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Top 10 Luxurious Car Brands

Are you looking to buy a luxurious car that stands out and offers the highest levels of luxury? Luxurious cars come at a steep price, and it’s important to understand the differences between different brands.

Having a top-of-the-range car is a symbol of affluence; it is the fastest and most expensive way to travel in style. Not all cars are created equal when it comes to luxury, and some stand much higher than others in terms of quality.

The best luxury car brands in the world are a reliable predictor of future sales of brands and the trends that are shaping the global automobile industry. But bringing new vehicles to market is no easy task for the brands.Years of research, development, and testing are needed, even for models that fit the mold.  

From ultra-luxury supercars to executive saloons, there are many brands that claim to offer an exceptional experience behind the wheel.

This article will outline the top 10 car brands for those who seek ultimate luxury on wheels.

We’ll look at their features, performance capabilities and overall appeal so you can make an informed decision about which brand is best suited for you.

1. Mercedes-Benz

Mercedes-Benz

Mercedes-Benz ranks at the top on the list of top 10 luxurious car brands list. Mercedes-Benz, 2023 marked the year it decided to bring in a new era in the car world. Its rapid expansion of an electric lineup brings Mercedes-Benz to the top of this list. 

The only problem is that internal combustion engines are lagging behind.

The electric flagship Mercedes-Benz EQS is completed with S-Class luxury and produces up to 516 horsepower and 631 lb-ft of torque. 

Mercedes-Benz is across all the limits of futuristic designs with the jaw-dropping Vision AMG and Vision EQXX. 

  • Founded: June 28, 1926
  • Founder: Karl Benz, Gottlieb Daimler
  • Country of origin: Germany
  • Most popular models: Mercedes-Benz EQS, Mercedes-Benz EQE AMG, Mercedes-Benz G Wagon.
  • Average starting price: $60,000
  • Features: Mercedes-Benz takes pride in offering an accident investigation program to help them determine the most likely scenario for an accident such as groundbreaking technology, which includes Pre-Safe, Attention Assist, and many others.
  • Capabilities: Each Mercedes-Benz model offers exhilarating performance, sophisticated style and intelligent technology.

2. Tesla

Tesla

Tesla isn’t a newcomer to EV technology in 2023, and yet it still makes serious advancements across its lineup. The flagship Model S Plaid will now come with a boost tri-motor powertrain with a whopping 1,020 hp and 1,050 lb-ft of torque, and the Model 3 packs a punch with amazing performance equal to other EVs double its cost.

Unless you’ve been living under a rock, you’ve probably noticed that Tesla’s co-founder and CEO, Elon Musk, has been making a splash in headlines across the globe. Unfortunately for Tesla, the spike in online search interest might not translate to future sales boost like the rest on this list.

  • Founded: 1 July 2003
  • Founder: Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning, Ian Wright.
  • Country of origin: United States
  • Most popular models: Tesla Model 3, Tesla Model Y, Tesla Model S
  • Average starting price: $115,000
  • Features: A sharp edge-to-edge design built around a screen that packs almost everything on the dashboard of a regular car, the Tesla Model 3’s interior is minimalistic, functional and superbly sleek. Tesla, the software updates let you to access all the new features on a regular basis
  • Capabilities: Advanced hardware capable of providing Autopilot features, and full self-driving capabilities

3. BMW

BMW

Staying at the forefront of the top car brands is not an easy task. Their lack of significant shake ups for BMW moves them off the top spot and down to number three. BMW is still well-positioned with many EV offerings and an extensive lineup of hybrid and ICE vehicles to fit any individual’s desire.

As the first electric SUV by BMW, one of the most reliable luxury car brands in 2023  the BMW iX is poised to increase sales in the ever-growing crossover SUV segment in the world. It comes on a dual-motor AWD platform and is ready to go head-to-head with the best. The all-new BMW i4 sport sedan brings BMW’s new EV fleet.

Other BMW’s 2022 highlights included a reincarnated 2 Series, a first-time AWD 3 Series, and a 627-horsepower M5 CS.

  • Founded: March 7, 1916
  • Founder: Camillo Castiglioni, Franz Josef Popp, Karl Rapp
  • Country of origin: Germany
  • Most popular models: BMW X5, BMW 1 Series
  • Average starting price: $45,600
  • Features: BMW doesn’t take any chances when it comes to safety. As a result, they have some of the most cutting-edge safety systems available in their vehicles. BMW keeps you prepared with lane departure warnings and blind spot detection. And their vehicles are built to reduce damage to you and your passengers in the event of an accident.
  • Capabilities: The idea of building a carbon fibre plant is a perfect example of the company’s efforts to develop its dynamic capability.

4. Volvo

Volvo

Five more of its models to the IIHS Top tier Safety Pick Plus list, to its raised paid parental leave and a humongous rise in sales across the first 3 months of the year 2022. 

Volvo aims to increase its market share in the electric vehicle sector, it also hopes to boost retention rates and talent acquisition through a huge range of encouraging new policies. 

According to Volvo’s CEO, the motto is to become an all-electric vehicle manufacturer by 2030. The brand’s shift towards the luxury vehicle sector, combining Scandinavian minimalism with electric power, encourages a bigger conversation about making luxe vehicles nature friendly and safe.

  • Founded: 1927
  • Founder: Assar Gabrielsson, Gustav Larson
  • Country of origin: Sweden
  • Most popular models:Volvo XC60, Volvo XC40, Volvo XC90
  • Average starting price: $45,000
  • Features: Impressive off-road ability, groundbreaking safety features, turbocharged power and economy, elegant Swedish design, and leading practicality.
  • Capability: Volvo is known for its safety features and the brand was the first to come with the three-point seat belt capability, followed by the seat belt reminder and the side impact protection system. 

5. Audi

Audi

Audi remains high on the list by improving its EV offerings and unique tech features. The launch of the Audi Q4 E-tron crossover SUV adds to the existing Audi E-tron SUV and E-tron GT sedan. There is now an Audi EV segment in the most popular body styles.

Audi is bringing out Amazon Alex integration, allowing you to control your at-home functions from your vehicle, as well as a better version of Audi’s Personalization 2.0, bringing an organised profile with climate control, locking, lighting, and seat settings to any Audi vehicle.

And if you’re tired of waiting at red lights, Audi has a great feature called Traffic Light Information (TLI). By leveraging vehicle-to-infrastructure (V2I) swarm technology, your vehicle can perfectly predict the proper speed to see nothing but a bunch of green lights ahead.

  • Founder: August Horch
  • CEO: Markus Duesmann
  • Country of origin: Germany
  • Most popular models: Audi A3, Audi A4, Audi Q5
  • Average starting price: $70,000
  • Features: The Audi A4 has 1 Petrol Engine. The Petrol engine is 1998 cc . It is also available with Automatic transmission. Depending upon the variant and fuel type the A4 has a mileage of. The A4 is a 5 seater 4 cylinder car and has a length of 4762mm, width of 1847mm and a wheelbase of 2819mm.
  • Capability: This German luxury brand is known for technology and style as much as its amazing performance, well-crafted interiors, and its trademark Quattro all-wheel-drive system.

6. Porsche

Porsche

Porsche provides the ultimate customization across its host of thrilling sports cars, electric vehicles, and SUVs, luxurious car brands list. 

Releasing an all-new 2022 Porsche 911 GT3 was aimed at providing the most rewarding driving experience available in the world. Taking that same flat-six engine and stuffing it into the 2023 Cayman GT4 RS with a 0 to 60 mph time of just 3.2 seconds.

The Porsche Taycan EV is now available as a GTS model with improved mode and 590 horsepower. Additionally, many advancements have been added to the Porsche Connect voice-controlled system to make your life with their models.

  • Founded: 1931
  • Founder: Ferdinand Porsche
  • Country of origin: Germany
  • Most popular models: Porsche Macan, Porsche 911, Porsche Cayenne
  • Average starting price: $175,000
  • Features: Door puddle lights that project the word Porsche on the ground when you open the door give an amazing feeling and its unique gas cap with the Porsche logo on it. Rounded LED headlights and rounded body curves give a great feature to the car. 
  • Capability: It has standard AC, automatic climate and air quality control. Adjustable steering column, electronic multi – trip meter, tachometer and digital clock and odometer are some of its amazing capabilities.

7. Lexus

Lexus

Lexus has stated the goal of carbon neutrality by 2050, but the 2035 aim of becoming fully battery-electric is a lofty target for a brand that is barely making it to the scene.

The Lexus RX is all set to get an overhaul and has brought a lot of positive attention in 2023, but the only EV in the lineup, the new RZ 450e, is the first sign that Lexus might be able to transition into the future of  EV cars.

Let’s not forget that Lexus continually prioritizes fuel efficiency and gives many hybrid vehicles. At the same time, the popular F Sport performance package offers top performance for those who want it.

  • Founded: 1998
  • Founder: Eiji Toyoda
  • Country of origin: Japan
  • Most popular models: Lexus RX, Lexus CT 200h, Lexus LS
  • Average starting price: $63,000
  • Features: Lexus vehicles are best known for having high-reliability ratings and handsome cabins.
  • Capability: Capability to detect motorcycles and oncoming traffic, to cruise-control technology that can help detect an upcoming curve.

8. Lamborghini

Lamborghini

The giant V10 and V12 engines sitting in the incredible Lamborghini cars aren’t in demand, but soon enough, all luxury car brand’s logos will be on EVs 2023. Lamborghini has launched so that it won’t get left behind, keeping it at number eight on this list.

Last year was the final year that Lamborghini vehicles used exclusively internal combustion engine power. To get a glimpse into the future of these expensive luxury cars, turn to the Lamborghini Terzo Millennio concept car, which comes with an electric drivetrain with aggressive styling and amazing performance ubiquitous to the Lamborghini name. 

  • Founded: 1963
  • Founder: Ferruccio Lamborghini
  • Country of origin: Italy
  • Most popular models: Lamborghini Huracan, Gallardo. 
  • Average starting price: $340,000
  • Features: Special features of Lamborghini are automatic climate control, premium leather materials, power seating, air filtration, power features, performance speakers, and LCD monitors.
  • Capability: There is something special about Lamborghinis such as the vehicle includes vertically opening doors.

