From the humble beginnings of a friend’s family sweet shop in Bikaner, to becoming a household name – Haldiram has become synonymous with Indian snacks. But how did it reach such heights?

It all began with imagination and dedication. Seeing potential in niche markets, they evolved from traditional desserts to mithai to cuisines, branching out year after year until they had reached restaurants throughout India.

Then came modernisation and marketing. By recognising the success of western and globalised food, Haldiram adapted for better shelf life through packaging and storage innovations and branding their products as a fast-food alternative.

Forging meaningful partnerships with businessmen further expanded the reach of Haldiram. These associations accompanied by platforms that provided support, helped position the company as a trustworthy provider of snacks globally.

Finally, trial and error shaped the taste-buds of consumers as experimentation with recipes unlocked new tastes and preferences – making Haldiram virtually ubiquitous across India.

So from being just a sweet shop in Bikaner to being present in every home imaginable – this is how Haldiram became what it is today!

The story of this entrepreneur is very inspirational, especially for the upcoming entrepreneurial generation. Everything is possible with dedication, hard work and effort will take you towards success whatever obstacles may come in your life, you have to be focused on the goal and do every possible thing to make it possible and finally achieve success like Haldiram’s.

The founder Shivkisan Agrawal is from a small village Bikaner where he used to sell Bhujia in his father’s shop in 1918, but now Haldiram’s has become one of the most popular International brands with annual revenue of Rs 7,130 crores, selling its products worldwide. Today it has become a multi-billion-dollar business.

The beginning of Haldiram’s journey

The founder of Haldiram Ganga Bishan Agarwal was originally called by the name Haldiram Ji and at the beginning of Haldiram’s journey, he used to work in his father’s shop and sold namkeen bhujia as instructed by his father and aunts at the shop. At a very young age, he was married. As a result of some household disputes back in 1946, he left the house.

Haldiram started his first shop and started selling  Bikaneri Bhujia. Still, this time he brought some new flavors of it and to make it tasty to eat he added little moth flour in its making and also made it thinner to make it a little more crunchy to eat as just by his idea the selling namkeen was loved by so many new customers and even his sales increased by day by day.

He kept on experimenting with the taste of bhujia and its flavours which made Haldiram successful when he went to attend the marriage in Kolkata where he got the idea of opening a shop as his first step towards the branching of his Bikaner Bhujia business.

Later he started to spread business in parts of Nagpur and in some cities in India and with this success, there was no looking back situation came in his life as his business started to grow more and more and he gets enough profit from it attracting so many customers towards their shop and by here the success of Haldiram began to.

The expansion of Haldiram’s shop

For any venture to spread in the market has to stick its root in the market its expansion is very important to build the business so after Haldiram’s business expands in Nagpur, Kolkata and Delhi, the business also expands in many more cities of India as well as foreign countries across the USA, Uk and the Middle East.

The Haldiram company has its main business in three areas of the country: Kolkata, Delhi, New Delhi and Nagpur in comparison to the other two the Delhi business growth success rate is the highest. In 1993, the company exported products to more than 50 countries.

And in the year 2003, the multicrore company got the certification of the most trusted brand and the company started to work in all four directions in India mainly acquiring the complete northern region but a little weak in the southern region which does not come in that success mark.

In 2017, the business got the tag of country’s largest snack company, leaving many domestic and international companies behind, and comes as India’s biggest snacks company.

Evolution of ‘Haldiram Bhujiawala‘

It was only in the 70s and 80s that Shri Ganga Bishan’s grandsons extended their venture to New Delhi and Nagpur after setting up in Kolkata. The family business was split into regions and managed by Ganga Bishan ji’s grandsons.

• West & South India venture is under Mr Shiv Kishan Agarwal who created the brand Haldirams Nagpur

• North India venture was under Mr Manohar Agarwal and Madhusudan Agarwal who created the brand name Haldirams.

• The East India venture was given to Mr Prabhu Shankar Agarwal and Ashok Agarwal, who have now renamed their brand Prabhuji: From House of Haldirams.

But it was in the scandalous 90s that the natural family spat began when East India Haldiram filed a case in court against the two other companies over using ‘Haldiram’ as a brand name for their products in the Indian market.

However, in the year 2013, the court ruling banned the east territory owners Prabhu Shankar Agarwal and Ashok Agarwal from using the name brand ‘Haldirams’ on all their products. While the other 2 territories could still retain the name ‘Haldirams’ as their brand identity, east India had to rename their brand as Prabhuji: From the house of Haldirams.

While the north territory and west/south India have flourished over the decades, unfortunately, the owners of Prabhuji have been embroiled in various legal hassles which have affected their resources and business negatively.

Haldiram Products

Haldiram’s business was started with  Bhujia Namkeen which was the first product of the company but later on, by seeing the tremendous success of the business it started to include many more products like Haldiram sweets (Rashgula, Basin Laddu, Gulab Jamun) snacks (AaloBhujia, KhataMitha, Namkeen, Peanuts), Papadum, Cookies, Pickles, Chips, Dry Fruits, and the company also started its outlet restaurants in Kolkata, Delhi, New Delhi,  Nagpur, and Pune.

It is called Haldirams, an Indian snack, sweets and restaurant venture. Owing to the authentic taste and variety in food products, the customers buy their products due to which the company is benefited a lot.

Many more products are yet to come in future also as the company keeps on practising on products and is always ready to bring some new variety with a little twist in its flavour.

Products of Haldiram’s New Delhi

Elder brother Shiv Kishan Agrawal went on to build Haldirams Nagpur which had more importance on manufacturing and distribution of namkeen products worldwide.

Haldirams Nagpur set up a big manufacturing unit in Nagpur to begin production at a large scale in the 1970s. They made big changes into packed nankeens, sweets, papads, cookies, and ready-to-eat beverages.

They have retail outlets that combine retail sales areas with eatery options for customers to experience the unique flavours of an Indian snack. But these outlets have limited space within the city of Nagpur.

Haldirams Nagpur retail stores have their presence in all major airports in west and south India to promote the new products globally. Haldirams Nagpur’s venture has focused more on occupying shelf space in Indian supermarkets and online sales rather than opening restaurants aggressively.

Products of Haldiram’s Nagpur

The brand value of both Nagpur and Delhi combined is estimated to be more than $3 billion dollars. They might have separate operations given the region structure, but the product packaging, costing and advertising strategies are similar.

Even the taste of their nankeens is similar; the recipes have been a family secret for more than 8 decades. Due to this many people need help to differentiate between these brands. It is only when one observes the different brand logos that you are able to understand that both these brands are distinct in their own way.

Together their combined marketing sales have beaten PepsiCo.’s sales to become India’s biggest snack company and have even refused PepsiCo’s provides to buy a stake in Haldirams. American giant Kellogg’s has shown interest in buying a stake as well but the family have remained fiercely private in these offers.

Products of Haldiram’s Kolkata

The third brand in the Haldiram venture trilogy Kolkata-based Prabhuji Pure Foods was the first branch Shri Ganga Bishan Agarwal had begun outside of Bikaner but under his original brand name ‘Haldirams’.

 It flourished from the 60s era till the 90s but the family lost sight of venture when it got entangled in legal suits over the brand name ownership, an alleged attempt to murder a tea stall owner and the update being the family dispute over the financial assets post the death of one of the owners Mahesh Agarwal.

Even though Prabhuji as a brand shows a lot of potential in the market, it is only in time that you shall know if the family members are able to streamline and work the business more effectively. Else there is always a possibility of a sell-off or a joint business that might be undertaken in order to sustain the brand in the long run.

Marketing Strategy of Haldiram

1) Technology

Leading technical management of the products influenced Haldiram to the next level in maintaining international deals with the long-term shelf life of products. Along with business enhancement, Haldiram entered the e-commerce platform where consumers from every part of the world could access the product and buy it.

Well-rooted in Indian traditional methods and with world-class technology at its disposal, Haldiram is making a mark worldwide. They have also partnered with IRCTC in different states and offer tasty and healthy ready-to-eat meals to Indian passengers on the go.

2) Giving importance to the packaging of the products

During the 90s, Haldiram sold its products without proper packaging. Haldiram was the first Indian company that offered great priority to the packaging and presentation of its snacks in Indian marketing.

It was Manohar Lal Agarwal who inspired the modern-day packaging methods including zip pouch bags, standee pouch packaging, and four-layer structure flexible packaging which is easy to use. This not only increased their brand awareness but also made the brand trustworthy and more famous amongst consumers.

3) Opening more stores and spreading across cities

Haldiram opened stores in various cities.  Haldiram offered significant cities in the country. Having stores pan-India hugely increased its popularity among Indian customers. The available strategy increased sales by a huge margin and made the business spread throughout the whole country.

Haldiram Revenue

Haldiram makes $1 Billion in Revenue and $150 Million in Net Profit, more than the total revenue of both McDonald’s and Dominoes. Serving more than 80 countries in the world, and having 400+ products, it is India’s largest snack company and legacy business.

Challenges faced by Haldiram

Every successful venture has its ups and downs and success can be achieved in one day. Haldiram also has to go through many challenges like in the year 2015 when a ban in Maggi occurred at that same time many products of Haldiram are also banned by the regulation of the food authority bringing loss in profit making.

And 2015, the FDA of India after various tests gave the Haldiram company a clean chit and after that company took an initiative to tie-up with companies it also offered food facilities to Indian passengers in partnership with the Indian railway and by that the company’s success rate again comes in place.

Haldiram future plans

Haldirams New Delhi and Haldirams Nagpur have their own ambitious business growth plans for the future. Haldirams have succeeded in both national and international markets with its well-known products.

The availability of namkeen in small packets costing Rs 5 and Rs 10 which is affordable for consumers has hugely contributed to the recognition of the ‘Haldirams’ as a brand name across India.

But currently, Haldirams New Delhi is aiming more on business diversification into other food segments like getting into the bakery segment.

Haldiram entered the IPO market within 18 months and will open more dine-in restaurants and outlets across India. The venture’s expansion plans, price hike, and a potential entry into Dalal Street.

Manohar Lal Agrawal, Chairman of the company plans to expand on the retail front with restaurants. He said this will encourage customers to visit restaurants and eat freshly cooked food. Haldiram already has 100 restaurants in New Delhi and 30-40 in Nagpur.

The company plans to expand their retail outlets in India and grow the business overseas in global markets.

Another member of the Agrawal family has been able to carve a niche in the same venture under the brand name ‘Bikaji’. Shivratan Agarwal, the creator of ‘Bikaji’ is also the grandson of Shri Ganga Bishan Ji Agarwal known as Haldiram and has been successful in branching out under an entirely different brand name.

The company also plans to leverage the equity in the domestic and international market to become a food corporation with not just branded products under its belt but also restaurants, retail chains and a wide portfolio that includes such diverse products as milk-based foods and noodles.

In the future the company might be in Algeria, Jordan, Yemen, Taiwan, Columbia, Cyprus, Ukraine, Libya, Tunisia, Egypt, Armenia, West Indies, Sweden, Finland, and Trinidad & Tobago.

 Today Haldiram exports products to the tune of 10.00 million and hopes to sustain a 40 % growth over the next 5 years. The company also invested considerably in an advanced processing and packaging unit, which enables tradition with technology.

Summary

Haldiram’s, an Indian sweets, snacks, and restaurant venture, became a household name. The business has been ruling the snacks and sweets industry for the past eight decades.

Which began in 1918 as a small shop that has become a venture generating ₹5,000 crores in annual revenues. The success story of Haldiram’s started from a small namkeen shop into a multi-billion dollar company is inspirational for budding entrepreneurs and youth.

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Originating in the US, Oreo became an icon of trend-setting biscuits. Breakfast tables worldwide were filled with this dark, round treat that was so easy to recognize – particularly amongst Indian consumers.

Yet, how did a single cookie become so popular in India?

The answer is two-parts: innovation and advertising. Oreo took flavor profiles to new heights with unique (and delicious!) flavours.

Oreo is an American cookie brand, which is owned by Mondelez International & Cadbury Milka.  Back on March 6, 1912, is celebrated as National Oreo Day because, at the National Biscuit Company factory in New York City, the Oreo Cookie was invented.

And in 2011, this biscuit was brought to the Indian Market by Cadbury India to Indian Market. Now it is having 7% of the market share in the biscuit segment, though it is quite costly as compared to other biscuit sectors and is considered a luxurious biscuit in India.

Oreo is a sandwich cookie consisting of two wafers with a sweet yummy crème filling of various flavours like chocolate, milk, red velvet, and many more.

The company sells its products in over one hundred countries across the globe with different packaging and limited edition offers.

On March 6, 2012, the popular cookie brand, Oreo, celebrated its 100th birthday. From a humble start in a Nabisco bakery in New York City, Oreo has grown to become the best-selling cookie brand of the 21st century generating $1.5 billion across the world annual revenues. Today it is owned by Kraft Foods Inc, Oreo is one of the company’s dozen billion-dollar brands.

Until the mid-1990s, Oreo aimed at the US market – as reflected in one of its famous advertising slogans from the 1980s, “America’s Best Loved Cookie”. But the dominant position in the US limited growth opportunities in the market and spurred Kraft to turn to international markets.

Moreover, the brand’s marketing campaigns struck a chord with consumers through colourful and unbelievable visuals focused on indulgence and playfulness. What’s more, their collaborations with popular films added an extra flair of desirability as well as created awareness about the diverse range of flavours available for consumption.

