ISRO and DRDO are the torchbearers in India’s technological growth. Both organizations are working hard to establish a world-class science and technology base for India.

Defence Research and Development Organization (DRDO) is the research and development wing of the Ministry of Defence, Government of India, to make India self-reliant in critical defence technologies and systems. Formed in 1958, DRDO has its firm determination to design and develop state-of-art defence systems and technological solutions to the services along with committed quality manpower.

DRDO’s technology includes a spectrum of defence equipment from aeronautics and naval systems to materials and life sciences and from soldier selection and protection to complex ballistic missile defence systems.

The Indian Missiles are the pride of DRDO. DRDO has developed a family of missiles ranging from the strategic Prithvi and Agni to the tactical Trishul, a low-level quick reaction Surface to Air Missile (SAM), Akash – a medium-range air defence SAM, and NAG, a top-attack anti-tank missile. This cluster has provided the country a range of technologies driven by the perfect breadth of platform requirements – from underwater and ship launch to ground and air launch resulting in a multitude of technologies.

Systems and Technologies produced by DRDO

1. Aeronautics

a. System / Product

• Combat Aircraft: LCA Tejas ;
• Unmanned Aerial Vehicle (UAV): Lakshya, Nishant Aerostats Avionics

b. Technologies

Control laws for Unstable Aircraft, FBW DFCS, Open Architecture Avionics, Composite Structure, Mobile launch / Recovery Mechanism, Jam Resistant Data Links, Image Processing.

2. Missiles

a. System / Product

• Strategic: Agni, Prithvi, Dhanush.
• Tactical: Akash, Trishul.
• Cruise: BrahMos.

b. Technologies

Re-entry vehicle Structure, Liquid Propulsion, Autonomous Navigation, Stabilisation or launch from moving platform, Multi-target Tracking, Command Guidance, Folding Fin Mechanisms.

3. Naval

a. System / Product

Sonars: Humsa, Nagan, Ushus, Mihir; Torpedoes; Processor-Based Mines; Naval paints.

b. Technologies

Transducer Arrays, Signal Processing, Techniques, Homing Technology, On-Board Computers Fire Control, Propulsion Systems, Platform Interface, Non-Skid and Corrosion Protection Paints.

4. Electronics

a. System / Product

• EW Systems: Samyukta, Sangraha.
• Radars: BattleField Surveillance Radar(BFSR), 3D CAR, Rajendra C4I Systems, Communication, and Lasers.

b. Technologies

Direction Finding, Jamming Techniques, Voice Recognition, Secrecy Systems, Network Centric Information Fusion, High Accuracy Trx / Rx Modules.

5. Armaments and Combat Vehicles

a. System / Product

Combat Vehicles: MBT Arjun, Bhim, Tank Ex MBRL Pinaka, Sarvatra Bridging Systems, BLTs, AERVs, and ICVs.

b. Technologies

Hydro-Gas Suspension, Composite Armour, Flow Formed Rocket Motor, Launcher Mechanisms, Propellants, and Warheads.

6. Materials

a. System / Product

Composites, Rare Earth magnets, Special Steels, Carbon Nanotubes, and Nanocomposites.

b. Technologies

Titanium Sponge Extraction Technique, Aerofoil, and Super Alloy Castings, Multi walled Carbon Nanotubes, Thermal Protection for Structures, and Conducting Polymers.

7. Life Sciences

a. System / Product

Selection, Protection, Nutrition packages for Soldier, Bio-Waste Management, High Altitude Agro-tech, and NBC Systems.

b. Technologies

Psychometric Tests, Hapo Management, NBC Sense / Detect Technologies, Integrated Life Support Systems, Diagnostic Kits, Pre-Processing for Extreme Conditions Use.

DRDO’s forthcoming challenges include the development of advanced surveillance platforms, extended reach next-generation combat aircraft, enhanced air defence, ballistic missile defence capability, and autonomous unmanned systems for land and water. Some of the breakthrough technologies required to develop these projects include Hypersonic Vehicle Technology, Network Centric Warfare Components, Directed Energy Weapons, Nanotechnology, and more.

DRDO’s contribution to fight against COVID-19

DRDO has made strong efforts to fight against COVID-19:-

1. DRDO used a special sealant for submarine applications

DRDO has designed a bio-suit for medical professionals to help them fight the COVID-19 pandemic. DRDO made a special kind of sealant that joins a sealing tape based on the sealant used in submarine applications.

2. DRDO turned the fire fighting equipment to spray disinfectants

DRDO turned the firefighting equipment into machines to spray disinfectants on the roads and other surfaces. The spray is made of 1% Hypochlorite solution for the sanitization of suspected areas.

3. DIAT designed a microwave sterilizer

Defence Institute of Advanced Technology (DIAT) has built a microwave sterilizer named “ATULYA” capable of disintegrating coronavirus through differential heating at 56℃ – 60℃ temperatures.

Upcoming Projects

DRDO is planning to make Direct Energy Weapons (DEWs) using high-energy lasers and microwaves. Since Beijing is growing in military power involving the domains of space, cyber, and electronics, therefore, DEW has become a crucial project for India in context with its security.

DRDO is developing a STAR (Supersonic TARget) sea-skimming target drones to hit a speed of Mach 2.4, that will help surface ships to practice and target supersonic anti-ship systems.

1. Systems Engineering Panel –

• Robust and Optimal Strategies for Multi-agent Swarm Design in respect of Urban Search and Rescue Missions.
• Automated Landing of Rotorcraft on Moving Platform.
• Integrated framework for Gearbox Prognosis with Multiple Sensors.
• Developing Non-Flammable Hydrogen Using Selected Inhibitors and Study of its Lifting Ability.
• High-Performance Math Co-processor for Aeronautical Applications, and more.

2. Materials and Manufacturing Panel –

• Deformation Behaviour and Control of Microstructure and Texture in Gamma Based TiAI Intermetallic for Gas Turbine Applications (GTMAP).
• Sensing CO, NO2, and NO with Plasmonic Materials for High-Temperature Applications.
• Manufacturing Gas Turbine Engine Components by Diffusion Bonding and Superplastic Forming Process (GTMAP).
• Life Prediction of Turbine Blades Under Coated and Uncoated Conditions (GTMAP), etc.

3. Aerodynamics Panel –

• An experimental study of the Blockage and 3-D Effects in the Wake Structure of a Rotationally Oscillating Circular Cylinder.
• Ferroelectric metal-organic materials supported by cationic phosphorus moieties for potential sensor applications.
• Development of inexpensive primary lithium batteries for defence applications, and more.

Role of ISRO to make India technologically advanced

Indian National Committee for Space Research (INCOSPAR) was established in 1962 by the Government of India to elevate India in the space field. Indian Space and Research Organization (ISRO) is the Indian Space Agency formed in 1969. Vikram Sarabhai, recognizing the role of space technology in the nation’s development, provided ISRO the initial directions for growing.

ISRO’s mission is to provide the Nation space-based services and developing cutting edge technologies to achieve self-reliance in terms of broadcasting, communications, weather forecasts, disaster management, geographic information system, navigation, telemedicine, cartography, dedicated distance education satellites, etc.

To make India self-reliant in these applications, ISRO developed a Polar Satellite Launch Vehicle (PSLV). The PSLV is a favorable satellite carrier for different countries because it is reliable and cost-effective. On the other hand, the Geosynchronous Satellite Launch Vehicle (GSLV) was designed for the more demanding and heavier Geosynchronous communication satellites.

