From the humble beginnings of a friend’s family sweet shop in Bikaner, to becoming a household name – Haldiram has become synonymous with Indian snacks. But how did it reach such heights?

It all began with imagination and dedication. Seeing potential in niche markets, they evolved from traditional desserts to mithai to cuisines, branching out year after year until they had reached restaurants throughout India.

Then came modernisation and marketing. By recognising the success of western and globalised food, Haldiram adapted for better shelf life through packaging and storage innovations and branding their products as a fast-food alternative.

Forging meaningful partnerships with businessmen further expanded the reach of Haldiram. These associations accompanied by platforms that provided support, helped position the company as a trustworthy provider of snacks globally.

Finally, trial and error shaped the taste-buds of consumers as experimentation with recipes unlocked new tastes and preferences – making Haldiram virtually ubiquitous across India.

So from being just a sweet shop in Bikaner to being present in every home imaginable – this is how Haldiram became what it is today!

The story of this entrepreneur is very inspirational, especially for the upcoming entrepreneurial generation. Everything is possible with dedication, hard work and effort will take you towards success whatever obstacles may come in your life, you have to be focused on the goal and do every possible thing to make it possible and finally achieve success like Haldiram’s.

The founder Shivkisan Agrawal is from a small village Bikaner where he used to sell Bhujia in his father’s shop in 1918, but now Haldiram’s has become one of the most popular International brands with annual revenue of Rs 7,130 crores, selling its products worldwide. Today it has become a multi-billion-dollar business.

The beginning of Haldiram’s journey

The founder of Haldiram Ganga Bishan Agarwal was originally called by the name Haldiram Ji and at the beginning of Haldiram’s journey, he used to work in his father’s shop and sold namkeen bhujia as instructed by his father and aunts at the shop. At a very young age, he was married. As a result of some household disputes back in 1946, he left the house.

Haldiram started his first shop and started selling  Bikaneri Bhujia. Still, this time he brought some new flavors of it and to make it tasty to eat he added little moth flour in its making and also made it thinner to make it a little more crunchy to eat as just by his idea the selling namkeen was loved by so many new customers and even his sales increased by day by day.

He kept on experimenting with the taste of bhujia and its flavours which made Haldiram successful when he went to attend the marriage in Kolkata where he got the idea of opening a shop as his first step towards the branching of his Bikaner Bhujia business.

Later he started to spread business in parts of Nagpur and in some cities in India and with this success, there was no looking back situation came in his life as his business started to grow more and more and he gets enough profit from it attracting so many customers towards their shop and by here the success of Haldiram began to.

The expansion of Haldiram’s shop

For any venture to spread in the market has to stick its root in the market its expansion is very important to build the business so after Haldiram’s business expands in Nagpur, Kolkata and Delhi, the business also expands in many more cities of India as well as foreign countries across the USA, Uk and the Middle East.

The Haldiram company has its main business in three areas of the country: Kolkata, Delhi, New Delhi and Nagpur in comparison to the other two the Delhi business growth success rate is the highest. In 1993, the company exported products to more than 50 countries.

And in the year 2003, the multicrore company got the certification of the most trusted brand and the company started to work in all four directions in India mainly acquiring the complete northern region but a little weak in the southern region which does not come in that success mark.

In 2017, the business got the tag of country’s largest snack company, leaving many domestic and international companies behind, and comes as India’s biggest snacks company.

Evolution of ‘Haldiram Bhujiawala‘

It was only in the 70s and 80s that Shri Ganga Bishan’s grandsons extended their venture to New Delhi and Nagpur after setting up in Kolkata. The family business was split into regions and managed by Ganga Bishan ji’s grandsons.

• West & South India venture is under Mr Shiv Kishan Agarwal who created the brand Haldirams Nagpur

• North India venture was under Mr Manohar Agarwal and Madhusudan Agarwal who created the brand name Haldirams.

• The East India venture was given to Mr Prabhu Shankar Agarwal and Ashok Agarwal, who have now renamed their brand Prabhuji: From House of Haldirams.

But it was in the scandalous 90s that the natural family spat began when East India Haldiram filed a case in court against the two other companies over using ‘Haldiram’ as a brand name for their products in the Indian market.

However, in the year 2013, the court ruling banned the east territory owners Prabhu Shankar Agarwal and Ashok Agarwal from using the name brand ‘Haldirams’ on all their products. While the other 2 territories could still retain the name ‘Haldirams’ as their brand identity, east India had to rename their brand as Prabhuji: From the house of Haldirams.

While the north territory and west/south India have flourished over the decades, unfortunately, the owners of Prabhuji have been embroiled in various legal hassles which have affected their resources and business negatively.

Haldiram Products

Haldiram’s business was started with  Bhujia Namkeen which was the first product of the company but later on, by seeing the tremendous success of the business it started to include many more products like Haldiram sweets (Rashgula, Basin Laddu, Gulab Jamun) snacks (AaloBhujia, KhataMitha, Namkeen, Peanuts), Papadum, Cookies, Pickles, Chips, Dry Fruits, and the company also started its outlet restaurants in Kolkata, Delhi, New Delhi,  Nagpur, and Pune.

It is called Haldirams, an Indian snack, sweets and restaurant venture. Owing to the authentic taste and variety in food products, the customers buy their products due to which the company is benefited a lot.

Many more products are yet to come in future also as the company keeps on practising on products and is always ready to bring some new variety with a little twist in its flavour.

Products of Haldiram’s New Delhi

Elder brother Shiv Kishan Agrawal went on to build Haldirams Nagpur which had more importance on manufacturing and distribution of namkeen products worldwide.

Haldirams Nagpur set up a big manufacturing unit in Nagpur to begin production at a large scale in the 1970s. They made big changes into packed nankeens, sweets, papads, cookies, and ready-to-eat beverages.

They have retail outlets that combine retail sales areas with eatery options for customers to experience the unique flavours of an Indian snack. But these outlets have limited space within the city of Nagpur.

Haldirams Nagpur retail stores have their presence in all major airports in west and south India to promote the new products globally. Haldirams Nagpur’s venture has focused more on occupying shelf space in Indian supermarkets and online sales rather than opening restaurants aggressively.