Finally, these pillars all relied on what is at the core of Oreo’s success – meaningful conversations supported by research & a deeper understanding of Indian consumers & culture-specific insights from local marketing tactics across digital media platforms like Twitter & Facebook.

Such innovative product design along with enticing ads made for a winning combination that resonated well enough to allow Oreo to quickly become not only one of the most recognizable biscuit brands in India but also one of the most popular.

Oreo was launched in China

Oreo was launched in China in 1996. The China launch was based on the implicit assumption that what made it hugely successful in its home market would be a winning formula in any other international market.

According to Lorna Davis who is president of multinational consumer goods companies, and in charge of the global biscuit division at Kraft. The team considered pulling Oreo out of the Chinese market altogether.

In 2005, Kraft decided to research the Chinese market to understand why the Oreo cookie that was so successful in most countries had failed to make a mark in china. Research showed the Chinese were not historically big cookie or biscuits eaters,

According to Lorna, Chinese consumers liked the contrast of sweet and bitter taste but “they said it was a little bit too sweet and a little bit too bitter” for them.

The other problem was that the shape could be quite alien without the emotional attachment of American consumers who grew up with the cookie. In addition, 72 cents for a pack of 14 Oreos was too expensive for value-conscious Chinese consumers.

Kraft’s Chinese division used this information to formulate a modified recipe, making the cookie more chocolatey and the thick cream less sugary.

Kraft developed 20 prototypes of reduced-sugar Oreo cookies and tested them with Chinese consumers before arriving at the perfect formula that tastes right. They also came with different kinds of packages and included smaller packets for just 29 cents to cater to Chinese buying habits.

The changes boosted sales and an ambition to capture a more significant share of the Chinese biscuit market led Kraft to reproduce the product in 2006 and introduce an Oreo that looked almost nothing like the original.

The new Chinese Oreo consisted of four layers of crispy wafers filled with thick vanilla and chocolate cream, coated in chocolate. The local innovations continued and Oreo products in China today have different flavours including Oreo green tea ice cream and Oreo Double-Fruit.

Another problem with Chinese consumers was introducing the typical twist, lick and dunk ritual used by American consumers to enjoy their Oreos cookies. Americans traditionally love to twist open their Oreo cookies, lick the cream inside and then dunk it in milk.

Such behaviour was considered a “strangely American habit” which was accepted by the Chinese, according to Davis. But the marketing team noticed China’s growing thirst for milk which Kraft tapped with a grassroots marketing campaign to tell Chinese consumers about eating cookies like the American tradition of pairing milk with cookies.

A product tailored for the Chinese market and a campaign to market the American style of pairing Oreos with milk paid off and Oreos became the bestselling cookies of China.

Oreo’s Launch in India

The lessons from the Chinese market have shaped the way Kraft has approached Oreo’s launch in the Indian market. Oreo came to India through the import route and was priced at Rs 50 (about $1) for a pack of 14.

 But sales were insignificant partly because of limited availability in the Indian market and awareness, but also because they were prohibitively expensive for the value-conscious Indian consumers.

Learning from the Chinese success story, the company under global CEO Irene Rosenfeld took localisation market strategies very seriously from 2007 onwards. The $19.1-billion acquisition of Cadbury in the year 2009 provided Kraft with the local foothold it needed for the Indian market.

And in the year 2011, this biscuit was relaunched again to the Indian Market by Cadbury India. Now it is having 7% of the market share in the biscuit segment, though it is a bit costly as compared to other biscuits and is considered a luxurious biscuit brand in India.

Unlike the Chinese, Indians love their biscuits more than cookies. Nielsen says India is the world’s biggest market for biscuit consumers with a market share of 22 % in volumes compared with 12% in the US.

While the lion’s share of this market is for low-cost glucose biscuits which are  led by Parle-G, premium creams account for a substantial chunk valued at around Rs 5,500 crore ($1.1 billion). The way to the Indian consumer’s stomach is through competitive costing, high volumes and strong distribution, especially in rural areas.

Oreo developed a marketing strategy around taking on existing market leaders in the cream segment in India – Britannia, Parle and ITC.

The focus was to target the top 10 million households which account for 75% of cream biscuit consumption. It entered the market as Cadbury Oreos because Cadbury is a stronger brand name than Kraft, in the Indian market and initially focused on generating awareness and rapid trials.

The product was sweetened cream to suit the Indian palate and Kraft exploited Cadbury’s network of 1.3 million stores.

The Made in India tag on packaging meant using locally-sourced ingredients, modification of the recipe to suit Indian consumers’ tastes and possibly cheaper ingredients, smaller size and competitive prices according to market.

Oreo launched its traditional chocolate cookie with vanilla cream at just Rs 5 for a pack of three to drive impulse purchases and trials, Rs 10 for a pack of seven and Rs 20 for a pack of 14 for heavy usage. The cookie looks the same as its international package with a motif of 12 florets and 12 dashes.

Kraft initially chose to outsource its manufacturing for the Indian market instead of using Cadbury factories in India.

For marketing purposes, the company focused on using the togetherness concept to sell Oreos in the country, with television forming the main medium of communication although other media are also being focused on.

Oreo India’s Facebook page was one of the fastest-growing in the world. The company also went on a bus tour and billboard to push the concept of togetherness among families across nine cities and it used a smaller vehicle for a similar campaign across 450 small towns in India.

Oreo is driving point-of-purchase and selling with store displays and in-store promotions in a bid to overtake Indian market leader Britannia Good Day’s distribution.

With a marketing strategy focused on rapid brand awareness and extensive distribution, the Oreo India launch story has been a success today. Its market share has grown from a little over 2% after its debut to a huge 30% of the cream biscuit market.

Today Kraft has shifted from the Cadbury distribution network to a wider wholesale channel in India. It is also eyeing kirana stores and small towns apart from modern stores in big cities across the country. Today, Oreo is more than just an American cookie brand.

Marketing Strategies of Oreo

1. Oreo Customizes its Cookies

Its customized design attracts new customers, especially kids and parents who follow everything that’s in trend in the market to buy the products which makes it stand out from its competitors and builds a unique image.

For example : 

1. Back in the year 2019 when the finale season of Game of Thrones came, Oreo made a limited edition cookie inspired by the show, letting fans explore the new product and relate to a theme. This allowed the brand to find a common interest with its target audience.

2. To celebrate Halloween in the year 2020, they had a black cookie with a ghost saying ‘boo’ with orange filling.

2. Market Penetration Strategy

When the oreo cookie was launched in the market, the cost was low to grab the target market but eventually when it became familiar and popular in the Indian market, the price was increased and now it is considered one of the best-branded biscuits around the world.

Initially, as it was available at a nominal cost, people didn’t mind trying something new and in time got adapted to it. This marketing strategy worked very well for the company and gave it exceptional results.

3. Content Marketing

Oreo uses content marketing to grab attention in consumers’ minds. It ensures that the content is relatable and exclusive for individual consumers to engage and relate to it.

Oreo came with its first-ever Rainbow cookie in honour of its partnership with PFLAG National, which is a massive organization supporting LGBTQ+ people and their parents. Colourful cookies grab the attention of the consumer easily as it’s something unique and as someone buys them, they also generate awareness in society.

 The Oreo social media and TV ads always leave cute messages for their target customers to engage them. Oreo also uses celebrity endorsements as one of its best marketing strategies to build its brand name and for brand recognition.

Strengths of Oreo

• Large Distribution: Cadbury has a huge distribution in India. It has retailers and a chain of distribution from rural to urban areas in the country.
• Global Market: Oreo is owned by Cadbury and Mondelez International company. It has a massive market that is spread worldwide. One of the plus points of Oreo is it connects to the target audience through digital marketing channels.
• Good Quality Packaging: As was stated when Oreo has a good marketing team that helps the brand to become big in the Indian market. According to the market, they adopt the new edition and packaging that helps the brand to make it international at the same time.
• Brand Trust: Cadbury Oreo has been in the Indian market for more than 10 years so it was easy for Oreo to make it a marketplace in the Indian Market. Over the years it has gained the trust of Indian customers which makes the Cadbury Oreo gain high brand equity.

Weaknesses of Oreo

• Limited Target Group: Oreo has a very limited target audience that prefers cream biscuits.
• Competition is High: With the changing Indian market environment, many new products are coming into the cookies industry.
• Expensive Advertisement: Cadbury’s Oreo spends a massive amount of money on advertising. As advertising is an essential part of sales they have to make sure that advertising is done properly.
• Criticisms: As the biggest brand in the industry it has to go through different criticisms in the country. Bad publicity can affect the image of the brand. For example, some people consider cookies bad for health.

What Oreo stands for?

The most common version asserts that Oreo derives from or, French for “gold” and supposedly the colour of the original packaging. Others say it stands for “orexigenic,” a medical term for substances that stimulate the appetite (including cannabis)

Amazing facts about Oreo

• Oreo is managed by Mondelez International, which is a spin-off of Kraft Foods (acquirer of Nabisco).

• It takes 2 hours (process time) to bake 1 Oreo cookie.

• The total amount of Oreo cookies made in a year would circle the Earth 5 times.

• 40 bn Oreo Cookies/biscuits are produced each year.

• Oreo Way- Name of a street in New York City where the first Oreo was made.

Summary

Oreo is a renowned cookie brand worldwide, having its operation worldwide. It operates in almost every country and has a sweet cookie relationship with its customers. They always try to grab the customer’s attention through different sorts of ads and sometimes merge the same with some trending topic in society.

They have always stayed in the spotlight and used ingenious strategies to become market leaders. Did you know? OREO.com has everything you want from your favourite brand – recipes, OREO cookies, Personalized gifts, merchandise, and brand purposes.

FAQ’s on Oreo:

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The education industry has gone through various changes in the last 4 years. Learning has been changing to virtual classrooms, e-books replace physical books, and assessments are conducted using webcams, Zoom, Google meet and many more.

The power of technology has unleashed its potential in classrooms, giving teachers the confidence to customize their classrooms while also empowering students to work at their own pace. ClassPlus makes it easy for teachers to create their own online coaching apps that let them teach asynchronously, reduce bustle during lectures and increase student engagement.

Today’s education has been massively transformed and students are now more comfortable with online coaching than with physical methods. Interested in learning how you can teach your students online and grow your online coaching business? Read on.

Today, a student needs tutoring for almost every other subject. Sometimes they even find it difficult to manage different tuition while on other occasions they struggle to get desired learnings from online tutoring. This leads to unsatisfying students and switching tutors, which ultimately leads to wasting the students’ time and hinders their performance.

To overcome these challenges, Classplus was founded in 2018 to cater to all the learning requirements of the students. Classplus is a coaching management program that helps to digitize coaching class operations. Classplus also provides personalized online educational content for students and helps lift students’ performance across the country.

ClassPlus incorporates features like virtual one-on-one interactions between teacher and student, multiple language support for different countries, video conferencing tools, real time analytics & feedback system that makes it easier for educators to measure success. It helps improve communication between teacher and student and provides online tutoring options that allows students from all over the world the flexibility to ask questions or receive help from an expert using this platform.

Moreover, Classplus brings cutting edge technology into the gartder such as whiteboard collaboration & screen sharing capabilities, interactive sessions with collaborative usage of code examples etc., making it easier for instructors to give clearer instructions. It is absolutely no brainer investment when it comes to creating your own web apps & connecting with a global audience. With its hybrid cloud architecture integrated with artificial intelligence capabilities, Classplus offers unique opportunities for leading remote education initiatives in this digital age.

About Classplus

Classplus is a mobile-first SaaS platform that helps coaching institutions, tuition centers and private tutors to bring their businesses online and streamline their content material, payments, communication, and online assessments through the all-in-one teaching app.

Classplus provides the best management software and mobile application service for coaching institutes, tuition centers, and private tutors. The teaching and learning approaches have been reformed with the innovative technology and unique features of Classplus, thereby empowering the education system to become future-ready.

Classplus – Founders

Mukul Rustagi, Bikash Dash, Vatsal Rustagi, Nikhil Goel and Bhaswat Agarwal are the founders of Classplus Ed- a tech educational website.

1) Mukul Rustagi

He is the co-founder & CEO of Classplus. He has completed his Bachelor’s Degree from the Indian Institute of Technology, Roorkee, after which he worked as the Design Engineer Summer Internship at ISA – Intelligent Sensing Anywhere.

He is also working as  Equity Research Analyst at ARC Financial Services Private Limited and also as a Derivatives Analyst at Futures First.

2) Bhaswat Agarwal

He is currently the co-founder of Classplus. He completed his B.E. in Electronics and Communication. Today, he is looking after the operations and service of Classplus. He was even working as the Technology Strategist at Microsoft.

3) Vatsal Rustagi

Vatsal Rustagi is one of the co-founders of Classplus. He got his Bachelor’s Degree from Delhi College of Engineering. Today, he is the co-founder of FactoryPlus as well. Before founding Classplus he managed the Industrial Switchgear Sales at Havells India Ltd.

He served as the Business Head at LocoNav Inc. after that he exited Classplus in March 2018. He eventually served as the Head – Of credit Cards at Happay – Expense Management Solution for Businesses and eventually started with FactoryPlus, after founding the company in June 2021.