ISRO has also played a significant role in promoting scientific education through its own Lunar and interplanetary missions. ISRO is developing faster with the making of heavy-lift launchers, reusable launch vehicles, human spaceflight projects, semi-cryogenic engines, single-stage to orbit (SSTO), and two-stage to orbit (TSTO) vehicles, developing composite materials for space applications, and many more.

Upcoming Missions of ISRO

1. RISAT-1A

RISAT, abbreviated as Radar Imaging Satellite is an Indian radar imaging reconnaissance satellite that provides weather-related data using synthetic aperture radars (SAR).

Radar Imaging Satellite – 1A (RISAT-1A) is a remote sensing satellite with its aim in terrain mapping applications and to analyse land, water, and ocean for soil moisture. RISAT-1A will be the 6th satellite in the RISAT series.

2. Chandrayaan – 3

In 2019, Chandrayaan – 2 (C2) was launched making ISRO popular across the country. To make the Chandrayaan mission successful which remained incomplete due to C2’s failure to conduct a soft landing on the moon’s surface, Chandrayaan – 3 (C3) is going to launch soon.

C3 will keep the configuration of its predecessor that will make it a robust model having enhanced capacity. C3 will only include a lander and a rover that will sum up to ₹ 615 crores to India making it less expensive as compared to ₹ 970 crores invested in C2. Chandrayaan-3 is expected to launch in early 2021.

3. Gaganyaan

Gaganyaan is the first crewed orbital spacecraft jointly developed by ISRO, DRDO, and Hindustan Aeronautics Limited (HAL). After stepping into the field of unmanned space exploration, ISRO is planning to launch an Indian Human Space Flight Programme through the “Gaganyaan” mission.

Gaganyaan is a 3.7-tonne capsule that will orbit the Earth at an altitude of 400 km for around 7 days. Before launching Gaganyaan, ISRO has planned to fly “Vyommitra”, a half humanoid as a trial to space. The first flight of Gaganyaan will be in December 2020 and the second in July 2021.

4. Aditya-L1

The first Indian Solar Coronagraph spacecraft, Aditya-L1 will be launched by January 2022 to study the outermost part of the Sun’s atmosphere. ISRO initially visualized Aditya – L1 as a small low-Earth orbiting satellite with a coronagraph. But now, the space agency is planning to make it a large scale, solar, and space environment observatory.

5. NISAR

The NASA-ISRO Synthetic Aperture Radar (NISAR) is the first-ever dual frequency synthetic aperture radar, developed combinedly by ISRO and NASA. NISAR is going to be the most expensive satellite ever with an estimated cost of $ 1.5 billion.

NISAR’s main objective is to notice the complex natural processes of Earth including the evolution of Earth’s crust, ecosystem disturbances, changing climate, collapsing of ice-sheets, natural disasters like tsunami, earthquakes, flood, volcanic eruptions, etc. To observe all these processes, NISAR will use advanced radar imaging, mapping the elevation of the land on earth and ice masses at 5 to 10 meters resolution. It will be launched on a GSLV in September 2022.

Artificial Intelligence (AI) has a strong capability to transform the fields of machinery, military, mining, space and atomic energy, and power distribution systems. AI’s self-controlling machines can help humans in combat tasks. There is a wide range of AI applications that will emerge in the future. Therefore, DRDO and ISRO are making every effort to integrate AI in their upcoming projects. DRDO’s AI-based systems for geo-computation can help the armed forces to make crucial decisions during attacks. Also, AI’s self-controlling machines can help humans in combat tasks. The Ministry of Defence is planning to integrate AI strategically thereby revolutionizing India’s technical systems.

ISRO is also inclined to use AI in space technology. Last year, ISRO successfully deployed “Pragyan”, an AI-powered vehicle on the moon. This year also ISRO is planning to launch “Vyom Mitra” before launching Gaganyaan in 2021. This humanoid will sense the surroundings with its 3D vision and its handy manipulative abilities to perform defined crew activities in the unmanned mission.

Both organizations are working hard to establish a world-class science and technology base for India.

Ranjit Singh is the originator of BITV, Business Intelligence, online channel. He made this space for a creative small, middle, and high-level financial advisor, Insurance Agent who wants to expand their visibility and want to work like effective financial specialists. BITV is a substitute of Satellite station for small and medium financial. The mission of his channel is to improve the Ability, Visibility, and Profitability of Financial Advisors and Insurance Agent. “My vision is to become a 24-hour channel for Financial Advisors, Insurance Agent by 2025, Educative, Informative, and Entertaining.” Says Ranjit

Here what Ranjit say’s about his journey.

My first occupation as a financial advisor was in Bajaj Capital, where my job was to sell an investment and insurance plans. I never worked as a representative in this organization, rather thought it is my organization. In 2007 September I left the association in light of the fact that my manager was not with me. Furthermore, I chose to function as a dependent financial advisor with a dream that one day I will likewise build an organization like Bajaj Capital.

Yet, when I began my training it appeared to be extremely hard to accomplish a particularly huge objective, so I thought to locate the most effortless way. Furthermore, after my research and interest, I chose to work with the CNBC channel as an anchor and thought it would upgrade my visibility and encash my business development.

In our journey, we come across many individuals who advise us. Likewise, I discovered somebody who advised me to do CFP Education as it will be simple for me to find a new line of work in CNBC as an anchor, without diving deep into this proposal I enrolled for CFP education however it was tough for me, I gave about 2 years for this training and finally, I finished it.

During CFP I was extremely energized and unquestionably told a significant number of my customers, family members, and companions that very soon you will see me on the CNBC channel. Every one of them trusted me however after finishing CFP the outcomes were not as I anticipated difficult and couldn’t get the opportunity to work with them.

As I had made pre-declarations of my prosperity before accomplishing them because of which I was responsible later. Years were passing and one of my clients asked me what happened quite a while back you revealed to us that you will come on CNBC, we never saw you on the CNBC channel. That day I felt terrible yet some way or another I persuaded them that soon they will see me on CNBC.

A couple of months after the fact, one of my companions ask me what happened you disclosed to me that you will come on CNBC I have advised to all my relative that you will come on CNBC, what I found in his eyes that he has a lot of expectation from me, again that day I had same emotions yet I didn’t have a response to give him.

I had tried everything possible yet couldn’t find the correct source who can guide me to land my dream position.

The days were passing, another day one of my relative told me, since such countless months we have begun viewing CNBC just to see you however we never saw you on CNBC, that day something squeezed me somewhere inside and I could not utter a single word in response.

That entire night I was unable to rest every one of these individuals who got some information about my guarantee words were overpowering my psyche. The next day when I woke up I had a scene prepared in my mind, it was a similar scene which we generally see on a news channel, one person taking an interview of one or more people.

The primary thing I did is I went to Vashi and booked a banquet hall in Abott for a shoot after a week, and I contacted few businessmen to take their interview also invited few people to become an audience.

Furthermore, from that point onward, I made a script and hired a professional cameraman to do a shoot, after few days we did that shoot, and following a couple of days when I saw that video that changed my profession.

That video had boosted my confidence and trust in me and an idea struck a chord that I will begin my channel to improve my visibility and will create the opportunity and platform I was searching for. I made a space for all financial advisors who want visibility through the channel.

Taking my journey ahead during initial days I felt employing a cameraman and getting edited from outside was expensive for me, so I got one camera on EMI and recruited a part-time proof-reader. Also, I began taking interviews with a financial guide by calling them at my place.

