made in India)

boAt grab a perfect moment to announce the launch of the following products which are Bassheads 100, Bassheads 152 and Rockerz 255 Pro starting from 27th January 2021. To fulfil the vision of ‘make in India’ and manufacture other mobile accessories in India, focusing on Atma Nirbhar Bharat’s mission.

e. Two-way communication marketing

BoAt Sunburn Collaboration ( Sunburn festival in Goa – 2019). BoAt gives an experience to the people that they can’t forget through concerts. Engaging the audiences in two-way communication marketing, the most common elements in all these partnerships, concerts and tours were photo booths and nirvana zones for the audience to be encouraged to participate. 

The boAt shared the stories of its audiences on its official page on Instagram, making an emotional connection and building a loyal fan base for the brand. Through this, they generated buzz and gained media coverage.  

8. Community-based marketing (#Amboathead)

Engaging the community on social media platforms like Instagram, Twitter and youtube by sharing the pictures clicked by them for their boAt products on their Instagram stories is a great way of building a good of the community; it also has its own hashtag, #Amboathead‌‌.

They also have giveaways for their products and contests to keep the relationship with an audience. The hashtag #IAmboAthead has more than 500 posts on Instagram. The boAt is surely building its own tribe.

Summary

BoAt’s marketing strategy has created a leading brand in Indian marketing. BoAt is providing not just a product but a value customer chain. BoAt offers its products in a way that doesn’t seem like they’re selling a local product, but like they are creating a valuable product that makes the customers satisfied. 

In this article, we have maintained some amazing marketing strategies that boAt is applying to capture the Indian market.

FAQ’s on boAt:

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Everything You Need To Know About ChatGPT

Have you heard of ChatGPT? It’s a powerful technology that is transforming the way people interact with computers. But what exactly is it and how can your business use this new tool?

Many users are in awe of ChatGPT, a new chatbot that has created a storm. OpenAI released ChatGPT, its prototype AI chatbot that has created a lot of traction among the public for its human-like, detailed answers to inquiries.

According to CEO Sam Altman, the software reached one million users in less than a week after its launch.

Chat GPT, or chat-based generative pre-trained transformer models, is a type of artificial intelligence that lets users interact with a virtual assistant using natural language. 

This technology is based on the principles of GPT-3, the third generation of the famous generative pre-trained transformer model. One of the main features of chat GPT is its ability to generate responses in real-time, based on the user’s input.

OpenAI Company came with ChatGPT

OpenAI Owner - Sam Altman

Made by OpenAI, a San Francisco-headquartered AI research lab co-founded by Elon Musk, ChatGPT can understand natural human language and generate human-like prose after being fed a prompt.

The organization was founded in San Francisco in 2015 by Sam Altman, Elon Musk, and other people, who collectively pledged US$1 billion. In February 2018 Elon resigned from the board but remained a donor. In 2019, OpenAI LP got a US$1 billion investment from Microsoft.

In June 2020, OpenAI declared GPT-3, a language model trained on trillions of words from the Internet. It also announced that an associated API, named simply “the API”, would be integral in the formation of its first commercial product.

How can you access ChatGPT?

You can access ChatGPT simply by visiting chat.openai.com and creating your OpenAI account. Once you sign in to your account, you are able to start chatting away with ChatGPT. 

A good way to get your conversation started is by asking a question to ChatGPT, because ChatGPT is still in its research stage, it is free to use and you can ask as many questions as you wish.

How does ChatGPT work?

OpenAI trained the language model using Reinforcement Learning from Human Feedback (RLHF). Human AI trainers offer the model with conversations in which they play both parts, the user and AI assistants. 

ChatGPT is a variant of the GPT (Generative Pre-training Transformer) language model that was developed by OpenAI specifically for chatbot applications. It is trained on a massive dataset of human-generated text and is designed to generate human-like responses to a given prompt or input.

ChatGPT has only been trained with data up to 2021, which means it’s unable to answer any question regarding anything that turned up beyond that.

Advantages of ChatGPT

1) Natural language processing: 

ChatGPT is able to understand natural language and interact with the person. This is a significant advantage over traditional chatbots, which often need a greater understanding of what the user is saying and not communicating with them.

2) Wide range of functions: 

The tool can do much more than just search for data. It can hold conversations, answer questions and even make jokes with users. This thing makes it a very versatile tool.

3) Easy to use: 

ChatGPT is a very easy-to-use tool. The user only needs to ask a question or execute a command to interact with the tool to use. There are no complicated commands or options you have to learn.