Products of Haldiram’s Nagpur

The brand value of both Nagpur and Delhi combined is estimated to be more than $3 billion dollars. They might have separate operations given the region structure, but the product packaging, costing and advertising strategies are similar.

Even the taste of their nankeens is similar; the recipes have been a family secret for more than 8 decades. Due to this many people need help to differentiate between these brands. It is only when one observes the different brand logos that you are able to understand that both these brands are distinct in their own way.

Together their combined marketing sales have beaten PepsiCo.’s sales to become India’s biggest snack company and have even refused PepsiCo’s provides to buy a stake in Haldirams. American giant Kellogg’s has shown interest in buying a stake as well but the family have remained fiercely private in these offers.

Products of Haldiram’s Kolkata

The third brand in the Haldiram venture trilogy Kolkata-based Prabhuji Pure Foods was the first branch Shri Ganga Bishan Agarwal had begun outside of Bikaner but under his original brand name ‘Haldirams’.

 It flourished from the 60s era till the 90s but the family lost sight of venture when it got entangled in legal suits over the brand name ownership, an alleged attempt to murder a tea stall owner and the update being the family dispute over the financial assets post the death of one of the owners Mahesh Agarwal.

Even though Prabhuji as a brand shows a lot of potential in the market, it is only in time that you shall know if the family members are able to streamline and work the business more effectively. Else there is always a possibility of a sell-off or a joint business that might be undertaken in order to sustain the brand in the long run.

Marketing Strategy of Haldiram

1) Technology

Leading technical management of the products influenced Haldiram to the next level in maintaining international deals with the long-term shelf life of products. Along with business enhancement, Haldiram entered the e-commerce platform where consumers from every part of the world could access the product and buy it.

Well-rooted in Indian traditional methods and with world-class technology at its disposal, Haldiram is making a mark worldwide. They have also partnered with IRCTC in different states and offer tasty and healthy ready-to-eat meals to Indian passengers on the go.

2) Giving importance to the packaging of the products

During the 90s, Haldiram sold its products without proper packaging. Haldiram was the first Indian company that offered great priority to the packaging and presentation of its snacks in Indian marketing.

It was Manohar Lal Agarwal who inspired the modern-day packaging methods including zip pouch bags, standee pouch packaging, and four-layer structure flexible packaging which is easy to use. This not only increased their brand awareness but also made the brand trustworthy and more famous amongst consumers.

3) Opening more stores and spreading across cities

Haldiram opened stores in various cities.  Haldiram offered significant cities in the country. Having stores pan-India hugely increased its popularity among Indian customers. The available strategy increased sales by a huge margin and made the business spread throughout the whole country.

Haldiram Revenue

Haldiram makes $1 Billion in Revenue and $150 Million in Net Profit, more than the total revenue of both McDonald’s and Dominoes. Serving more than 80 countries in the world, and having 400+ products, it is India’s largest snack company and legacy business.

Challenges faced by Haldiram

Every successful venture has its ups and downs and success can be achieved in one day. Haldiram also has to go through many challenges like in the year 2015 when a ban in Maggi occurred at that same time many products of Haldiram are also banned by the regulation of the food authority bringing loss in profit making.

And 2015, the FDA of India after various tests gave the Haldiram company a clean chit and after that company took an initiative to tie-up with companies it also offered food facilities to Indian passengers in partnership with the Indian railway and by that the company’s success rate again comes in place.

Haldiram future plans

Haldirams New Delhi and Haldirams Nagpur have their own ambitious business growth plans for the future. Haldirams have succeeded in both national and international markets with its well-known products.

The availability of namkeen in small packets costing Rs 5 and Rs 10 which is affordable for consumers has hugely contributed to the recognition of the ‘Haldirams’ as a brand name across India.

But currently, Haldirams New Delhi is aiming more on business diversification into other food segments like getting into the bakery segment.

Haldiram entered the IPO market within 18 months and will open more dine-in restaurants and outlets across India. The venture’s expansion plans, price hike, and a potential entry into Dalal Street.

Manohar Lal Agrawal, Chairman of the company plans to expand on the retail front with restaurants. He said this will encourage customers to visit restaurants and eat freshly cooked food. Haldiram already has 100 restaurants in New Delhi and 30-40 in Nagpur.

The company plans to expand their retail outlets in India and grow the business overseas in global markets.

Another member of the Agrawal family has been able to carve a niche in the same venture under the brand name ‘Bikaji’. Shivratan Agarwal, the creator of ‘Bikaji’ is also the grandson of Shri Ganga Bishan Ji Agarwal known as Haldiram and has been successful in branching out under an entirely different brand name.

The company also plans to leverage the equity in the domestic and international market to become a food corporation with not just branded products under its belt but also restaurants, retail chains and a wide portfolio that includes such diverse products as milk-based foods and noodles.

In the future the company might be in Algeria, Jordan, Yemen, Taiwan, Columbia, Cyprus, Ukraine, Libya, Tunisia, Egypt, Armenia, West Indies, Sweden, Finland, and Trinidad & Tobago.

 Today Haldiram exports products to the tune of 10.00 million and hopes to sustain a 40 % growth over the next 5 years. The company also invested considerably in an advanced processing and packaging unit, which enables tradition with technology.

Summary

Haldiram’s, an Indian sweets, snacks, and restaurant venture, became a household name. The business has been ruling the snacks and sweets industry for the past eight decades.

Which began in 1918 as a small shop that has become a venture generating ₹5,000 crores in annual revenues. The success story of Haldiram’s started from a small namkeen shop into a multi-billion dollar company is inspirational for budding entrepreneurs and youth.

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Originating in the US, Oreo became an icon of trend-setting biscuits. Breakfast tables worldwide were filled with this dark, round treat that was so easy to recognize – particularly amongst Indian consumers.

Yet, how did a single cookie become so popular in India?

The answer is two-parts: innovation and advertising. Oreo took flavor profiles to new heights with unique (and delicious!) flavours.

Oreo is an American cookie brand, which is owned by Mondelez International & Cadbury Milka.  Back on March 6, 1912, is celebrated as National Oreo Day because, at the National Biscuit Company factory in New York City, the Oreo Cookie was invented.

