How To Build A Strong Marketing Team On A Budget

The Marketing team or department plays a vital role in promoting the business and completing its goal. It works as the face of your business, coordinating and producing all materials to represent your business in the market.

It is the Marketing team’s job to reach out to customers, investors, and/or the community while creating a good image that represents your business in a positive light.

 A good marketing team is one in which all members work together to create a marketing strategy and a brand image for the business. It is not easy to build such a team, but when you manage to do it, you will see an improvement in sales and relations with your customers and make your business successful.

What is the role of the marketing team?

A marketing team drives the promoted business. It is responsible for increasing brand awareness overall, while also guiding customers about products or services.

Therefore, a marketing team is a very important part of a company’s structure because it should be the team that brings business to the company and helps a company grow and achieve financial and organizational goals.

The duties of the Marketing teams should do:

  1. Defining and managing your business image in the market. This involves defining who you are, what your business stands for, what you want it to say about your business, and how your company acts.

  1. Conducting campaign marketing is proactively identifying the products and services to focus on your sales and then producing things to communicate to get that audience’s attention.

  1. Your marketing team should create the materials that describe and promote your core and motivate products and/or services.

  1. Creating content offers search engine optimization for your website. Your website is often the first place people go for information about you. But still the marketing team has to be responsible for keeping Web content up to date and easy to visit when someone searches for your type of business.

  1. Monitoring and managing social media should be very important as people tend to use social media more nowadays so it’s very important to manage and maintain your social media pages.

  1. Conducting customer and market research helps you define your target audience and opportunities and helps you understand your products and services. The best marketing teams understand their target audience inside-out and conduct thorough research into the demographics, behaviours and motivations of your market, as well as what your competition is doing in the market.

  1. Marketing is basically responsible for selecting and managing the agencies and vendors who produce marketing materials and provide marketing support. These may include ad agencies, vendors, PR agencies, Web providers, etc.

Budget-friendly ways to build a top-notch marketing team

1. To build a marketing team you need to understand your customers and what matters to them. Effective marketing starts with understanding leads and customers and how you can satisfy your customers. By understanding your customers, you can also understand the types of people you want to attract to your business.

2. Focus on the work that brings you the results. It’s high time to get clear on where your marketing spend has the highest ROI. These channels, tactics, and strategies are worth the most to your marketing team.

3. List and audit all of your marketing projects and strategy. Marketing teams just can’t do everything. It’s impossible to follow every trend to boost your business or practice, especially when you’re marketing on a budget.

To understand where you can free up your marketing team’s time to focus on what’s most valuable, first identify what your team is currently working on and whether it’s worth giving time to that specific trend or practice.

4. Checking your marketing tech is very important. Using the right marketing tool or a selection of tools you use to power your marketing can change your marketing game. Putting  CRM tools at the centre of their operations. This helps you to sort data and gives an easy view of all of the contacts, leads, and customers in your sales.

With an all-in-one CRM and marketing tool, you can easily carry out tasks like email sending, marketing automation, content management etc in one place.

The typical roles of a marketing team are as follows:

The specific roles in each marketing team will vary depending on the size of the company, the industry to which it belongs, and the target audience for the product or service.

1) Chief marketing officer:

The CMO’s responsibilities are generating revenue through marketing efforts, minimizing costs and risks, and supporting overall organizational goals.

2) Marketing director or manager:

The marketing director or manager creates campaigns and plans to achieve the strategy and also directly oversees the marketing team members as they complete tasks and guide them.

3) Marketing Specialist:

Marketing specialists are a person who has particular areas of expertise. These areas of expertise can include digital marketing, SEO marketing, email marketing, social media marketing, and content marketing. These specialists will take full control of their area of expertise and might even work to carry out these daily tasks and campaigns.

4) Data analyst:

Data analysts in marketing teams measure the impact of campaigns, identify best-performing channels and enable teams to make informed, data-driven decisions.

5) Content writer:

A marketing content writer is responsible for writing many different types of content designed to build the company image and must be adept at optimizing each of these content types for SEO to attract traffic to online content.

6) Visual designer:

Sometimes called a graphic designer, a visual designer is responsible for creating various types of on-brand graphics and imagery. These can include infographics, event signage, images for print or online platforms, and visuals for email and online marketing. They design visuals that help promote the brand and support marketing campaigns.

7) Tech expert:

A marketing tech expert is a person who is adept at coding and can therefore manage the website.

8) Marketing project manager:

Marketing project managers who are responsible for specific marketing projects or might focus their time on a single large campaign or a few smaller projects would guide the staff involved in carrying out these projects.