In the first place, the financial guides were not prepared to come after a ton of subsequent meet-ups with them few consented to come. They made their biography video with me and their video gave them value. Gradually, they understood the value of what I am doing and what I saw not only from Mumbai people but from different parts of the country people started coming to me and gave their interviews.

I generally used to tell every financial adviser who used to come to me for an interview that what videos can accomplish for them. Then I started a series for the trainer in the financial industry.

One day I took an interview with Mr. Lazarus Dias who is a big trainer in the insurance industry. Mainly in LIC, he understood my concept of how video can function for a business visionary, so he got his hand together with me for this mission, later on, he acquainted me with another big coach in the insurance Industry Mr. Murli Mehta I took his interview and he loved my vision and later on, he joined his hand with me.

After Mr. Lazarus Dias and Murli Mehta got their hand together with me we together arranged a big national mega show for financial adviser where we thought to offer the chance to even a little financial adviser to meet and tune in to the big financial adviser of the nation additionally the international successful financial adviser, that is how we made a mega show where now total 12 celebrities of the financial industry have joined us.

The journey of taking an interview began in 2017 and in the 3 years, I have taken more than 300 interviews. The platform of BITV is gradually turning out to be huge, numerous financial advisers supported and joined us.

Our Vision is to become 24 Hour Channel for Financial Advisors, Insurance specialists by 2025, for this we are persistently Enhance the Ability, Visibility, and Profitability of Financial Advisors, Insurance specialists.

There are more than 10 Lac Financial Adviser in the nation, out of that lone 1 % of financial advisers earn a good amount of money from this industry. It means that the success ratio in the financial industry is only 1%, the reason behind the less success is lack of knowledge and also many times less contact base and business strategy.

BITV is taking a lead step here where through interviews of successful financial advisers we are sharing the strategy of the successful financial adviser to other financial advisers who are struggling or freshers.

We allow all financial advisers to come on our channel and share their experience so that they can increase their visibility and can acquire more clients. We are also doing many activities for them like every month we invite big trainers from the financial industry.

Also, started a competition for a financial adviser by the name National Mega Show Competition where they will get the opportunity to share their sales experience and the best influencer will become BITV speaker of the year.

Apart from this next year, we are coming up with a very big event for a financial adviser in which they will get chance to meet with the International successful insurance agent, three top trainers of the country, 3 top insurance agent of the country, 3 successful businessmen of the country

All this speaker will talk about their success secret, their business strategy. Every day around new 100 Financial Advisers subscribe to BITV YouTube Channel, and the only reason is the opportunities and knowledge we provide for them.

By 2025, our target is at least 100 Financial Adviser should become Business Tycoon with the help of BITV.

Renu Negi born and raised in a humble family in a small place Village Dubbling Kinnaur a Tribal area of Himachal Pradesh. The District of Kinnaur is renowned for its orchards, lovely meadows covered with forest and is a border district of Himachal Pradesh. The values like diligence, sincerity, integrity, and hard work got infused in the early formative days. My love for nature stimulated me to the creative side.

Her father and mother both were master craft artists and her mother even received a state-level award in 1991 for her masterpiece in LAVI FAIR in Himachal. However, her father was struggling to get his art pieces marketed for survival since there was no market in the handicraft sector. She being the eldest daughter was constantly thinking of how to support her family financially. She wanted to do some creative work but not in the handicraft sector because she had seen the financial worth of her family’s art. There was a sense of determination to continue her education and learning and also to immediately start earning to assist my parents.

The life of a Tribal female child itself is full of struggle. Though the Tribal society is far more evolved in gender equity yet lack of economic opportunities is the limiting factor. It was rather at that early stage she decided to do something big and creative. In her pursuit to do something meaningful, she was constantly working hard to improve upon her creative side and her efforts were appreciated by a Delhi-based production house that offered her a role in a short film. That was the beginning of her exposure to the television industry. She did an apprenticeship with some of the well-known filmmakers which helped her in acquiring the finest nuances of filmmaking.

Gradually she developed a great interest in film making and she started doing some small films on tourism, art, and culture sectors. With some of her works in hand, she approached Doordarshan which ran her programs on royalty bands. Doordarshan anyway was a good platform where royalty bands and commission programs could give a good beginning. Doordarshan has given her the platform to start her career as a producer and director.

The self-belief, determination, and creative urges within her always made me restless. She first tried her hand at production and received appreciation. She got a sense that she could refine her creative quest and raise the level to do bigger projects. She then resolved to try her hand at filmmaking. It was a nostalgic moment when she saw her program being relayed for the first time on DD National.

She got started earning from her short films and soon started enjoying her work and decided to establish herself in this profession as a filmmaker with proper channels. She established her production house in 1997 named R.N PRODUCTION and got her production house empanelled with the Ministry of I&B and that was the beginning of her journey and recognition on the national scene and never looked back.  She had a sense of pride in being a self-made woman.

Entrepreneurship is a game of mind so she decided to work in remote rural areas of India and especially on tribal subjects. Ms. Renu started doing production on women-oriented programs like women health issues and rural and tribal women empowerment-related subjects. She moved from state to state in these places in rural and tribal areas.

As she would reveal herself being tribal women it is then alone they would open up and be comfortable. They shared and discussed their issues and problems and looked upon her as a messenger to communicate their issues and problems to the Government. In this direction, she captured the lives of tribes like Arunachal Pradesh, Tribes of Himachal Pradesh, Tribes of Madhya Pradesh, Uttranchal, etc.

She got connected to work with various Government departments, Ministries, and States Government projects. In between, I also worked for DFID, UNFPA. This credit is recognition for her work at the National and International levels.

For her significant contribution in the field, she was awarded at various levels.

Achievements

• Made more than 75 films on various subjects for National and international, Government / Private Agencies. Despite getting recognition and acclamation for my films. I continued my sincere effort towards improving the quality of the films assigned to me.

• Her continuous zeal for learning and incremental improvement has been instrumental in her winning the National level two awards for her film “Yak the ship of Mountains’ ‘. This film on Yak husbandry Bagged ”Silver Beaver Award” for best film on Science A Category in the 8th National Science film festival of India 2018 (8TH NSFFI 2018)

• The film Yak The ship of Mountain got Best Cinematography Award for the best camerawork in the 8th National Science film festival of India 2018 (8TH NSFFI 2018).

• Film the Lahaola tribe of Himachal got appreciation Certificate from the ministry and the Ministry sent the film to the International film festival in Mumbai.

• Film on steel usage in rural and urban lifestyles got an appreciation Certificate from the Ministry of Steel.

•  Documentary film on Fishery also got an appreciation certificate from DKMA ICAR and was also shortlisted for the award in the 8th National Science film festival.

Renu says, The entertainment industry had expanded in an unprecedented way in recent times. The emergence of OTT platforms on the international, national, and regional levels has set new trends by way of the most innovative thinking in terms of content development. Nowadays for Indian filmmakers, it’s far easier to create content and collaborate with creative people even from remote places which was not easy or feasible a few years ago.

Television, radio, and online channels including news are to run 24×7 content and therefore, are giving opportunities to brighter people to produce content. These platforms have thrown a big challenge even to the film industry as these have a far better reach and the audience can access them from anywhere. This has given rise to new and innovative business models for all stakeholders.

The journey was full of ebb and flow but my parents, husband and children’s support had made it worthwhile and beautiful.