And in 2011, this biscuit was brought to the Indian Market by Cadbury India to Indian Market. Now it is having 7% of the market share in the biscuit segment, though it is quite costly as compared to other biscuit sectors and is considered a luxurious biscuit in India.

Oreo is a sandwich cookie consisting of two wafers with a sweet yummy crème filling of various flavours like chocolate, milk, red velvet, and many more.

The company sells its products in over one hundred countries across the globe with different packaging and limited edition offers.

On March 6, 2012, the popular cookie brand, Oreo, celebrated its 100th birthday. From a humble start in a Nabisco bakery in New York City, Oreo has grown to become the best-selling cookie brand of the 21st century generating $1.5 billion across the world annual revenues. Today it is owned by Kraft Foods Inc, Oreo is one of the company’s dozen billion-dollar brands.

Until the mid-1990s, Oreo aimed at the US market – as reflected in one of its famous advertising slogans from the 1980s, “America’s Best Loved Cookie”. But the dominant position in the US limited growth opportunities in the market and spurred Kraft to turn to international markets.

Moreover, the brand’s marketing campaigns struck a chord with consumers through colourful and unbelievable visuals focused on indulgence and playfulness. What’s more, their collaborations with popular films added an extra flair of desirability as well as created awareness about the diverse range of flavours available for consumption.

Finally, these pillars all relied on what is at the core of Oreo’s success – meaningful conversations supported by research & a deeper understanding of Indian consumers & culture-specific insights from local marketing tactics across digital media platforms like Twitter & Facebook.

Such innovative product design along with enticing ads made for a winning combination that resonated well enough to allow Oreo to quickly become not only one of the most recognizable biscuit brands in India but also one of the most popular.

Oreo was launched in China

Oreo was launched in China in 1996. The China launch was based on the implicit assumption that what made it hugely successful in its home market would be a winning formula in any other international market.

According to Lorna Davis who is president of multinational consumer goods companies, and in charge of the global biscuit division at Kraft. The team considered pulling Oreo out of the Chinese market altogether.

In 2005, Kraft decided to research the Chinese market to understand why the Oreo cookie that was so successful in most countries had failed to make a mark in china. Research showed the Chinese were not historically big cookie or biscuits eaters,

According to Lorna, Chinese consumers liked the contrast of sweet and bitter taste but “they said it was a little bit too sweet and a little bit too bitter” for them.

The other problem was that the shape could be quite alien without the emotional attachment of American consumers who grew up with the cookie. In addition, 72 cents for a pack of 14 Oreos was too expensive for value-conscious Chinese consumers.

Kraft’s Chinese division used this information to formulate a modified recipe, making the cookie more chocolatey and the thick cream less sugary.

Kraft developed 20 prototypes of reduced-sugar Oreo cookies and tested them with Chinese consumers before arriving at the perfect formula that tastes right. They also came with different kinds of packages and included smaller packets for just 29 cents to cater to Chinese buying habits.

The changes boosted sales and an ambition to capture a more significant share of the Chinese biscuit market led Kraft to reproduce the product in 2006 and introduce an Oreo that looked almost nothing like the original.

The new Chinese Oreo consisted of four layers of crispy wafers filled with thick vanilla and chocolate cream, coated in chocolate. The local innovations continued and Oreo products in China today have different flavours including Oreo green tea ice cream and Oreo Double-Fruit.

Another problem with Chinese consumers was introducing the typical twist, lick and dunk ritual used by American consumers to enjoy their Oreos cookies. Americans traditionally love to twist open their Oreo cookies, lick the cream inside and then dunk it in milk.

Such behaviour was considered a “strangely American habit” which was accepted by the Chinese, according to Davis. But the marketing team noticed China’s growing thirst for milk which Kraft tapped with a grassroots marketing campaign to tell Chinese consumers about eating cookies like the American tradition of pairing milk with cookies.

A product tailored for the Chinese market and a campaign to market the American style of pairing Oreos with milk paid off and Oreos became the bestselling cookies of China.

Oreo’s Launch in India

The lessons from the Chinese market have shaped the way Kraft has approached Oreo’s launch in the Indian market. Oreo came to India through the import route and was priced at Rs 50 (about $1) for a pack of 14.

 But sales were insignificant partly because of limited availability in the Indian market and awareness, but also because they were prohibitively expensive for the value-conscious Indian consumers.

Learning from the Chinese success story, the company under global CEO Irene Rosenfeld took localisation market strategies very seriously from 2007 onwards. The $19.1-billion acquisition of Cadbury in the year 2009 provided Kraft with the local foothold it needed for the Indian market.

And in the year 2011, this biscuit was relaunched again to the Indian Market by Cadbury India. Now it is having 7% of the market share in the biscuit segment, though it is a bit costly as compared to other biscuits and is considered a luxurious biscuit brand in India.

Unlike the Chinese, Indians love their biscuits more than cookies. Nielsen says India is the world’s biggest market for biscuit consumers with a market share of 22 % in volumes compared with 12% in the US.

While the lion’s share of this market is for low-cost glucose biscuits which are  led by Parle-G, premium creams account for a substantial chunk valued at around Rs 5,500 crore ($1.1 billion). The way to the Indian consumer’s stomach is through competitive costing, high volumes and strong distribution, especially in rural areas.

Oreo developed a marketing strategy around taking on existing market leaders in the cream segment in India – Britannia, Parle and ITC.

The focus was to target the top 10 million households which account for 75% of cream biscuit consumption. It entered the market as Cadbury Oreos because Cadbury is a stronger brand name than Kraft, in the Indian market and initially focused on generating awareness and rapid trials.

The product was sweetened cream to suit the Indian palate and Kraft exploited Cadbury’s network of 1.3 million stores.

The Made in India tag on packaging meant using locally-sourced ingredients, modification of the recipe to suit Indian consumers’ tastes and possibly cheaper ingredients, smaller size and competitive prices according to market.

Oreo launched its traditional chocolate cookie with vanilla cream at just Rs 5 for a pack of three to drive impulse purchases and trials, Rs 10 for a pack of seven and Rs 20 for a pack of 14 for heavy usage. The cookie looks the same as its international package with a motif of 12 florets and 12 dashes.

Kraft initially chose to outsource its manufacturing for the Indian market instead of using Cadbury factories in India.