4) Bikash Dash

He was also one of the co-founders and CTO of Classplus. He got his B.Tech in Computer Science. Dash is also one of the co-founders of FactoryPlus and later he left Classplus in April 2018.

5) Nikhil Goel

Nikhil Goel was another co-founder. He pursued his Bachelor’s in Electronics and Communication Engineering. Currently, he is the CEO of GOKADA. He has previously been the Co-founder of DropCalorie.

Nikhil, after leaving Classplus, became the General Manager of Online Ordering at Zomato, then later he became the Head of New Verticals at SafeBoda, and today he joined as the Vice President of Operations at GOKADA.

Classplus – Startup Story

Back in 2007 New Delhi Mukul Rustagi and Bhaswat Agarwal both used to study at the same IITJEE coaching centre which went shut for 10 months before their final exam date.

The reason is that the coaching institute’s owners find it boring to keep track of the performance and attendance of their growing number of students, so they knew it was time to embrace technology.

That’s when Rustagi and Agarwal realised the need to develop and scale B2B service in EdTech to solve the potential problem of teachers and students. Mukul went to IIT-Roorkee and Bhaswat went to Netaji Subhas Institute of Technology in Delhi for their bachelor’s degree. Later in 2015, they both teamed up to work together and launched Classplus in 2018.

Why choose Classplus?

Classplus has made it very simple and convenient for teachers to manage their classrooms through a mobile app with outstanding technology. More than 1 Lakh educational institutions have benefited from Classplus and seen booming growth in their online coaching business.

Classplus enables teachers to create customized lessons for their students and effectively manage every management related to learning. Student performance analysis, fee payments, assessments, and many more. can be operated.

Classplus offers amazing features which aim to bring the topmost security to your digital data. It has privacy control and you get all the control over the accessibility of your data to your faculties.

Classplus, the most efficient online learning management platform, aims to offer a hassle-free experience to students and teachers across the globe by providing numerous features.

Features offered by Classplus

Managing your whole classroom and related activities using a single app requires various integrated features to offer teachers and students a consistent and smooth experience. Classplus comes up with various amazing features to grow your online business.

You can create educational-related content of various types. This includes uploads on your app for your students and performing their progress,  assessments to analyze their progress. It helps you to process creating reviews, track students’ attendance, etc. and simplifies everything.

Apart from uploading pre-recorded videos, you can even connect with your students through live class sections. The automatic recording feature helps record and upload live sessions to make them available for your students anytime anywhere.

Online assessments for online coaching can be conducted easily. And you can create and upload a question paper for evaluations instantly without wasting time. You don’t have to spend your time checking their answers manually and everything is done automatically. Your only job is to upload the question papers and students can attempt them anytime anywhere.

You can track all your student’s performance using the dashboard available in your application. You will automatically get reports and analyses of your student’s performance through which you can track their result. The data analytics tools used by the app give you an accurate analysis of every student’s performance.

With Classplus you can quickly sell your online service to students worldwide through its eCommerce platform. You can successfully market your courses, assignments and lectures by creating coupons and notifying your students about all your classes.

Your learning app comes with a specially designed website to list your lectures, courses and their details. Students will be able to look at your systems, enrol in them, download the application, and even contact you.

• Communication with parents

Classplus has an innovative attendance feature where parents can see their child’s attendance and monthly reports. They get personalized essays which elaborate on their child’s performance.

You can communicate and chat with the parents through the parent communication mode. Students and parents don’t need to worry about fee payment deadlines and installments. They will get notified of the fee payments, receipts, and installments by their learning app.

How does Classplus make money?

The revenue model of Classplus is based on subscription fees. The subscription fees of this platform begin from Rs 15,000 and can go up to Rs 50,000. The fees depend upon the services needed by the teachers.

Last year in 2022, Classplus made a revenue of $ 95.2 million. The company has raised $70 million in its latest round of funding co-led by Alpha Wave Global and Tiger Global.

According to the company, 75% of its teacher base comes from Tier 2 Indian cities and over.

Marketing Strategy of Classplus

Classplus advertises by using social media platforms like Instagram, Twitter and Facebook. The company has also posted videos on YouTube explaining how its channels have helped many teachers go online. The brand ambassador of Classplus is Sourav Ganguly Indian cricketer.

In January 2021, Classplus launched a two-part series ad campaign with Saurav Ganguly where was tells the struggles faced by teachers teaching offline and in the ad, he tells the advantages of Classplus and how online teaching is the future. This was one of the most successful marketing campaigns launched by Classplus.

Last year on the occasion of women’s day Classplus launched a video campaign highlighting challenges faced by women in the education industry. This marketing campaign showed that still, women have to meet gender norms.

Classplus has helped these female teachers by offering them the same technology that they have provided to the men. This marketing campaign was also very successful.

The company also has an affiliate program that has helped boost its sales. Apart from advertising, many teachers are happy with the services provided by Classplus. Even word-of-mouth marketing has helped the company increase its reach.

Classplus – Competitors

• Ethena

• Learn In

• Aanaab

• BabySparks

• BYJU’S

• Unacademy

Summary

Classplus focuses on digitising the learning experience and transforming it to the next level. It focuses on eliminating the effort and time spent by the teachers on managing the boring activities of a classroom.

Teachers can spend time designing learning patterns and crafting new learning ways to improve their teaching. You can have your own coaching app and transform your online coaching business to the peak using the various spectacular features provided by Classplus.

FAQ’s on Classplus:

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Dating. It’s been a rough ride for bachelors of all ages. Shaadi.com defied the odds and emerged as a beacon of hope, optimistically solving the chronic problem of finding a compatible life partner in an efficient way.

Shaadi.com is an online matrimonial matchmaker that has revolutionized the way people search for love and life-long partnerships.

Since 1996, people all over the world have trusted Shaadi.com, the world’s oldest and most successful matchmaking service, to help them find their soulmates online. Hundreds of thousands of individuals have found their life partners and countless others have acquired some very special friends as a result of groundbreaking matchmaking service.

By 2008, it was a successful venture in becoming the world’s leading matrimonial website for Asians and had around 20 million customers by 2011. Its main objective is to offer a superior matchmaking experience to Indians all over the world.

Shaadi.com has revolutionized the way people meet for marriage, touching the lives of 3.5 crores (35 million) people across the world and assisting millions of people in finding their soul mates.

Shaadi.com was recently named one of the world’s 50 most innovative companies by Fast Company and awarded the Best Matrimonial Site  Reader’s Choice Award by About.com, among many other honors.

How it all started Shaadi.com:

It all started when the internet became available, and in 1996-97, Anupam Mittal, a resident of the United States, decided to launch an online marriage website. Anupam was a product manager for Microstrategy, a business intelligence software startup.

He met a traditional matchmaker by happenstance one day. He inquired about the matchmaker’s approach to the new concept of a home-to-home marriage. He inquired about the number of persons who participate in the house-to-home marriage matchmaking process and was told that the figure was between 50 and 60.

 So, by combining one item with another, he came up with the new concept of a matrimonial website, which was conceptualized and launched as an experiment in 1997. Anupam invested all of his money in the startups.

 Later, he changed the name of the website from Sagaai.com to Shaadi.com. He had to spend huge money to buy the domain Shaadi.com because the domain owner was unwilling to negotiate with him.

Shaadi.com Founder: Anupam Mittal

Any notion that Anupam Mittal is the worst advertisement for his company makes him sneer. He is the creator and CEO of shaadi.com, the “oldest and most successful” online marriage service worldwide, at the age of 39. (Shaadi is Hindi for wedding.) and the fun fact is Anupam is a bachelor himself.

He founded the company under the People Group umbrella with the simple objective of offering “a superior matchmaking experience by broadening the chances available to meet possible soulmates or you can say, life partners.” He describes himself as an “explorer, entrepreneur, and eternal optimist person.”

More than 2 million people have been paired through the platform, which recently marked its 15th anniversary of venture. According to Mittal, the website controls 40% of the $1 billion Indian matchmaking market.

How Does Shaadi.com Work?

1) Members Numbering in the Millions:

With over 35 million people in their database, you have a huge selection of communities to choose from and a massive NRI database to help you discover your life partner with the help of the World’s Largest Matchmaking Service.

2) System for Strict Profile Screening:

The company CRM team is dedicated to ensuring that every profile posted on Shaadi.com is thoroughly reviewed properly, ensuring that you continue to have a pleasant partner search experience.

3) Technology used for Search:

The company personalization, filtering, and blocking mechanisms are all designed to ensure that you only get matches that are relevant to you.

4) Controls for security and privacy:

The member’s safety and privacy are prior at Shaadi.com. As the world’s first IS0 9001:2008 accredited matchmaking portal, you can enable you to choose who gets your contact information.

5) Effective Communication:

Members can be contacted by email, phone, or chat through the portal! Shaadi Speak instantly lets you connect with online members, allowing you to identify and chat with potential life partners, improving your overall matchmaking experience.

Shaadi.com: Revenue model

Users can pay for a premium membership, Its plans include Gold, Gold+, Diamond, Diamond+, and Platinum which come in a variety of options. The platform’s registration is free, but if a person is interested in a person’s profile, they must upgrade to a premium membership to contact that individual.

The portal provides a number of premium membership options. The gateway began as an experiment, but it has now impacted the lives of over 35 million users worldwide. The Indian matchmaking sector is worth over $1 billion, and Shaadi.com controls around 40% of it.

Pricing Tier Available At Shaadi.com:

DURATION	PACKAGE	SUBSCRIPTION FEES (INR)
12 months	Platinum Plus	7900
12 months	Platinum	6301
6 months	Diamond Plus	4900
6 months	Diamond	4301
3 months	Gold Plus	3100
3 months	Gold	2701

According to Statista, Revenue in the Matchmaking segment will be $292.10 million in 2023. With an annual growth rate (CAGR 2023-2027) of 0.91%, the market volume will reach $302.90 million by 2027. The number of users will grow to 29.4 million by 2027.

Shaadi.com – Marketing Strategy:

Shaadi.com strives to engage its audience on a daily basis by taking initiative to solve real-life problems that individuals encounter in their personal lives, such as Love, Marriage, the Dowry system, etc.

Its campaign raises awareness about the issue in society, and the social media platform obtains a lot of customer involvement as a result of the campaign, which is focused on social concerns such as dowry, child marriage, and women empowerment.

Another attempt was launched to increase its customer base and to keep the users entertained, the firm has taken several initiatives which include the opening of 123 Shaadi.com centres across 72 Indian cities with headquarters in Mumbai, Maharashtra.

They plan to expand the centre’s numbers to 250 counts.

 Games are hosted regularly on their social media accounts to keep the customers engaged along with creating awareness in society towards marriages and issues related to women. It used a ‘Dowry calculator’ to highlight the social evils prevailing in society which was appreciated by many people from more than 35 countries.

Social Media Campaigns: #FastForHer and #WohEkBaat

The matchmaking platform took a bold step by starting taking a step towards spreading awareness about the gender inequalities prevailing in society through social media channels.

Questions were asked to people over social media channels like Facebook and Twitter using polls. The campaign received a massive response as more than 18,72,272 people took the pledge on fastforher.com.

The hashtag #Fastforher kept trending and got over 78 million impressions. More than 20000 posts were shared on Facebook and got around 6500 re-tweets.

For Valentine’s day 2019, Shaadi.com came up with an Instagram-based campaign #WoEkBaat to showcase the brand as a celebrator of love stories. It highlighted around 6 million of its success stories on the platform.

This activity was driven by influencer couples on Instagram who talked about the one thing that got them and their partner together and their stories.

Shaadi.com Mission and Vision:

The company’s ambition is for a future where finding a life partner is as rewarding as finding a soul mate. Shaadi.com’s purpose is to improve people’s matchmaking experiences by searching for online partners by increasing the opportunity to meet possible life partners and get a satisfying relationship.

 Superior technology, in-depth research, valuable matrimonial content & services, and, most all, the best quality of customer service provided with a sense of warmth, understanding, respect, and corporate spirit are all part of the mission.

Shaadi.com’s world-class technology service provider and the organisation’s goals are based on in-depth study and knowledge of their clients.

Challenges faced by Shaadi.com

The biggest challenge for Shaadi.Com and other players in the industry is the increasing commodification of the service in the Technology industry.

One of the biggest threats to tie-up with the local players in the export market for Shaadi.Com is the threat of losing IPR (intellectual property rights).

Even at present Shaadi.Com is still the leader in service innovation in the Computer Services segment. It is facing stiff challenges from worldwide and local competitors.

Shaadi.com – Future Plans:

The founder, Anupam Mittal,  said in an interview that “We are profitable and will be IPO-ready in about 12 months, and it’s a good position to be in.” The business, now, doesn’t need funding, Mittal added, The founder withheld further information on the IPO as well.

After more than a decade of pausing, the matrimonial service website Shaadi.com is considering making a second effort to start its initial public offering (IPO).

In 2009 it launched its initial effort to go public. Shaadi.com’s initial IPO effort was made with the aim of diluting between 15 to 20% of the People Group, Shaadi.com’s parent company,’s share. Shaadi.com is getting ready to introduce new services such as one of which is Shaadi Live, according to him. Another will enable virtual face-to-face meetings between matches.

Shaadi.com – Competitors in the market

• Jeevansathi.com

• BharatMatrimony.com

• TeluguMatrimony.com

• TamilMatrimony.com

• Bandhan.com,

• CommunityMatrimony.com

• DivorceeMatrimony.com

• Matrimonials India.com

Shaadi.com Awards and Recognitions:

• Won an award for Best Social Media Campaign – Social Cause.