My contributions and dedicated hard efforts have profoundly benefited both the industry and the process of dissemination sought to be achieved through the medium. I have always been keen to work in a challenging and motivating work environment and my creative & administrative skills have contributed to the growth of newer horizons in the field of Film making on emergent subjects.

My film entrepreneur’s journey is never-ending. I am still doing many projects under the R.N Production banner with the government of India science Ott platform.

The emergence of New Trends in the Media & Entertainment Industry

The onset of the covid-19 pandemic has compelled the entertainment industry content developers to discover and invent new delivery channels. Continuous lockdowns for long periods have changed the behavior of the consumer. Due to the changes in consumer behavior, new and strong demand for the development of software and its delivery direct to the consumer through non-traditional delivery systems has emerged.

If you take a look at the share market, you will observe phenomenal growth in the media and entertainment industry shares which proves that the boon time for this industry is far from over.

As such the entertainment industry has expanded in an unprecedented manner in recent times. The emergence of OTT platforms on the international, national, and regional levels has set new trends by way of the most innovative thinking in terms of content development. These platforms have thrown a big challenge even to the film industry as these have a far better reach and can be accessed from anywhere. This has given rise to new and innovative business models for all stakeholders. This business model has been very successful in mobilizing and captivating large sections of the audience with great ease. So this model is catching up fast with an ever-increasing audience at all levels.

Due to the digitization and superfast internet, the service providers are aiding the entertainment industry which is evident from the ever-increasing number of subscribers. The challenge here lies in retaining the subscriber base and converting the free subscriber to a paid subscriber wherein the role of strategic marketing and personalized content delivery attains significance. The larger the subscriber base, the larger can be the share out of the ad revenue.

The latest developments in communication infrastructure have become the backbone of the media and entertainment industry. It has ensured delivery of the content directly to the consumer on any of his devices (portable or nonportable) anywhere in the world. This model is likely to sustain for the future and bring cheer to both the provider and the consumer.

Purvansh Trivedi is the managing partner at Mod Ecru. His family has been in the textile business since the 1950s, beginning with a fabric trading company in Dubai, UAE. In 1994, his father decided to venture into a different line of business and established an interior contracting company in Dubai.

In 2011, his family moved from Dubai to India where his father established a textile spinning mill in Gujarat. They ran that spinning mill for almost 5 years, employing 120 people and establishing ourselves as a forerunner in fancy yarns.

He completed his undergraduate education in the UK and joined the family business in 2015. However, due to the cotton market crash in 2018-19, they decided to move away from the spinning industry and focus on fancy fabrics and garments, bringing our journey full circle. Today, they are in the process of establishing their e-commerce brand, Mod Ecru.

1. Elaborate about your brand Mod Ecru?

Mod Ecru is a fashion e-commerce brand, focused on making available sustainable products at affordable price points. Using our experience and technical knowledge in fancy textiles, we aim to provide the highest quality of clothing to Indian and international consumers. Our products are made from fabrics using naturally grown materials such as linen, hemp, bamboo, banana fiber, modal, viscose, Excel, cotton, and blends between them.

We are also in the process of developing new products using silkworm, mango fibers, pineapple fibers, etc. Mod Ecru aims to promote the benefits of these natural fabrics and to change the mindset of “cheaper is better”.

2. What is the USP of your brand?

Our USP lies within our technical knowledge of the entire textile production chain, right from fiber to fashion. We are heavily involved in each stage of the production chain, aiming to get the highest quality product to our customers every time.

3. How is your brand making the world a better place?

We aim to make the world a better place by introducing sustainable fashion as the new norm. We aim to eliminate plastics and man-made fabrics from mainstream fashion.

4. What are the five major challenges you see in your industry and how are you tackling them?

* Shortage of supply in sustainable raw material – most suppliers have shifted to cheaper “plastic” fabric production as it is easier and cheaper to produce.

* Unorganised weaving sector – about 95% of weavers in the Indian market are unregistered job workers, making it difficult to bring them into the fold for sustainable manufacturing.

* Lack of research and development – since there is a heavy lack of R&D regarding sustainable fashion, many suppliers and manufacturers are hesitant to take the plunge and ramp up manufacturing of garments using such materials.

* Bringing an understanding of sustainable fashion to the Indian market – due to heavy marketing over the last 30 years of nylon, polyester, and other similar materials, the average Indian consumer is unaware of the negative impact these products have on the environment. Furthermore, convincing the consumer to opt for sustainable fabrics and explaining the benefits of such change can be challenging.

* Service level issues – delay in lead times and delivery issues remain a major problem in the Indian textile industry. There needs to be an ease of use module provided at a government level for the movement of goods and capital subsidies to incentivize manufacturers to move towards sustainable fashion.

5. How big brands are impacting your business/startups? Strategies you are building up to tackle them.

We have found that big brands are making available cheaper clothing options using materials such as nylon and polyester with a strategy directed at ‘fast fashion. This creates a challenge in convincing the average consumer to opt for sustainable options as they tend to be more expensive, though they are more environmentally friendly and would last the consumer for a longer period.

At Mod Ecru, our strategy is to help the consumer understand the cost-to-benefit ratio of using sustainable fashion. We have focused our business model on sustainability by eliminating disposable plastics, from the production stage right up to packaging. We aim to spread awareness of the advantages of shopping sustainably through the products we are creating.

6. What are the upcoming trends that you see in the textile industry?

While the majority of the market is currently leaning towards cheaper plastic-based fashion, we have noticed that the upcoming generation is cognizant of the concept of sustainable fashion and the respective benefits of the same. As the buying power of the average consumer increases, so will the awareness of these products in the longer term, and with the shifting attitudes towards ‘being green’ in international markets, sustainable fashion is something that is going to gain momentum and thrive.

7. What’s your opinion on the textile market and how you are positioning your brand?

The current textile market is such that there is an oversupply of 100% cotton and polyester blended fabrics. The operations are driven towards the goal of making the product as cheap as possible. Large international brands have previously focused on pushing these fabrics into the mainstream market in an attempt to maximize their returns. However, the recent market trend suggests that people are looking towards responsible fashion apparel that is sustainable and harmless. Lately, there is an overall shift in the utility perspectives wherein the consumer is shifting from diesel and petrol cars to electric vehicles, and similarly towards sustainable fashion from fast fashion. The major brands like Zara and H&M have already started an initiative to go green and eliminate plastics in their packaging and other processes.

We at Mod Ecru have taken a step further and eliminated plastics and man-made fabrics from our line. We believe in fashion that thinks beyond just fashion, and about the need of the hour, sustainable fashion is the next big thing!

Reselling business has become so popular in ongoing times. The e-commerce giants, including Amazon, Flipkart, SnapDeal, Meesho, eBay and so forth, have prompted the emergence of many resellers into the global market. Whether it is a seasonable product such as decorative lights during Diwali, kites during Makar Sankranti or other items like pieces of clothing, toys, shoes, electronics, or any other items. You can choose the product you want to deal in, after considering the product as per your order, and start an online reselling business in India.

Because of the pandemic circumstances, buyers and sellers go digital in a massive way and start their businesses from home. Around 45% of home-based businesses started in pandemic and presently this coronavirus crisis has turned into the new normal, for everyone, except with the new ways for purchasers and dealers to work together and transform this emergency into a future chance.

