Instagram has become a powerful tool for brands who want to connect directly with their customers and prospects. This social network allows companies to post pictures and short video clips of their products or services. Because Instagram gives businesses complete control over how they appear, it can be very effective in marketing campaigns.
There are millions of posts shared every day on social media. How do you stand out from the crowd?
Instagram has over 300 million daily active users worldwide, giving brands the opportunity to reach their target audience directly. The best thing about Instagram marketing is that you don't need to invest a huge amount of time or resources on building your brand, since you only pay per post.
However, despite its popularity, Instagram offers several challenges. In order to promote your business successfully on Instagram, you should engage regularly, create valuable content, and follow influencers who share similar interests. Read more to discover these top marketing tips recommended by professional marketers.
An Instagram campaign is when business profiles share content designed to achieve a marketing goal on Instagram. That goal could be general, like increasing brand engagement, and advertising products & services or branding. Or it could be more specific, like generating a certain number of purchases.
There are several broad types of Instagram marketing campaigns. It’s one of the fastest-growing platforms out there. It has more than 300 million active users each day, according to recent data published by Branex.
Instagram can also help you grow your brand and introduce new products. Every month, 130 million Instagram users engage with shopping content. Instagram lets you promote your business and product in a friendly, authentic way to your customers.
Instagram’s primary advantage over other social media platforms is its visual nature. It is the best platform to showcase that content. Instagram is the second most accessed network after Facebook. Users browse for an average of 53 minutes per day.
Video, photos, and illustrations are all content fit for this social media platform, but your marketing strategy will ultimately depend on what type of content to publish and how often to post it. Establishing a plan before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and most importantly who is your audience. Let's first understand marketing campaigns.
Marketing campaigns can be a game-changer for businesses. For business owners trying to build brand awareness or an existing company launching a new product in the market, a good marketing campaign can take place by distinguishing your business from your competitors.
Most business owners believe marketing solely depends on advertisements, which is not true. They also host events and video conferences while employing other innovative techniques to interact with their consumers. Smart marketers promote their products and services through various platforms, including television, radio, newspapers, and social media. Marketing campaign on Instagram is one of the best ways to promote and boost your business.
A successful campaign should be able to increase sales, create new customers, generate leads, increase loyalty, and build relationships. Marketing campaigns are an important part of any business, because they allow us to reach our target market, which means we'll be able to sell more products and services to them.
Types of Instagram campaigns
1. Awareness Campaign on Instagram
In an awareness campaign on Instagram, you aim to increase the visibility of your business. This could be a campaign for an emerging company to showcase what’s distinct, exciting, and exceptional about your business.
The more users that remember your business, the more possibility they have to choose you when it’s time to buy or take any service.
Instagram is a place where users want to discover and follow brands too. It's a kind of awareness of the brand. 90% of Instagram users follow at least one business. And 23% of users say they use social media to see content from their favourite brands. That makes Instagram a natural social platform for building brand awareness.
2. Teaser Campaign
An Instagram teaser campaign is like a short view where you give users a sneak peek at what’s coming next. Use teaser campaigns to build, fascinate and demand new products. The key to an engaging teaser campaign is to reveal just enough details but still make your audience’s curiosity about your product or service.
3. Contest or Free Product Campaign
Contests usually involve a brand giving away a free product to followers randomly on Instagram. They’re hugely effective at driving engagement with the target audience. You can set rules for entry that support your marketing campaign goals. For example, asking users to tag a friend to enter a contest to reach new followers.
4. Engagement Campaign
Instagram comes on top when it comes to higher engagement than other social media platforms. The average Facebook post engagement rate is only 0.08% compared to Instagram’s higher average engagement rate of 1.94%.
Engagement campaigns motivate users to interact with your content and you can measure engagement by tracking these metrics:
To better engage your audience, check your Instagram Insights and you can check which content inspires the most engagement so you can create more of such content.
5. Promotion campaign
To boost product sales & revenue, consider using these Instagram features to promote your business:
Collections – Collections that show new arrivals, the latest trends, and promotions.
Shopfront – Let the audience buy your goods directly from the platform’s eCommerce features from the Instagram app.
Product tags – Make posts shoppable with Product Tags that show product prices and details and let users easily add them to their cart.