• Shaadi.com has received an award at the IDMA for the second year in a row.

• The ‘Best Use of Social Media in Marketing Award.’

• In the 2011 About.com Readers’ Choice Awards, Shaadi.com was named the Best Matrimonial Website.

• Shaadi.com was chosen from hundreds of nominations and garnered significant votes.

• The 2012 Internationalist Awards for Innovative Digital Marketing Solutions awarded Shaadi.com’s Angry Brides campaign.

• Shaadi.com was a first-time competitor, competing against roughly 200 other companies from more than 30 countries.

Summary

Shaadi.com is a website trusted by millions of members who had excellent matchmaking experiences. Shaadi.com offers firm profile screening processes, security and privacy restrictions, and other unique features.

Compared to other dating services, Shaadi.com assures that each member’s pairing trip is worthwhile.

So, if you’re looking for a soulmate, Shaadi.com is the place for you. With all of the features available and the certainty of absolutely meeting the one you are waiting for, Shaadi.com is without a doubt a key to getting your life partner!

FAQ’s on Shaadi.com:

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Kunal Shah is a leading figure in the world of technology and startups. He is the CEO of CRED, a digital-first fintech venture that has revolutionized consumer financial services.

Kunal is a visionary leader who thinks ahead of the curve and strives to create products with which are intuitive, elegant, and easy to use. His focus on customer experience led him to develop Cred’s innovative credit score monitoring platform, which makes credit management easier for millions around the globe.

Kunal Shah is an Indian entrepreneur, venture capitalist and also a founder of CRED. Born on 20th May 1983, he was born in a middle-class family. He began working at a very young age to support his family’s financial expenses.

Since his early days, has worked hard to achieve his goals and now stands as a prominent entrepreneur in India. He pursued his Bachelor’s degree from Wilson College, Mumbai, India.  He attended Narsee Monjee Institute of Management for an MBA but later dropped out. He was always interested in behavioural finance and science.

Throughout his career, Kunal has worked with some of India’s most successful companies, including Flipkart and FreeCharge. From his extensive experience in business strategy and marketing, Kunal understands the needs of today’s tech-savvy customers.

He not only helps make consumer finance more accessible but also amplifies its impact by advising small businesses on best practices for success.

With his deep understanding of technology and marketing, Kunal has been able to bring his passion for problem-solving to bear across various sectors within Startup India’s ecosystem.

He continues to inspire others through sharing his innovative ideas at conferences around the world which emphasize how best to thrive in this quickly changing economic climate while staying true to one’s core values.

Kunal is setting new standards not only in terms of product innovation but also in terms of responsible business practices that must be observed by organizations looking towards becoming industry leaders in the long run.

Ideation of CRED

Inventing new ideas for a credit company involves taking the time to commit to understanding customers, their needs and preferences. It requires developing a deep understanding of industry trends as well as thoughtfully examining past successes and failures.

Knowledge is power; your ability to go beyond data into insights will help you see opportunities that are otherwise hidden from view. You need new perspectives — from internal teams, external consultants and groups with diverse experiences — to imagine outside the box.

Collectively, these inputs create a clear vision of the most promising pathways forward. Armed with this perspective, you can quickly develop actionable tactics that inspire innovation and strategically pivot your brand.

The concept of getting credit or rewards has been introduced previously. People have been opting for credit for decades. Credit is crucial when your capital cannot support certain investments, and credit cards have certainly made them easy to avail. However, paying credit card bills is a priority and equally difficult to manage for some people.

This is why Cred decided to come forth with the unique idea of a platform that will help Indians pay their credit card bills on time and also offer them instant offers, discounts and rewards for the same.

Cred is a fintech company headquartered in Bengaluru. It lets its users make credit card payments through its app and get exclusive offers and other benefits online discounts, rewards and many more.

Furthermore, Cred has also come with house rent payment options, Rent Pay; flexible credit lines, Cred Cash; and Cred Mint, with which the lenders can lend their idle money to borrowers who exhibit decent credit scores at interests of around 9% per annum.

The career of Kunal Shah

Kunal Shah began his working journey first job as a junior programmer in a business process outsourcing company. From 2000 to 2010, he worked as CEO of multiple companies.

In 2010, he founded a company “Freecharge” and served as its CEO till October 2016. Later he worked at Y Combinator, an American seed money startup from January 2016 to December 2016.

From January 2016 to May 2017,  he worked as Chairman of the Internet and Mobile Association of India. He worked as Advisor at Sequoia Capital, Times Group and Angel. His company Freecharge was acquired by Snapdeal in 2015 and this acquisition was touted as one of the giant e-commerce acquisitions at that time.

Then, Axis Bank acquired “Freecharge” for $60 million in July 2017. Kunal used all these revenues to invest in his new startups in India and abroad. Finally, he invested these revenues in 80 startups including Unacademy, Razorpay, and many more.

He later founded CRED, an Indian fintech company, in 2018. The app currently has over 5.9 million users and processes more than 20% of credit card payments in India.

CRED CEO Kunal Shah reveals that he earns just Rs 15,000 as salary per month; Here’s why

Kunal revealed his salary while replying to a user on Instagram.  He claims that he only earns Rs 15,000 per month as the company is not profitable yet. He conducted an Ask Me Anything session on Instagram and a user asked him, “Your salary at Cred is so low? How do you survive?”

To this, Kunal Shah said , “I don’t believe I should get a good salary till the company is profitable. My salary at CRED is 15,000 per month and I can survive as I sold my company FreeCharge in the past.”

There are CEOs who take salaries in crores then we have Kunal Shah. 💖 pic.twitter.com/aahaDJmdAm

— Ajeet Patel | Leetcode ⚡ (@Iampatelajeet) February 26, 2023

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As per The Hindu Businessline, CRED recorded a net loss of Rs 1,279 crore in the financial year (FY) 2022 even though its revenue jumped by almost 340% from Rs 95 crore in FY21 to Rs 422 crore in FY22.

Why Kunal Shah believes you shouldn’t envy others’ money but their skills instead

Kunal believes that India has been massively resilient as most of its population comes from a background that aims at essentials only. But it is important to note that job growth happens because of non-essential things.

“While India will come back, it is a huge opportunity for the youth to realise how to thrive in economic crises. Either people will emerge as winners or get exterminated. Every turn can make you win or lose, in life and many people have to be responsible for their actions,” he says.

Kunal believes “Startups need to reduce their burn rate so that people get enough runway to take off after the economic crisis. This holds true for individual wealth as well,” advises the entrepreneur he gave.

According to Kunal, money is the biggest tool to unlock choices or your needs in life, but one must not look for shortcuts to make money or become emotional when it comes to money.

He says that now is the biggest opportunity to understand how capitalism works. He believes that the world is going to optimize to be a little lazy – leading to a rise in remote working.

“Salary and status are the output of skill and contributions in life. If you keep increasing your basic skill, your salary will keep increasing, and you will be given extra responsibilities. And if you chase money, skills will not come.  Keep the focus on insanely improving skills, and money will chase you.”– Kunal shah

Lessons to learn from Kunal shah

• Observe people who can thrive in a crisis and learn from them.
• For people who hate wealthy people, or hate wealth, wealth will not come to them.
• Money is a medium to unlock choices in life and is not your identity.
• More money leads to more choices and more access.
• If you grow your skills, money will chase you. Upskill like crazy and money will hunt you down.

Some lesser-known facts about “Kunal shah”

1. Kunal Shah was an MBA dropout.
2. He was a humanities graduate, But both of his companies are in the fintech space
3. In his teenage, he worked in an internet cafe and sold mehendi cones, To pay for his education
4. Kunal Shah’s salary as the founder of CRED is 3 lakhs P/A.

Summary

Kunal Shah is an entrepreneur, an angel investor, founder of CRED and previously founded FreeCharge. CRED is a members-only credit card bill payment rewards platform that offers incentives and rewards to users for clearing their bills on time.

Kunal has served as a part-time partner at Y Combinator and an advisor at Sequoia Capital.  He holds a BA in Philosophy from Wilson College, Mumbai.

He had earlier launched ventures such as PaisaBack, a cashback and promotional discount campaign platform for retailers.

FAQ’s:

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Today, India has many fast food brands that have taken the name of fast food like McDonald’s burger, Coke’s soft drink, and Domino’s for pizza.

While many fast-food businesses are struggling to get recognition, the companies like Domino’s have now become brands with their taste and quality of pizza for their prominent and potential customers in India.

Domino’s incredible success in India underscores the importance of localization. When it launched there in 1996, the pizza chain had to overcome public skepticism about alternate pizza tastes and unfamiliar ingredients.

But Domino’s persevered, first tailoring their offerings to the traditional Indian palates by including such items as paneer (Indian farmer cheese) and tandoori chicken among their ingredients. They also localized their business model by incorporating cash-on-delivery payments, catering to a wide range of customer needs and preferences.

In addition, Domino’s heavily leveraged digital marketing techniques by initiating customer loyalty programs, running special promotions and introducing innovative delivery options — all designed to reach more customers and further broaden their appeal.

Their market share could not have been achieved without deftly adapting their sales tactics to suit consumers’ demands: they have been able to rapidly expand through franchise activities while accommodating customer segmentation.

Likewise, selling large quantities of personal pizzas or advantages such as “buy one get one free” deals only worked after having combed through data to understand consumer behaviour deeply.

Domino’s strategy was underpinned with fore thoughtfulness along with responding quickly to industry changes. This combination enabled them to outpace their rivals while emerging as the undisputed leader in the nation’s competitive space by building long lasting relationships with their customers.

Let’s see How Domino’s became pizza’s biggest pizza chain in India.

Domino’s – Startup Story

In 1960, when Tom Monaghan and his sibling, James, assumed managing the activity of DomiNick’s, a current area of a little pizza café network that had been claimed by Dominick DiVarti, at 507 Cross Street ( Today  301 West Cross Street) in Ypsilanti, Michigan, close to Eastern Michigan University.

The arrangement was verified by a $500 initial instalment, and the siblings obtained $900 to pay for the store. Within eight months, he exchanged his half of the business to Tom for the Volkswagen Beetle they utilized for pizza delivery service.

Monaghan needed the stores to have the same marking, yet the first proprietor disallowed him from utilizing DomiNick’s name.

At some point, a worker, Jim Kennedy, came back from a pizza conveyance and proposed the name “Domino’s” and this way the brand got its name. Monaghan quickly loved the thought and authoritatively renamed Domino’s Pizza, Inc. in 1965.

The organization logo had three dabs in the beginning, speaking to the three stores in 1965. Monaghan intended to include another spot with the expansion of each new store, yet this thought immediately broke, as Domino’s accomplished fast growth in the cities. Within a few months, Domino’s Pizza opened its first establishment area in 1967 and by 1978, the organization extended to 200 stores.

Domino’s Entry in India

Jubilant Foodworks started its business under the name Domino’s Pizza India Private Limited back in 1995 and opened the first outlet of Domino’s Pizza in New Delhi in 1996

In the first quarter of 2014, Jubilant Foodworks inaugurated the 700th Domino’s Pizza outlet. In the next 2 years, they went on to open 300 more outlets, making India only the second country after the United States to reach the 1000 store-mark for Domino’s Pizza in history.

When the country started opening itself on an international level. Not many people in India were familiar with pizza and most believed it was just a snack. There were several challenges to introducing pizza in India and finding success.

The CEO of Jubilant Foodworks limited also attributed the success of Domino’s Pizza in the country to some cultural factors. At the time, Domino’s introduced pizza, the market was not as ready and success was not really guaranteed in India.

The concept of food delivery was not mainstream either at that time and in this way Domino’s literally came up with creating a complete food delivery market. Due to the low disposable income in the country, Indian consumers were both highly demanding and price-conscious at the same time.

When Domino’s introduced the thirty minutes or free promise, it seemed a risky strategy because the infrastructure and the traffic conditions in the country would have made the company go bankrupt. The company introduced it in 2004 and Domino’s had already abandoned the promise in the US already.

However, Jubilant’s gamble was a success which turned Domino’s into India’s biggest Pizza chain. According to the then CEO of Jubilant, people loved freebies in India and the kind of noise the 30-minute or free guarantee created in India worked so well would not have been possible in any other culture.

Challenges faced by Domino’s in India

In January 2016, Domino’s opened its 1000th outlet in the country. In 2016, the Center for Science and Environment(CSE) revealed that their pizza bread was bound with poisons and cancer-causing agents for the human body.

Later In 2017, live bugs were found in Domino’s pizza flavoring sachets in Delhi, a video of which went viral in the country. This provoked Domino’s to quit giving flavoring sachets for quite a while. When they restarted, they changed the pressing from straightforward to unclear. This was the biggest challenge faced by domino’s India.

How Domino’s Reinvented Itself To Win In India

1) Remaking pizza according to Indian taste

To match Indian tradition­alists, as well as the budget-conscious eater, the chain spent eight months exam­ining every­thing from flour to toppings, to lower pricing in the country. Then they came what is called “Pizza Mania”—a 35-rupee pizza that takes precisely 2.5 minutes to make and six more to bake and complete the process.