9. Ferrari

Ferrari

The upcoming Ferrari 296GTB comes with a V-6 Hybrid Powertrain from the Italian luxury car brand. Ferrari has not only been reaching forward with three plug-in hybrid models but is racing ahead with a host of lofty green goals: a battery electric vehicle by 2025 and carbon-neutral production by 2030.

The last year the brand released the Ferrari Purosangue (Italian for “Thoroughbred”) sticks to the tried and true formula of sticking a roaring V12 engine under the hood, even though it is the first-ever luxury SUV for the automaker.

Ferrari expects to release fifteen new models before 2026. Pushing forward with innovation while placing sustainability at the point is likely to pay dividends for Ferrari, one of the top car brands in the world. 

  • Founded: 1939
  • Founder: Enzo Ferrari
  • Country of origin: Italy
  • Most popular models: Ferrari Dino, Ferrari 365 GTB/4 Daytona, Ferrari F40
  • Average starting price: $410,000
  • Features: The “flat plane” crankshaft engine is what Ferrari is known for. Without getting too technical, it’s a design where the pistons and counterweights are in a single line creating an alternating firing order between the two cylinder banks.
  • Capabilities: Over the years, Ferrari vehicles have offered anywhere from just over 100 to just over 1,000 hp

10. Land Rover

Land Rover

This luxury car brand has made a name for itself as the leader in vehicles that can conquer the world Car category while filling the interior with opulence and comfort. Land Rover is preparing for the future with a host of electric Vehicles and hybrid models.

Seven new models are to be released within the next three years, adding to the extensive amazing lineup of the most luxurious Range Rover, the crossover Evoque, and the trail-focused Defender series. The first completely electric offering will come on a Range Rover with an expected range of 300 miles or more.

  • Founded: 1978
  • Founder: British Leyland
  • Country of origin: United Kingdom
  • Most popular models: Land Rover Discovery Sport, Land Rover Range Rover, Land Rover Defender.
  • Average starting price: $145,000
  • Features: Range Rover gets a smooth, relaxing drive by adjusting its height through the Electronic Air Suspension. It also lowers the vehicle for getting access to the loadspace, and Automatic Access Height lets you have an elegant arrival.
  • Capabilities: A maximum towing weight of up to 3 500 kg means Range Rover can manage the most demanding of tasks with ease. With the Electrically Deployable Towbar, Advanced Tow Assist, Hitch Assist & Trailer Stability Control, the vehicle exemplifies towing refinement & capability.

Summary 

The automotive industry is an integral part of the global economy, producing vehicles that efficiently transport people and goods within nations and across complete regions. These are the top 10 luxurious car brands in the world. 

The biggest auto manufacturers have a large global footprint, selling vehicles to consumers and businesses across the globe. These big companies are mainly headquartered in just a few countries that lead the industry.

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India: The 3rd Largest Auto Market in the World

Last year in 2022 India surpassed Japan in new auto sales, making it the third-largest market for the first time, Nikkei Asia reported. The year 2022 saw India sell 4.25 million units of new vehicles, preliminary results show, 4.2 million units were sold in Japan.

The Nikkei Asia, whose business portfolio includes publishing, broadcasting and the Nikkei 225 stock index, stated easing chip shortage helped top auto companies in India like Maruti and Tata Motors record a boost in sales in 2022.

“New vehicles delivered in India totalled 4.13 million between January and November 2022, according to the Society of Indian Automobile Manufacturers. Adding December’s sales volume reported by Maruti Suzuki, India’s largest carmaker, brings the total to roughly 4.25 million units.”

India’s overall auto sale volume is more than 4.25 million units because the recently released vehicle retail data for December 2022 by FADA(Federation of Automobile Dealers Associations of India) shows 16.2 lakh units were sold in December last year.

China’s auto market topped the chart in the year 2021 as 26.27 vehicles were sold in 2022, followed by the US at 15.4 million and Japan at 4.44 million. India, which was in fourth place, sold out around 4 million units in the year in the middle of the global chip shortage issue.

The auto market in India has seen a lot of fluctuation in the recent past. The data shows that around 4.4 million vehicles were sold in the country in 2018, and the number fell below 4 million units in 2019 in the middle of the NBFC crisis that year.

The following year (2020) saw the Covid pandemic hit the country hard and the overall marketing sales dropped below 3 million units.

Despite a pick-up in pace for EV adoption, India is still a budding market for EVs and most vehicles are powered by gasoline.

As per Sunjay Kapur, President, ACMA, despite the challenges, the Indian auto component industry witnessed a rapid growth of 23%, as the turnover of the sector contributed 2.3% of India’s GDP at ₹4.20 lakh crore.

He attributed factors such as strong and diversified demand, skilled workforce, and precision engineering to the expansion of the Indian automotive industry.

Also, as per an ACMA-McKinsey report, by 2030 the contribution of EVs in new two-wheeler and three-wheeler vehicle sales will rise to 50% and 70%, respectively.

Moreover, the Centre’s Production Linked Incentive (PLI) programme for the automobile sector (with a $3.5 billion budget) provided financial incentives of up to 18% to stimulate local production of future technology-related automotive components.

The government has also implemented Faster Adoption and Manufacturing of Hybrid & Electric Vehicles in the country (FAME) to encourage the adoption of EVs through subsidies. Currently, phase II of the scheme is under effect for 5 years starting from 2019, with a total budget of ₹10,000 crore.

Notably, only 8.5% of Indian households own a passenger vehicle in 2021, data shared by a UK-based research firm Euromonitor shows, adding that there’s huge room for higher sales in the country.

Revolution in the Indian auto market over 2 million electric vehicle sales in six years

Electric vehicles in India have welcomed electric vehicles in a positive way, as the recent report by the Ministry of Power shows that over 20 lakh electric cars have been sold in the country in just six years of EV adoption. Electric vehicle sales in India are on the rise after the launch of the friendly government of India policies and subsidies.

The Indian EV sector witnessed a growth of 200% in electric vehicle sales in 2022 compared to 2021. With 57,447 automobiles registered in the first month of the year, 2023 promises to be an even better year for the EV sector in the country.

The Union Minister of Power, RK Singh declared the yearly data on electric vehicle sales in India as of January 21, 2023, launched in the E-Vahan portal. According to the e-vahan portal of India, there are around 2,040,624 units of electric vehicles registered in India as of January 31, 2023.

The exponential growth in electric vehicle sales in the country is mainly aided by the rapid expansion of the electric three-wheeler market from 108,000 units in 2018 to 338,000 units last year, and the two-wheeler market boosted from 16,943 units in 2018 to 628,000 units last year.

With around 2 million sales by the end of 2023, EVs are anticipated to account for 5.7% of total yearly automobile sales. It is estimated that the electric two-wheeler market will increase by 49% annually between 2023 and 2030, with over 10 million EVs on road in 2020.

This exponential growth indicates the growing demand for eco-friendly and sustainable mobility in the country.

The two biggest players in the Indian electric vehicle market, Ola Electric, and Tata Motors are leading the two- and four-wheeler sectors of EV. Tata Motors is leading the electric car market in sales with a market share of over 92% in 2023.

In the two-wheeler segment, CEEF reported that Ola electric got 60,000 bookings in January 2023, and already delivered 18,606 electric scooters in March.

Government’s support

Friendly Government subsidies and new policies majorly aided the exponential growth of electric vehicles in India over the years. The government of India is on a mission to build the 32% EV penetration aim in the nation before 2030 in India.

Several State and central electric vehicle policies have been started so far to incentivize the country’s electric vehicle manufacturers and buyers. Buyers get subsidies per kilowatt of their electric vehicles, whereas lower interest rates support the manufacturers in India.

The government launched tax incentives to manufacturers and buyers on the price of buying electric vehicles, including reduced tariffs and GST rates in India.

The government is working with various CPOs to build electric vehicle charging stations across India to support the growth of electric vehicles in the nation.

The government is using its purchasing power to drive EV sales through tenders to procure EVs for government use by deploying electric cars and buses in their fleet.

The government is investing in the R&D of electric vehicles in India to support the growth of the EV sector in India under the Make in India scheme.

Budget 2023 for Electric Vehicles

While presenting the Budget 2023, Finance Minister, Nirmala Sitharaman proposed to reduce tariffs on the import of capital products used to produce lithium-ion batteries. This is possible to reduce the cost of Llithium-Ion batteries in India, further lowering the cost of electric vehicles.

RK Singh, Minister of Power announced that the Bureau of Energy Efficiency (BEE) has prepared action plans for the installation of public charging stations in 9 major cities across the country. By 2030, they aim to have a total of 46,397 public charging stations in these cities.

With the continued growth of electric vehicle sales in India and the government’s efforts to promote electric vehicles, 2023 is expected to be an even greater year for the country’s electric vehicle sector. Governments continue to be pro-EV as consumers become interested in EVs. The electric vehicle sales market in India is sure to continue its  growth in the trend.

Summary

Last year in 2022 India surpassed Japan in new auto sales, making it the third-largest market for the first time, Nikkei Asia reported. The rapid growth in electric car sales in India is a positive way for both the automotive sector and the environment.

As Electric vehicles seek out new and exciting ways to hit the road, electric cars are poised to become the vehicle of choice for the eco-conscious and tech-savvy in the country.

With the current growth of electric vehicles in India and the government of India’s support, 2023 can be expected to be an even better year for the electric vehicle sector with approximate sales of 20 million EVs this year.

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Consumer companies are spending more on advertising as margins ease

Adapting to changes in consumer demand is essential for companies wishing to maintain a competitive edge. As customer preferences and spending habits evolve, firms must also stay nimble.

To survive in today’s tumultuous marketplace, businesses must understand trends in consumer behavior, and adjust their strategies accordingly. This requires making smart marketing decisions, such as allocating revenue spent on specific activities like advertising.