For marketing purposes, the company focused on using the togetherness concept to sell Oreos in the country, with television forming the main medium of communication although other media are also being focused on.

Oreo India’s Facebook page was one of the fastest-growing in the world. The company also went on a bus tour and billboard to push the concept of togetherness among families across nine cities and it used a smaller vehicle for a similar campaign across 450 small towns in India.

Oreo is driving point-of-purchase and selling with store displays and in-store promotions in a bid to overtake Indian market leader Britannia Good Day’s distribution.

With a marketing strategy focused on rapid brand awareness and extensive distribution, the Oreo India launch story has been a success today. Its market share has grown from a little over 2% after its debut to a huge 30% of the cream biscuit market.

Today Kraft has shifted from the Cadbury distribution network to a wider wholesale channel in India. It is also eyeing kirana stores and small towns apart from modern stores in big cities across the country. Today, Oreo is more than just an American cookie brand.

Marketing Strategies of Oreo

1. Oreo Customizes its Cookies

Its customized design attracts new customers, especially kids and parents who follow everything that’s in trend in the market to buy the products which makes it stand out from its competitors and builds a unique image.

For example : 

1. Back in the year 2019 when the finale season of Game of Thrones came, Oreo made a limited edition cookie inspired by the show, letting fans explore the new product and relate to a theme. This allowed the brand to find a common interest with its target audience.

2. To celebrate Halloween in the year 2020, they had a black cookie with a ghost saying ‘boo’ with orange filling.

2. Market Penetration Strategy

When the oreo cookie was launched in the market, the cost was low to grab the target market but eventually when it became familiar and popular in the Indian market, the price was increased and now it is considered one of the best-branded biscuits around the world.

Initially, as it was available at a nominal cost, people didn’t mind trying something new and in time got adapted to it. This marketing strategy worked very well for the company and gave it exceptional results.

3. Content Marketing

Oreo uses content marketing to grab attention in consumers’ minds. It ensures that the content is relatable and exclusive for individual consumers to engage and relate to it.

Oreo came with its first-ever Rainbow cookie in honour of its partnership with PFLAG National, which is a massive organization supporting LGBTQ+ people and their parents. Colourful cookies grab the attention of the consumer easily as it’s something unique and as someone buys them, they also generate awareness in society.

 The Oreo social media and TV ads always leave cute messages for their target customers to engage them. Oreo also uses celebrity endorsements as one of its best marketing strategies to build its brand name and for brand recognition.

Strengths of Oreo

• Large Distribution: Cadbury has a huge distribution in India. It has retailers and a chain of distribution from rural to urban areas in the country.
• Global Market: Oreo is owned by Cadbury and Mondelez International company. It has a massive market that is spread worldwide. One of the plus points of Oreo is it connects to the target audience through digital marketing channels.
• Good Quality Packaging: As was stated when Oreo has a good marketing team that helps the brand to become big in the Indian market. According to the market, they adopt the new edition and packaging that helps the brand to make it international at the same time.
• Brand Trust: Cadbury Oreo has been in the Indian market for more than 10 years so it was easy for Oreo to make it a marketplace in the Indian Market. Over the years it has gained the trust of Indian customers which makes the Cadbury Oreo gain high brand equity.

Weaknesses of Oreo

• Limited Target Group: Oreo has a very limited target audience that prefers cream biscuits.
• Competition is High: With the changing Indian market environment, many new products are coming into the cookies industry.
• Expensive Advertisement: Cadbury’s Oreo spends a massive amount of money on advertising. As advertising is an essential part of sales they have to make sure that advertising is done properly.
• Criticisms: As the biggest brand in the industry it has to go through different criticisms in the country. Bad publicity can affect the image of the brand. For example, some people consider cookies bad for health.

What Oreo stands for?

The most common version asserts that Oreo derives from or, French for “gold” and supposedly the colour of the original packaging. Others say it stands for “orexigenic,” a medical term for substances that stimulate the appetite (including cannabis)

Amazing facts about Oreo

• Oreo is managed by Mondelez International, which is a spin-off of Kraft Foods (acquirer of Nabisco).

• It takes 2 hours (process time) to bake 1 Oreo cookie.

• The total amount of Oreo cookies made in a year would circle the Earth 5 times.

• 40 bn Oreo Cookies/biscuits are produced each year.

• Oreo Way- Name of a street in New York City where the first Oreo was made.

Summary

Oreo is a renowned cookie brand worldwide, having its operation worldwide. It operates in almost every country and has a sweet cookie relationship with its customers. They always try to grab the customer’s attention through different sorts of ads and sometimes merge the same with some trending topic in society.

They have always stayed in the spotlight and used ingenious strategies to become market leaders. Did you know? OREO.com has everything you want from your favourite brand – recipes, OREO cookies, Personalized gifts, merchandise, and brand purposes.

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Today, India has many fast food brands that have taken the name of fast food like McDonald’s burger, Coke’s soft drink, and Domino’s for pizza.

While many fast-food businesses are struggling to get recognition, the companies like Domino’s have now become brands with their taste and quality of pizza for their prominent and potential customers in India.

Domino’s incredible success in India underscores the importance of localization. When it launched there in 1996, the pizza chain had to overcome public skepticism about alternate pizza tastes and unfamiliar ingredients.

But Domino’s persevered, first tailoring their offerings to the traditional Indian palates by including such items as paneer (Indian farmer cheese) and tandoori chicken among their ingredients. They also localized their business model by incorporating cash-on-delivery payments, catering to a wide range of customer needs and preferences.

In addition, Domino’s heavily leveraged digital marketing techniques by initiating customer loyalty programs, running special promotions and introducing innovative delivery options — all designed to reach more customers and further broaden their appeal.

Their market share could not have been achieved without deftly adapting their sales tactics to suit consumers’ demands: they have been able to rapidly expand through franchise activities while accommodating customer segmentation.

Likewise, selling large quantities of personal pizzas or advantages such as “buy one get one free” deals only worked after having combed through data to understand consumer behaviour deeply.

Domino’s strategy was underpinned with fore thoughtfulness along with responding quickly to industry changes. This combination enabled them to outpace their rivals while emerging as the undisputed leader in the nation’s competitive space by building long lasting relationships with their customers.

Let’s see How Domino’s became pizza’s biggest pizza chain in India.