Disadvantages of ChatGPT

  1. ChatGPT is still in beta, so there are still some rising new problems that need to be fixed. However, this does not mean that the tool does not work properly.
  2. AI chatbots can replace human intelligence. For example, the chatbot can write an article on any topic within seconds, potentially eliminating the requirement for a human writer. The chatbot can also write a complete full essay within seconds, making it easier for students to cheat or avoid learning how to write properly.
  3. AI chatbot is the possible spread of misinformation since the chatbot is not connected to the internet, it could make mistakes in what information it shares with users.

How is ChatGPT used by people?

There are many ways in which people are using ChatGPT, such as composing essays, describing art, creating AI art prompts, having philosophical conversations, and can even code for you. 

One of its users shared his experience on Twitter about how he is using ChatGPT for debugging.

ChatGPT could be a good debugging companion; it not only explains the bug but fixes it and explain the fix 🤯 pic.twitter.com/5x9n66pVqj

— Amjad Masad ⠕ (@amasad) November 30, 2022

[tcb-script async=”” src=”https://platform.twitter.com/widgets.js” charset=”utf-8″][/tcb-script]

What is the difference between ChatGPT and a search engine?

  • ChatGPT is a language model created with the purpose of holding a conversation with the user and chatting with them. 
  • A search engine indexes web pages to help the user find the information they asked for by using the internet.
  • ChatGPT does not have the ability to search the internet for information or data and rather, uses the information it learned from training data to generate a response.

Why is ChatGPT a threat to Google?

ChatGPT’s biggest utility could be a financial disaster for Google’s search engine by supplying superior answers to the queries we currently put to the world’s most powerful search engine.

Google works by searching billions of web pages, indexing that content, and then ranking it in order of the most relevant answers. It then searches a list of links to click through. ChatGPT offers every single answer based on its own search and synthesis of that information. 

ChatGPT has been trained on millions of websites to glean not only the skill of holding a humanlike conversation but data itself, so long as it was published on the internet before late 2021.

Summary 

ChatGPT is a natural language processing tool driven by AI technology that let you have human-like conversations and much more with a chatbot. The language model can answer questions, and assist you with tasks such as composing emails, essays and code second in this article we are talking about, how, its advantages and much more about ChatGPT.

FAQ’s on ChatGPT:

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What is Sales Marketing Automation? How do you Automate your Sales?




Top 7 CRM Automation Software For 2023

CRM systems are used by many B2B and B2C businesses in order to organise business processes well and make complex tasks more accessible and more manageable to do. They help manage customer data, support marketing teams, integrate with sales to increase customer satisfaction, deliver insights and help with customer support.

Integrating an automation platform takes out: the time-consuming prospecting and customer management tasks that, although necessary, are unnecessary. Automating your customer relationship management system takes care of daily tasks such as calendar management, updating customer information and data, and many more.

CRM automation streamlines the entire marketing-to-sales process through a series of which are Marketing automation tools, such as helping with the handling of email marketing campaigns, using beautiful templates, and data syncing. And sales automation tools, such as call scheduling, workflow automation, and automatic assignment of qualified leads. 

What is CRM? 

CRM stands for “Customer Relationship Management” and is a software system that helps business owners easily track all communications and build relationships with their leads and customers. A CRM replaces many spreadsheets, databases and apps that many businesses use to track client data. CRM Software bots such as AI chatbots for customer service automation and CRM automation also facilitate the conversation between the various marketing and sales teams, which is a standard business issue.

CRM Automation Software: Benefits

1) Increase Productivity

The ability to manage tasks is a benefit. You can build workflows and triggers, and redundant, monotonous tasks can be done with a single click. In turn, this allows business owners, sales reps and customer service reps to turn their minds to more important things than paperwork.

2) Improve Pipeline Performance

Because teams are able to manage follow-up, automating your customer relationship management can help them generate more MQLs and SQLs with better qualification rates.

3) Sales

Automation allows teams to make more out of your CRM data through that you can do customer research, and legal paperwork, making the sales process shorter. Because of all the potential customer’s data.

4) Data

When you get the marketing data with accuracy. That data you can use to focus your marketing efforts provides you with insight into complicated decisions. 

5) Improve Customer Satisfaction

CRM automation tools are the integration of chatbots as part of the customer service process. These software bots can help quickly and easily identify customer issues and promptly address them appropriately.

5 Core functions of the CRM tool

1. Contact management:

Contact management is a feature offered by most CRM automation software to help manage contact data and customer data with fields such as name, email, contact details, social profiles, company details and many more. It also provided a clean and organised user interface that enables quick responses to search queries and easy accessibility to customer data.

2. Lead management:

This helps executives keep track of lead activities. This includes lead identification, scoring, pipeline management, workflow, and lead tracking. This function keeps sales executives updated with current data. 