Consumers are increasingly favoring convenience and safety which means brands now need to look beyond traditional marketing approaches and focus instead on digital adverts, loyalty programs and curated experiences. Companies now have an array of new channels they can use to actively engage customers while strategically allocating ad budgets for maximum efficiency.

As more consumers shift away from buying physical products to investing in services, companies have the potential to capitalize by precisely targeting their campaigns with one-of-a-kind offers catered towards their precise needs.

Savvy customers are not just looking for solutions but also seeking experiences that will leave a lasting impression — it’s up to modern companies to provide them with these unique experiences via successful marketing initiatives.

Senior executives of several companies in their latest earnings call shared bullish growth plans for 2023 that would need them to expand its advertising investment by ₹160 crores, or 80 basis points (bps), quarter, Hindustan Unilever chief financial officer Ritesh Tiwari stated to analysts recently. 

He said the company would continue to focus on ensuring the right value equation for consumers, build back gross margins and step up advertising.

1) Colgate Palmolive

Colgate Palmolive’s Indian unit increased its advertising spend by 13% year on year in the last quarter that ended December 2022 and is expected to spend more this quarter due to newer launches.

2) Godrej & Titan 

Rival FMCG firm Godrej Consumer Products and watchmaker Titan Company increased their ad spend by over 18% on year in the December 2022 quarter at ₹188 crore and ₹203 crores, respectively.

3) Britannia

Britannia Industries’ advertising spend is back to pre-pandemic levels and the country’s biggest biscuit company by value plans to cut costs in select products through promotions as inflationary pressure softened, its managing director Varun Berry said.

Does advertising raise the price of a product?

Advertising is expensive and thus raises the cost of the product, but it may encourage competition that keeps prices down. Advertising enhances product differentiation, which leads to a higher price. 

It argues that advertising decreases consumer prices on average and approximately that if the 5% tax were abolished, consumer prices would drop by about 0.25 percentage points.

On the other hand, advertising reduces consumers’ search costs as it gives consumers more product information, which leads to a lower price level.

The value of advertising for companies 

From economic contribution to media and employment, advertising is a global driver for a healthy and thriving country. Advertising gives the opportunity to companies to differentiate themselves in the market competition and highlight their unique selling points. 

This stimulates competition in the marketplace, which, in turn, means that companies need to keep improving their products’ value. For consumers, this translates to higher quality and lower prices. 

Advertising companies succeed, and advertising plays a vital role in a dynamic global economy. Successful companies create more job opportunities, pay more taxes and contribute directly to economic growth.

Do advertisements affect the Indian market?

Advertising not only helps businesses reach existing markets but also helps expand the market. Advertising plays an important role in creating or evoking a sentimental attachment or stirring up an emotion towards the business, product or service in the minds of the audience that makes the market or the consumers. 

India has one of the fastest-growing advertising industries in the world. 

GroupM, advertising behemoth WPP’s media investment arm, in its ‘This Year Next Year 2022 Global End of Year Forecast’ stated that India’s total advertising revenue has grown by 15.8% to reach $14.9 billion in 2022 led by growth in pure-play digital advertising.

Don’t cut your marketing budget in a recession

1) You’ll stand out even more from your market competition 

Marketing budget cuts tend to be the norm for most businesses, reducing their share of voice within the market. However, maintaining or expanding your marketing spend will fill the void left by your market competitors and help keep you at the forefront of people’s minds.

2) There are still some customers out there 

Granted, customers’ buying habits may change during a certain period of uncertainty, but there will always still be people out there who are in the market to buy your product/service.

But if you have no market presence, how are they ever going to find you? and be compelled to choose you over other businesses?

3) It’s an opportunity to create valuable relationships

Marketing ROI is still valid during a recession, it’s just that you may find you are focusing more on building relationships with your customers than driving sales.

Maintaining your marketing spend is an opportunity to share stories on social media and messages that reinforce how much you value your prospects, customers and loyal brand ambassadors. In doing so, you’ll boost people’s trust in your brand and help to create relationships that last for many years to come. 

4) It reinforces your brand stability and presence 

Businesses that remain present during economic downturns remain relevant to customers. While they may have less disposable income or have prioritised their spending in different places, customers will still be aware of the brands that are still out there doing what they coming up with. 

Having a consistent marketing presence during a recession will also help ensure your customers don’t feel abandoned by your brand in that period.

Three things marketers should know about ad spending trends

3 Things Marketers Should Know About Ad Spending Trends

1. Video Ads Get Shorter

Mobile video ad spending in the US is estimated to reach $53.9 billion by 2025. You can expect most of that upcoming ad spend to go to short-form video ads. Today’s consumers have less patience for long videos. So basically you have a minimum of 20 sec to showcase your ad to the audience.

2. Ads Lose The Sound

When you’re on-webpage when a video ad starts playing you can’t see it start to play at total volume. It turns out that this type of situation annoys many people and about 66% of people say they hate it when video ads automatically play with sound. Outstream video is one option that may be a famous alternative in the coming years.

3. AI takes a prominent role in advertising

Artificial intelligence and machine learning are sparking a revolution in various business marketing trends. The AI industry was measured at $9.5 billion in 2018, and $27 billion in 2019, and is expected to grow to more than $250 billion by 2027.

Summary 

In their latest earnings calls, senior executives of several companies shared growth plans for 2023 that would need them to expand marketing and advertising expenses. One of the country’s largest media spenders, Hindustan Unilever Limited expanded its advertising investment made by ₹160 crores, or 80 basis points (bps), quarter on quarter in the three months that ended December 2022.

Consumer-facing companies over sectors are spending more on advertising to push growth as the pressure on input costs has moderated.




Television Advertising: How it works, Pros and Cons

For years, a commercial for TV has been a reliable and authentic way for businesses to connect with their massive amount of audience at a single time and gain exposure to new products and services. While the format of television advertising has evolved over the years, its effectiveness remains the same in the future.

In 2016 Nielsen report came up with adults spending more than 39 hours a week with television and another 21 hours a week viewing video on their smartphones, tablet and PC.

Television advertising has been an amazing part of marketing strategies for ages.  Television advertising refers to the process of creating and airing commercials on television to promote a product or service.

Advertising commercials on TV is one of the most common and effective ways to reach target consumers. This is because it gives you a broad reach, frequency, and impact.

While OTTs and digital content are now competing & trending for attention in the TV industry, TVs are still the dominant medium for advertising.

How TV Advertising Works?

Advertisements on television work by interrupting the programming that viewers are trying to watch. Most commercials are between 15 to 60 seconds, which means they can be easily intrusive as multiple ads are typically aired during a single TV show.

While this may seem like a negative aspect for television watchers, it’s actually one of the things that help TV channels make money through commercials.

There are many different ways to create a television commercial. Producers produce ads or work with an advertising agency and production house to develop the creative.

Once the tv commercial is created, it needs to be scheduled on a TV channel. This is typically done through an advertising agency or media-buying companies. The cost of a tv commercial can vary widely depending on the time of day, day of the week, ad length, the show’s rating and the channel it airs on.

Types of TV advertising

Advertisements on tv come in many different forms, including:

1) Television Commercials (TVC):

TVCs are the most common type of television ad used by brands. They typically last between 15 and 60 seconds and air during commercial breaks.

2) Product Placement:

Product placement is when a product or service is featured between or prominent in a TV show or movie. This can be done in an organic way as part of the story For example. a character using any product of a particular brand) or through explicit placement like when a product is shown in a close-up or used in a key scene.

3) Brand Integration:

Brand integration is when a brand becomes a short part of a TV show. That is when the  complete script revolves around a particular brand or has its offering as a special prize.

4) Infomercials:

Infomercials are lengthy TV ads that usually air late at night shows or on weekends. They typically last for 30 minutes or more and include a call to action, such as a contact number or website URL.

5) Overlay:

Overlays are short types of 10-second ads that appear over the bottom of the screen during a TV show. They are typically used to promote upcoming programs or products during live events of brands.

Advantages of TV Advertising

1.  Massive reach of audience:

TV advertising gives you massive reach to the audience. It can also accomplish this in a minimum amount of time compared to other mediums of marketing.

2. Reaches at the time:

Advertising on television works at that time when people are focused on what they are watching on tv. They are paying attention to the screen so that displaying your brand, business, or service, attracts a huge audience.

3. Offers High Credibility:

Television is a big platform for advertising your business, helping you gain the trust of your target audience. It showcases that you are serious about what you’re offering to the people. Television advertising also gives your target audience video evidence of your product quality. With this type of advertising, you can choose a particular time slot to broadcast your TV commercial.

4. TV Advertisements Are Simple To Analyze:

TV ads are based on simple and easy concepts. With TV advertising, people can watch the brand message, offer a longer duration, and easily narrate a story and create instant memories about your brand or business.

5. There are two ways to cast your brand’s message:

One more benefit of advertising mediums is you may broadcast your message using options-sound and visual influences. Television is the only medium that encourages the audience to hear and see your message. Other mediums like newspapers and radio rely on either only sight or sound. Using both senses helps consumers remember and recall your brand message later on.

Disadvantages Of Television Advertising

1. TV advertising is too costly:

A single TV ad spot can be quite expensive if you want your ad to air during prime time or any particular time. Apart from booking a TV ad spot, you also need a budget to write an ad script, hire actors to act in your ad, edit the ad or hire an ad agency for the complete process. Also, to create a high recall value for your brand.

2. TV advertisements are difficult to change:

It is easy to make corrections to ads in other forms of advertising, such as print, sound or broadcast. With TV advertising, you must pay the cost of re-shooting and re-editing the advertisement agency.

3. Repetitive brand messages can reduce the impact:

For viewers who continue watching TV, time affects the exposure of the brand’s message. When the audience sees multiple television commercials, then the impact of the ad can be reduced.

4. You have to consider community influences:

Television advertising is most acceptable when it’s aired during prime-time programming or news broadcasting. You may end up paying more for these commercial ad spots since it is the best time to advertise your business. However, there’s no guarantee that the target audience demographic will see your ad.