Domino’s – Startup Story

In 1960, when Tom Monaghan and his sibling, James, assumed managing the activity of DomiNick’s, a current area of a little pizza café network that had been claimed by Dominick DiVarti, at 507 Cross Street ( Today  301 West Cross Street) in Ypsilanti, Michigan, close to Eastern Michigan University.

The arrangement was verified by a $500 initial instalment, and the siblings obtained $900 to pay for the store. Within eight months, he exchanged his half of the business to Tom for the Volkswagen Beetle they utilized for pizza delivery service.

Monaghan needed the stores to have the same marking, yet the first proprietor disallowed him from utilizing DomiNick’s name.

At some point, a worker, Jim Kennedy, came back from a pizza conveyance and proposed the name “Domino’s” and this way the brand got its name. Monaghan quickly loved the thought and authoritatively renamed Domino’s Pizza, Inc. in 1965.

The organization logo had three dabs in the beginning, speaking to the three stores in 1965. Monaghan intended to include another spot with the expansion of each new store, yet this thought immediately broke, as Domino’s accomplished fast growth in the cities. Within a few months, Domino’s Pizza opened its first establishment area in 1967 and by 1978, the organization extended to 200 stores.

Domino’s Entry in India

Jubilant Foodworks started its business under the name Domino’s Pizza India Private Limited back in 1995 and opened the first outlet of Domino’s Pizza in New Delhi in 1996

In the first quarter of 2014, Jubilant Foodworks inaugurated the 700th Domino’s Pizza outlet. In the next 2 years, they went on to open 300 more outlets, making India only the second country after the United States to reach the 1000 store-mark for Domino’s Pizza in history.

When the country started opening itself on an international level. Not many people in India were familiar with pizza and most believed it was just a snack. There were several challenges to introducing pizza in India and finding success.

The CEO of Jubilant Foodworks limited also attributed the success of Domino’s Pizza in the country to some cultural factors. At the time, Domino’s introduced pizza, the market was not as ready and success was not really guaranteed in India.

The concept of food delivery was not mainstream either at that time and in this way Domino’s literally came up with creating a complete food delivery market. Due to the low disposable income in the country, Indian consumers were both highly demanding and price-conscious at the same time.

When Domino’s introduced the thirty minutes or free promise, it seemed a risky strategy because the infrastructure and the traffic conditions in the country would have made the company go bankrupt. The company introduced it in 2004 and Domino’s had already abandoned the promise in the US already.

However, Jubilant’s gamble was a success which turned Domino’s into India’s biggest Pizza chain. According to the then CEO of Jubilant, people loved freebies in India and the kind of noise the 30-minute or free guarantee created in India worked so well would not have been possible in any other culture.

Challenges faced by Domino’s in India

In January 2016, Domino’s opened its 1000th outlet in the country. In 2016, the Center for Science and Environment(CSE) revealed that their pizza bread was bound with poisons and cancer-causing agents for the human body.

Later In 2017, live bugs were found in Domino’s pizza flavoring sachets in Delhi, a video of which went viral in the country. This provoked Domino’s to quit giving flavoring sachets for quite a while. When they restarted, they changed the pressing from straightforward to unclear. This was the biggest challenge faced by domino’s India.

How Domino’s Reinvented Itself To Win In India

1) Remaking pizza according to Indian taste

To match Indian tradition­alists, as well as the budget-conscious eater, the chain spent eight months exam­ining every­thing from flour to toppings, to lower pricing in the country. Then they came what is called “Pizza Mania”—a 35-rupee pizza that takes precisely 2.5 minutes to make and six more to bake and complete the process.

2) Locations

Dominio’s focused on small cities, where ­Indians crave Western products and eating out is a family event can happen, Domino’s offers a large dine-in space. Each store’s area is meticulously mapped, down to every intersection and with less traffic, to find the fastest delivery routes— here, Domino’s offers its “30 minutes or it’s free” policy as well.

3) 30 minutes delivery

A delivery person and his ­manager plot out the route he’s about to take. Each delivery is allotted eight minutes, with a seven-minute buffer for ­traffic jams in the country and bad roads. More than 99% of the ­pizzas arrive within the promised 30-minute deadline claimed by the company.

4) Modify Menu

The Domino’s India menu has diverse taste options, to appeal to the country’s many tastes. A recent “Taco Indiana” dish was inspired by ­northern India’s kebabs and parathas.

5) Balancing Taste

Despite its menu’s local Indian flavour, Domino’s is careful not to over localize; ­middle-class India places a premium on “Western.” And a recent new launch was Subwich—a cross between a burger and a sandwich but with pizza filling in it, now available throughout the country.

When Did Domino’s Add Non-Pizza Items to Its Menu?

In 2010, Domino’s rolled out a complete pizza recipe, including new sauce, crust, and cheese. In 2011, Domino’s continued to revamp its menu, came up with a new recipe for wings and boneless chicken and added two new bread sides — Stuffed Cheesy Bread and Parmesan Bread Bites.

Domino’s made 3 changes to become the world’s top pizza chain

1) International Business

Domino’s has opened 1,800 new stores across 10 countries in the past four years. Domino’s is thriving in emerging new markets like Brazil and China because it is a relatively inexpensive luxury. The company said it is seeing growth in India, Turkey, and Japan in those 4 years.

2) Reinvented products

Sales at Domino’s got a boost since the company came out with a new pizza recipe in 2009 worldwide. Having a better core product was important for businesses to turn around.

Domino’s has also innovated its burgers, sandwiches, kinds of pasta, and side dishes.

The “speciality chicken product” Chicken strips topped with amazing cheese and sauces, which are increasingly ordered alongside pizzas, are driving up the average sale.

3) Better marketing

As CEO of Domino’s, Russell Weiner joined Domino’s from Pepsi six years ago in the midst of a huge sales decline. Since then he has implemented a self-deprecating new marketing strategy that’s resonated with the market.

Domino’s admitted that its pizza wasn’t the greatest and touted new-and-improved ingredients, helping to drive sales.

Reason for the success of Domino’s pizza in India

The following are the factors of the success of dominating pizza company in India, Dominos:

1) Pricing

Domino’s Pizza India catered to the needs of Indian consumers for good quality and reliable fast food delivered to their homes. Compared to the other Pizza brands in India, Domino’s charges a premium price which suits the Indian consumer.

