“Somwya tells us it takes one reason to find purpose to do something.”

She  is a passionate fashion designer, talented and creative personality with a welcoming heart who decided to be in this field for a reason. Somwya just launched her fashion brand  for Plus-size people to redefine plus-size clothing in most fashionable ways.To know more about her entrepreneurial journey and launch let’s read further.

Being a plus-size herself she had faced a lot of difficulties in choosing clothes that fitted her and society’s view. All these could not break her spirit, though there were times she was left disappointed. But her hunger for creating value for all individuals like her, was much higher than the obstacles she was facing. Thus, on  17 October 2020  her journey took a new step.

She launched her brand ‘Notsize0’ website Virtually, to make this launch a grand success guest from different fields joined her. The main guest for the launch was a Celebrity Actor Delnaaz Irani. She shared her strong and insightful opinions for the same and supported Somwya enthusiastically. 

Many respected personalities from different segments joined the launch to support Somwya in full-force. Mr. Hardeep Arora (Fashion choreographer and Founder of Maven Ms. Plus Size India), Dr. Satnam Deucchakar (Co-Founder of Deucchakar Group UK), Seema Gumber (Boss Lady, Zee TV fame from Dilli Darlings and Director of Star Buzzz Events), Pallavi Agarwal (Plussize Model, Dancer, and Entrepreneur), Anu Singh Bagal (CEO & Managing Director at AB Consulting and Founder of Le Amanah), Sonal Mahendru (Plussize Model and Influencer), Chetna Chauhan (Fashion Model, Actor, and Body positivity Influencer), and Sushmita Godayal (Plussize Model, Influencer, Actor and Writer).

Somwya is coming up with her beautiful, elegant, and classy designs that help you to stand out from the crowd. Her definition of plus size is different from the existing definition in the market. “For her, plus size is not being fat and chubby, it’s about having an abnormal fat in your body at some point.”  She says everyone has one part of the body that has major fat and to help them to be confident in their shape and size, she has come up with a brand that helps them to dress up most fashionably. 

The uniqueness of Somwya’s work is that along with designing plus-size clothes she also introduces grooming sessions to help individuals to accept themselves just the way they are and understand what is their body type and how it works. 

She has a team of beautiful and talented models Dr. Nancy Pathak, Sakshi, Jeesha Chowdhury, Anamika, who are playing a major role in changing the definition of plus-size and encouraging people to accept themselves just the way they are. 

Startups like “NotSize0” is a positive step against the social stigma around overweight people.

A digital marketing agency is completely different from other marketing agencies and mainly focuses on result-based marketing in the digital world. A digital marketing agency is a brand-development and lead-generating engine. Digital marketing agencies evaluate your company’s needs and according to that they develop proper strategy that maximises profit. 

Business sector is full of challenges so you need to be careful. These challenges are good for the growth of your company and for long-term success. . 

To have successful business in digital marketing agencies, you need several measures and precautions so that you can avoid mistakes if you face any. Some of the agencies think that their strategy is best but still fails to get the desired or expected results.

Here are 10 mistakes that every business owner should avoid while doing a digital marketing agency.

• Set right expectations for your agency

Setting expectations in business is a must, but also remember that the expectations should be right. Don’t over-promise anything when you know that you will not be able to stand on those expectations. It’s better to let go of that deal which can upset the clients at the end with a closing sale. Be honest with yourself as well as with your clients. 

• Don’t go into debt

While doing business, don’t do anything that can lead you towards debt. Debts will only bring problems to your business because of the unknowns of a new endeavor. Always remember that debt-free business will be a huge asset for you as you start.

• Have a proper budget

Having a budget is very important to handle all ups and downs in business. You need to know how to utilize your money and what amount to spend, what are your expenses and profits, and where you’re heading. If you will know where your money is going and whether you are putting that in the correct place or not is a key part of the business.

• Enough hard work

Digital marketing agency owners also enter this field because they are looking for a job that they can do from anywhere. The freedom of being your own boss of your online business is quite impressive and appealing, but still, you need to work hard to maintain success in this field. 

Building a strong foundation is important and for that, you need to work for a few years while starting a digital marketing agency. If in your previous job, you were giving 8 hours per day then in this, you have to give 10 hours a day for the better growth of your agency. However, the efforts and sacrifice you will be paying now will pay off in the future.

• Accept challenges and go for a better option

It doesn’t matter whether you are an expert or not in this field. You just need to focus on growing and managing your business by accepting challenges. There is an alternative option available to you i.e outsource your services to a white label company, if you are not having that much experience in digital marketing agency then you can assign this work to outsourcing companies to get your work done. Outsourcing is not only a cost-effective method but it also offers benefits and expands your offerings.

• Understand your client’s ability

To get close leads, you need to understand your client’s ability. Analyze the stage in which your clients are and the type of lead that the client wants and their capacity to follow up on them. This will lead to better results. 