2) Locations

Dominio’s focused on small cities, where ­Indians crave Western products and eating out is a family event can happen, Domino’s offers a large dine-in space. Each store’s area is meticulously mapped, down to every intersection and with less traffic, to find the fastest delivery routes— here, Domino’s offers its “30 minutes or it’s free” policy as well.

3) 30 minutes delivery

A delivery person and his ­manager plot out the route he’s about to take. Each delivery is allotted eight minutes, with a seven-minute buffer for ­traffic jams in the country and bad roads. More than 99% of the ­pizzas arrive within the promised 30-minute deadline claimed by the company.

4) Modify Menu

The Domino’s India menu has diverse taste options, to appeal to the country’s many tastes. A recent “Taco Indiana” dish was inspired by ­northern India’s kebabs and parathas.

5) Balancing Taste

Despite its menu’s local Indian flavour, Domino’s is careful not to over localize; ­middle-class India places a premium on “Western.” And a recent new launch was Subwich—a cross between a burger and a sandwich but with pizza filling in it, now available throughout the country.

When Did Domino’s Add Non-Pizza Items to Its Menu?

In 2010, Domino’s rolled out a complete pizza recipe, including new sauce, crust, and cheese. In 2011, Domino’s continued to revamp its menu, came up with a new recipe for wings and boneless chicken and added two new bread sides — Stuffed Cheesy Bread and Parmesan Bread Bites.

Domino’s made 3 changes to become the world’s top pizza chain

1) International Business

Domino’s has opened 1,800 new stores across 10 countries in the past four years. Domino’s is thriving in emerging new markets like Brazil and China because it is a relatively inexpensive luxury. The company said it is seeing growth in India, Turkey, and Japan in those 4 years.

2) Reinvented products

Sales at Domino’s got a boost since the company came out with a new pizza recipe in 2009 worldwide. Having a better core product was important for businesses to turn around.

Domino’s has also innovated its burgers, sandwiches, kinds of pasta, and side dishes.

The “speciality chicken product” Chicken strips topped with amazing cheese and sauces, which are increasingly ordered alongside pizzas, are driving up the average sale.

3) Better marketing

As CEO of Domino’s, Russell Weiner joined Domino’s from Pepsi six years ago in the midst of a huge sales decline. Since then he has implemented a self-deprecating new marketing strategy that’s resonated with the market.

Domino’s admitted that its pizza wasn’t the greatest and touted new-and-improved ingredients, helping to drive sales.

Reason for the success of Domino’s pizza in India

The following are the factors of the success of dominating pizza company in India, Dominos:

1) Pricing

Domino’s Pizza India catered to the needs of Indian consumers for good quality and reliable fast food delivered to their homes. Compared to the other Pizza brands in India, Domino’s charges a premium price which suits the Indian consumer.

Apart from good quality food, the company also promises in- 30 minutes of time span delivery for premium pricing.

No other brand is doing this in the country, so the company was able to achieve Success. Domino’s also offers premium dine-in services at domino’s outlets across the cities in India.

However, their business is built as a main business around the home delivery model. Home delivery also constitutes a big part of Domino’s revenue from the Indian market.

2) Adopting Technology

Domino’s found out the formula for a successful business in the country. Hence no other food chain in the country has this use of technology. The company’s main motto is to use technology to make it easy for customers to place orders.

In India Domino’s even started delivering in trains, which is a bold move for the food chain because with the train you can’t go wrong, being on time and delivering to the right customer is a bit of a challenge when a lot of variables like coaches, seat number, birth numbers are involved but Domino’s is making this work and it’s going successful in the country.

3) Creating a buzz by the brand promise might be a good idea to get the attention of customers

Domino’s has this brand promise that creates a buzz then word of mouth also kicks in making it a more effective strategy. It encouraged Indian consumers to try ordering pizza.

Food delivery was not still a mainstream idea in India back then. Since there was a thirty minutes or free guarantee, the company Indians were assured that the food would be delivered quickly and fresh. If food delivery was delayed for any reason, the Indian consumers were more than forgiving since they were getting the food for free to grab the attention of consumers.

4) Social Media presence is very important

Domino’s very well learned the importance of social media and is very active on its social media platforms. They took it to the next step and take orders from messages, WhatsApp, Facebook Messenger, and through its app. It is a great way to stay connected with customers and to revenue

5) Be transparent with your business

After the challenges faced back in 2016 & 2017, Domino’s started being transparent with the customers to gain customer involvement.

Domino’s came with a simple strategy that follows a very transparent and shows their whole process while ordering from approval of the delivery, baking process, out for delivery and on-road, they show it all. Even though their physical stores have an open cooking area and everything is visible to customers, they have made sure to stay as transparent as possible.

Domino’s Future Plans

Domino’s revenue has likewise risen strongly over the most recent five years. By 2025, the organization expects a systemwide number of cafés to have developed over 25,000 stores across the globe. The fundamental focal point of the organization is good quality food and customer accommodation.

With over 1000 outlets in India and every outlet offering the same tasty pizzas that everyone loves, Domino has shown everyone that standardization of taste and good quality is very well achievable no matter how big the enterprise is.

With over 1000 stores in just over 20 years and the goal of 1000 more in the coming 5 years, Domino’s India has shown what it looks like to be successful.

Summary

Domino’s Pizza, Inc is an American multinational pizza restaurant that is currently the largest pizza chain in India. It aimed to improve and revamped its brand every year, taking the backlash as an opportunity to get better and never look back.

Domino’s came a long way from becoming the world’s largest pizza chain by following various marketing techniques and working on getting their brands better. Domino’s didn’t stop after making a good reputation again but kept on working continuously to get better.

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Amazon is a multinational technology company that aims at cloud computing, e-commerce, digital streaming and artificial intelligence. It is one of the most valuable globally, offering its services to multiple industries.

These include cloud computing, e-commerce, artificial intelligence, consumer electronics, entertainment, supermarkets and digital distribution.

Amazon has become a one-stop destination for everyone’s shopping needs and is correctly called ‘the everything store’.Today, Amazon has a market capitalization of $117 billion.

It began with a mission: to provide a hassle-free way for customers to discover and buy products from around the world at unbeatable prices. By offering value for money, transparency regarding product availability and guaranteed customer satisfaction, Amazon has built up one of the most trusted brands in the world.

The key principles that drive Amazon’s success are efficiency and innovation. Its technology platform was designed from the outset to enable quick product selection, easy payment processing and lightning-fast delivery speeds.

Regularly updated IT systems, improved process automation and analytics keep costs down while service levels remain high.

Moreover Amazon keeps on innovating by constantly testing new features or services such as predictive search tools, artificial intelligence along with an exclusive line of electronics called “Echo”. These have turned out to be popular among customers which gives Amazon an edge over its competitors.

In short Amazon has achieved tremendous success due to its commitment towards providing customers with convenience , value & innovation – all hallmarks of a quality experience.

With such a complex ecosystem comprising various entities and millions of customers, it is important to understand every aspect of this e-commerce. Let’s see Amazon’s journey from zero to billionaire.

Amazon journey of becoming an e-commerce giant

The journey started back in 1994, Jeff Bezos, a former Wall Street hedge fund executive and a vision who was already aware of the potential of the internet and e-commerce platforms took the decision while sitting in the garage to give the first try to create an “online everything store”.

At first, Jeff thought about naming the company “Cadabra” (from abracadabra).

However, his lawyer, Todd Tarbert, advised him that the name could be seen as kind of unclear.

After the new website name was decided, the next decision would be about the product to be sold on the e-commerce platform was very important for him. Jeff found that the most logical option would be to sell books online.

Going against financial journalists and analysts that just couldn’t see the growth of the internet as Jeff did, Amazon.com reached 180,000 accounts in its first year of business. In May 1997, Amazon.com became a public firm, with $54 million on NASDAQ.

At the end of the same year, there were around 1 million accounts and $148 million in revenues which became $610 million the following year. The company expanded quickly and began selling music, videos, electronics, video games, software, houseware, toys, games, and many more.

Moreover, what attracted customers were its personalized recommendation tools and customer reviews for better purchases, thus developing a community of consumers. In 2000, Amazon opened a room for small businesses and individuals to sell their products through the platform.

Two years later, Amazon Web Services (AWS) was launched, confirming what Jeff claimed from the start: Amazon was not a retail company, but a technology. From that year on, AWS has encompassed statistics on the internet for developers and marketers, its Elastic Compute Cloud that rents out computer processing power, and its Simple Storage Service, for renting data storage.

Kindle e-readers launched in 2007, fostering the e-book market by Amazon. In 2009, Amazon launched Amazon Encore, its first publishing line, which would also allow individual writers to publish their own e-books through Amazon.

 In February 2011, Amazon launched a streaming service Amazon prime. It also found its tablet computer – Kindle Fire in November of the same year. It also declared the concept of Amazon Lockers where buyers can pick up their online purchases without waiting for delivery. Amazon becomes Amazon Publishing, aiming to develop its own titles.

To boost its presence in Asia, Amazon came up with a marketplace in India in 2013. On the technological front, it launched a Mayday button which lets users get instant access to a live tech adviser through their devices. And in the same year started delivering packages on Sundays.

In 2014, Amazon came up with its first and only smartphone – Fire integrating its universe of media and streaming options into one smart device. However, the phone failed to make a place in the market and the company had to write down $170 million and cease production.

Amazon also purchased the video game streaming company Twitch for $970 million.  And later launched Fire TV and Amazon Echo voice-enabled speakers.

In the year 2016, Amazon teamed up with Fiat Chrysler Automobiles to sell cars online in Italy. It also came up with a new concept called Amazon Flex where drivers can sign up with the company to deliver packages using their own cars.

In June 2017, Amazon acquired Whole Foods marking the entry of the company into the world of grocery and physical retail stores. It purchased all 471 stores of Whole Foods for a whopping around $13.7 billion.

The company went from a bookstore to an “all-purpose store” and then to a worldwide e-commerce giant. But Amazon definitely didn’t stop there and potential never seems to end. But what keeps its audience attached to the company is its profit margin, which remains low on any products offered by Amazon.

Customers know it is comfortable to work with Amazon and will always bring a reasonable and competitive price in all fields and products. And for sellers who use the multi-sided platform, it’s convenient for them to be sure they can easily display their effects on the website and app to make sales worldwide.

Nowadays, Amazon is recognized as the biggest retailer across the globe, a brand for those who don’t have limits.

10 Strategies that led Amazon to build a trillion-dollar eCommerce company

1) Making customers’ service priority

Amazon has top-notch customer service, the company has set itself apart as a go-to online store when it comes to shopping from them. With fast and reliable shipping times, cheap yet high-quality products, secure and convenient payment methods, plus the option to replace damaged or lost orders should the need resolve quickly.

because they have managed to focus on the one thing that matters most for business to grow is consumers are always the priority.

2) Availability huge range of products to choose from

Amazon sells a massive range of different products and options for it to choose from. They have categories for everything from clothing to electronics, and from makeup to grocery so it’s easy to find something that works for you. You can see their selection over at Amazon or buy from a third-party seller on their website or application.

3) Modern technology

Amazon has a massive understanding of modern technology and implements it into its business model. For example, Amazon’s recent product offering, the Amazon Echo, Alexa is a voice-controlled device that lets you request music be played, hear the news and traffic reports, tell your stories, control your TV set, listen to podcasts, and much more!

This product has proven to be very popular with consumers and has modern technology because it letting for greater convenience than any offered product from existing marketplaces.

4) Customer Support System

Getting customer service at Amazon is very simple. On their Customer Service page, you can choose a category out of many to best service your inquiry. These include: Your Order, Returns & Refunds, Digital Service & Device Support, Manage Prime Account, Payment Options, Your Accounts, and Safe Online Shopping.

• Order page: Customers can find their recent orders and track their orders as well. This page also has an option for reporting any problems related to your order. You can leave feedback for the seller and write a review of the product as well.

• Returns & Refund: The page is the gateway to your return of the products. The return policy is right at the top, making it easy for customers to get all of the information they need related to the order return and refund process.

• The Digital Services & Device Support: Page differs from Things You Can Do and Popular Articles. The Things You Can Do section contains an option of helpful links for managing things like digital orders, downloading apps, registering a Fire Tablet to your Amazon account, and cancelling subscriptions prime account.

The Popular Articles section gives you links to resourceful articles that can guide you with different situations, such as returning books and getting the battery in your Fire Tablet to charge, plus many more!

• The Manage Prime Account: Page has a lot to offer as part of its membership program – you can get delivery, watch Prime exclusives entertainment, Deals and read Prime Reading right here. There’s also a list of FAQs at the bottom of the page that will help you to guide your Prime account.

• On the Payment Options: Page, where you are able to change, add or update payment methods for Amazon orders.

5) Fastest deliver goods

Amazon’s shipping speed is consistently fast, but it depends on the customer’s geographical location. Those who get prime subscriptions get two-day shipping extensions, with some orders arriving even on the same day.

Packages also include tracking numbers which let customers check their order’s status wherever they are at any given time.

6) Product pricing & available new daily discounts

Amazon offers discounts in many categories on its website and application, even though the Fashion category is not included in discounts in some regions.

Their frequent discount campaigns go in the name of the following categories: Today’s Deals, Watched Deals, Outlet Deals, Warehouse Deals, Lightning Deals, Coupons, eBook Deals, Subscribe & Save.