Future Of TV Advertising

TVs are getting smarter, and so is TV advertising even getting more great with their strategy. Advertisers are now using data to target their ads more effectively and to personalise them for each target audience. This means that you expect to see more relevant, targeted, and interactive TV ads in the future.

However, traditional TVCs are losing their impact on mobile advertising. The growth of digital video platforms, such as YouTube, Instagram and Netflix, has made it easier for people to watch what they want when they want. TV advertising is no longer the only way to reach people through video content.

But, still, TV advertising is still an important part of the marketing mix, and it’s not going anywhere anytime soon.

How do connect TV ads differ from traditional commercials?

Traditional commercials are harder to measure than the results of connected tv ads and are often more expensive. Today with a digital ad, you can advertise anytime where.

An example of a digital ad is connected TV advertising which is not based on air times or any channels you buy from the agency. Instead, connected TV ads are delivered one at a time based on the specific viewer watching a program. Let’s see more differences.

Connect TV ads Traditional commercial
Know streaming video

Connected TV occupies a very particular niche among digital video consumers.  It refers specifically to audiences who watch streaming videos on connected and smart TVs (an audience that makes up more than 60% of digital video ad views).

Traditional commercial ads can be seen on any platform. Nielsen’s latest February 2022 Gauge report stated that more than 61% of TV viewership still comes from traditional commercials. Traditional commercial ads can be seen on any platform.

Know the digital video audience

Connected TV advertising vendors (a landscape broadly consisting of the streaming platforms themselves, individual television networks, and programmatic ad buyers) collect an important amount of audience data. Demographic targeting audience for 39% of CTV ads. Behavioural targeting, meanwhile, makes up an impressive 61% of ads on CTV.

Traditional Commercial ad (sometimes referred to as offline) audiences include consumers reached through radio, standard TV, billboards, text, direct mail, or phone calls.

Identify your Aims and objectives

Advertising on CTV allows you to identify the objectives and objectives you would like to accomplish.  For example, CTV shows or live streams viewed on streaming devices, and interactive ads, are shown to a specific audience. Actions are included for viewers to take, so you know your results immediately.

In traditional commercials, you have to carry out research to determine your aims. For example, in Traditional commercials, you conduct surveys by giving Q/Na in newspapers, and magazines.

How does CTV advertising work?

With connected TV advertising, audiences will view your advertisements when they watch their favourite videos, movies, and TV shows on popular streaming platforms like Hulu, YouTube, and many more.

CTV advertising works by selecting the platform you want to promote your products and services. You can then select an ad type for your campaign, like a video or display ad, etc.

Next, you can use advanced audience targeting features to ensure your marketing content reaches your target audience. And finally, you can track and measure the results of your CTV advertising campaign to optimise your strategy for the best results.

Following is a more detailed description of how CTV advertising works:

1) Choose your CTV advertising platform

There are many options of CTV advertising platforms you can select from to promote your products and services to your target audience.

2) Select your CTV ad type

Now it’s time to select the best ad type for your business. Check out some  popular CTV ad types below:

a)Display ads: Display ads contain visual elements like images and important information about your business, such as your contact details or website link. Display ads can appear beside or below videos or within viewer newsfeeds on CTV platforms.

b) Videos ads: Video advertisements can play before, during, or after video content and are usually 15 to 30 seconds long duration. They might also show in users’ feeds as they scroll through their daily updates.

c) Pop-up ads: Pop-up ads can appear when a viewer pauses their video or at the bottom of the screen while watching a video. Pop-up advertisements are a perfect way to showcase your products and services and give essential information about your business to users without interrupting their streaming experience.

d) Interactive ads: Interactive content and advertisements are the best way to engage your audience and encourage them to make a purchase.

3) Use advanced audience targeting features

Perhaps one of the best advantages of investing in connected TV advertising is that you can take advantage of targeting features to ensure that your ads reach the consumers who can offer the most value for your business.

If you want to boost your sales, it’s important to reach the users who are most interested in your products and services.

With CTV advertising, you can use audience targeting features to ensure that your promotions display for your target customers .

For example, you can target customers based on their:

  • Location

  • Age

  • Gender

  • Interests

  • Purchase history

  • And more

  • Track and measure your results

With CTV advertising, you can also track the outcomes of your campaign. Measuring the success of your ads is vital if you want to continuously drive sales and earn the highest possible ROI for your company.

What targeting options are available to reach the right connected TV audience??

So here you can learn how you can identify specific viewers.

1) Behavioural targeting

From relevant interests to browsing behavior, you can stream a CTV ad campaign to individuals that fit a particular category or product.

2) Demographic Targeting

Demographic, you’re likely thinking about the standard location, gender, and age data points etc. With the technology available, you can actually create any imaginable demographic you can come up with where you can include ethnicity, education level, income, employment status, and so much more.

3) Contextual targeting

Contextual targeting is where it gets amazing and has a lot of room for creativity. When you use this term, you are referring to identifying audiences that are already consuming media which is related to your campaign.

4) Technographic targeting

On occasion, there is a need to target an audience based on technographic specifications. It could be because the product or service that is being advertised is relevant to that characteristic.

Summary

Television advertising lets you showcase your business, product, or service with a massive audience. You can show viewers how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale.

In tv advertising, it often takes multiple touchpoints to effectively influence consumers’ purchasing behaviour.

FAQ’s:

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AI in Healthcare: A Trillion-Dollar Opportunity for India

Artificial Intelligence (AI) is prevalent in the business world and is now applied in healthcare. The rise of data implies the increasing use of Artificial Intelligence (AI) for health care. 

The main area where Artificial Intelligence is being applied is early disease diagnosis, drug design process, drug trials, diabetic retinopathy, cancer treatments, cardiovascular disease, and eye care.

Artificial intelligence for healthcare expenditure in India is expected to reach $11.78 billion by 2025. And also estimated to add $1 trillion to India’s economy by 2035. The huge growth in investment, particularly in AI, is being done for many reasons. 

India has just 64 doctors available per 100,000 people compared to the global standard of 150 doctors per 100,000 people. Primary healthcare in India lacks infrastructure in rural areas. 

This translates to a lack of high-quality diagnostic services in rural India which is home to more than 60% of the population. Even in Urban areas, the impact of technology has been modest.

Online doctor consultations and chatbots for healthcare systems using artificial intelligence received a big hike during the COVID – 19 but the impact has not been as transformational as expected.

Integration of AI in healthcare is not a one-day dream. It requires the government to introduce AI Courses and AI-based curricula in schools and colleges, especially medical and health science colleges.

Leveraging predictive analysis using Artificial Intelligence (AI) for early detection or diagnosis can become an asset in the healthcare industry in India, especially in rural India where there is a lack of basic infrastructure and even healthcare experts.

AI-based technologies can help bridge the gap between supply and demand of healthcare industry growth in India which is expected to become a $372 billion industry this year.

The Role of Artificial Intelligence (AI) in Healthcare

The Role of Artificial Intelligence (AI) in Healthcare

AI expenditure in India increased by over 109% since 2018, making it a $665 million industry. It is estimated to reach $11.78 billion by 2025, adding $1 trillion dollar to India’s economy by 2035. AI is already being integrated into diagnosis and pior detection methods.

NITI Aayog, a public think tank, policy, and program framework for the Indian government has been testing the application and aim here is to integrate AI-based technologies with portable screening devices that can accelerate eye screening and early diagnosis, especially in rural and remote areas growth of the healthcare industry in India is increasing.

AI-based technologies are being tested for cancer research. AI-based tools can use high-quality de-identified pictures to detect biomarkers. Recently the companies that are using, artificial intelligence in India are Tata Medical Center and the Indian Institute of Technology launched India’s first de-identified cancer image bank: the Comprehensive Archive of Imaging.

 Artificial intelligence in the healthcare industry can use public health data to identify risk factors associated with cardiovascular disease. Microsoft’s AI Network for Healthcare and Apollo Hospitals are developing a machine learning model to predict the potential risk of heart attacks using clinical and lab data from around 400,000 patients. 

The AI solution can identify new risk factors and gives a heart risk score to patients without the need for a detailed health check-up.

Predictive analysis uses of AI in healthcare are also used in the drug design process. AI has the potential to accelerate the hit-to-lead stage of early drug discovery and gives accurate results of the drug.

Challenges while integrating AI into Healthcare

The primary requirement to integrate AI in healthcare is public health data, which is also one of the potential risk factors. AI-based tools and technologies require massive amounts of patient data. Fragmented or inaccurate data can increase the risk of artificial intelligence in healthcare inaccurate decisions like inappropriate drug prescriptions or disease detection. Thus, patients must realize how their data is being used to train the AI models and provide accurate data.

The healthcare industry should also realise that the integration of AI in healthcare is just not the end. A high level of automation based on AI could compromise physicians’ ability to detect mistakes in any stage of AI integration and lead to an overreliance on AI-based tools.

Artificial intelligence companies in India should support healthcare decision-making, not be used to automate decision-making. AI-based tools should never be replaced with primary healthcare, but should instead help in giving advanced tools and infrastructure to rural populations.

Major players in the healthcare industry in India

  • Apollo Hospitals Enterprises Ltd.

  • Aster DM Healthcare Ltd.

  • Dr. Lal PathLabs Ltd.

  • Fortis Healthcare Ltd.

  • Healthcare Global Enterprises Ltd. ( HCG)

  • Indraprastha Medical Corporation Ltd. ( Indraprastha Apollo Hospital, Delhi)

  • Narayana Hrudayalaya Ltd.

  • Piramal Enterprises Ltd.

India’s way forward AI 

AI maturity in the healthcare AI market requires critical investments in the capacity of the workforce, data and infrastructure, governance and regulatory mechanisms, design and processes, partnerships and stakeholders as well as innovative business models.

Integrating AI into healthcare systems also requires an understanding of artificial intelligence India curricula for medical and public health students, both academic and practical.