• Don’t sign long-term contracts

When you’re starting an agency, the recurring income will be very low and your churns will be quite high so in this case, don’t sign any long-term contracts with your service providers. Instead of choosing long-term contracts, you can choose to pay month-by-month even if the cost is higher. Through this method, you can cut costs easily and faster. And if you’re having a rough month, then it will save you from problems like paying a big amount to service providers.  

• Outsourcing only on trustworthy agencies

Outsourcing is the best key to improve the growth of your agency, but only when you know how to measure performance. If you are agreeing with any outsourcing partner then set your expectations correctly. Also, if you are new and in the process of learning things then ensure that you are hiring a legal white label agency that you trust completely.

• Don’t Underestimate difficulties

Starting a new business is full of challenges and difficulties and you don’t have much income in the beginning. Make sure you are committed to your statements and promises of your work, family, or anywhere. Staying committed will help you to stay focused on the right things.

• Fair price of work

When you are working, remember to charge a fair price. In business don’t overcharge or work for free. You have to decide on a fair price that can increase your profit as well enough to get good results for your clients. Later on, if your clients are happy with your work then you can think about increasing prices.

To maintain a happy relationship with your climates, you need to make fair decisions. Let them see the value you can bring to their business, gain their trust, and make them see you’re the expert they need.

 

What is social selling?

Social selling is when a salesperson uses social media platforms to promote their products and to engage with new prospects. Through social media platforms, salespersons ask questions, responding to comments, and share content throughout the buying process – from awareness to consideration, until a prospect is ready to buy.

The rise of digital has brought both negative and positive aspects for Sales Directors and their teams. Nowadays, most of the consumers buy products online and due to that e-commerce sales are predicted to reach $4.48 trillion by 2021. 

Through social selling, sellers can meet various customers online with different taste and with the help of this, sellers can create valuable interactions that will lead conversions and sales. In short, it can make the sales process much easier and better.

As per reports and surveys, it shows that:

• 91% of B2B buyers are more active and involved in social media platforms.
• 84% of senior executives use social media to support and promote purchase decisions.
• 75% of B2B buyers are influenced by social media platforms like Instagram and Pinterest.

Due to social selling, consumers find it easier to shop and it is time-saving. As time passes, trends change, decision changes, and also the method of shopping changes. 

Here are some techniques that sales directors and their teams can adapt to drive their sales in social selling. 

• Focus on personal branding

A personal brand is a method of crafting impressions that your sellers want from you to show to other business owners. You can use your name in a personal brand to attract more audience. 

For instance, real-estate mogul Donald Trump uses his last name on his buildings and other products as a personal branding method such as Trump Tower, Trump Steaks, Trump Hotels.

• Adopt social listening

Every company knows the importance of social selling to drive sales. With the help of social media, you can generate and create new interactions. Social listening not only includes replying to comments and messages.

It is the process where sales teams can explore and understand what their customers want and what are the ongoing trends on social media that are attracting consumers.

Social listening offers lots of opportunities that are:

• Create a unique and customized customer experience
• See what products are resonating with a customer
• Hear the opinions of influencers in the product space

• Be active on social groups

The best way to get customers is to visit those places where they are conducting product research. Social media groups are just the location for that and groups are a place for prospects to ask questions, gather information, and take the next steps.

Through social media groups, your team can find out what questions your customers are asking, relay content to help them solve their problems, and to actively learn and resource the products and services they are specifically asking for.

• Align with marketing

Marketing departments work hard to create high-value marketing collateral that is meant to make it easier for salespeople to do their job. The problem is many organizations experience misalignment between marketing and sales. That is to say, your sellers may not be aware of the arsenal of content the marketing team has.

You can post your products on sites like:

• Blogs
• eBooks
• Infographics
• Custom imagery
• Social posts

Aligning sales and marketing is more than just an organizational change. It has a direct impact on top-line growth.

•  Social Media for Lead Generation

Social media can be used to attract new leads, more deals, and generate extra revenue for the company. According to SproutSocial, revenue increased by 24% of businesses when they utilized social media for lead generation.

Examples of lead generation activities include:

• Facebook Ads
• Google Ads
• Social Media Contests

• Tracking Analytics

Marketers can also track the success of social media content using analytics sites like Google Analytics (GA). For example, conversion funnels can be set up to help measure how users are moving through your site. In this, you can know how people are. You can see how consumers entered your site.

• Regularly respond to customer complaints

Responding to both negative and positive reviews, is a proven way to improve sales. While having a presence on social may seem like an undertaking for the marketing department, and while there are marketing techniques involved, it’s becoming more important for sales representatives and teams to be fluent and active in the process.

Providing your team with a strong grasp of what’s necessary for social selling will help your business increase leads, prospects, and close more deals. More importantly, it will empower your sellers to be proactive and solution focused.