Resellers are individuals who purchase things from wholesalers or manufacturers intending to re-sell them to others to earn money. The online business opportunities in India as a reselling business are growing enormously. Starting a reseller business is easy, simple and doesn’t need any colossal venture or certificate.

A reseller is a person who brings products from suppliers, manufacturers or wholesalers and afterwards offers them to the end shoppers. And due to the pandemic, Furthermore, because of the pandemic, it has come more in the feature, around 60% of individuals are beginning their reseller businesses.

Like any business, the reseller business has its own attributes and advantages.   Starting a business is a fantasy for everyone. Despite the fact that it was a fantasy for me as well, I realized it by home-based reselling business with simply an Rs1000 venture.

Individuals like Housewives, Students, or individuals who are trying to discover business or anyone who is willing to earn extra pay or wish to accomplish something of their own can pick this reselling business idea.

Starting an online business from home or part-time isn’t easy. You may be stuck thinking about what you can offer, who will be your objective clients, or where to start in sorting out some way to begin an online reseller business.

Where you can source the products

Reseller business is something that sources products from suppliers, manufacturers or wholesalers and afterwards sells them to the customers. Unlike home-based businesses or labels that sell their own products, resellers centre around offering products to their clients.

Some resellers even get their products from online websites or the second-hand goods market. They sell a wide variety of products through their reseller business.

One might think that a reseller performs the same way a wholesaler or distributor does. Both parties buy goods from suppliers or manufacturers and sell them directly to their customers. And in a similar way, a reseller and distributor have two primary areas of differentiation.

The distributor normally has a stronger relationship with the manufacturer, as compared to the reseller. Distributors assist in marketing, labelling, and government permissions, which build a closer relationship between them and the manufacturers.

However, a reseller is not closely related to the manufacturer and sometimes might never get in touch within-person. They obtain their goods from the wholesaler or the supplier for the sole purpose of selling them forward directly to their customers.

The following important questions will help you determine if a wholesaler or supplier is right for your online business or not.

• Where are the products made?

• What location are the products shipped from?

• What will the total cost of products and shipping be?

• Are there any hidden fees?

• How long will it take for them to create, fulfil, and ship the product?

• Will you have to commit to a certain number of products or spend a minimum amount?

• What does the contract entail?

• Is there an evaluation time duration or terms for termination?

• What are the payment terms?

• What are your return or refund policies?

• Do you have liability insurance?

• Does the product have or require certifications?

• What support and communication are offered?

• How frequently will you be updated on information like inventory, products, sales or even discounts?

• How can orders be placed?

On the account of Inventory, resellers don’t clutch on to any sort of inventory of merchandise from the manufacturers, meaning they buy in bulk. Their model is based on a demand-based approach and they usually procure only those items for which the customers have placed orders. They are basically a broker between the manufacturer and the customers.

Who can start an online reselling business?

An online reseller can be anyone, a student, a homemaker, an expert worker of any organisation, or even a freelancer. All you need is a strong learning spirit and a mindset of understanding the process of reselling.

At the point when I began an online business even, I was confused with questions in my mind. Yet nonetheless, I was prepared to test my skills, though I had little knowledge about marketing, sales and advertisements.

A couple of months back I made my mind to get everything rolling with business. Firstly, I made an account on social media, there were many options like WhatsApp, Facebook, Twitter, Instagram or Telegram etc. However, I chose Instagram on the grounds that it was easy to handle. So I made an Instagram business page. Then I made an investment of Rs 1000 as I said above and started selling homemade scrunchies and sold them at first.

After a few days of advertisements and approaching a few customers I came to know what exactly the demands are in the market and gradually began to add new things such as women’s and men’s clothing, bags.

While approaching other customers,  I came across a few Instagram pages who asked me to join their reseller pages and then my journey began. I started learning and earning from it.

Reselling has a vast area of selling products. But one of the advantages of an online reselling business is that you can choose with multiple products and the same deal according to the requirement. For instance, when choosing a combo of two t-shirts and jeans you can order as many times according to the order, you don’t need a warehouse or space to keep the stock of products.

In this way, prior to beginning a business as an online reseller, there are a couple of areas you should decide on and be specific about your products and which customers you’re going to target. Having a customer profile in mind assists you to decide the communication medium, marketing strategy, and even pricing matters.

There are platforms from where resellers can source their product for example Amazon, Flipkart, Meesho, eBay, etc. There are some apps on social commerce platforms in India that provide a wide range of products available for reselling some of these channels include Your own home, Friends and family, Flea Markets, Consignment auctions, Garage sales, Retail store clearance, Facebook groups, Through Instagram stores

One can share their selected catalogue with the customers after adding their margin to the price.

Some resellers don’t source their products through an online app. They try to find material around their local market or surroundings, which can be effectively resold. This ensures the scope for higher-margin without involving any third party in between for sourcing.

Resellers use their personal or business accounts on Instagram, Facebook, and Whatsapp to show up their product range. Orders are then received over the direct messages system.

Even for reselling businesses, targeted marketing strategies can play an important role in increasing sales. In order to be successful with your online reselling business, it is very important that you take a clear view of the whole planning that you will be required to handle as your eCommerce reseller business.

In case you’re searching for how to begin an online eCommerce reselling business, try to get a hold of one and do your thorough research. Provided that you are ready with the information and resources in advance, you will be able to keep up with the demands of your business. Start discovering the reselling biz to make money online.

In the present times, every sector has shown enormous development and results. This time is explicitly committed to innovation, nothing works without it! We are straightforwardly or by implication reliant upon tech. It’s a piece of life now. The advancement in the field of technology has somewhere down the line has left few drawbacks.

Every field which works manually, includes labour work, manpower, but unfortunately due to the development its been dedicated purely to technology. Due to this requirement of employment in the workplace have been affected.

Apart from a pandemic, changing lives to tech can likewise be a significant justification behind joblessness as many companies transferred from manual to technology that led to the unemployment of several individuals. This revolution from manual to technology was either highly focused on technical skills that drove personalities or on the technology itself, due to financial aspects as well.

Before the pandemic happened the number of labour hired was high but afterwards it has led to a drastic change in the number of working labour force and shifted majorly on technologies. As this would help in managing costs companies are suffering due to unexpected crises.

As of now, people can’t envision their existence without tech. This division of work among people and computers happens in different settings everywhere. At present every nation is coming up with different technologies either to survive the crisis, to innovate for the future, or to create a history.  People are using different ways to stand out. In one of the instances in India, in New Delhi, a venture is being created which exclusively deals with robots, in which food and bills are served by robots.

For example, Food-tech companies such as Swiggy and Zomato are expanding their machine learning (ML) and automation to drive their businesses, using years of data accumulated from food orders and user-level consumption patterns.

“We are processing around 40 billion messages (or data points) per day, which are unique data points purged from either customer ordering from our app and from drivers delivering orders. And if I look at that, scale, will probably touch 100 billion messages within a year,” said Dale Vaz, head of Swiggy’s engineering and data sciences department in an interview.

The view that technological change can lead to short term unemployment has been in discussion for a long time and has been repeatedly challenged by a minority of economists. The negative impacts slightly diminish as a worker’s education level increases.

Although technological advances in big data, machine learning, and robotics have led the way towards advancement, they also led to a negative influence on existing employment opportunities for human beings. It is not like technological advancement is bringing all employment problems, instead, it is helping to manage the crisis. One major thing that caused companies to reduce labour is lack of finances due to which a company that had the capacity of financing 50 employees is now financing only for either 50 to 60% employees only. Numerous studies have demonstrated a worrisome decline in low- and medium-income employment resulting from the replacement of the human workforce with machines.