Apart from good quality food, the company also promises in- 30 minutes of time span delivery for premium pricing.

No other brand is doing this in the country, so the company was able to achieve Success. Domino’s also offers premium dine-in services at domino’s outlets across the cities in India.

However, their business is built as a main business around the home delivery model. Home delivery also constitutes a big part of Domino’s revenue from the Indian market.

2) Adopting Technology

Domino’s found out the formula for a successful business in the country. Hence no other food chain in the country has this use of technology. The company’s main motto is to use technology to make it easy for customers to place orders.

In India Domino’s even started delivering in trains, which is a bold move for the food chain because with the train you can’t go wrong, being on time and delivering to the right customer is a bit of a challenge when a lot of variables like coaches, seat number, birth numbers are involved but Domino’s is making this work and it’s going successful in the country.

3) Creating a buzz by the brand promise might be a good idea to get the attention of customers

Domino’s has this brand promise that creates a buzz then word of mouth also kicks in making it a more effective strategy. It encouraged Indian consumers to try ordering pizza.

Food delivery was not still a mainstream idea in India back then. Since there was a thirty minutes or free guarantee, the company Indians were assured that the food would be delivered quickly and fresh. If food delivery was delayed for any reason, the Indian consumers were more than forgiving since they were getting the food for free to grab the attention of consumers.

4) Social Media presence is very important

Domino’s very well learned the importance of social media and is very active on its social media platforms. They took it to the next step and take orders from messages, WhatsApp, Facebook Messenger, and through its app. It is a great way to stay connected with customers and to revenue

5) Be transparent with your business

After the challenges faced back in 2016 & 2017, Domino’s started being transparent with the customers to gain customer involvement.

Domino’s came with a simple strategy that follows a very transparent and shows their whole process while ordering from approval of the delivery, baking process, out for delivery and on-road, they show it all. Even though their physical stores have an open cooking area and everything is visible to customers, they have made sure to stay as transparent as possible.

Domino’s Future Plans

Domino’s revenue has likewise risen strongly over the most recent five years. By 2025, the organization expects a systemwide number of cafés to have developed over 25,000 stores across the globe. The fundamental focal point of the organization is good quality food and customer accommodation.

With over 1000 outlets in India and every outlet offering the same tasty pizzas that everyone loves, Domino has shown everyone that standardization of taste and good quality is very well achievable no matter how big the enterprise is.

With over 1000 stores in just over 20 years and the goal of 1000 more in the coming 5 years, Domino’s India has shown what it looks like to be successful.

Summary

Domino’s Pizza, Inc is an American multinational pizza restaurant that is currently the largest pizza chain in India. It aimed to improve and revamped its brand every year, taking the backlash as an opportunity to get better and never look back.

Domino’s came a long way from becoming the world’s largest pizza chain by following various marketing techniques and working on getting their brands better. Domino’s didn’t stop after making a good reputation again but kept on working continuously to get better.

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Amazon is a multinational technology company that aims at cloud computing, e-commerce, digital streaming and artificial intelligence. It is one of the most valuable globally, offering its services to multiple industries.

These include cloud computing, e-commerce, artificial intelligence, consumer electronics, entertainment, supermarkets and digital distribution.

Amazon has become a one-stop destination for everyone’s shopping needs and is correctly called ‘the everything store’.Today, Amazon has a market capitalization of $117 billion.

It began with a mission: to provide a hassle-free way for customers to discover and buy products from around the world at unbeatable prices. By offering value for money, transparency regarding product availability and guaranteed customer satisfaction, Amazon has built up one of the most trusted brands in the world.

The key principles that drive Amazon’s success are efficiency and innovation. Its technology platform was designed from the outset to enable quick product selection, easy payment processing and lightning-fast delivery speeds.

Regularly updated IT systems, improved process automation and analytics keep costs down while service levels remain high.

Moreover Amazon keeps on innovating by constantly testing new features or services such as predictive search tools, artificial intelligence along with an exclusive line of electronics called “Echo”. These have turned out to be popular among customers which gives Amazon an edge over its competitors.

In short Amazon has achieved tremendous success due to its commitment towards providing customers with convenience , value & innovation – all hallmarks of a quality experience.

With such a complex ecosystem comprising various entities and millions of customers, it is important to understand every aspect of this e-commerce. Let’s see Amazon’s journey from zero to billionaire.

Amazon journey of becoming an e-commerce giant

The journey started back in 1994, Jeff Bezos, a former Wall Street hedge fund executive and a vision who was already aware of the potential of the internet and e-commerce platforms took the decision while sitting in the garage to give the first try to create an “online everything store”.

At first, Jeff thought about naming the company “Cadabra” (from abracadabra).

However, his lawyer, Todd Tarbert, advised him that the name could be seen as kind of unclear.

After the new website name was decided, the next decision would be about the product to be sold on the e-commerce platform was very important for him. Jeff found that the most logical option would be to sell books online.

Going against financial journalists and analysts that just couldn’t see the growth of the internet as Jeff did, Amazon.com reached 180,000 accounts in its first year of business. In May 1997, Amazon.com became a public firm, with $54 million on NASDAQ.

At the end of the same year, there were around 1 million accounts and $148 million in revenues which became $610 million the following year. The company expanded quickly and began selling music, videos, electronics, video games, software, houseware, toys, games, and many more.

Moreover, what attracted customers were its personalized recommendation tools and customer reviews for better purchases, thus developing a community of consumers. In 2000, Amazon opened a room for small businesses and individuals to sell their products through the platform.

Two years later, Amazon Web Services (AWS) was launched, confirming what Jeff claimed from the start: Amazon was not a retail company, but a technology. From that year on, AWS has encompassed statistics on the internet for developers and marketers, its Elastic Compute Cloud that rents out computer processing power, and its Simple Storage Service, for renting data storage.

Kindle e-readers launched in 2007, fostering the e-book market by Amazon. In 2009, Amazon launched Amazon Encore, its first publishing line, which would also allow individual writers to publish their own e-books through Amazon.

