Major Factors To Increase Domain Authority In 2022

Domain Authority in 2022

Increasing your Domain Authority can give you better results on Google rankings and more traffic to your website.  But it’s important to note that the Google Search algorithm doesn’t directly consider Domain Authority when ranking websites. 

The factors that increase Domain Authority tally with those Google uses to rank websites, making it show to have an impact on the website. The Domain Authority metric was developed by Moz, but other companies have created similar metrics that rank domains supported on a variety of factors and provide them a rating from 0 to 100. 

The thought of ranking domains based on their authority emerged from Page Ranking that was introduced by Larry Page (one of Google’s Founders) and it is used until today as a way to measure the importance of web pages and websites.

What is Domain Authority?

DA is a metric created by SEO tool Moz to calculate how authoritative a website is. It does this by analyzing the website’s backlink profile and giving it a score out of 100.

Backlinks are considered a great measure of a website’s authority because, in theory, websites only link to other sites when the content is worth linking to. If a website has a lot of backlinks, many different people have vouched for the quality of the content. 

How to Check Your Domain Authority?

The simple way you can check the (DA) Domain Authority of a website is to use the free Moz Domain Analysis tool. Just enter the URL of the website you want to search for, and the tool will end up showing you its Domain Authority score within other useful information it has. This will include top pages by links and the number of ranking keywords.

An option that is useful if you want to check the  (DA) Domain Authority of many websites is the MozBar Google Chrome plugin.

 It shows you real-time domain metrics as you browse the website. The tool is free to use, although you must sign up for a Moz account before starting. With the Moz Bar, you can: See the Domain Authority score of any website you visit or want. Make sure the tool is turned on and that you’re logged in to your Moz account. See the (DA)Domain Authority, Page Authority (PA), and the number of links each page has in the Google search results. This is an easy way to meter how difficult it will be to rank for a keyword

Domain Authority vs. Page Authority 

Domain Authority (DA) vs. Page Authority (PA) is also an identical score to domain authority. But rather than ranking the website as complete, it looks at one page. Improving the Page Authority of an article compared to its competitors can help low Domain Authority sites outrank higher DA competitors. In fact, Ahrefs found the number of links pointing to a page was a more robust indicator than DR of whether a page would rank on Google. Links pointing to a page may be a factor Moz uses when considering PA. As you build your Page Authority, your Domain Authority will also typically increase.

How Many Links Do You Need to Increase Domain Authority? 

There is no specific answer to this question Moz uses more than just the number of linking domains to calculate their website authority rankings. You can use this to guide your efforts as you try to expand your domain authority. This table highlights the challenge of continuing to increase your (DR) domain rating as you reach the upper limits. 

The average website with a (DR) Domain Rating of between 6 and 10 has 30 referring domains, while the typical domain with a (DR) Domain Rating of between 11 and 15 has 44 referring domains. This means you have to attract links from around 14 more domains to move into the subsequent column.

Work on Your Off-Page SEO

Your link profile is a very important metric of all.  Your websites that have a strong, clean profile will have a higher (DA) Domain Authority Score than websites with a not-so-good link profile.

The website has a strong link profile when:

  • It received links from high authority websites
  • Incoming links are from related websites
  • It doesn’t have any low-quality links in it
  • It has links from a number of different domains

How you can improve your link profile?

Off-Page SEO is the process of improving your link profile and it is related to techniques you can use to desire good links that will eventually improve your rankings.

To make your link profile stronger, and to improve your Domain authority you need to:

  • Remove bad links from your profile. 
  • This process involves using a tool like Moz Explorer to find out the unwanted links. 
  • You can then contact the website owners and ask them to remove the link or add the “no follow the tag” to devalue that link or any other according to your search. 
  • If this does not work, you can use the Google disavow tool to remove the bad links from your profile.

On-Page SEO Optimization

On-Page SEO has to do with optimizing your page and content on your website.

  • Optimized titles and Descriptions
  • Proper use of Headings (H1 and H2) within your website content.
  • URL structure and SEO-optimized permalinks are very important.
  • SEO Optimizing your images, videos, and other media things.
  • Use keywords naturally in your content.
  • Adding internal links to your content can make a difference too. 
  • If you format your content in such a way then you have more chances of ranking in Google’s featured snippets.
  • It is very important to mention again that the quality of the content is the biggest ranking factor of all for both on-page and off-page SEO.

As stated by Google in one of its SEO guides, it is important to keep your content completely fresh and up to date.

Work on Your Technical SEO

Technical SEO is related to low-level SEO tasks and usually, once you get your technical SEO correct from the start, you don’t have to face it again.

On the other hand, if the technical SEO thing of your website is not right, then this can have a huge impact on your Domain Authority and rankings.

The critical SEO settings you require to check to include:

  • Register your website with Google Search Console and Bing Webmaster tools first.
  • Build and optimize your XML sitemap and submit it to Google first.
  • Check your robots.txt settings and use Fetch as Google to make sure that Google and other search engine spiders can crawl your website without issues.
  • Consider migrating your website to HTTPS
  • Add structured data information to help search engines understand the context of your content

Make Sure Your Website is Mobile Friendly

Having a mobile-friendly website is no longer optional for any website or to have but it’s mandatory.

Here are a few reasons:

  • Mobile searches are now more than desktop (about 75%).
  • Most users start their search on mobile and then continue on Desktop if needed.
  • Mobile-friendliness is a ranking factor.
  • Google is working on a mobile-first index and then the websites that are not mobile-friendly will simply not be included.
  • Not having a mobile-friendly version of your website has a negative impact on your overall Domain Authority Score.

Improve Your Page Speed

One of the known matters of the Google ranking algorithm is page speed. Websites that load faster, have an additional advantage over slower websites that have low speed.

Improving your page speed will not only improve your rankings score and domain authority but it will make the person who is experienced better and this translates to more sales, leads, and signups on your website.

There are a lot of technical elements involved and if you are not a developer or someone with technical knowledge, it can be very difficult but don’t worry there are options available in the market. And If you cannot afford to hire a developer to increase the loading speed of your website, you can do the following things

  • Remove unnecessary plugins from your website
  • Upgrade your WordPress (and plugins) to their latest versions
  • Contact your hosting provider and ask them to give you a report on your server’s performance till the date. If necessary, upgrade to a more powerful server.
  • Use a caching plugin
  • Optimize the file size of images you’re using
  • Use a streaming service for videos purposes

Increase Your Social Signals

Although officially Google has many times stated that social signals are not part of the Google Ranking algorithm, there is a clear coloration between pages that rank high on Google and social signals.

Pages that are popular in Google traction have many likes, shares, and tweets.

To increase your domain authority what you need to do is:

  • To work on your Facebook business page and try to increase your followers through giveaways and offers.
  • To make sure that you have an active social media presence in some of the social network’s websites so that the content you share will get some likes, shares, etc.
  • Make sure that you have a social media button on your pages to make it easy for readers to share your content with others if they like.

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