7) Provide service worldwide

Amazon has websites for the most popular countries, such as the United States, Canada, India, Australia, Brazil, China, France, Germany, Italy, Japan and Mexico. Amazon also offers country-specific sites worldwide. The company can be found in more than one hundred different countries.

Moreover, in countries that don’t have a website, or application so Amazon offers a Worldwide global store merging with local e-commerce platforms from where anyone in those countries can order global products directly from the amazon store itself. Although the delivery time and shipping cost for these global products might differ.

8) Gives assurance to protecting consumer safety

Amazon and its affiliate system have very detailed security process measures to ensure that customer information is safe with them. Amazon does not share any of their personal or financial info with a third party, and they have a system in place for reviewers to report scams or bad service if they feel the need to.

9) Kindle publishing option & focus on bookselling

Amazon has recently got a lot of critical acclaim in book-centric circles because of the company’s endeavours in e-book publishing and promotion. This is interesting because Amazon has pretty much beaten the market competition when it comes to selling printed books on its website or application.

Therefore, from the Kindle e-reader and Kindle Direct Publishing to Audible and its massive selection of physical books, Amazon continues to fill its inventory with an abundant supply of written materials boasting a rich history going all the way back to its past as merely a website where customers could order books online to be shipped right to their doorstep.

10) Talented UX Team

Amazon employs a complete team of specialists (also known as their UX team) to analyze customers’ search habits to offer each customer only a selection of products they are most possible to be interested in finding.

A brief overview of Amazon’s ownership

Since Amazon is a publicly traded company, it is owned by various institutions and individual shareholders. However, Jeff Bezos is the founder, executive chairman, and former president and CEO of Amazon.

With a net worth of US$128 billion as of February 2023, he is the third-wealthiest person in the world and was the wealthiest from 2017 to 2021 according to both Bloomberg’s Billionaires Index and Forbes.

He still holds a major part of the company ( around 10%), making him one of the most influential shareholders in the company. However, in July 2021, Jeff stepped down from the CEO position to become Executive Chairman, leaving Andy Jassy for the president and CEO positions.

Before being appointed by Jeff and the Amazon board during the fourth quarter of 2020, Jassy served as the SVP and later as the CEO of AWS from 2003 to 2021.

Amazon is the official name of the holding group, which includes all of its amazing services, such as Amazon Music, Amazon Prime Video, Kindle and Alexa devices, and Amazon Web Services (AWS).

Amazon’s revenue generation

Amazon has different operations that are under Amazon’s big corporate umbrella. These operations have successfully helped the company achieve profitability, which has fueled its growth.

1) Amazon Marketplace:

The company’s first revenue stream, Amazon.com, accounts for more than 42% ($220 billion of $513.98 billion revenue in 2022 from its online e-commerce stores. Third-party sellers accounted for an extra $117.71 billion of revenue. Basically, Amazon charges a fee from its sellers to promote and advertise its products.

2) Amazon Prime:

Amazon prime is a paid subscription service from Amazon which is available in various countries and gives users access to additional services, such as free & fast delivery of eligible items, video streaming, ad-free music, free games and in-game content, exclusive access to deals and has been important to the brand’s growth.

In exchange, the company asks for a monthly fee, and subscribers have access to the platform. Prime currently has beyond 150 million members.

3) Amazon Web Services:

It is a low-cost complete IT structure platform, whose services are contracted by companies, firms, organizations, and institutions around the world. It’s not the main source of revenue, but it is certainly the most profitable one for the company.

4) Amazon Kindle:

It is Amazon’s e-reading service, where readers can buy, browse and download books, magazines, and newspapers that are available at Kindle Store. Amazon doesn’t make much money from Kindle, but by generating traffic to the Prime membership plan. Besides, the platform lets independent authors publish their info-products and e-books, charging fees between 30 to 70% of royalty fees from the sales.

5) Amazon Patents:

The company has more than 17,600 patents, various licensed by other companies. Just in 2022, the U.S. Patent & Trademark Office granted them around 2,051 patents;

6) Amazon Advertising:

Amazon Ad platform offers sponsored ads and videos. It is a very efficient marketing channel, since the customers that access the platform already intend to buy something.

Amazon’s Value Propositions

Jeff Bezos defines Amazon’s business model as based on three value propositions: low price, fast delivery, and a huge selection of products.

However, looking at these three consumer benefits, you can say that Amazon’s greatest value proposition is convenience because the customers understand that, with just the help of a device connected to the internet, they get access to the product catalogue of the massive retailer in the world, with a reasonable price and an agile, safe and reliable delivery service.

Amazon’s Revenue Streams

• One-Time Sales

• Commission on Sales

• Advertising

• Subscriptions (Amazon Prime)

• Web Services (AWS)

• Licenses

• Delivery Services

• Patents

• Pay-Per-Use & Support Subscription

Amazon’s Mission Statement

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work.

Amazon’s main partners

Amazon’s key partners consist of:

1) Sellers:

Certainly, the most important partners of the company are sellers; they are the generators of Amazon’s first source of revenue. There are around 8 million worldwide, which guarantees more than half of the company’s revenue.

2) Affiliates:

Bloggers earn a commission for any referrals that lead to generating sales. In addition to helping with sales, they boost traffic to the platform.

3) Developers:

They are the partnership of the AWS segment, or, as Amazon itself defines, “thousands of systems integrators who get in AWS services and tens of thousands of independent software vendors (ISVs) who adapt amazon technology to work on AWS.

4) Content creators:

Independent writers who can publish their works through Kindle Direct Publishing.

5) Subsidiaries:

They include companies offering storage spaces, stores, and systems, in addition to brands and products developed by Amazon, such as Amazon Essentials, Amazon Elements, Amazon Elements, Kindle, Alexa, etc.

Amazon acquisitions and subsidiaries.

Amazon has acquired 77 companies and invested in 51 companies. Its first acquisition was made in 1998. Some of its major investments and subsidiaries are:

• 1998: PlanetAll, Junglee, Bookpages.co.uk

• 1999: Internet Movie Database (IMDb), Alexa, Accept.com and Exchange.com

• 2003: CDNow

• 2004: Joyo.com

• 2005: BookSurge, Mobipocket.com and CreateSpace.com

• 2006: Shopbop

• 2007: DPReview.com and Brilliance Audio.

• 2008: Audible.com, Fabric.com, Box Office Mojo, AbeBooks, Shelfari, and Reflexive Entertainment.

• 2009: Zappos, Lexcycle, SnapTell,

• 2010: Touchco, Woot, Quidsi, BuyVIP, and Amie Street.

• 2010: Toby Press

• 2011: LoveFilm, The Book Depository, Pushbutton and Yap

• 2012: Kiva Systems, TeachStreet and Evi

• 2013: IVONA Software, GoodReads and Liquavista, and so on, many acquisitions and subsidiaries.

Interesting Statistics & Facts About Amazon

• The total accumulated online sales of Amazon was a whopping $ 234.61 billion in 2018.

• Amazon is the largest book-seller in the US.

• Amazon prime has the second-highest number of paid users, with over 100 million subscribers.

• Amazon.com was almost called “Cadabra” as in “Abracadabra”. That idea came because the CEO’s lawyer misheard it as a “cadaver”.

• Bezos had two reasons to choose Amazon: One was to point out dimensions, and the other was because site listings were normally alphabetical at that time.

Summary

Amazon is a great and leading name in the online e-commerce industry and the title possessor of the world’s biggest online retailer. The company commenced almost two decades ago, in July 1994. Its story sprang from garage storage and now reached the dominant market position in the world.

Amazon is the face of the current market global, digital, and constantly expanding business. It is an increasingly productive brand, which adapts quickly to respond to market demands, in a fast, effective and original way.

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Founded by Samar Singla in November 2012, Jugnoo, India’s largest auto-rickshaw aggregator platform, is an innovative way people commute in the country.

The company was started with a vision to create a more efficient way of utilising available auto rickshaws, providing customers across India with a convenient and affordable way of hailing an auto rickshaw with a single tap. By crafting an integrated transportation experience, it quickly caught the imagination of commuters in India.

The company expanded into hyperlocal services, building an alternate platform for auto rickshaw drivers to deliver goods and meals alongside the provision of rides.

Jugnoo leveraged technology to digitize and streamline the traditional practices that were impeding growth in the auto rickshaw sector. To gain entry into the market, they designed a mobile app that gave users multiple options like fare calculator, online payments and GPS tracking which was tailored to their specific needs.

The app provided value beyond all expectations; it provided riders with convenience, comfort, and control. Jugnoo collected data on auto rickshaws along important routes making them more organized and accountable than ever before. Over time, users began to trust the service due to its speed and reliability.

Jugnoo experienced a surge of growth by constantly innovating, diversifying services and expanding their partner network across India-investing further into research and development. The company secured funding from leading investors and achieved milestones in scale without compromising customer experience.

By reimagining how people could interact with new transportation mediums and leveraging technology to turn ideas into sustainable opportunities, Jugnoo disrupted industry norms for alternate mobility solutions across India – paving the way for innovation in other cities as well.

Founders

1) Samar Singla

Jugnoo CEO, Samar Singla is an alumnus of IIT Delhi and graduated with a Btech degree in Physics. Before this company, Samar also founded Click Labs. He has also been working as a researcher at the University of Maryland and IBM.

He has also worked as a scientist at CERN, Geneva. He was aiming to change lives with the help of new technology.  He is now the CEO of Jugnoo. Besides Jugnoo, he is also serving as the CEO of JungleWorks. Founded in 2015 by Samar Singla, JungleWorks offers a complete technology stack for businesses.

2) Chinmay Agarwal

Jugnoo Ex-Co-founder and COO Chinmay Agarwal were also added from IIT Delhi. He got his Master’s in robotics from the University of Genoa and was a scientist at Smart Cane. He was also the Co-founder of Click Labs with Samar.

He also has a patent for Methods and applications for altitude measurement and the fusion of customers’ context detection with elevation motion for personal navigation systems.

In the beginning, Jugnoo’s founders, Samar and Chinmay were unaware of the major influence they were about to make on the daily lives of the common messenger and the auto drivers. Initiated with a casual attitude, they soon realized the situation was way more challenging and worse than anticipated.

Jugnoo success story

Jugnoo was started as an on-demand auto rickshaw service provider and introduced various user-friendly features to make it simple for users to book a ride. In 2016, Jugnoo introduced Jugnoo Bot, which allowed Facebook users to book a ride via Facebook Messenger, Jugnoo’s website, or its Facebook page.

Samar observed that the major issues in the auto rickshaw transport network were the stubborn uncooperative attitude of the auto drivers, unavailability, and unreasonable charges.

The idea was to tap the potential public transport medium in tier 2 and tier 3 cities, here you can take example the auto-rickshaw, so the public can hail it by using the mobile application, and the auto drivers can save on the waiting time; a concept similar to the cab services like Ola or Uber.

Jugnoo auto application was introduced on all major smartphone platforms such as ios, Android, and Windows.  Customers can also book Jugnoo rides using the company Jugnoo’s Facebook bot. The company also offered a Multilingual interface for drivers, with over eight languages other than English.

The other services offered by Jugnoo

• Dodo deliveries – It enables sellers to deliver goods to their customers. Its deliveries are now renamed Jugnoo Delivery.

• Flight map – It is a comprehensive routing solution that solves travel salesman and vehicle routing issues.

• Fatafat – Hyperlocal deliveries of goods like food, grocery, and veggies. It was shut down in October 2015. The service was launched and relaunched again in Chandigarh in May 2016, after acquiring SabKuchFresh.

• Menus – The company had launched Jugnoo meals but it was closed down in October 2015, and in 2017 it was re-launched as Menus. Jugnoo Menus has brought onboard famous restaurants and outlets like Burger King, Pizza Hut, Subway, Baskin Robbins, Super Donut, Burger point, Rolla costa, Copper Chimney, Marky Momos and Dhaba.com

• AskLocal – The AskLocal feature of the Jugnoo app will not only offer local information but is also a platform where users can ask questions, give recommendations, and share content.

Jugnoo – Business Model

Jugnoo has two different business models in both B2B and B2C segments. While it started operations in the B2C segment as an auto-rickshaw, Jugnoo also launched other B2C services like ‘Fatafat’ and ‘Menus’.

Jugnoo wiped out into the B2B segment with, with B2B logistics service, ‘Jugnoo Delivery’ and comprehensive routing solutions, ‘Flight Map’

Regarding the auto aggregator service,  costing for Jugnoo autos differs on a city basis. The strategy is to be the most affordable A-2-B transport option for the application users in that city.

The challenges that Jugnoo faces and how it plans to overcome them

The initial Jugnoo challenges faced by the company could be attributed to the demography of the tier 2 locations, which were the hesitance of the drivers to use the technology and break the clients’ mental barriers and introduce new plans.

The two other significant challenges in the otherwise journey were Jugnoo Fatatfat, which did home delivery of custom orders application from stores within the city to users.

It was launched in March 2015 with the plan of cashing the auto network, however, it was shut down after being operational for eight months straight. Also, the company had to close down Jugnoo Meal in October of the same year.

However, the company later re-launched Fatafat and launched Jugnoo menus. The team stands by the bumpy rides and says that they have chosen to be careful rather than keep investing in something which returns a loss for the company.

Jugnoo will need to sign up many of these operators to offer its customers a huge choice of vehicles.