The Indian government will need to make appropriate investments in data infrastructure, such as interoperability, unified EMR and data stewardship. This is very important to build trust and long-term integration of AI into India’s healthcare system.

The Indian government must also invest in and build public-private partnerships across the healthcare industry to facilitate coordination between academia, government, industry, NGOs and organizations. They should scale governance and regulatory mechanisms to offer appropriate oversight for privacy, fairness and transparency.

India is a founding member of the Global Partnership on AI alliance and has thus far adopted a measured approach to the integration of AI, in keeping with ethical and responsible standards of the country. These principles must be applied in practice as the technology scales on a higher level.

Factors leading to the growth of the healthcare industry in India

Factors Leading To The Growth Of The Healthcare Industry In India

1) Affordable

All positive factors boosting the Indian Healthcare industry begin with an increase in government expenditure. In the Union Budget of 2020-21, the government launched an encouraging allocation of USD 9.87 billion towards the healthcare sector while ensuring an increase in healthcare spending to 3% of the GDP by 2022. 

Many Indian hospitals and diagnostic centres have been attracting Foreign Direct Investment in the past few years. The medical space is filled with many opportunities for people, in urban and rural areas. Such things have boosted competition and raised industry standards significantly. 

Medical tourism has been and will keep the leading segment owing to advanced techniques and well-trained medical professionals available in India. 

2) Mobile Health

Mobile Health or MHealth application of artificial intelligence in healthcare is a part of the remote healthcare service sector that caters to people in the comfort of their homes. It also includes tools that can accurately diagnose, track health, and educate health workers and people in general.

MHealth is especially relevant to these times and many companies have already jumped on the MHealth bandwagon, including Consumer Tech and Pharma companies. It helps many companies and medical practitioners to be reached by far-off consumers that reside away from quality hospitals and medical facilities.

Technology fuels the MHealth industry with IoT-backed devices, Remote Patient Monitoring (RPM) and Disease Management applications for patients with long-term conditions such as diabetes, high cholesterol, obesity and more.

3) Focus on Wellness

The lockdown has caused stress levels to rise and in turn affect people’s health for the last 2 years.

This has brought all areas of wellness into focus including emotional, occupational, environmental and social wellness. Companies catering to matters such as post-traumatic stress disorder, insomnia, anxiety and related psychological problems have begun creating apps, networks and modalities to reach out to a wider number of people.

 People witness a rise in fitness experts, nutritionists and alternative therapy practitioners such as yoga and meditation therapists, making the wellness sector a contributor to the Indian Healthcare Industry.

Hence, These are three primary areas of improvement and growth expected from the healthcare sector. The massive scope of healthcare and let multiple players with unique specializations operate within a booming and vital sector, fore-casted to create ripples, globally.

Summary

India’s adoption of Artificail intelligence into healthcare can enable it to bridge the imbalance between the increasing rural population and the country’s lack of basic healthcare infrastructure. India can become a front-runner among emerging AI  markets and meet its sustainable development goals soon.

FAQ’s on AI in Healthcare:

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Top 15 Shoe Brands In India for men & women 2022/2023

A multitude of shoe brands come to mind when you’re seeking the appropriate one for comfort. The majority of individuals wear shoes for a variety of reasons, including fashion trends, social prestige, and foot protection.

 Footwear is the most significant item in our daily life that we wear throughout the day. So these shoes should accomplish everything at once, from being comfy to being fashionable. As a result, we require a good pair of comfy and trendy shoes.

The footwear business in India is a very important segment; it is the engine of growth for the complete Indian leather industry. After China, India is the world’s second-largest footwear producer. 

The footwear industry has now been de-licensed and de-reserved, allowing for the extension of capabilities on modern lines using art machinery. To help with the process, the government has permitted 100% FDI into the footwear business through the automatic route. Here are women’s and men’s top15 shoe brands in India in 2030. 

Here are the top 15 shoe brands in India for women and men 2022/2023

1. Bata – India’s Favorite Footwear Brand

Bata

Bata came to India in 1931 with a single outlet selling formal footwear.  It also comes as the top shoe brand in India. Today it comes in the best shoe brands in India. Why Bata is different from others is that it has all types of footwear, including casual, formal, and sports for all age groups of consumers. Whether you are looking for classy heels or sleepers or formal shoes, it’s too at an affordable price.

2. Nike – Just Do It

Nike

Nike is one of the Indian footwear brands in the country and across the world. The company is the primary supplier of athletic footwear and manufacturer of sports equipment across the world. Nike is famous for its minimalist designs and comfortable structure. 

3. Adidas – Adidas is An In

Adidas

Adidas is one of the best shoe companies in India. It manufactures the most comfortable and best footwear. The brand began its journey in the year 1970, and in the last four decades, it has become a go-to footwear for athletes and fitness freaks.

4. Woodland – Leather That Weathers

Woodland

If you are looking for high-quality casual or formal shoes. The company is best known for the utmost leather material that goes a long way once you buy. It has comfortable and rugged shoes that are worth the money.

5.  Reebok – I am what I am

Reebok

Reebok is yet another best sports shoe brands in India. that has marked its presence. The brand stands high with innovative styles, creative patterns and designs. It wouldn’t be wrong to say that it has a range of sports shoes that are most sold across the world wide. 

6. Action

Action

We all have worn Action footwear in our school times. The best brand of shoes in India and also an Indian footwear manufacturer that sells sports, and casual shoes range as well for both men and women.

7. Lotto – Italian Sport Design

Lotto

Lotto is world-famous for its unique Italian sport style. Sports enthusiasts and players prefer the footwear brand because of its high-quality shoes. It has its headquarters in Italy but it also ships in India and has a collection of sleepers and sandals for men and women.

8. Skechers – Unseen, Untold, Unsold

Skechers

The American footwear brand is considered one of India’s best brands for running shoes in India and is designed with comfortable pairs of shoes that are ideal for a casual lifestyle, running, etc. It’s known for its bold designs that complement all the latest fashion trends.

9. Puma – Forever Faster

Puma

Many sports icons prefer this widely-known sports footwear brand. The Germany-based company manufactures an extensive range of footwear, sports accessories and apparel.that is available at an affordable price. 

10. Van Heusen – The Way Forward: Evolve Everyday

Vanheusen

Van Heusen is led by the Aditya Birla group in India. The brand has an extensive range of formal and casual shoes. The brand is an online store from where you can get the best of the shoes at the best price and store coupons to avail of the highest discount. 

11. Redtape – Wrapping the World with Innovative Fashion

Redtape

Redtape offers unparalleled comfort and international styles. The brand started its venture in 2006, and within a few years, it has become the country’s most loved premium lifestyle brand. The range embraces semi-formal wear, casual, and sports footwear across the country.

12.  Arrow

Arrow

Backed by Arvind Group in India, Arrow is known for minimalist yet trendy styles for men. The brand has an array of formal shoes in different colours and styles and has assorted pieces of casual shoes that are widely liked by millennials. 

13. Peter England – Beginning of Good Things

Peterengland

Next on our list of top shoe brands in India, It’s amongst the most preferred brands in the country. From uber-cool sneakers to classy formal shoes and basic sleepers to trendy loafers, the brand has a wide range of footwear for both men and women.

14. Crocs –Come As You Are

Crocs

The brand is known for its ultra-comfortable range of footwear and sleepers, the brand believes in simplicity and comfort. It has been analysed for the style of shoes it offers; however, with people’s acceptance and demand increases, the brand fought back with all the criticism and is currently amongst the best footwear brands in India.

15. Liberty- A feeling called liberty; express yourself

Liberty

The brand is more than six decades old and It offers the famous and best shoe brands in India that are inspired by the latest trends, conform and are sturdy. The brand has a presence in over 30 countries, including India.

7 things to keep in mind when buying shoes

Many footwear brands have different manufacturing companies offering different types of footwear. And choosing the best shoes for your feet and getting style and comfort isn’t easy. So here are the top 10 things to help you buy footwear that perfectly matches your needs and feet.

1) Right fitting

Fitting is important when selecting any footwear. You can measure your feet every time you get a new shoe which will help you to understand the current size of your feet and choose the pair of footwear accordingly. Also, remember to select the exact shoe size that fits you and never go with tight-fitting or buy bigger shoes thinking of the future.

2) Choose carefully before purchasing

One should never buy footwear in a hurry. When you’re buying the proper footwear you need time and attention to have enough time on your hand when you go footwear shopping, so you could experiment with different shoes and observe them before purchasing.

3) Try options

You should Try footwear before buying one. It is very important. You should always wear different pairs of footwear and check the fitting and comfort level before purchasing footwear. 

You can also wear the shoes and walk for a while to understand if they are comfortable for waking or not. Also, remember to wear footwear on both feet to check if there is any difference between their size or comfort standards.

4) Check Material

Nowadays, you can get different kinds of footwear made of different materials. And you need to pick footwear with comfortable material for a better wearing experience. You should select the footwear material depending on the comfort, usage, weather and the landscape you live in. 

5) Time durability

The durability of your footwear is paramount. You should always check the durability before buying footwear. Indian climates are primarily harsh and different types whether it is monsoon, summer or winter. That is why you should always check the durability, especially if you are looking for everyday use whatever weather is going on. 

6) Look at the finishing product

Another important thing you need to remember while buying footwear is to check the finishing of the footwear. Look at the stitches, sole style, etc to ensure you buy the best footwear.

7) Know about the manufacturer

Checking a manufacturer’s details is also an important thing before buying footwear. Choose a good brand and recognized manufacturing company, as they offer quality footwear at affordable prices. 

The right running shoes provide the proper grip for your entire feet and can help prevent injuries and make it far more enjoyable to log those miles. If you are buying shoes for specific requirements, for example running or a marathon then, here are the key points to help you find the right shoes for running or a marathon or formal shoes. 

Tips to buy Running Shoes

1.  The surface you run on makes a difference in what type of shoes you should choose for running or casual. 

  • For standard road running such as sidewalks, and treadmills you can find various levels of cushioning and stability in shoes.  