There was a misconception at the time of the industrial revolution that machines replace human labour and hence creates unemployment. Contrary to that, machines caused the opening of many industries and more employment opportunities as well.

Technology has highly affected mankind and the global economy and its usage has been linked to world market transformation, improved and changed our living standards. Technological advances have important upgrade operations and lowered the cost of doing business globally. Technology has helped us control the major hurdles of globalization and international trade barriers, lack of common ethical standards, transportation costs and delays in information exchange, thereby changing the marketplace.

The journey from Mumbai to London: this corporate emcee is breaking international barriers. “I wanted to carry myself with a lot of pride in being a well-spoken Indian woman”; says Malitha Fernandes redefining her career from Mumbai to London; this corporate emcee is making the industry proud.

Malitha Fernandes; an Indian born and raised, international corporate emcee who has explored all avenues of presenting from live stage events, television shows, digital platforms and a former radio presenter at one of UK’s top Brit-Asian radio stations.

What people see; is the strong, confident and a girl who does not deter from her dreams. But not too many people know the story behind the hustle. Growing up; Malitha was immensely petrified of speaking to a crowd. So much so that she would even write her presentation on the palm of her hands; and read it out loud to the class.

To get over her fear of public speaking she took up a course in radio presenting only to find out that she had a lisping issue and might need to have regular sessions with a speech therapist if she ever wanted to pursue a career in speaking. She practiced her presentation for hours in front of the mirror to perfect them. Little did she know that fate had bigger plans for her.

A few years later; she randomly bumped into a friend who happened to ask if she’d be ok filing in for an emcee who was away that weekend. And something in her heart; just didn’t want to let go off that opportunity. With no prior experience; she got on stage that weekend and since then it was no turning back.

She started hosting regular shows over the weekends; which in no time became a full-time profession as she travelled from one city to another talking about brands and entertaining the Indian audience. It wasn’t long enough; that she was offered corporate events which involved speaking for some of the biggest international brands such as Mercedes Benz, Tata Motors, Vodafone, Dell, Samsung, Volkswagen at product launches, conferences and various gala evenings.

She had a career-defining moment after being chosen as the face of “The Winning Post” to host the “Pheonix Maiden Cup” for the Mauritius Promotion Tourism Association that aired on Neo Sports. Her other stints on television included hosting for the “True Premier League” on True sports and a cameo in the movie ‘Patel Ki Punjabi Shaadi’ featuring the Late Rishi Kapoor Ji, Paresh Rawal and Vir Das.

 “I am incredible blessed to have found my passion in my work and there’s no bigger high for me than the love and appreciation I receive after a kick-ass show”

After being hugely successful as a corporate presenter and having lent her voice to over 1000+ shows in India and internationally; in 2018 Malitha decided to take a break and go back to university. She studied at the prestigious Brunel University London and lived her dreams of studying abroad.

‘Being in London and studying there; still feels like a dream. I had started working when I was 18; and was hosting shows for over 10years. To be fair, I was a bit exhausted and really needed to take some time out to sharpen my mind and test out other horizons. I could not have been more thrilled about going back to university and learning with some of the most intelligent minds.’

Away from the country; that didn’t stop her from continuing to do what she was most passionate about. During her time in the UK; she worked as a radio presenter for an award-winning radio station Asian star 101.6FM and this redefined her presenting career.

From radio presenting; she went on to host several shows for the South Asian and English community. Some of the prominent gigs included the Birmingham Fashion Week, London Maha Mela, E-commerce Expo, Gala dinners for the care workers in the UK by the Skills for Care Network Group to mention a few. Although she might have moved away from stage; the stage didn’t seem to quite leave her behind.

“It is very normal for an Indian girl to host Bollywood shows and cultural programs in the UK because that’s expected out of her; however, breaking through the English community was rather tough. I wanted to carry myself with a lot of pride in being a well-spoken Indian woman. I am incredibly grateful to have met the right kind of people that gave me this opportunity.”

Having returned to India during these challenging times; Malitha has been extremely active as virtual show host and taken a leap into presenting training programs and taking up roles of a video spokesperson for various international brands and companies. Currently, she also spearheads an international wedding company as a marketing manager.

No matter where she goes and what she does; speaking and handling brands does seem to be crux of it.

“The future of the event industry will be; exactly how it was before the pandemic: fun, crazy and absolutely dynamic,” says Malitha Fernandes

In 2021, the Indian event industry generated more than 100 billion Indian rupees and went up by 66.1 billion rupees roughly since 2018. Regardless to say; there’s a lot of money within this sector. However; just like most sectors; with Covid-19 the industry was badly shaken.

The outside world sees the event industry as a part of the entertainment industry. What people do not realize is how other sectors are interdependent through this industry. Right from the event managers, artists, singers, hospitality industry, caterers, sound and light professional including the production staff ran out of work.

It took a few weeks for everyone in the industry to realize that we were in this pandemic for the long haul.  And soon; enough; we jumped onto virtual events and green screen. It’s truly commendable how the event industry has once again stood the test of time and created magic with some of the biggest virtual events which has seen some of the biggest celebrities to sports people on a unified digital platform.

The entire industry has gone above and beyond and pivoted during these testing times. I can’t even begin to comprehend the number of shows that been conducted within various corporate sectors to ensure that employees were motivated and entertained whilst working from home. After being a part of the industry for over a decade now; I can confidently say that virtual events are only filling the void of physical events. But this would in no way; replace live shows.

We are Indians after all; we love to meet people, and come together as a community and rejoice in our celebrations. Right from corporates to social events; the industry is working on the guidelines and slowly resuming to events with limited capacity. While it might take a tad bit longer to resume in full capacity; with more people getting vaccinated there’s definitely light at the end of the tunnel. Having said that, the future of the event industry will be; exactly how it was right before the pandemic: fun, crazy and absolutely dynamic.

When consumers purchase an item, they are connected to the brand because of its narrative and its promotion to the consumer. All of this is influenced by the tone and the language of the communication. At this moment, it is crucial to identify an appropriate “brand voice” suitable for your business and use it appropriately.

However, the main question for every marketer’s head to be asked is “how do you create a strong, differentiated”, unifying voice for your brand?

Here’s the solution; Video can be a powerful way to create a buzz around your company’s image.

In the past several years, marketers and consumers alike have observed a dramatic rise in video content. Consumption of video content has further increased after this pandemic. You can look around the increase in downloads of OTT platforms, online learning app, and social media short and long-form of content, are best e.g. of how video content is getting consumed in different ways.

According to Hubspot’s recent case study, a few crucial statistics show that 85% of businesspeople use videos to promote their business, up from 61% five years ago. Google’s research shows that 6 out of 10 people would rather watch online videos than television.

Here are five tips to boost your brand’s voice with video marketing!

Focus on existing video platforms (Youtube):

People who use platforms like YouTube are already geared up for videos, and it’s your job to bring them with your content. Instead of waiting for your customers to find your content naturally, you can speed up this process by targeting them through YouTube’s advertising platform.

Tell your story (be it with or without the audio):

The information you’re trying to share via video can be transformed into a story. Are you looking to provide product specifications? Incorporate them into the history of the product’s idea and creation.

E.g.

Do you want to promote a discount? Let us know what made this price reduction feasible.

Customers will notice and react to your effort, resulting in an immediate ROI.