9) Public relations:

While most marketing roles are focused on promoting products or services and building a company’s image to increase profit, public relations team members are tasked is the focus on the general public attention. This might involve press releases or promoting charitable initiatives to the relevant media house.

Functioning in a marketing team requires certain skills

Marketing teams need to recognize and adapt to changes in customer desires and master the best ways to reach those customers. These are the skills the marketing team needed to function:

  1. Data analysis: Marketing teams rely on data analysis to evaluate how to access target customers, the ability to analyze information and strategize based on those findings.

  1. Writing: Writing skills are important for marketing teams who need to shift tone and style to reach a variety of customers.

  1. SEO: Optimizing content for search engines has become one of the best ways for companies to get their products and services in front of customers and generate leads and revenue.

  1. Social media: Social media is a critical element of any marketing department. The ability to create engaging and even viral content for a range of different social media platforms.

What are the best ways to hire employees for marketing departments?

Marketing candidates are often excellent at using networking tools making that a valuable place to start your marketing candidate search. Referrals from existing marketing team members are another great strategy for ensuring that potential marketing team employees will be a good fit with the company culture.

While many marketing candidates will need to work in an office-based capacity, some roles can be comfortable working remotely.

Here are the tips, so your hiring process can become much easier.

1. Search at the right place

Looking for positions like “Marketing Manager”, which encompass various distinct roles, search for skills and backgrounds using candidate sourcing technology instead of advertising with generic job titles.

2. Source and attract more candidates

Marketing people are often prevalent in social media and other online and offline areas connect with them there and engage which helps you to know more people And when it’s time to hire a new VP of marketing, you might already know the best person for the job.

3. Use job ad campaigns to target the right people

You can use sponsored posts on social media to target an audience with specific characteristics when you’re looking for marketing candidates. Also, you can use different Campaigns, and AI-powered tool, which finds candidates who are a good fit for your job description and shows your job ad to them on Facebook and Instagram.

4. Evaluate soft skills

To hire a marketing candidate, who combines soft skills like communication ability, strategic and business mindset, creativity and more. Use behavioural assessments via the right tools.  You can even interview questions for Digital Marketing Managers and Marketing Associates.

5. Ask about their knowledge of your industry

Hiring a marketer who shows advanced knowledge of your product, your market, your industry, and your competitors is a kind of diamond. The best candidates will also ask intelligent questions to learn more about your company’s future, such as what your vision for the product is or which markets you’d like to enter in the future.

Tools Needed For Marketing

Marketing departments often focus heavily on work management or marketing management software, and one key element that all marketing departments should look for in their marketing tools is apps that integrate and that they can use on a regular basis as possible, like

  • WordPress,

  • MediaValet, and

  • Mailchimp.

Marketing Management Team Roles

1) Marketing Team roles:

Roles within this team may include:

  • Chief Marketing Officer (CMO)

  • Marketing Manager

  • Marketing Strategist

  • Marketing Analyst

  • Brand Manager

  • Product Manager

  • Project Manager

2) Web Design Team:

Every business needs a website and here are Some of the roles within your marketing team which manage websites.

This team may consist of the following roles:

  • Web Developer

  • Front-End Developer

  • Back-End Developer

  • Web Designer

  • UX / UI Designer

  • Graphic Designer

3) Content Marketing & Design Team:

This team is responsible for producing content, copy, assets and more required across your various marketing channels and campaigns.

Roles within this team may include:

  • Head of Content

  • Creative Director

  • Art Director

  • Designer

  • Copywriter

  • Video Editor

4) Digital Advertising Team:

The role of the advertising team within a marketing department would be to produce ad or paid advertising promotions for that business.

This team may consist of the following roles:

  • Paid Media Specialist

  • PPC Executive

  • Performance Analyst

5) Social Media Team:

The social media marketing team is to monitor profiles on social media platforms and manage relationships with your followers to protect your brand’s reputation.

Roles within this team may include:

  • Social Media Manager

  • Digital Marketing Manager

  • Social Media Executive

  • Community Manager

  • Account Manager

6) SEO Team:

The role of the SEO team within your marketing department is to drive organic traffic to the website.

Roles within this team may include:

  • SEO Strategist

  • SEO Executive

  • SEO Copywriter

  • On-Page SEO Specialist

  • Off-Page SEO Specialist


Creating strategic campaigns that stand out is one of the hardest challenges businesses are facing. A marketing team focuses on the practical application of marketing orientation, techniques and methods, promotional efforts and sales strategies.

Marketing teams are an important part of developing and maintaining impactful marketing methods within an organization. In this article, you will learn the responsibilities of marketing teams and important roles within them and the contributions of each.