  • Trail shoes have larger lugs to grip better on loose or rocky terrain and may have a rock plate to protect your foot when you step on sharp rocks. If you run trails and roads you will want to purchase separate pairs of shoes that match the needs of each land. 

2. Decide if you want more or less cushioning under footwear.

3. Understand whether you need a specific type of support for your gait in footwear. 

4. Comfortability is of utmost importance for shoe fit. 

5. Trying on your shoes and walking even best is, lightly running around the store to make sure they feel comfortable. 

6. Pay attention to the shoe’s arch and upper materials to ensure you do not notice any major pain spots in the toe. 

Tips to buy Marathon Shoes

  • Choose a Running-Specific Shoe
  • The more cushion a shoe has while supporting your body’s natural motion path is helpful for running long distances, whether training or racing area.  
  • Choosing shoes according to the flat to minimize injury and optimize your running performance.
  • The lightweight Shoe is for a marathon and makes your feet feel comfortable and flexible while running

Tips to buy Formal Shoes

Before you buy a pair of formal shoes, keep these 3 tips in mind.

1. Choose The Right Fabric

Leather is popular for formal footwear and is known for its ability to last longer than its alternatives. However, climate conditions are also important because non-leather choices are a better choice for wet weather. 

2. Classics 

If you have too many options to choose from but you’re clueless, go for a classic style. You can define it by closed lacing, a rounded front and/or patterning, it can’t be beaten no matter the occasion.

3. Choose a good colour

Gone are the days when formal shoes were only in blacks and browns. Today, you can take your pick from greys and blues to tans and maroons it completely depends on your tastes

Summary

Indian footwear brands have been creating the best designs and patterns that have shifted market trends in India. This is because India boasts a variety of high-quality Slippers, formal, casual, and sports shoe manufacturers, for the country and on an international level as well.  All these top shoe brands mentioned in this article share the same purpose to offer high-quality footwear and maintain their supremacy. 

FAQ’s on Shoes Brands:

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Upcoming Expressways In India By 2024

Construction of new expressways has become a priority in India as the country’s population continues to grow and the need for efficient transportation becomes important. Some of these expressways are already operational, but some are still in planning or construction stages. These upcoming expressways in India will also help to boost the economy by creating new jobs.

In terms of the number of roads connecting major and minor cities, towns, and villages, India’s road network is the second largest in the world. The importance of expressways in a country’s transportation system cannot be overstated, as the number of people in India is expected to exceed the existing number. Thus, the need for improved infrastructure is clear.

According to the minister, once the projects are completed, people can travel from Delhi to various places in just two hours. They can also travel to Amritsar in four hours, Delhi to Katra in six hours, Delhi to Mumbai in 12 hours, and Delhi to Bengaluru in two hours. It used to earlier take 4.5 hours to travel from Meerut to Delhi but now people are coming in 40 minutes, he claimed.

“Gadkari had earlier stated that under the leadership of Prime Minister Narendra Modi, India’s road infrastructure would be similar to that of the US before the 2024 general elections. He also stated that the government has no shortage of funds.”

Source:https://www.financialexpress.com/infrastructure/26-green-expressways-in-three-years-to-reduce-travel-time-from-Delhi-to-Mumbai-significantly-nitin-gadkari/2616441/ 

India plans to build these expressways in order to improve public transportation and economic growth. So let us take a look at some of the upcoming expressways in India.

What is an Expressway?

Infrastructure plays an important role in the development of any country. Having proper connectivity to the expressway will minimise the travel duration within the country. Expressways are the highest class of roads in India, vehicles can pass through a limited place where no other road can merge or cross it. 

The expressway in India is equipped with several innovative and intelligent features including a Highway Traffic Management System (HTMS) and Video Incident Detection System (VIDS). For future highways in the country, these systems will set a benchmark and are also environmentally friendly. India has a total length of 2,587.5 km (1,607.8 mi) of expressways as of July 2022.

An expressway constructed of access ramps, separated lanes, dividers and elevated sections. India’s longest expressway is the Puravanchal Expressway, which has covered a distance of 340.8 km, whereas the Delhi-Meerut Expressway covers 14 lanes and is the widest expressway in the country.

In his address to the Rajya Sabha, the Union Minister of Road Transport and Highway, Nitin Gadkari mentioned the National Highway Authority of India(NHAI) for constructing over 1.47 lakh km of road connectivity across India in 2022.

Here is what National Highway is all about

National Highways are the backbone of the road infrastructure that connects every major city, whether ports,  states, etc., in India. It consists of two, four or more lanes built with charcoal and a few with cement concrete. 

This network lane is owned by the Ministry of Road Transport and Highways India. It is constructed, maintained and managed by the National Highway Authority of India (NHAI), the National Highways and Infrastructure Development Corporation (NHIDCL) and public works departments (PWDs) of state governments.

 The National Highway (NA) was established by the National Highway Authority of India Act, of 1988. According to the Ministry of Roads, Transport and Highways (MoRTH), there are 599 National Highways in India.

“The National Highways Authority of India (NHAI) has set the timeline for 23 new highways, including a network of expressways and economic corridors, which will be ready by March 2025. Four expressways, including Delhi-Mumbai, Ahmedabad-Dholera and Amritsar-Jamnagar are scheduled for completion by March 2023. Nine more will be ready by 2023. Nine more will be ready by March 2024.”

Source: https://timesofindia.indiatimes.com/india/23-expressways-new-highways-coming-up-in-next-5-years/articleshow/77526921.cms

Difference between Expressways and Highways

The major difference between a highway and an expressway is the access control you get while driving. 

In National expressways, roads are not multiple, controlled access is there where vehicles can enter through a limited area of road and no further or other road merges or crosses the expressway anywhere. 

-Due to this, the possibility of accidents decreases. But in the case of highways, multiple roads merge with or cross the highways at many places. 

– Highway is a generic term given to roadways which connect important cities; towns etc, and usually they have 4 lanes to provide high-speed traffic. 

An expressway is a high-speed road with little access and consists of several facilities like access ramps, lane dividers etc.

Upcoming expressways by 2024

1) Ahmedabad – Dholera Expressway

Ahmedabad – Dholera Expressway

109 km Ahmedabad Dholera Expressway (NH-751) by the National Highways Authority of India is an under-construction 4-lane access-controlled road with a route which alignment with Sardar Patel Ring Road near Sarkhej and Dholera Special Investment Region (SIR) through  Dholera International Airport at Navagam.

SMEC India Pvt. Ltd prepared the project’s Detailed Project Report (DPR).

This project comes in a greenfield expressway and is part of the Delhi–Mumbai Industrial Corridor Project (DMIC), and also its land acquisition was completed in July 2020. Construction contracts were awarded in November 2020 to Sadbhav Engineering, GVH India and DRA Infracon.

  • Total Estimated Cost: Rs. 3,500 crores

  • Project’s Total Length: 109.019 km

  • Status: Under Construction

  • Deadline: December 2024

  • Owner: National Highways Authority of India (NHAI)

  • Project Model: EPC (Engineering, Procurement and Construction)

2. Amritsar – Jamnagar Economic Corridor 

Amritsar – Jamnagar Economic Corridor

1256 km Amritsar – Jamnagar Economic Corridor (NH-754 & EC-3), also known as Amritsar – Jamnagar Expressway, which comes under-construction 4-6 lane partially access-controlled highway by the National Highways Authority of India (NHAI) with a route alignment through Punjab, Haryana, Rajasthan and Gujarat.

The Construction work on its greenfield section started in 2019 with the primary goal of improving freight movement efficiency and boosting exports.

The project is developed under the Bharatmala Pariyojana Phase-I program. 

  • Total Estimated Cost: Rs. 80,000 crores

  • Project’s Total Length: 1256.951 km

  • Current Status: Under Construction, Bidding Underway & Land Acquisition Underway

  • Deadline: December 2025

  • Owner: National Highways Authority of India (NHAI)

  • Project Model: Engineering, procurement, and construction (EPC) and Hybrid Annuity Mode (HAM)

3. Bangalore–Chennai Expressway

Bangalore–Chennai Expressway

260.85 km Bengaluru – Chennai Expressway (BCE) project, officially NE-7, is an under construction 4-lane access-controlled road with a route which is alignment connecting Hoskote near Bengaluru, Karnataka with Sriperumbudur near Chennai, Tamil Nadu.

This greenfield project was first declared in the year 2011 and is now being developed under the Bharatmala Pariyojana program scheme. Prime Minister (Narendra Modi) laid its foundation stone on May 26, 2022.

  • Total Estimated Cost: Rs. 17,000 crore
  • Completion Deadline: December 2025
  • Project’s Total Length: 260.85 km
  • Main Expressway’s Length: 258.80 km
  • Owner: National Highway Authority of India (NHAI)
  • Status: Land Acquisition and Financial Bid Evaluation
  • Project Model: Hybrid Annuity Model (HAM)

4. Bangalore–Mysore Expressway 

Bangalore–Mysore Expressway

119 km Bengaluru – Mysuru Expressway project on NH-275 is an under-construction 6-10 lane with an access-controlled highway with a route alignment in Karnataka.

This project is a mix of brownfield-upgrade (60%) and greenfield (40%) projects that were envisioned as an alternative to the now-scrapped Nandi Infrastructure Corridor Enterprises (NICE) Road.

This project comes under Bharatmala Pariyojana (BMP) and has a deadline of October 2022.

  • Total Estimated Cost: Rs. 8,066 crore

  • Completion Deadline: October 2022

  • Project’s Length: 119 km

  • Owner: National Highway Authority of India (NHAI)

  • Status: Under Construction

  • Project Model: Hybrid Annuity Mode (HAM)

5. Bundelkhand Expressway 

Bundelkhand Expressway

296 km Bundelkhand Expressway project by UPEIDA. This greenfield project was first declared in April 2017 with land acquisition beginning in December 2018. 

Its foundation stone was laid by Prime Minister (Narendra Modi) in February 2020.

Prime Minister Narendra Modi inaugurate Bundelkhand Expressway on July 16, 2022. 