Auto-rickshaw Aggregator will need to ensure that its drivers provide a good quality service to customers to keep them coming back. Jugnoo has introduced a number of initiatives such as training programs for drivers and a 24/7 customer support line.

Jugnoo’s impact on the Indian economy

Jugnoo has had a positive impact on the Indian economy; it has created thousands of jobs for auto-rickshaw drivers and has helped reduce traffic congestion in cities across India.

Jugnoo’s success is a testament to the boosted potential of the Indian startup ecosystem. The company’s story is an inspiration for other Indian entrepreneurs who are looking to make a difference in the world through their startup idea.

Jugnoo’s Future plans

The Jugnoo is currently operating in more than 50 cities across India. The company also plans to continue expanding its operations to cover more cities in India in the upcoming years.

The company also has a plan for domestic expansion, the company is also looking to enter new markets across the globe. The company has already launched its services app in Pakistan and is planning to expand into other countries in South Asia and Africa.

Jugnoo – Growth

• The company has completed 19 Million rides to date.
• Jugnoo has its footprints in over 120 Indian cities.
• The company boasts of having more than 8 Million users.
• It now has over 0.1 million drivers onboard.

Summary

Jugnoo has been one of the most successful startups in India in recent years. The company has disrupted the transportation sector in the country and is quickly expanding to other markets in India.

Jugnoo is an auto-rickshaw aggregator and taxi booking app founded in August 2014 by two of IITians Samar Singla and Chinmay Agarwal. The company is based in Chandigarh, India.

The company offers a much-needed solution to the last-mile transportation problem in India. By letting users book auto-rickshaws and taxis through a mobile app, Jugnoo is making it simple and more convenient for people to get around in Indian cities.

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Distinctive stories of success can be an inspiring force for any aspiring entrepreneur. They captivate and entice us, teaching us that anything is possible.

The path to starting your own business and making it successful isn’t easy. Sometimes, it helps to hear a story about success, especially when you are about to start a business, get a business loan, or want some inspiration. Even the most successful companies small, medium, and large alike through their share of challenges.

Every success story embodies a valuable lesson. Whether it’s the story of a young visionary whose ideas changed the world, or a powerhouse executive who overcame incredible odds to achieve success, there’s an element of resilience and innovation in each tale.

It highlights the human potential to rise above adversity and proves that true innovation is achievable despite any limitation. It inspires dreams and motivates people to bring their ingenious ideas to life.

But these inspirational stories cannot offer much alone; we also need guidance along the way – for making crucial decisions, staying focused on our goals when times are tough, and keeping a positive outlook even through setback after setback.

So seek advice from those who have already been through what you’re going through now. And apply their wisdom as you journey towards your own grand finale! In addition, tap into your own creativity–trust your ideas and never doubt your power to make them happen.

When you’re thinking about starting your business, it can be easy to think about quitting, but learning about others’ success can help lift your business spirits.

The purpose of this article is to motivate and inspire you to do better and achieve what you want. Here are the top 7 inspiring success stories in 2023 that will encourage you to chase your dreams and achieve greatness.

1) Karsanbhai Patel – The Man Behind ‘Washing Powder Nirma’

The company started in 1969 with just one man, today employs around 18,000 people and has a turnover of more than 7,000 crores.

He was a qualified Science graduate, Karsanbhai, who tried mixing Soda Ash and a few ingredients to make detergent produce, One fine day, he got the formula right and it was then that he started producing detergents in the 100sq ft backyard of his home as an after-office business in Ahmedabad and then sold it from door to door.

At the time, detergent and soap manufacture was dominated by multinational corporations with products like Surf by Hindustan Lever, priced around Rs. 13 per kg. He used to give a money-back guarantee with every pack that was sold. He offered his detergent powder for Rs. 3/ kg. Thus, he successfully targeted the middle and lower-middle-income segments.

Thereafter, in April 2003, Nirma University was established by the first three institutions, under a special act passed by the Gujarat State Legislative Assembly.

The famous advertisement jingles, ‘Washing Powder Nirma, Doodh Si Safedi Nirma Se Aayi, Sabki Pasand Nirma‘, a phrase that goes beyond lip service, made a deep impact on every Indian. Nirma revolutionized the detergent market and created a segment for phosphate-free and environment-friendly detergent powder.

Today Nirma has an overall 30% of detergents and a 25% market share in soap cakes and Nirma Group is one of the world’s largest manufacturers of soda ash. Forbes listed his net worth as US $3.9 billion in 2017.

Karsanbhai Patel has been conferred with Padma Shri Award formally conferred by Mrs Pratibha Patil, the President of India.

According to Forbes, in 2004 Nirma’s annual sales were as high as 8,00,000 tonnes. Karsanbhai Patel, who started his surf company from his home, is today 775th on the list of Billionaires of the world and 39th on the list of richest people in India. Currently, his net worth is $4.1 billion, according to Forbes.

2) Kalpana Saroj – The Unbreakable Woman ( CEO, Kamani Tubes)

She is described as the original “Slumdog Millionaire” of India. Born to a Dalit family, she was subjected to all kinds of injustice and being a girl only added to her miseries. She was married at the age of 12 and faced mental and physical abuse by her in-laws.

She attempted suicide after being ostracized by the villagers. At 16, she moved back to Mumbai to live with her uncle. She soon took out a loan of Rs 50,000, bought a sewing machine to set up a tailoring business and also attempted to build a furniture store.

Using government loans for scheduled caste people, she successfully started a tailoring business and then a furniture store.

She soon went on to set up a real estate venture and ended up serving on the board of Kamani Tubes, a metal engineering firm. Kamani Tubes Limited is a Non-govt company, incorporated on 20 June 1959.

It’s an unlisted public company and is classified as a company limited by shares. She took over once it went insolvent due to being heavily in debt. She turned it around and transformed it into a profitable business. Her work and contributions to her fields brought in recognition, and with it, the honour of becoming a Padma Shri in 2013.

She was on the board of Kamani Tubes when it went into liquidation in 2001, and after taking over the company, she restructured it and brought it back to profit.

Kalpana Saroj was awarded the Padma Shri for Trade and Industry in 2013.

3) Elon Musk the billionaire entrepreneur and business magnate

A South African-born American entrepreneur and businessman, Elon Musk, founded X.com in 1999 (now become PayPal), a company like SpaceX in 2002, and Tesla Motors in 2003.

When Musk sold his start-up business, Zip2, to a division of Compaq Computers. He became a multimillionaire in his late 20s.

Musk made headlines in May 2012, when SpaceX came up with a rocket that would send the first commercial vehicle to the International Space Station. He supported his portfolio by buying SolarCity in 2016 and cemented his standing ahead of the industry by taking on an advisory role in the initial days of President Donald Trump’s administration.

When he was 10, Musk grew an interest in the computer world. He upskilled himself on how to do the program, and at the age of 12, he sold his first software: a game he built called Blastar.

Managing various companies and a huge amount of travel time, Musk has learned the power of aim and focus to get critical work done. In a famous University of Southern California commencement speech, Musk was quoted saying “focus on signal over noise, don’t waste time on things that don’t actually make things better”.

Before Tesla Energy came into reality, people were assured that battery packs would continue to be costly, no matter what. However, Musk understands that if someone could break down batteries into their fundamental components and develop them from scratch by optimizing the resources, the gross price could be decreased by a huge margin.

Today, he may be a multi-billionaire entrepreneur, but things were not the same as this. When Musk started SpaceX, he thought about his failure as a workable option on his new journey towards cosmos exploration. However, instead of giving it up, he built a contingency plan and went ahead with the SpaceX project.

4) Gautam Adani 4th Richest Person in the world

Chasing dreams over education Gautam Adani is a college dropout who was in his second year of graduation when he made a decision to chase his entrepreneurial dreams.

His very first business was in the lucrative diamond industry in Mumbai, working as a diamond sorter at Mahindra Brothers and setting up his own diamond brokerage business after a couple of years his business did well and he became a millionaire by the time he was 20 but by this time his elder brother had newly purchased a plastic factory in Ahmedabad and asked Gautam Adani to help him in running it.

In 1996 Gautam Adani was also the Founder of Adani Power Limited, the power business subsidiary of Adani Group. The company is India’s largest private power producer and also the largest solar power producer in India.

In 1988, he established Adani Exports Limited (now known as Adani Enterprises Ltd). The company initially dealt with agricultural commodities and power and eventually expanded over the years.

 The liberalization and economic reforms of 1991 boosted Adani’s business and increased revenues and profits for his company. The favourable business environment allowed Adani to expand his company rapidly.

The Adani Group is an Indian multinational conglomerate and its headquarters is located in Ahmedabad, Gujarat. It was founded by Gautam Adani in 1988 as a commodity trading business, with the flagship company Adani Enterprises Limited.

It would continue to become the flagship group company with its fingers in various industries, from cement to media.

“There are two turning points in my life. One in 1985, when the government relaxed import norms under open general license (OGL) for actual users. I began importing raw materials and polymers and entered trading.

The second turning point came in 1995 when we decided to get into the port sector, as part of the group’s overall strategy to get into asset-building,” – Gautam Adani

5) Jeff Bezos is the founder, executive chairman, and former president and CEO of Amazon

The journey started back in 1994, Jeff Bezos, a former Wall Street hedge fund executive and a vision who was already aware of the potential of the internet and e-commerce platforms took the decision while sitting in the garage to give the first try to create an “online everything store”.

At first, Jeff thought about naming the company “Cadabra” (from abracadabra).

However, his lawyer, Todd Tarbert, advised him that the name could be seen as kind of unclear.

After the new website name was decided, the next decision would be about the product to be sold on the e-commerce platform was very important for him. Jeff found that the most logical option would be to sell books online.

Going against financial journalists and analysts that just couldn’t see the growth of the internet as jeff did, Amazon.com reached 180,000 accounts in its first year of business. In May 1997, Amazon.com became a public firm, with $54 million on NASDAQ.

At the end of the same year, there were around 1 million accounts and $148 million in revenues which became $610 million the following year. The company expanded quickly and began selling music, videos, electronics, video games, software, houseware, toys, games, and many more.

Moreover, what attracted customers were its personalised recommendation tools and customer reviews for better purchases, thus developing a community of consumers. In 2000, Amazon opened a room for small businesses and individuals to sell their products through the platform.

Two years later, Amazon Web Services (AWS) was launched, confirming what Jeff claimed from the start: Amazon was not a retail company, but a technology. From that year on, AWS has encompassed statistics on the internet for developers and marketers, its Elastic Compute Cloud that rents out computer processing power, and its Simple Storage Service, for renting data storage.

Kindle e-readers launched in 2007, fostering the e-book market by Amazon. In 2009, Amazon launched Amazon Encore, its first publishing line, which would also allow individual writers to publish their own e-books through Amazon.

 In February 2011, Amazon launched a streaming service Amazon prime. It also found its tablet computer – Kindle Fire in November of the same year. It also declared the concept of Amazon Lockers where buyers can pick up their online purchases without waiting for delivery. Amazon becomes Amazon Publishing, aiming to develop its own titles.

To boost its presence in Asia, Amazon came up with a marketplace in India in 2013. On the technological front, it launched a Mayday button which lets users get instant access to a live tech adviser through their devices. And in the same year started delivering packages on Sundays.

In 2014, Amazon came up with its first and only smartphone – Fire integrating its universe of media and streaming options into one smart device. However, the phone failed to make a place in the market and the company had to write down $170 million and cease production.

Amazon also purchased the video game streaming company Twitch for $970 million.  And later launched Fire TV and Amazon Echo voice-enabled speakers.

In the year 2016, Amazon teamed up with Fiat Chrysler Automobiles to sell cars online in Italy. It also came up with a new concept called Amazon Flex where drivers can sign up with the company to deliver packages using their own cars.

In June 2017, Amazon acquired Whole Foods marking the entry of the company into the world of grocery and physical retail stores. It purchased all 471 stores of Whole Foods for a whopping around $13.7 billion.

The company went from a bookstore to an “all-purpose store” and then to a worldwide e-commerce giant. But Amazon definitely didn’t stop there and potential never seems to end. But what keeps its audience attached to the company is its profit margin, which remains low on any products offered by Amazon.

Customers know it is comfortable to work with Amazon and will always bring a reasonable and competitive price in all fields and products. And for sellers who use the multisided platform, it’s convenient for them to be sure they can easily display their effects on the website and app to make sales worldwide.

Nowadays, Amazon is recognized as the biggest retailer across the globe, a brand for those who don’t have limits.

6) Ratan Naval Tata businessman and former chairman of Tata Sons

Ratan Tata was born to one of India’s most prosperous industrialist families in Mumbai, India in 1937. His grandfather Jamsedji Tata was the founder of the Tata Group, who was in industrialisation in India after independence.

Ratan Tata went to Cornell University in the US to get an architecture and structural engineering degree and later pursued a management course at Harvard University.

Despite being the future chairman of Tata Group, he started his career from the ground level working alongside blue-collar employees in Tata Steel Division. In 1971, he was appointed the Director-in-Charge of the National Radio and Electronics Company Limited, which was in dire need of a revival and turned it around.

In 1990 Tata took the helm of Tata Group and ushered in an array of reforms to modernise the group’s business methods to compete successfully. During his time, he brought all Tata companies under one umbrella, and acquired several comply produced car ‘Indica’ and the first compact car ‘Nano’.