Must read article:

– 15 Indian Remote Jobs That Pay Well

– Portfolio Management: What Is It And How Does It Work?

– A Successful Organization & How To Become One?

Why Rapid Changes in SEO Demand Quality Content from Creators

Google is one of the largest search engines available today and it rolls out approximately three core updates every year. But apart from that, they make plenty of small changes throughout the year as well. In 2020, they rolled out 4,500 improvements to their search. These changes ranged from ranking updates to UI changes…and plenty of other things that we won’t be listing here.

What this means is that SEO experts and content writers have to adjust their strategies in accordance with these updates. Otherwise, their websites may be subjected to rank demotions or other penalties because they may be violating the new guidelines.

However, one thing has remained true after 2012: quality content will rank high. Now, we will look at some of the major updates that Google has rolled out over the years and how they drastically changed the SEO landscape.

Major Algorithms Released by Google for Optimizing Search

Before 2011, and after 2011, the SEO techniques and strategies are completely different. That’s because of the Panda update that rolled out on February 24, 2011. The other major algorithm that was released was Penguin, which rolled out on April 24, 2012.

These two algorithms completely changed the way SEO was done and basically placed a ton of importance on content quality. Nowadays, these algorithms are part of the core algorithm of Google search. We shall take a look at both of these algorithms and explain why they changed SEO.

1) Panda Update

The Panda update enabled the Google search engine to detect whether the content on a website was useful and valuable. Panda is a machine learning algorithm that lets it check and rate content on websites in a human-like manner.

It checks the things like:

  • Is the content authoritative?

  • Is it written by an expert?

  • Is it trustworthy?

  • Do visitors feel safe providing their information to this website?

  • Are the articles on this website long enough?

And plenty of other questions like these. If you haven’t noticed by now, then you should realize that most of these questions fall under E.A.T. an acronym for “Expertise, Authority, Trustworthiness.”

Google pays special attention to the EATs aspect of websites that can potentially lead people to make life-changing decisions. Typical platforms that fall under this category are websites that offer financial or medical advice. This is substantiated by the 2018 “Medic” update that targeted a lot of medical websites, even though Google claimed that it was not specifically for medical sites.

3) Penguin Update

The Penguin update enabled Google to check websites for plagiarized content and penalize them. This update basically killed “content farms” that relied on using duplicate content and plagiarism to rank high.

After this update, it became mandatory to invest in high-quality content because “thin” content will not be able to rank high.

Both of these updates are now part of the basic algorithm. The basic algorithm is actually a collection of algorithms that help optimize Google’s search. This means that they are constantly being updated and optimized.

Why is High-Quality Content Necessary in Light of Swift Algorithm Updates?

From the information discussed in the previous section, we can gather a few things:

  • Content quality is necessary for ranking high

  • Blackhat SEO practices such as keyword stuffing and duplicate content are penalized

Before the Panda and Penguin updates, such malpractices enabled low-quality content to be able to rank high and appear at the top of the SERPs. Users were very dissatisfied with this because that meant they couldn’t find anything worthwhile. They complained to the various companies behind the most popular search engines about their issues.

That’s why Google took such measures to ensure that its users were always given the most relevant and useful links whenever they searched for something.

Rank Brain

Now, there are many ways for search engines to determine if a website is useful to its intended visitors or not. The most notable among them is Google’s “Rank Brain.” This is an algorithm that measures “Visitor Satisfaction.” There are a number of ways in which it does that. But the most important one is measuring two metrics:

  • Dwell time

  • Bounce rate

Dwell time is the amount of time a visitor spends on a website and its pages. Bounce rate is the number of people that leave the website from the landing page without taking any actions such as clicking.

A high dwell time signifies that the user is interested in the content and is reading it or engaging with it. On the contrary, a high bounce rate implies that the website does not have what the visitor needs.

Well-written, high-quality content that is actually informative and useful to the readers is necessary for low bounce rates and high dwell times. When people find what they need, the relevant metrics will reliably reflect that interest and engagement. This results in a ranking boost for the legitimate sites that put in the work.

Key Takeaway

From all of these things that we have discussed, we can see that no matter what kind of changes and updates to the algorithms are made, high-quality content always remains the only common denominator.

This means that as long as you incorporate well-researched, and well-written content in your SEO strategy, you will be able to consistently rank high in the SERPs despite new updates.

How to Create Unique Quality Content?

Now that you know why it is important to create quality content (with respect to Google guidelines), let’s look into some ways in which you can create it as well.

Ensure it is Readable

In light of the Rank Brain algorithm, it is very important to make sure that your content is satisfying and accessible. If your intended audience is not able to understand what you are saying, then they will be dissatisfied. A dissatisfied audience does not engage with your content. So to prevent that, you need to write using simple words that leave no room for confusion.  This improves the readability of your content.