  • Total Estimated Cost: Rs. 14,716 crore

  • Project’s Total Length: 296.070 km

  • Status: Under Construction

  • Deadline: 2021-end

  • Opening: July 16, 2022,

  • Owner: Uttar Pradesh Expressways Industrial Development Authority (UPEIDA)

  • Project Model: EPC (Engineering, Procurement and Construction)

6. Chennai Port – Maduravoyal Expressway

Chennai Port – Maduravoyal Expressway

19.881 km Chennai Port – Maduravoyal Elevated Expressway by NHAI. Expressway is estimated to cost Rs. 5,855 crores. The foundation stone was laid by Prime Minister (Narendra Modi) on May 2022.

NHAI invited tenders for its construction on July 2022 through 4 packages. 

  • Total Estimated Cost: Rs. 5,855 crore

  • Project’s Total Length: 19.881 km

  • Status: Bidding Underway

  • Deadline: N/A

  • Owner: National Highways Authority of India (NHAI)

  • Project Model: Engineering, Procurement, and Construction (EPC)

7. Mumbai Coastal Road

Mumbai Coastal Road

29.80 km Mumbai Coastal Road Project (MCRP) is an under-construction access-controlled expressway connecting the Princess Street Flyover route in South Bombay with Kandivali in the northern suburbs.

  • Phase 1’s Estimated Cost: Rs 12,700 crore

  • Phase 1’s Total Length: 10.58 km

  • Completion Deadline: July 2023

  • Owner: Brihanmumbai Municipal Corporation (BMC) / Municipal Corporation of Greater Mumbai (MCGM)

  • Status: Under Construction

8. Delhi–Mumbai Expressway 

Delhi–Mumbai Expressway

The 1350 km Delhi – Mumbai Expressway (DME) project (NH-148N / NE-4) is under-construction.

This new greenfield expressway was approved for construction under the Bharatmala Pariyojana programme in 2017, and Prime Minister Narendra Modi laid its foundation stone in 2019.

  • Total Estimated Cost: Rs. 1,00,000 crore

  • Project’s Total Length: 1350 km

  • Scheduled Opening: January 26, 2023,

  • NHAI’s Deadline: December 2024

  • Owner: National Highway Authority of India (NHAI)

9. Dwarka Expressway 

Dwarka Expressway

The 29.10 km Dwarka Expressway project (NH 248-BB) is an under-construction access-controlled expressway with a route alignment connecting Mahipalpur (Shiv Murti) in Delhi with Kherki Dhaula through New Gurgaon (Gurugram) in Haryana.

This project was planned as the Northern Peripheral Road (NPR) in 2006 and transferred to NHAI in 2016. 

  • Total Estimated Cost: Rs. 8,662 crore

  • Length: 29.10 km

  • Owner: National Highway Authority of India (NHAI)

  • Status: Under Construction

  • Completion Deadline: 2022-end

10. Ganga Expressway

Ganga Expressway

Ganga Expressway is an under-construction 594 km long, greenfield expressway in the state of Uttar Pradesh, India. The foundation stone of the Ganga Expressway was laid by Prime Minister Narendra Modi on 18 December 2021 in Shahjahanpur. The expressway is expected to be completed by 2024.

11. Trans-Haryana Expressway 

Trans-Haryana Expressway

227 km Trans-Haryana Expressway (NH-152D). This north-south greenfield expressway was opened to vehicles on August 1, 2022. I

  • Total Estimated Cost: Rs. 5,108 crore

  • Project’s Total Length: 227.020 km

  • Opened: August 1, 2022

  • Deadline: 2021-end

  • Owner: National Highways Authority of India (NHAI)

  • Project Model: EPC (Engineering, Procurement and Construction)

12. Gorakhpur Link Expressway 

Gorakhpur Link Expressway

The 91.35 km Gorakhpur Link Expressway project by UPEIDA is an under-construction.

This greenfield project was first declared in 2018 with land acquisition starting in February 2019. Construction work started in February 2020 by Apco Infratech and Dilip Buildcon with a 36-month deadline. 

  • Total Estimated Cost: Rs. 5876.67 crore

  • Project’s Total Length: 91.352 km

  • Status: Under Construction

  • Deadline: March 2023

  • Owner: Uttar Pradesh Expressways Industrial Development Authority (UPEIDA)

13. Kanpur – Lucknow Expressway 

Kanpur – Lucknow Expressway

62.7 km Kanpur Lucknow Expressway (NE-6) by NHAI. 

The expressway’s foundation stone was laid in March 2019 early (again on January 5, 2022), and was notified as National Expressway 6 in the Gazette of India in December 2020.

  • Total Estimated Cost: Rs. 4,700 crores

  • Project’s Total Length: 62.764 km

  • Status: Contracts awarded; Land Acquisition Underway

  • Deadline: December 2025

  • Owner: National Highways Authority of India (NHAI)

14. Mumbai – Nagpur Expressway 

Mumbai – Nagpur Expressway

701 km Mumbai – Nagpur Expressway (Samruddhi Mahamarg) by MSRDC 

Samruddhi Mahamarg will be opened/inaugurated in 2022. 

This greenfield project was first declared in 2015 and land acquisition began in July 2017. Its foundation stone was laid by Prime Minister Narendra Modi in December 2018, and construction work started in January 2019 for 16 civil packages.

  • Total Estimated Cost: Rs. 55,000 crores

  • Status: Under Construction

  • Opening: 2022 (502 km Nagpur – Shirdi)

  • Deadline: 2022-end

  • Official Name: Hindu Hrudaysamrat Balasaheb Thackeray Maharashtra Samruddhi Mahamarg

  • Owner: Maharashtra State Road Development Corporation (MSRDC)

15. Pathankot Ajmer Expressway 

Pathankot Ajmer Expressway

The  Pathankot Ajmer expressway has an eight-lane expressway to be built across the states of Punjab, Haryana, and Rajasthan. The Punjab government led by Chief Minister Prakash Singh Badal had proposed the project in 2008. Reliance Energy Limited has proposed to construct the expressway at a cost of Rs 8000 crore.

16. Raipur – Visakhapatnam 

Raipur – Visakhapatnam

464 km Raipur – Visakhapatnam Economic Corridor (NH-130CD & EC-15), also known as Raipur – Vizag Expressway Pradesh.

  • Total Estimated Cost: Rs. 20,000 crore

  • Deadline: 2025

  • Owner: National Highways Authority of India (NHAI)

  • Project Model: Hybrid Annuity Mode (HAM)

List of upcoming expressways by 2024

Here is list of upcoming expressway in India by 2024

NAME OF THE EXPRESSWAY

COMPLETION DATE

ESTIMATED COST(IN CRORE)

RANGE OF THE HIGHWAY(IN KM)

Ahmedabad-Dholera Expressway

March 2023

Rs 3,500

109

Amritsar-Jamnagar Expressway

March 2023

Rs 3,500

109

Bangalore-Chennai Expressway

March 2024

Rs 17,000

260.85

Bangalore-Mysore Infrastructure Corridor Expressway

August 2022

Rs 8,066

119

Bundelkhand Expressway

April 2022

Rs 14,716

296

Chennai Port-Maduravoyal Expressway

Under construction

Rs 5,965

20.5

Coastal Road(Mumbai) Expressway

June 2022

Rs 12,750

10

DND-KMP Expressway

Under construction

Rs 3, 580

59

Delhi-Amritsar-Katra Expressway

December 2023

Rs 39,500

669

Delhi-Mumbai Expressway

March 2023

Rs 1,00,000

1350

Dwarka Expressway

August 2022

Rs 8,662

29.10

Ganga Expressway(Meerut-Prayagraj)

Under Construction

Rs 4,000

594

Trans-Haryana Expressway (AmbalaNarnaul)

March 2022

Rs 5, 108

227

Gorakhpur Link Expressway

March 2022

Rs 5,876

91.352

Lucknow-Kanpur Expressway

October 2023

Rs 4,700

63

Mumbai-Nagpur Expressway

May 2022

Rs 55,000

701

Pathankot-Ajmer Expressway

March 2023

Rs 8,000

600

Raipur Visakhapatnam Expressway

March 2024

Rs 20,000

464

Do you know about Freeway?

Freeway is basically designed for high-speed vehicular traffic. It is the highest class of controlled access highway. Let us tell you that the national highway system has only two freeways in India, Eastern Freeway and Western Freeway, to reduce traffic congestion in Mumbai island city.

So, now you may have understood that Expressways are high-speed roads with several facilities and little access but highways consist of multiple routes and usually have 4 lanes.

Summary 

Despite India’s numerous expressways, there is still a great need for more, especially in congested urban areas, where traffic moves at a snail’s pace. Many expressways need repair and upgrading.

The government has recognized the need for more expressways and has plans to build several new ones in the coming years. Although building new expressways is a massive undertaking, it is necessary to improve the country’s infrastructure. Also, This is great for the millions of commuters who rely on the country’s transportation system every day and for India’s economy as well.

FAQ’s:

Must read article: 

Nitin Gadkari: Sets Highway Construction Target For Next Two Years

Nitin Gadkari announced about the investment in Highways, MSME Sectors

Investment in highway development set to increase by 400%




Google was forced to pay a fine of Rs 1,338 crores by three young informants

Three young informants, Umar Javeed, Aaqib and Sukarma Thapar finally forced Google to pay a whooping fine of Rs 1,338 crore for abusing its dominant position in multiple markets with its Android mobile operating system.

While Umar Javeed and Sukarma Thapar were then working as research associates with the Competition Commission of India (CCI), Umar’s younger brother Aaqib was then a law student at the University of Kashmir.

The Competition Commission of India (CCI) , the national competition regulator, is responsible for promoting competition and preventing activities that have an appreciable adverse effect on market competition in India.

The Competition Commission of India (CCI) came into existence in March 2009 by Government of India under the Competition Act, 2002 for the administration, implementation, and enforcement of the Act. Eliminate practices having adverse effects on competition. Promote and sustain competition. Protect the interests of consumers.