 In February 2011, Amazon launched a streaming service Amazon prime. It also found its tablet computer – Kindle Fire in November of the same year. It also declared the concept of Amazon Lockers where buyers can pick up their online purchases without waiting for delivery. Amazon becomes Amazon Publishing, aiming to develop its own titles.

To boost its presence in Asia, Amazon came up with a marketplace in India in 2013. On the technological front, it launched a Mayday button which lets users get instant access to a live tech adviser through their devices. And in the same year started delivering packages on Sundays.

In 2014, Amazon came up with its first and only smartphone – Fire integrating its universe of media and streaming options into one smart device. However, the phone failed to make a place in the market and the company had to write down $170 million and cease production.

Amazon also purchased the video game streaming company Twitch for $970 million.  And later launched Fire TV and Amazon Echo voice-enabled speakers.

In the year 2016, Amazon teamed up with Fiat Chrysler Automobiles to sell cars online in Italy. It also came up with a new concept called Amazon Flex where drivers can sign up with the company to deliver packages using their own cars.

In June 2017, Amazon acquired Whole Foods marking the entry of the company into the world of grocery and physical retail stores. It purchased all 471 stores of Whole Foods for a whopping around $13.7 billion.

The company went from a bookstore to an “all-purpose store” and then to a worldwide e-commerce giant. But Amazon definitely didn’t stop there and potential never seems to end. But what keeps its audience attached to the company is its profit margin, which remains low on any products offered by Amazon.

Customers know it is comfortable to work with Amazon and will always bring a reasonable and competitive price in all fields and products. And for sellers who use the multi-sided platform, it’s convenient for them to be sure they can easily display their effects on the website and app to make sales worldwide.

Nowadays, Amazon is recognized as the biggest retailer across the globe, a brand for those who don’t have limits.

10 Strategies that led Amazon to build a trillion-dollar eCommerce company

1) Making customers’ service priority

Amazon has top-notch customer service, the company has set itself apart as a go-to online store when it comes to shopping from them. With fast and reliable shipping times, cheap yet high-quality products, secure and convenient payment methods, plus the option to replace damaged or lost orders should the need resolve quickly.

because they have managed to focus on the one thing that matters most for business to grow is consumers are always the priority.

2) Availability huge range of products to choose from

Amazon sells a massive range of different products and options for it to choose from. They have categories for everything from clothing to electronics, and from makeup to grocery so it’s easy to find something that works for you. You can see their selection over at Amazon or buy from a third-party seller on their website or application.

3) Modern technology

Amazon has a massive understanding of modern technology and implements it into its business model. For example, Amazon’s recent product offering, the Amazon Echo, Alexa is a voice-controlled device that lets you request music be played, hear the news and traffic reports, tell your stories, control your TV set, listen to podcasts, and much more!

This product has proven to be very popular with consumers and has modern technology because it letting for greater convenience than any offered product from existing marketplaces.

4) Customer Support System

Getting customer service at Amazon is very simple. On their Customer Service page, you can choose a category out of many to best service your inquiry. These include: Your Order, Returns & Refunds, Digital Service & Device Support, Manage Prime Account, Payment Options, Your Accounts, and Safe Online Shopping.

• Order page: Customers can find their recent orders and track their orders as well. This page also has an option for reporting any problems related to your order. You can leave feedback for the seller and write a review of the product as well.

• Returns & Refund: The page is the gateway to your return of the products. The return policy is right at the top, making it easy for customers to get all of the information they need related to the order return and refund process.

• The Digital Services & Device Support: Page differs from Things You Can Do and Popular Articles. The Things You Can Do section contains an option of helpful links for managing things like digital orders, downloading apps, registering a Fire Tablet to your Amazon account, and cancelling subscriptions prime account.

The Popular Articles section gives you links to resourceful articles that can guide you with different situations, such as returning books and getting the battery in your Fire Tablet to charge, plus many more!

• The Manage Prime Account: Page has a lot to offer as part of its membership program – you can get delivery, watch Prime exclusives entertainment, Deals and read Prime Reading right here. There’s also a list of FAQs at the bottom of the page that will help you to guide your Prime account.

• On the Payment Options: Page, where you are able to change, add or update payment methods for Amazon orders.

5) Fastest deliver goods

Amazon’s shipping speed is consistently fast, but it depends on the customer’s geographical location. Those who get prime subscriptions get two-day shipping extensions, with some orders arriving even on the same day.

Packages also include tracking numbers which let customers check their order’s status wherever they are at any given time.

6) Product pricing & available new daily discounts

Amazon offers discounts in many categories on its website and application, even though the Fashion category is not included in discounts in some regions.

Their frequent discount campaigns go in the name of the following categories: Today’s Deals, Watched Deals, Outlet Deals, Warehouse Deals, Lightning Deals, Coupons, eBook Deals, Subscribe & Save.

7) Provide service worldwide

Amazon has websites for the most popular countries, such as the United States, Canada, India, Australia, Brazil, China, France, Germany, Italy, Japan and Mexico. Amazon also offers country-specific sites worldwide. The company can be found in more than one hundred different countries.

Moreover, in countries that don’t have a website, or application so Amazon offers a Worldwide global store merging with local e-commerce platforms from where anyone in those countries can order global products directly from the amazon store itself. Although the delivery time and shipping cost for these global products might differ.

8) Gives assurance to protecting consumer safety

Amazon and its affiliate system have very detailed security process measures to ensure that customer information is safe with them. Amazon does not share any of their personal or financial info with a third party, and they have a system in place for reviewers to report scams or bad service if they feel the need to.

9) Kindle publishing option & focus on bookselling

Amazon has recently got a lot of critical acclaim in book-centric circles because of the company’s endeavours in e-book publishing and promotion. This is interesting because Amazon has pretty much beaten the market competition when it comes to selling printed books on its website or application.

Therefore, from the Kindle e-reader and Kindle Direct Publishing to Audible and its massive selection of physical books, Amazon continues to fill its inventory with an abundant supply of written materials boasting a rich history going all the way back to its past as merely a website where customers could order books online to be shipped right to their doorstep.

10) Talented UX Team

Amazon employs a complete team of specialists (also known as their UX team) to analyze customers’ search habits to offer each customer only a selection of products they are most possible to be interested in finding.