When considering telling a story through video, you should experiment with it in different ways, such as telling a story without audio. If viewers can comprehend the story without sound, you can improve the effectiveness of your video.

For, e.g. Wistia utilizes colorful caption overlays to allow you to follow the story without sound. If you decide to turn the sound off and you’re greeted with adorable small music.

Here are a few ways you can optimize videos without audio:

1. Beautiful visuals
2. Text-heavy descriptions
3. Subtitles

Add CTA’s

When making videos, make certain to optimize your content by using calls to action (CTA). CTAs CTA doesn’t have to lead directly to sales or signing up videos can be used to promote:

• Join your channel

• Like and Follow your Page

• Send this link to your friends

• Make a comment on the clip

• Find other related content

Add Thumbnail

Both Facebook, as well as YouTube, permit the upload of thumbnails to go along with your video. The thumbnails are an excellent method to draw viewers’ attention and make them excited about your video before the video starts to play.

Good thumbnails can create a narrative and tell viewers what they’re going to get from this. Consider thumbnails as an essential first impression.

Use Ads to Their Full Potential

Even if you’re trying something completely new via video content, there’s not a reason to abandon the basic principles of marketing you’ve employed in the past with other video content.

If you’ve been using an effective marketing strategy that is well-rounded, that includes both paid and organic traffic.

If your target audience prefers to watch your videos on Instagram, use Instagram advertising.

If they are fans of Facebook, then promote your posts on Facebook.

If you’re getting maximum exposure from YouTube, invest in YouTube advertisements.

Follow the current momentum, make the most of the small wins, and your video marketing strategy will be booming sooner or later.

“Dreaming big is beautiful and it could be the wind beneath your wings. And yet, taking that courage to flap your wings and fly into the open wind may need skill, courage, beliefs, and much more.”

How much longer can you fly, how often do you need to rest and when do you fly higher? What does it take to be on top of the world and stay there?

Numerous questions said at a loss of answers. Well, from my experience with working and interacting with thousands of people, especially women, I found some basic habits that we can imbibe to make sure our foundation is stable and every milestone planned is achieved, without compromising our mental health or physical health.

As humans, we have an affinity towards a particular part of our lives. Some of us are creative. Some of you may be logical, creating success for yourself in the field you are passionate about. I have seen women from all struts of life.

For example, some are excellent with their skills yet miserably struggling with money issues. I meet successful rich women who still haven’t taken charge of their finances and some have lost it all as they struggle with health or relationship issues.

Life can be tough not for those who are struggling, it could be tough for even those who “have it all”.

No matter what age you are, your financial strength has a lot to do with your beliefs and with your habits of treating your money.

Money Wiring:-

When we talk about money the first thing discussed in the coaching industry is money wiring. Money wiring comes from the mindset of three generations. By being aware of who you are and how your beliefs empower or disempower you will give you more clarity.

I was wired to give, I was wired to save, I was wired to earn what I lacked but I was not wired to protect my money nor did I choose to educate myself towards planning. I earned in crores and was at a point in my life that I lost it all. It shattered me, but only for three months.

Building Mindset:-

I was blessed to have started my inner work and rebuilding my mindset, my habits, and structuring all my knowledge to form a system for other women entrepreneurs.

I decided to take charge of my finances and rebuild my life, ignoring the circumstances I had previously felt stuck in.

Driving Force:-

The second most powerful step is having a driving force. Something that will make you jump out of bed every morning and want to go out there and leave a mark on the world.

My driving force was to leave a legacy behind and inspire my little ones to become the best versions of themselves. But you see, I am doing everything and I am not financially stable. My business needs more investment with the expenses at home are constantly increasing.

My children are my world and so is my mother. I need to stand strong again so that those who looked up to me could draw strength from me.

No voice in me told me to give up. So, I strongly advocate for women entrepreneurs to find their ‘WHY?’ That one force, one reason that drives them to perform at their peak.

Investment:-

The third most important part of finances is being ready to invest.

Investments are of various types:-

You invest in your personal growth and get an edge over the rest. You invest in your skills and keep refining your skills so that the confidence within you keeps you miles ahead.

You invest in a business and keep nurturing it by adding more innovation, research, and upgrading your marketing and sales through training and technology. You invest in branding that makes you rise higher than your competitors.

What most of us miss out on is investing in spirituality. I may sound like a healer or an advocate of spirituality. However, the fact remains that faith can move mountains.

I know of millionaires who have given up everything they have and gone on a solo trip far away from the corporate world for an indefinite time and came back.

Investment is a huge game-changer, a box where you can distribute your seeds and watch them flourish. Where you invest and how you reap the benefits, always depends on your intention.

When I coach women trying to find a work-life balance, it’s not unexpected to see the pain in their eyes. Young mothers struggling to make their children and businesses grow at the same time. The choices they make are no cakewalks.

Around 80% of them remain indecisive, not knowing what they could do in that given situation. This happens because there is no connection between what the heart wants and what the head wants.

Making great decisions is a lot less complex than you think. Taking charge is all about taking responsibility and making great decisions. Every decision you make helps you grow or keeps you stuck in your day-to-day struggles.

Women are really brave yet have their decisions suffer from the confidence they lack while making new decisions. As the implication of every decision could impact their finances, they are hesitant to invest. Making choices that put them in a stagnant place.

What you decide today builds your tomorrow. When in stagnancy or debt, look back to see what decisions you have been avoiding; what actions are yet to be taken; what part of your mindset you need to change; what will happen if you stay in the same spot for many more months or years to come.

The reality check normally comes in when you ask a lot of right questions. The cool composed entrepreneur sitting across me during my ‘Take Charge session’ has a lightbulb going off as soon as they spent less than 2 minutes on what caused their current state.

Clarity is the king. Clarity is the most crucial part when you want to grow your business and yourself by 5x or even 100x.

I have seen my clients surprise themselves with their potential. It’s all within you, all it takes is someone to take you through the right system.

Ask yourself:-

Am I giving my best? When your answer is in the affirmative, ask whether the results I get from the efforts I put in are truly proportional to my efforts? I have seen that question bring out hesitation almost every time I asked it.

The answer usually is, “I work hard. My product is amazing. I earn a lot of money. But…”

If your business is struggling, it means that there are a few checkpoints you could run through. I call it a business wheel, an improvement tool that’s simple and powerful.

It is a sort of self-assessment. Money is energy. It refuels and depletes. I believe that financial strength comes from the repetition of the appropriate formulas that give you a result every single time and does not depend on chance.

We often focus on what we do not have or do not know. I always say hire professionals for things you don’t know and focus on things you are good at. Any area of your business that is ignored will cost you heavily. Ignorance is not bliss. I say – ignorance is self-sabotage.

Here are the few most important things women entrepreneurs can apply right away:-

1. Know where you want to go – get clarity.

2. Know why you want it – your driving force, your ‘why?

3. Find your money wiring – your beliefs.

4. Be a risk-taker – invest in personal and professional growth.

5. Make great decisions – delaying decisions is also damage.

6. Question your results and apply new strategies.

7. Working with professional coaches guarantees growth and progress.

8. Protect your earning – know the law, no taxes, and have multiple streams of income.

9. Find and stay among mindsets that have transformational and strong money beliefs.

10. Be accountable – track your progress and set milestones.

Keep ‘I CAN’ Attitude:-

The most important one, having an “I CAN” attitude and wait to see how things work in your favor. Identify your needs versus your wants. The gap you find is the money you save towards your financial strength.