3. Documentation management: 

Sales processes include a lot of documentation such as RFPs, quotes, invoices, transactional documents, sales templates, and contracts. It is important to store these documents where they are readily accessible by sales and they can collect, upload and share them with ease with an integral function of CRM automation.

4. Integration: 

CRM automation must facilitate integration with other applications and tools such as email, calendars, project management tools, etc. Email integration helps sales teams keep track of their conversations, as well as segment their contact lists efficiently.

5. Reports and analytics:

Reports and analytics is a core functionality of CRM automation that helps optimize sales teams and enables data-driven decision-making to analyse sales forecasting and reports.

Types of CRM automation tools based on installation:

1. On-premise CRM automation software: 

This software only works when it’s connected to the internet and can only be accessed from within a defined network and permitted devices. This software is preferred by companies that deal with sensitive data. It is more expensive to install, maintain and scale than cloud-based solutions.

2. Cloud-based CRM automation software: 

Cloud-based CRM automation tools are often available as SaaS applications. With no installation cost or maintenance fee, real-time access to data from any device and location, flexible pricing options etc. make cloud CRMs the preferred CRM automation software for every business. 

The Top Seven CRM Automation Software in 2023

1. Hubspot CRM

The Hubspot CRM tool is an integrated automation tool that offers sales, marketing, and customer service automation functions. 

It also provides all the basic features essential for CRM automation such as sales pipeline management, email sending, scheduling, and tracking, workflow management, database management, lead scoring, social media integration, or calls. The CRM gives a free subscription for up to 1,000,000 contacts and easy integrations for third-party tools.

2. Salesforce Sales Cloud

Salesforce offers solutions through the Salesforce sales cloud tool. Ideal for medium and enterprise organizations, this CRM offers basic and advanced functions to automate your sales pipeline.

The Salesforce basic is as per month for beginners in CRM automation which is good for beginners. You can upgrade your plan according to your needs.

3. Zoho CRM

Zoho CRM caters to SMB and startup markets. It provides all the basic automation functions like lead management, forecasting, activity workflows, and account management.

It also boasts a gamification platform to engage and motivate salespeople in achieving their targets. Zoho CRM offers subscription plans like basic plans that can be upgraded per your requirements.

4. FreshSales

This tool makes an ideal fit for Small And Midsize Businesses (SMB) and mid-market enterprises. With basic and advanced features like event tracking, call tracking, email automation, deal management, and lead scoring, the amazing thing is it goes with both the mobile-friendly application available for Android and iOS. 

5. Insightly

Insightly has powerful features like lead routing, workflow automation, contact management, and sales alignment and lets you track important information about your leads using a timeline with details on sources, meetings, emails, and calls.

6. ActiveCampaign

ActiveCampaign offers various tools for marketing and sales. The platform’s tools like goal tracking, autoresponders, and multichannel broadcasting make marketing automation easy to use. Lets you integrate your calendar with third-party applications, like Google and Outlook – and allows for easy appointment scheduling. 

7. bpm online CRM

bpm online CRM has advanced CRM automation features. The USP for this CRM tool provides field sales management features that improve field sales processes. It also offers easy synchronization and integration with third-party systems.

Summary 

CRM automation helps salespeople track each and every activity of leads which includes blog post visits, email opens and clicks, and website content interactions CRM automation has become an integral if not mandatory requirement of firms.

Today CRM is moving towards the use of machine learning (ML) and AI, voice and conversational commerce, and microservices models to deliver ever-increasing value to B2B organizations. 

FAQ’s on CRM’s:

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Top 10 Lead Management Tools 2023

Lead management is the strategy that sales teams use to understand whether a lead is on a path to closing. Many companies choose to use software that streamlines this process and uses automation to encourage leads through the sales process with workflows and targeted marketing. Lead management software user manual tracking, let your sales team leverage the power of a fully automated tracking system.

What is lead management?

Lead management is a systematic process in which incoming leads are qualified and analyzed to convert them into new venture opportunities. Its basic sales process leads from multiple channels enter your business lead management system, and the sales-ready leads are converted into deals.

 You need to have a lead management platform for most prospects interested in your product or service. The complete game of lead management is staging or labelling the lead’s interest level towards what you are selling.

Features of Lead Management Software

  • Collect data for your business
  • Data Management from various channels produce data that needs to be stored, sorted, tagged, formatted, filtered, source identification, de-duplicated, and processed to make it accessible.
  • Work Allocation and Task Management
  • Response to Leads
  • Scheduling and Tracking Leads:
  • Lead management if used wisely can let us identify the time and method to approach that lead to a particular stage of the lead.
  • The sales activities like the generation of the invoice, payment schedule, payment reminder, receipt generation, etc. are the abilities of the lead management system.
  • Organizations use Lead management tools to analyze the level of lead automation, assignment, prioritization, activity planning, tracking, etc.
  • Reports help in evaluating the efforts & return ratio on quality leads and identifying the behavioural patterns that give the desired results.