If you have already written your content and it is significantly difficult to read then you will have to rely on paraphrasing. If you’re thinking, “How can I restate a sentence simply?”

You can also use an AI paraphrasing tool that will do the job for you. AI paraphrasers are capable of optimizing the content perfectly. Even these paraphrasers can rephrase sentence  in a human-like manner. So, the content rephrased by them has very low chances of getting penalized for being “AI generated”.

These paraphrasing tools are available online, so you can use them at your convenience. Anyhow, high readability ensures that the bounce rate will be significantly low, while dwell times will be high as well.

Keep it Concise

Attention spans are at an all-time low in 2022. Previously, the average attention span of a human used to be 12 seconds, but now it is only 8.25 seconds. This means that if your content is too wordy and lengthy, then chances are that the visitor will just leave rather than try and read it.

Obviously, this results in an increased bounce rate which affects the ranking as well. Now anything that results in a bad user experience is not high-quality in Google’s eyes. That’s why you need to keep everything as concise as possible without losing important details.

This can be done with the help of a summarizer, which is a tool that can create summaries of the given text. Manually shortening your write-ups is an arduous task, and very time-taking as well.

With the help of a summarizing tool, you can get better results in a shorter amount of time.

Ensure it is Plagiarism-Free

We already know that plagiarized content is no longer able to rank high due to the Penguin update. As such, you need to go the extra mile and make sure that all your content is unique.

“Unique content” refers to material that has not been published elsewhere. It’s a phrase associated with SEO because of how important it is in determining where a website will appear in search engine results pages (SERPs).

Websites can rise in search engine results by adding fresh, innovative, and helpful content. As that is what counts as high-quality from Google’s perspective.

When the same piece of writing appears on multiple websites, it dilutes the value of each individual site and hurts its search engine rankings. This is known as “duplicative content”. Google often de-indexes such sites entirely.

Google’s goal, as a search engine, is to provide users with the most relevant and useful information in response to their queries. To find the best sources of original content, sophisticated algorithms are employed. Google takes action against websites that try to game the system by publishing duplicate content.

Websites that pay special attention to the quality and relevancy of their content and optimize it with relevant keywords tend to perform better in search engine results pages. Google and other search engines spend a great deal of time and effort tailoring results to each individual user’s search history and goals. Therefore, websites can improve their rankings through the production of original content.

Format it For Easy Scanning

Scannable content is counted as high-quality due to a few reasons. The first one is that it can be crawled by search engine bots very easily, and the second one is that it allows readers to quickly find what they want to read instead of going through the entire post.

By “formatting for scanning” what do we mean? Basically, it entails that you break down your content into headings and subheadings. Each heading should be dealing with one aspect of the title. This allows you to segment your topic effectively and it makes it easier for the readers to find what they are looking for.

Another thing that you can do is to use lists wherever it is possible. Instead of writing list items in the form of a paragraph, make it a bulleted or numbered list.

This breaks the walls of text and makes the content easier to read. Naturally, this leads to better dwell times and reduced bounce rates so the SERP ranking of your website will rise as well.

Headings also enable you to adjust your keywords in a better way. By including some of your keywords in your headings you can make it easier for search engines to determine what kind of topic your content is talking about. This allows them to match your content with the right searches.

Add Images where Possible

Adding images is really good for the user experience. Images allow users to see what your content is about in one glance. Infographics, and graphs in general, are very potent at providing a ton of information in a very understandable and straightforward manner.

Images also break the walls of text, so the content does not seem intimidating. If there is an appropriate number of images in some piece of content, it looks very readable. People are more likely to engage and spend time reading things that they feel they can grasp. It is not uncommon for people to give up on doing things that feel too difficult to do. But, if content writers make it easy for them to read and peruse their content, this problem is solved.

We know that this results in better dwell times and reduced bounce rates, which by Google’s standards, means that the content is valuable, high-quality, and satisfying.


In this article, we have discussed how some major updates to Google’s search have radically changed SEO best practices.

What once enabled websites to rank at the top, became the cause of their downfall. Search engines started focusing more on user experience and satisfaction along with the technical aspects of SEO.

Today it is no longer possible to rank at the top of the SERPs solely through technical SEO. You have to supplement it with quality content that provides value to its readers. User experience can now be measured by monitoring specific metrics, so search engines also incorporate it into their ranking system.

However, even user experience is largely tied to the content itself. “Website” design itself has come a long way, and it is very rare to find poorly designed websites. But low-effort content can be found easily. The only thing you need to take away from this article is that good quality content will always help you in ranking high even in the future.