A ‘take charge’ woman entrepreneur knows where she is headed, continually growing financially strong each day. Growing closer and closer to being able to choose the life she wants to truly live. You could become her today if you realize everything you need is deeply rooted inside you.

The insurance industry has 57 insurance companies 24 are in the life insurance company in India, and 34 are non-life insurers. Out of that the life insurers, Life Insurance Corporation (LIC) is the individual public sector company. There are six public sector insurers in non-life insurance.

Also, there is an individual national re-insurer, namely the General Insurance Corporation of India (GIC Re). Other stakeholders in the Indian Insurance market including agents (individual and corporate level), surveyors, brokers, and third-party administrators servicing health insurance claims.

Insurance is a protection against financial loss which is emerging from the occurrence of an unexpected event. “A definite course or method of action selected (by government, institutions, group or individual) from among alternatives and in the light of given conditions and in the light of given conditions to guide and usually, to determine present and future Decision.

A policy is defined as an organization’s general response to a particular problem or situation. It is the organisation’s own way of handling the problems. Policies are made at very levels because the managers at even level need to decide or predetermined way of handling a situation. Policy act as a guide to take a decision in unexpected situations

Insurance Regulatory and Development Authority of India (IRDAI), is a statutory body formed under an Act of Parliament, i.e., Insurance Regulatory and Development Authority Act, 1999 (IRDAI Act 1999) for overall supervision and development of the Insurance sector in India.

The powers and functions of the Authority are laid down in the IRDAI Act, 1999 and Insurance Act, 1938. The Insurance Act, 1938 is the principal Act governing the Insurance sector in India. It provides the powers to IRDAI to frame regulations that lay down the regulatory framework for the supervision of the entities operating in the sector. Further, there are certain other Acts that govern specific lines of Insurance business and functions such as the Marine Insurance Act, 1963 and the Public Liability Insurance Act, 1991.

In an Indian insurance policy, there are 2 key elements.

First, is loss risk coverage/ sum assured And second is premium. The insurance industry of India has 57 insurance companies.

There are 3 types of segments

1) Life insurance. 24 companies working under the life insurance sector in India

2) Non-life insurance.

3) Re-insurance. The life insurance sector in India comprises 24 life insurance companies. Among the life insurance companies, the Life Insurance Corporation (LIC) of India is the only public sector company. while 34 are non-life insurers. And 2 companies are Re-insurance.

Types of insurance:

1) LIFE INSURANCE:

In life insurance, there are so many types of policy

a) Term insurance

b) Endowment

c) ULIP ( unit-linked plan )

d) Whole life policy

e) Money back policy.

2) NON LIFE INSURANCE:

In non-life insurance, there are also have so many types

• Motor
• Health
• Travel
• Home
• Marine
• Fire

Importance Of Insurance Sector

Helps in mobilizing savings of the public to finance assets. Reduce the fiscal burden on the government. To run a scheme for social security. Reduction of fiscal deficit. Spread of financial services in rural areas- IRDA regulations provide certain minimum business to be done in rural areas, in the socially weaker sections. A well-developed insurance sector boots risk-taking and entrepreneurship in the economy. Promote social-economic development. Insurance companies make money doing investments in firms, investment in properties.

Insurance penetration

Insurance penetration measures the contribution of insurance premium to the gross domestic product (GDP) of the country in percentage terms. For instant, if a country generates a total insurance premium of say, USD 10 billion and that country’s GDP for the same period is USD 100 billion insurance penetration translates to 10% (i.e USS 10b / USD 100b * 100)

Insurance density

Insurance density on the other hand is the ratio of insurance population. It gives an indication of how much each of the people in a country spends on its insurance in terms of premium. In other words, it is the per capita premium for the country, calculated by dividing the total insurance premium by the population for example, if the population of the country in the above example is 10 million people, the insurance density ( per capita premium ) would be USD. 1000

Government initiatives in the field of insurance

• Nationalization and formation of LIC and GIC,

• Pradhan Mantri Jeevan Jyoti Bima Yojana ( PMJJBY)

• Pradhan Mantri Jan Dhan Yojana ( PMJDY)

• Pradhan Mantri Gurkha Bima Yojana ( PMSBY)

• Pradhan Mantri Mahila bima yojana(PMFBY)

• Aam Aadmi Bima yojana ( AABY)

• Ayushman Bharat,

The various state government in India have also initiated various schemes at the state to provide insurance cover to people like

Swasthya Sathi ( West Bengal Yeshashivni health insurance scheme ( Karnataka), Mukhyamantri Anrutam Yojna (Gujrat), Karunya health scheme (Kerala) and others.

Challenges in India’s insurance sector

Prevalence of insurance gap:

Insurance penetration and insurance density are low in comparison with global levels revealing the uninsured nature of a section of the population in India, and the presence of an insurance gap.

Public sector dominated:

The insurance sector has transitioned from being an exclusive state monopoly to a cooperative market, but public-sector insurance holds a greater share of the insurance Market Even though they are fewer in number.

Nascent non-life insurance:

Life insurance Dominates the sector with a huge share of 74.7%, with non-life insurance accounting for the remaining 25.3%. In the non-life insurance sector, motor, health, and crop insurance segments are driving growth. India’s non – life insurance penetration is below 1%. In addition, insurance products catering to speciality risks such as catastrophe and cyber security are at a nascent stage of development in the country.

Rising competition:

Liberalization will create acute competition in the insurance market because more and more players join the race for greater Indian insurance.

Risk management:

With the environmental changes in the economic scenario of the country the risk landscape has undergone significant changes with the opening up of the economy and the entry of MNC in almost all sectors, there has been a surge in the income levels, especially in the middle-class

Managing the regulatory authority:

As the competition is acute the customer becomes more vulnerable to the vagaries of the market environment. The regulators have a dual responsibility. They had to ensure that the insured adhere to sound insurance principles and practices as well as maintain adequate financial resources to meet their liabilities.

Government Initiatives

The Government of India has taken a number of initiatives to grow the insurance industry.

• Union Budget 2021 increased the FDI limit in insurance from 49% to 74%. India’s Insurance Regulatory and Development Authority (IRDAI) has declared the issuance, through Digilocker, of digital insurance policies by insurance companies.
• Under the Union Budget 2021, Finance Minister declared that the initial public offering (IPO) of LIC will be implemented in FY22, as part of the consolidation in the banking and insurance sector. Though no formal market valuation has been undertaken, LIC’s IPO has the potential to lift Rs. 1 lakh crore.
• In June 2021, the government extended an Rs. 50 lakh insurance coverage scheme for healthcare workers across India until the next year.
• In February 2021, the Finance Ministry declared to infuse Rs. 3,000 crore into state-owned general insurance companies to improve the general financial health of companies.
• Under Union Budget 2021, a fund of Rs. 16,000 crore has been allocated for the crop insurance scheme.

The future of the life insurance sector

The future for the life insurance sector with various changes in the regulatory framework will lead to further change in the way the sector conducts its business and engages with its customers.

The life insurance industry in the country is expected to expand by 15-16% annually for the coming three to five years.

The scope of IoT in the Indian insurance market continues to go moreover telematics and customer risk assessment. At present, there are 110+ InsurTech start-up companies in India.

Demographic factors such as the young insurable population and growing awareness of the requirement for protection and retirement planning will support the growth of Indian life insurance and will help in a growing economy too.