Why is a Lead Management System Important?

1) Small Business

Small businesses can go for the free versions of lead management tools. They can get good ROI within a low budget. The integration of various mediums of lead attraction goes missing and the profits are limited, making it important for small businesses to have a lead management tool.

2) Medium Enterprises

The medium-level enterprises have competition from small and from large companies. They have to meet customer expectations and it has to compete in terms of price and service quality. Being best than small businesses, having the capacity to invest and having good opportunities, the lead management system becomes essential for medium-sized enterprises.

3) Large Organizations

The factors that make it mandatory for large organizations are the widespread business, the demand for better functionality, high expectation of prospects and to understand and control over the market, the involvement of multiple parties and multiple lead acquisition channels.

How can you choose the Best Lead Management Software?

You must select software that is best for your business, whether small or large enterprises.

  • Latest Features
  • Process Optimization
  • Automation
  • User-friendly
  • Customizable
  • Improve client Experience
  • Ability to work off-line

Here are the 10 best Lead Management Software:

1) monday.com

monday.com CRM software is best for all businesses. It makes management easy and has the capacity to connect every department of the organization. monday.com CRM software will help you with managing customer information, interaction, and processes. All your data will be secure. It will allow you to build and customize the dashboard as per your needs.

Advantages:

  • Gives you insights and a clear overview of business through the dashboard.
  • You can set reminders, and due-date notifications and assign new tasks to teammates automatically.

2) Pipedrive

This tool is best for small and medium-sized businesses. Pipedrive has amazing features of pipeline management, E-mail integration, Activities Management, Data import-export, Sales reporting, and forecasting. It’s a highly effective tool. It manages sales and provides detailed and clear information.

Advantages:

  • Easy to use.
  • You can Customize your dashboard.
  • Measures Sales Performance.

3) Zendesk

Zendesk is a powerful CRM software amazing with features that facilitate lead management. It features like “Funnel Tracking” that inform you about a marketing campaign’s capacity to generate revenue. Zendesk has the ability to log calls and emails automatically.

Advantages:

  • Completely customizable CRM dashboard that allows you to track leads from when they enter the funnel to the moment they are converted to customers.
  • Capture important information about the lead.
  • Let you implement data-driven solutions with accurate, comprehensive reports and analytics.

4) HubSpot Sales

It is best for medium or large businesses.

Advantages:

  • Campaign Management
  • Importing and Exporting leads is easy.
  • Detailed training is available.

5) Act! CRM

It is best for all business sizes. Act! Offers CRM lets you prioritise leads based on their actions, It provides features to help you focus on the best opportunities and lead capture and will help you with creating activities and opportunities.

Advantages:

  • Gives you a customizable dashboard.
  • It lets you prioritize the task list.

6) Zoho CRM

It is best when used by Medium-sized businesses. Zoho certainly improves the productivity of teams with designs that are good solutions to business activities.

Advantages:

  • Mobile App
  • A huge capacity for Email marketing.
  • Source Tracking

7) Keap

Best for all-size businesses. It has features required for growing businesses and established businesses & teams and has email and SMS marketing capabilities. It allows the creation of personalized and automated sales & marketing.

Advantages:

  • Keep allows native integrations of programs to make the online payment process easier.
  • It lets you create personalized, customized marketing processes.

8) Freshsales

It is the best tool for small-size businesses. Freshsales provides a 360 ° lead review that helps create workflows and automation processes.

Advantages:

  • Helps you with campaign Management.
  • Provide you easy export of information.

9) ActiveCampaign

It’s best for small to medium businesses. It offers you all the best features you need to generate qualified leads and helps you understand how engaged a prospect is.

Advantages:

  • Lets you know which leads to prioritize.
  • Automatically update your contact details.
  • Get a view of the entire sales.

10) noCRM.io

This software offers three plans suitable for businesses of different sizes and helps salespeople to achieve their primary goal. Offers innovative sales script generators to easily qualify your leads.

Advantages:

  • It has amazing features like syncing reminders with your calendars and planning calls, and meetings.
  • Its completely customizable sales will help your team organize its sales process.

Summary

In this article, you get to know the 10 best Lead Management Software Tools for you to compare and select the one that suits your business best. Those are paid tools for all companies looking to upgrade their plans in the future. Each tool has some good features and advantages you can go according to your preference.

FAQ’s on Lead Management Software:

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