Nano, the most economically produced car in the world, was the brainchild of Tata who got concerned about the safety of nuclear families travelling in two-wheelers in India.

He faced a big challenge when he met the Ford leadership to sell the Tata Group’s car business. The deal didn’t come through but Tata worked towards growing the auto business.

 In 2008 when Ford was on the brink of bankruptcy, it was Tata who managed to seal the company’s Jaguar Land Rover acquisition for over $2 billion successfully. Further testimony to his power to overcome challenges came during the 26/11 terror attacks when he led the efforts to help victims outside the Taj hotel. To quote his own words, “If you want to walk fast, walk alone. If you want to walk far, walk together.”

7) Mukesh Ambani the chairman and managing director of Reliance Industries Ltd.

Mukesh Ambani was born in Aden, Yemen, and grew up in Mumbai, India. He completed his degree in chemical engineering from the Institute of Chemical Technology and later pursued an MBA degree at Stanford University.

He is known for his leadership and vision in driving the growth of RIL and has been credited with helping to shape India’s economic landscape. He has been recognised with many awards and accolades for his business achievements.

Mukesh Ambani has faced many hardships during his entrepreneurial journey. Mukesh built Reliance from scratch.  Subsequently, Reliance reached a new market height due to Mukesh’s exceptional strategies.

Reliance experienced a downfall in two parts due to the death of Dhirubhai Ambani. So the two brothers divided business Mukesh Ambani owned Reliance India Industries Limited. Anil Dhirubhai Ambani Group was owned by Anil Ambani.

Although the circumstances were challenging to grow the business, Reliance again Rose to success under Mukesh Ambani’s leadership with substantial market strategies and hard work.

Summary

Inspirational success stories can help motivate you and create a positive outlook on life and work when needed. Success stories have the power of positive thinking which can help you to reframe your brain to think positively is a key step in leading a happy and successful life.

In this article, we have mentioned seven inspirational success stories in 2023 that have achieved success in business. These success stories are sure to motivate and inspire you to achieve great things in your life, career, and successful business.

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Sometimes things don’t go according to your plan. But you can achieve everything you set your mind to if you believe in yourself even in bad times. There are no limitations out here, just have to keep trying hard until you get success.

MBA Chai Wala’s owner, Prafull Billore, was determined to pursue his dreams and succeeded today. He had his share of setbacks, but he overcame them to get to where he is now and become a successful entrepreneur. His success story serves as an encouragement to today’s young.

Prafull Billore also known as the MBA Chaiwala is the successful owner of his venture named MBA Chaiwala franchise. He started his business with Rs 8,000 investment only and is now essentially a Rs 3 crore business built on India’s all-time favourite drink tea (chai).

Born on January 14, 1996, Prafull Billore who came from Madhya Pradesh had completed his graduation in commerce. After graduation, he earned a salary of Rs. 25,000 per month and worked in Amway as a Salesman.

Just like every other student and MBA aspirant in India, he also has a dream of going to IIM Ahmedabad to pursue his MBA degree. He was attracted to the fact that MBA graduates would receive many job offers and good salary packages from reputed companies or firms.

Hence, he passed the CAT exam and secured a seat at IIM Ahmedabad.  Like every other parent, his parents were eager for their son to get into the esteemed management institution.

Prafull Billore – Career

“I wanted to be a big man. Bachpan se bahut tang samay dekha tha (I have seen tough times since childhood), so my only passion was making more money and living a comfortable life.”

Prafull admits that his aspirations did not lie with his parents. He was 20 and was still struggling to understand what he could do. He travelled to various cities in India, allowing him to meet people from diverse backgrounds.

Meeting and talking to them gave him many insights and experience with jobs.

He read success stories about popular businessmen like Jeff Bezos and Richard Branson. He realized a common thread among these people. All of them had worked for McDonald’s at some point in their lives.

So he joined McDonald’s in Ahmedabad and earned Rs. 300/- a day.  Prafull says, “I also took a part-time job at McDonald’s to see how it feels to work somewhere. The salary was not much and it made me think (how will I become a big man if even after MBA I’d work like this}?” over here

Although he quickly rose up the ranks from the housekeeping employee to the cashier, he was not satisfied. Soon he began exploring business opportunities and quickly realized that most businesses asked for a very high initial investment.

An amount that he did not have. So, Prafull set up a simple plan.

He decided to start selling tea (chai). He called his father and borrowed Rs. 8000/- from him for false reasons.

He then invested that money towards buying the inventory he needed to launch a small roadside tea shop. All the while, he kept his day job working at McDonald’s.

Prafull says he doesn’t drink tea and he had no idea how to make it. The first day that he made tea, he could not sell a single cup of it. Not one to give up, he came up with a plan B. The next day, he started approaching people and engaging them in conversation.

The fact Prafull became popular because people were fascinated that a roadside tea seller was speaking fluent English. To top it up, he was serving tea in earthenware cups with a slice of toast and tissue paper – a completely new image of a regular tea seller.  And so this tea was becoming famous, as was his conversation.

His growing fame in the market. The other tea vendors in the surrounding market area were unhappy with the new kid on the block. They conspired to close his venture and resorted to bullying and threatening him. He wanted to ensure that nobody should be able to displace him again legally or by any force and that his business shouldn’t get close.

So Prafull decided to close his stall, but, undaunted, he approached a hospital owner and with his permission and help from other authorities, opened up another stall around the hospital and had requested some space and that he would be paying rent for the place.

The hospital authorities, after much consideration of his approach, accepted Praful’s proposal and gave the nod for setting up his tea stall around the hospital. He started setting up his business. Between all the hassle of setting up the shop and boosting it up, he had forgotten to keep a name for his chai business.

So here he named it MBA Chaiwala. But he says – “MBA stands for Mr Billore Ahmedabad” for fun.

To increase his customer base, Prafull came up with a strategy to increase his customer engagement by creating a small corner for job seekers. He put up a whiteboard for the job seekers to share their details so potential companies could contact them.

Such was his fame that YouTubers put up videos of him further helping him reach a more customer base. This was how when his parents first heard of him selling tea instead of earning an MBA degree. Initially upset with him, they, however, understood his situation and motivated him.

Challenges Faced by Prafull

Kisi motivation ki jarurat nahi honi chahiye, Tum jo bhi kaam kar rahe ho aisa karo ki tumse accha koi na kare. – Prafull billore.

Prafull intended to get his master’s degree from IIM Ahmedabad before launching his own venture. You must take the CAT in order to be accepted into a good MBA program from any university.

The CAT is one of the most demanding exams available in India. He studied for over 10 hours a day to achieve his aims.

But unfortunately, he failed the CAT exam three times out of all three attempts. Despite his failure, his parents continued to support him with his dream. Prafull became depressed due to this and could not concentrate on anything else in his career.

He travelled around Ahmedabad cities for comfort during this time and discovered that it seemed like a second home to him in the city and gained experience from the people.

His dream of pursuing an MBA from IIM Ahmedabad had been destroyed, and he didn’t know what to do next and his career.

Finally, he settled on a job at McDonald’s in Ahmedabad. He started his career as a housekeeper. He was quickly promoted to kitchen crew and began taking orders and serving customers at McDonald’s.

MBA Chaiwala’s Beginnings

On July 25, 2017, he began his venture with an investment which he took from his father INR 8,000. He worked at McDonald’s from 9 am to 4 p.m. and then at his tea shop in the evening.

When you have a small business, getting customers was difficult for him. A tea shop can be located on practically every street corner in any city. Prafull served tea in earthen pots with toast and tissues to draw people interested in him.

He not only amused those who came to his stall, but he also approached those who were sitting around it. People were drawn to him because of his excellent communication abilities and the distinctive method he served his meals. Then he eventually began selling snacks and coffee on his menu.

Within a few months, his company generated millions of dollars per month by selling tea. He started a personal website and is the Facebook and Instagram manager for MBA Chaiwala. He is well-known among young youth, particularly MBA students at IIM Ahmedabad.

He’s also spoken at over 200 events, which include women’s empowerment programs, entrepreneurship events, and many more. On Valentine’s Day, he gave away free chai to single people and this strategy went viral across all social media platforms, and he gained international prominence as a result.

Prafull says, “My ambition is to sell tea in India across every city and have every Indian consume my tea.” He runs a 300-square-foot restaurant with an employee of over 20 people.

Prafull’s Income

He had a revenue of Rs 3 crore in the financial year 2019-20. Today, MBA Chaiwala has opened up so many franchises and outlets across the country. Today, MBA Chaiwala’s per day income is approximately Rs 1.5 Lakh.  In 2023 his net worth is 25  – 30 Crores

The total net worth of Prafull is 30 million dollars estimated. And yearly Income of 4-5 Crore in 2023. Other than that, he has his YouTube channel where the income is not mentioned anywhere.

Recently, along with some of the biggest YouTube creators he invested in SuperCluster Pi. This D2C botanical company is developing an ecosystem of health and wellness-focused brands. This company is also aiming to complete a 6-8 D2C brand within the coming year.

Prafull has 268.5k followers on Twitter, 121k followers on Instagram, and 32365 followers on LinkedIn and YouTube has 1.63 million subscribers as of 2023 which is also a source of income for him.

The story behind MBA Chaiwala’s name

Praful sat down and listed down hundreds of names for the venture. He wanted the name to reflect his identity, as the tea startup was his life and all that he loved.

After striking down hundreds of names, he finally got a name that would resonate with his personal identity. The signboard read, ‘Mr. Billore Ahmedabad Chaiwala’, which is now known as the ‘MBA Chaiwala.’

Using criticism as fuel Prafull

The tea shop name gave him a lot of criticism as people started mocking him, ‘How can a person who doesn’t have an MBA degree be called an MBA Chaiwala?’. He even got criticism from his close friends too, as they mocked, ‘Kahan MBA kar raha tha, kahan chai wala ban gaya.’ Even his parents felt that he brought shame to his family’s name by doing the tea-selling business.

Prafull’s positive mindset turned a deaf ear to these comments as he considered that the ones who were not there to support him during the struggle period don’t deserve a chance to be heard during the success.

The Growth of MBA Chaiwala

Within a few years, the small tea stall was transformed into a chain of franchises and cafes in cities. Praful’s hard work and dedication paid off, and MBA Chaiwala became a name-brand name that resonated in the minds of chai lovers all over India.

Praful has graced almost 200+ events with his chai that range across women empowerment, entrepreneurship, LinkedIn program, and many more. He got invitations to cater marriage functions and even political rallies to spread his warmth and love of his tea.

Apart from focusing on the tea-selling business, Praful also supports social causes like the economic upliftment of underprivileged people and women’s empowerment by organizing fundraising social events and campaigns to support society. In 2023, he will have 200+ franchises in 100+ cities in India.

From a tea stall owner to giving motivational speeches

Praful Billore’s successful journey did not end with his chai stall. His success story reached across the countries.

He was invited by IIM-Ahmedabad, the B-school he was trying to pursue his MBA to share his business journey with post-graduate students. He also got invites from various other IIMs and Harvard Business School to share his journey.

Today MBA Chaiwala venture has over 20 employees and a business turnover of three crores. This is no ordinary feat considering the hard work and struggles prafull faced.

He believes that fear was temporary, but the mark of regret is forever in life, and one should not live with such regrets and pursue their dreams, even if it is small.

Things you learn from Prafull Billore’s Success story

Prafull’s story inspires us to work hard and determination pays off. Prafull story shows us that anything is possible if you are willing to do hard work and take risks.

He taught us the importance of learning and growing, as Prafull Billore continued to educate himself and develop new skills even after becoming a successful entrepreneur.

Through hard work, and dedication, he was able to turn his small tea stall into a multimillion-dollar company.

3 things to learn from Prafull Billore

1. In Life, try to learn from the people that are ahead of you. Be ready to take experience, wisdom or success.

2. When You know “that you don’t know, ” you have better chances of Learning.

3. When you’re trying to do something different, most people won’t support you and might call your vision useless/crazy. But it’s important that you believe in yourself & don’t stop doing it.

Top 3 motivational speeches By Prafull Billore

Motivation isn’t enough, but why?

Because you can’t rely on motivation, it doesn’t let you work on the days you don’t want to, says Prafull.

Therefore self-discipline is more important than motivation and here are motivational speeches by Prafull.

• https://www.youtube.com/watch?v=2imrbbQ13aM 
• https://www.youtube.com/watch?v=a7VQeVkravA 
• https://www.youtube.com/watch?v=uvZiPog70g4

3 popular quotes by Prafull Billore

1) “The biggest risk is taking no risk.”

In a world that’s changing quickly, the only strategy you can have is to take risks and try to move ahead only when you stop fearing negative consequences.

2) “Success comes to those who work consistently. Not occasionally.”

Nothing is more effective than consistency when it comes to making your business, or any performance in life, stand out.  So try to be consistent with your routine or the path you choose for your success.

3) “Sacrifices are the common component of success.”

You don’t have to make big sacrifices in order to be successful but sacrifices are important. Remember by sacrificing for your goals you are temporarily giving up one thing, for the long-term success of another thing.

Summary

The journey to success is never easy for anyone. It takes hard work, dedication, time, and commitment to achieve your dream. Getting an MBA from a reputed institution can be anyone’s dream.

Praful has become a millionaire several times over, and his story is an inspiration to anyone who dreams of successful venture. Through his venture, he earns an estimated Salary of 3 Crore Per Year.

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