A brief overview of Amazon’s ownership

Since Amazon is a publicly traded company, it is owned by various institutions and individual shareholders. However, Jeff Bezos is the founder, executive chairman, and former president and CEO of Amazon.

With a net worth of US$128 billion as of February 2023, he is the third-wealthiest person in the world and was the wealthiest from 2017 to 2021 according to both Bloomberg’s Billionaires Index and Forbes.

He still holds a major part of the company ( around 10%), making him one of the most influential shareholders in the company. However, in July 2021, Jeff stepped down from the CEO position to become Executive Chairman, leaving Andy Jassy for the president and CEO positions.

Before being appointed by Jeff and the Amazon board during the fourth quarter of 2020, Jassy served as the SVP and later as the CEO of AWS from 2003 to 2021.

Amazon is the official name of the holding group, which includes all of its amazing services, such as Amazon Music, Amazon Prime Video, Kindle and Alexa devices, and Amazon Web Services (AWS).

Amazon’s revenue generation

Amazon has different operations that are under Amazon’s big corporate umbrella. These operations have successfully helped the company achieve profitability, which has fueled its growth.

1) Amazon Marketplace:

The company’s first revenue stream, Amazon.com, accounts for more than 42% ($220 billion of $513.98 billion revenue in 2022 from its online e-commerce stores. Third-party sellers accounted for an extra $117.71 billion of revenue. Basically, Amazon charges a fee from its sellers to promote and advertise its products.

2) Amazon Prime:

Amazon prime is a paid subscription service from Amazon which is available in various countries and gives users access to additional services, such as free & fast delivery of eligible items, video streaming, ad-free music, free games and in-game content, exclusive access to deals and has been important to the brand’s growth.

In exchange, the company asks for a monthly fee, and subscribers have access to the platform. Prime currently has beyond 150 million members.

3) Amazon Web Services:

It is a low-cost complete IT structure platform, whose services are contracted by companies, firms, organizations, and institutions around the world. It’s not the main source of revenue, but it is certainly the most profitable one for the company.

4) Amazon Kindle:

It is Amazon’s e-reading service, where readers can buy, browse and download books, magazines, and newspapers that are available at Kindle Store. Amazon doesn’t make much money from Kindle, but by generating traffic to the Prime membership plan. Besides, the platform lets independent authors publish their info-products and e-books, charging fees between 30 to 70% of royalty fees from the sales.

5) Amazon Patents:

The company has more than 17,600 patents, various licensed by other companies. Just in 2022, the U.S. Patent & Trademark Office granted them around 2,051 patents;

6) Amazon Advertising:

Amazon Ad platform offers sponsored ads and videos. It is a very efficient marketing channel, since the customers that access the platform already intend to buy something.

Amazon’s Value Propositions

Jeff Bezos defines Amazon’s business model as based on three value propositions: low price, fast delivery, and a huge selection of products.

However, looking at these three consumer benefits, you can say that Amazon’s greatest value proposition is convenience because the customers understand that, with just the help of a device connected to the internet, they get access to the product catalogue of the massive retailer in the world, with a reasonable price and an agile, safe and reliable delivery service.

Amazon’s Revenue Streams

• One-Time Sales

• Commission on Sales

• Advertising

• Subscriptions (Amazon Prime)

• Web Services (AWS)

• Licenses

• Delivery Services

• Patents

• Pay-Per-Use & Support Subscription

Amazon’s Mission Statement

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work.

Amazon’s main partners

Amazon’s key partners consist of:

1) Sellers:

Certainly, the most important partners of the company are sellers; they are the generators of Amazon’s first source of revenue. There are around 8 million worldwide, which guarantees more than half of the company’s revenue.

2) Affiliates:

Bloggers earn a commission for any referrals that lead to generating sales. In addition to helping with sales, they boost traffic to the platform.

3) Developers:

They are the partnership of the AWS segment, or, as Amazon itself defines, “thousands of systems integrators who get in AWS services and tens of thousands of independent software vendors (ISVs) who adapt amazon technology to work on AWS.

4) Content creators:

Independent writers who can publish their works through Kindle Direct Publishing.

5) Subsidiaries:

They include companies offering storage spaces, stores, and systems, in addition to brands and products developed by Amazon, such as Amazon Essentials, Amazon Elements, Amazon Elements, Kindle, Alexa, etc.

Amazon acquisitions and subsidiaries.

Amazon has acquired 77 companies and invested in 51 companies. Its first acquisition was made in 1998. Some of its major investments and subsidiaries are:

• 1998: PlanetAll, Junglee, Bookpages.co.uk

• 1999: Internet Movie Database (IMDb), Alexa, Accept.com and Exchange.com

• 2003: CDNow

• 2004: Joyo.com

• 2005: BookSurge, Mobipocket.com and CreateSpace.com

• 2006: Shopbop

• 2007: DPReview.com and Brilliance Audio.

• 2008: Audible.com, Fabric.com, Box Office Mojo, AbeBooks, Shelfari, and Reflexive Entertainment.

• 2009: Zappos, Lexcycle, SnapTell,

• 2010: Touchco, Woot, Quidsi, BuyVIP, and Amie Street.

• 2010: Toby Press

• 2011: LoveFilm, The Book Depository, Pushbutton and Yap

• 2012: Kiva Systems, TeachStreet and Evi

• 2013: IVONA Software, GoodReads and Liquavista, and so on, many acquisitions and subsidiaries.

Interesting Statistics & Facts About Amazon

• The total accumulated online sales of Amazon was a whopping $ 234.61 billion in 2018.

• Amazon is the largest book-seller in the US.

• Amazon prime has the second-highest number of paid users, with over 100 million subscribers.

• Amazon.com was almost called “Cadabra” as in “Abracadabra”. That idea came because the CEO’s lawyer misheard it as a “cadaver”.

• Bezos had two reasons to choose Amazon: One was to point out dimensions, and the other was because site listings were normally alphabetical at that time.

Summary

Amazon is a great and leading name in the online e-commerce industry and the title possessor of the world’s biggest online retailer. The company commenced almost two decades ago, in July 1994. Its story sprang from garage storage and now reached the dominant market position in the world.

Amazon is the face of the current market global, digital, and constantly expanding business. It is an increasingly productive brand, which adapts quickly to respond to market demands, in a fast, effective and original way.

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