6. User-generated Content Campaign
In user-generated content (UGC) campaigns, you ask people to share posts featuring your products and use a specific hashtag and its most user marketing campaign by businesses.
Examples of Instagram Marketing campaign
1) Tesla - celebrity endorsement: For the most part, a company whose Instagram account is notably influencer-free posted a few videos featuring happy new owners of its Model X SUV. These owners happened to be Eva Longoria and Harry Shum Jr., both of whom are well-known actors.
2) MAC: This luxury cosmetic brand came up with the stellar Instagram hashtag campaign where the brand’s senior makeup artists, John Stapleton and Regan Rabanal, introduced #SeniorArtistsSlayHalloween to encourage the makeup artist community & fans to represent their makeup skills at the global level.
This Instagram hashtag campaign encourages fans and makeup artists to use MAC’s products, makeup inspirations, creative Halloween looks, and new styles in makeup and it went successful.
3) Starbucks: Big brands like Starbucks have huge popularity of hashtag campaigns over social media channels. Starbucks has built a community where its users speak for the brand rather than the brand itself. All this is achieved through the well-planned Instagram hashtag marketing campaign strategy.
Starbucks plays a smart move where they ask customers to tag them using their hashtag on Instagram by sharing a cup of coffee. One of the famous hashtag campaigns of Starbucks is #RedCupContest, in which they ask customers to upload their photo with the Starbucks Red coffee cup using the hashtag and get an opportunity to win a gift card.
Tips for Creating Successful Instagram Marketing Campaigns
1) Know your audience
You should know about your audience for creating a successful Instagram campaign and have intimate knowledge of your audience. You need to understand exactly what they’re looking for, how they interact, and whom they trust.
2) Plan your campaign content
Plan your campaign posts, reels and stories. Create a content timetable of all the posts and Stories you’ll share each day.
3) Maintain your brand aesthetic
Your campaign should always align with your brand’s look and feel so try to stick to the same colour scheme and font branding throughout your content.
4) Campaign budgets
It's essential to have a campaign budget. if you’re going to pay for cost per mille (CPM) — that means the price for every thousand impressions your ad generates can help drive awareness since they’re more about visibility and less about action.
You can also structure your campaign around cost per click (CPC) a set price for every click your ad generates. CPC campaigns can help you ensure you’re paying for actions, not just views so decide your marketing campaign wisely.
Viral Instagram Campaigns: Excellent Tips
1. Choose Your Topic Carefully
You should create content which will represent and promote your brand.
2. Encourage Engagement
If you want your followers to continue to engage with your business you can post content regularly, or leave feedback about your new product.
3. Present your brand
It doesn’t matter how important or relevant a topic makes your posts attractive and memorable, use high-quality images for your post and keep your font & design the same throughout your Instagram page.
4. Create a catchy hashtag
Hashtags are the main way that people find new content on Instagram, so all your posts need them, but you need to get them right.
5. Go Live
Instagram Live sessions feel authentic, honest and open, letting your audience connect with you directly. People can comment and you can reply during the live stream, which makes it more interactive and builds a personal relationship with your brands.
Features That Make Instagram Marketing Effective
1. Instagram Reels
2. Instagram QR codes
3. Instagram Stories
4. Disappearing DMs
6. Pin comments
8. Mute post/stories
9. Follow hashtags
10. Archive Posts/Stories
If you aren’t on Instagram, you are losing a good opportunity to connect with audience segments that prefer visual content and interaction. An Instagram marketing campaign is a marketing campaign that involves businesses sharing content on their Instagram feeds to achieve a marketing objective.
That objective can be broad, like increasing brand awareness, or it can be specific, like generating sales leads for your brand. In the Instagram marketing campaign, you must set goals to encourage engagement through likes, comments, and reposts.
FAQ's on Marketing Campaign On Instagram:
Image result for marketing campaign statistics on Instagram
As per the results, 21.2% of posts in users' feeds on Facebook are advertisements.
Instagram is not only growing considerably, but it's also bringing in some serious cash for businesses.
Instagram reel posts continue to be the most popular form of content on Instagram, likely because they're easy to create and edit, and super versatile.
The Instagram demographic shows that younger generations use the platform more than older generations. 71% of IG users are below 35 years old and only 16% are 35-44 years old.