Umar and Aaqib belong to the Valley. That Google was abusing its dominant position in multiple markets was the complaint filed by the three young informants back in  2018.

The three young informants are all lawyers now, with Umar working at a public sector undertaking, Aaqib a practising advocate in Delhi and Sukarma an independent consultant for law and policy.

Umar said that compiling evidence was a tough task because they only had access to consumer-facing information to support their cause.

“We can look at an Android phone and say there are some Google-owned apps that cannot be deleted even if we wanted to, but besides that, as consumers, we have little information on how exactly Android smartphone manufacturers and app developers are affected by the role Google plays in the Android ecosystem,” he explained.

Aaqib said that the three of them were already interested in how the digital market was shaping up in India and how the policies and laws governing technology were influencing consumers and tech companies.

“There were many late nights and early mornings where we would just work throughout the night.

“I was still a law student then and helping these guys meant I was juggling research along with studying for exams and assignments,” Aaqib said.

“We had to focus on our day jobs and then research for this later in the day. That is when we would have some free time,” Sukarma said.

Then, events related to Google in Europe caught the trio’s attention. “In July 2018, the European Commission (the EU’s competition watchdog) imposed one of its largest fines on Google of 4.34 billion Euros for violating EU antitrust rules,” Umar said.

After considering this information provided by the three informants, the CCI started an investigation in April 2019 into Google’s conduct in the Android mobile device ecosystem which eventually resulted in the October 2020 CCI judgment and fine.

In its response, Google said it would review the competition watchdog’s decision. “CCI’s decision is a major setback for Indian consumers and businesses opening serious security risks for Indians and raising the cost of mobile devices for Indians.”

CCI has, however, not been successful in going all out in such anti-competitive activities by Google. Apart from the current penalties, Google also faces a probe from CCI in two other cases and these cases will serve as a ‘guidance note’ for other companies which may be flouting competition rules.




How To Build A Strong Marketing Team On A Budget

The Marketing team or department plays a vital role in promoting the business and completing its goal. It works as the face of your business, coordinating and producing all materials to represent your business in the market.

It is the Marketing team’s job to reach out to customers, investors, and/or the community while creating a good image that represents your business in a positive light.

 A good marketing team is one in which all members work together to create a marketing strategy and a brand image for the business. It is not easy to build such a team, but when you manage to do it, you will see an improvement in sales and relations with your customers and make your business successful.

What is the role of the marketing team?

A marketing team drives the promoted business. It is responsible for increasing brand awareness overall, while also guiding customers about products or services.

Therefore, a marketing team is a very important part of a company’s structure because it should be the team that brings business to the company and helps a company grow and achieve financial and organizational goals.

The duties of the Marketing teams should do:

  1. Defining and managing your business image in the market. This involves defining who you are, what your business stands for, what you want it to say about your business, and how your company acts.

  1. Conducting campaign marketing is proactively identifying the products and services to focus on your sales and then producing things to communicate to get that audience’s attention.

  1. Your marketing team should create the materials that describe and promote your core and motivate products and/or services.

  1. Creating content offers search engine optimization for your website. Your website is often the first place people go for information about you. But still the marketing team has to be responsible for keeping Web content up to date and easy to visit when someone searches for your type of business.

  1. Monitoring and managing social media should be very important as people tend to use social media more nowadays so it’s very important to manage and maintain your social media pages.

  1. Conducting customer and market research helps you define your target audience and opportunities and helps you understand your products and services. The best marketing teams understand their target audience inside-out and conduct thorough research into the demographics, behaviours and motivations of your market, as well as what your competition is doing in the market.

  1. Marketing is basically responsible for selecting and managing the agencies and vendors who produce marketing materials and provide marketing support. These may include ad agencies, vendors, PR agencies, Web providers, etc.

Budget-friendly ways to build a top-notch marketing team

1. To build a marketing team you need to understand your customers and what matters to them. Effective marketing starts with understanding leads and customers and how you can satisfy your customers. By understanding your customers, you can also understand the types of people you want to attract to your business.

2. Focus on the work that brings you the results. It’s high time to get clear on where your marketing spend has the highest ROI. These channels, tactics, and strategies are worth the most to your marketing team.

3. List and audit all of your marketing projects and strategy. Marketing teams just can’t do everything. It’s impossible to follow every trend to boost your business or practice, especially when you’re marketing on a budget.

To understand where you can free up your marketing team’s time to focus on what’s most valuable, first identify what your team is currently working on and whether it’s worth giving time to that specific trend or practice.

4. Checking your marketing tech is very important. Using the right marketing tool or a selection of tools you use to power your marketing can change your marketing game. Putting  CRM tools at the centre of their operations. This helps you to sort data and gives an easy view of all of the contacts, leads, and customers in your sales.

With an all-in-one CRM and marketing tool, you can easily carry out tasks like email sending, marketing automation, content management etc in one place.

The typical roles of a marketing team are as follows:

The specific roles in each marketing team will vary depending on the size of the company, the industry to which it belongs, and the target audience for the product or service.

1) Chief marketing officer:

The CMO’s responsibilities are generating revenue through marketing efforts, minimizing costs and risks, and supporting overall organizational goals.

2) Marketing director or manager:

The marketing director or manager creates campaigns and plans to achieve the strategy and also directly oversees the marketing team members as they complete tasks and guide them.

3) Marketing Specialist:

Marketing specialists are a person who has particular areas of expertise. These areas of expertise can include digital marketing, SEO marketing, email marketing, social media marketing, and content marketing. These specialists will take full control of their area of expertise and might even work to carry out these daily tasks and campaigns.

4) Data analyst:

Data analysts in marketing teams measure the impact of campaigns, identify best-performing channels and enable teams to make informed, data-driven decisions.

5) Content writer:

A marketing content writer is responsible for writing many different types of content designed to build the company image and must be adept at optimizing each of these content types for SEO to attract traffic to online content.

6) Visual designer:

Sometimes called a graphic designer, a visual designer is responsible for creating various types of on-brand graphics and imagery. These can include infographics, event signage, images for print or online platforms, and visuals for email and online marketing. They design visuals that help promote the brand and support marketing campaigns.

7) Tech expert:

A marketing tech expert is a person who is adept at coding and can therefore manage the website.

8) Marketing project manager:

Marketing project managers who are responsible for specific marketing projects or might focus their time on a single large campaign or a few smaller projects would guide the staff involved in carrying out these projects.

9) Public relations:

While most marketing roles are focused on promoting products or services and building a company’s image to increase profit, public relations team members are tasked is the focus on the general public attention. This might involve press releases or promoting charitable initiatives to the relevant media house.

Functioning in a marketing team requires certain skills

Marketing teams need to recognize and adapt to changes in customer desires and master the best ways to reach those customers. These are the skills the marketing team needed to function:

  1. Data analysis: Marketing teams rely on data analysis to evaluate how to access target customers, the ability to analyze information and strategize based on those findings.

  1. Writing: Writing skills are important for marketing teams who need to shift tone and style to reach a variety of customers.

  1. SEO: Optimizing content for search engines has become one of the best ways for companies to get their products and services in front of customers and generate leads and revenue.

  1. Social media: Social media is a critical element of any marketing department. The ability to create engaging and even viral content for a range of different social media platforms.

What are the best ways to hire employees for marketing departments?

Marketing candidates are often excellent at using networking tools making that a valuable place to start your marketing candidate search. Referrals from existing marketing team members are another great strategy for ensuring that potential marketing team employees will be a good fit with the company culture.

While many marketing candidates will need to work in an office-based capacity, some roles can be comfortable working remotely.

Here are the tips, so your hiring process can become much easier.

1. Search at the right place

Looking for positions like “Marketing Manager”, which encompass various distinct roles, search for skills and backgrounds using candidate sourcing technology instead of advertising with generic job titles.

2. Source and attract more candidates

Marketing people are often prevalent in social media and other online and offline areas connect with them there and engage which helps you to know more people And when it’s time to hire a new VP of marketing, you might already know the best person for the job.

3. Use job ad campaigns to target the right people

You can use sponsored posts on social media to target an audience with specific characteristics when you’re looking for marketing candidates. Also, you can use different Campaigns, and AI-powered tool, which finds candidates who are a good fit for your job description and shows your job ad to them on Facebook and Instagram.

4. Evaluate soft skills

To hire a marketing candidate, who combines soft skills like communication ability, strategic and business mindset, creativity and more. Use behavioural assessments via the right tools.  You can even interview questions for Digital Marketing Managers and Marketing Associates.

5. Ask about their knowledge of your industry

Hiring a marketer who shows advanced knowledge of your product, your market, your industry, and your competitors is a kind of diamond. The best candidates will also ask intelligent questions to learn more about your company’s future, such as what your vision for the product is or which markets you’d like to enter in the future.

Tools Needed For Marketing

Marketing departments often focus heavily on work management or marketing management software, and one key element that all marketing departments should look for in their marketing tools is apps that integrate and that they can use on a regular basis as possible, like

  • WordPress,

  • MediaValet, and

  • Mailchimp.

Marketing Management Team Roles

1) Marketing Team roles:

Roles within this team may include:

  • Chief Marketing Officer (CMO)

  • Marketing Manager

  • Marketing Strategist

  • Marketing Analyst

  • Brand Manager

  • Product Manager

  • Project Manager

2) Web Design Team:

Every business needs a website and here are Some of the roles within your marketing team which manage websites.

This team may consist of the following roles:

  • Web Developer

  • Front-End Developer

  • Back-End Developer

  • Web Designer

  • UX / UI Designer

  • Graphic Designer

3) Content Marketing & Design Team:

This team is responsible for producing content, copy, assets and more required across your various marketing channels and campaigns.

Roles within this team may include:

  • Head of Content

  • Creative Director

  • Art Director

  • Designer

  • Copywriter

  • Video Editor

4) Digital Advertising Team:

The role of the advertising team within a marketing department would be to produce ad or paid advertising promotions for that business.

This team may consist of the following roles:

  • Paid Media Specialist

  • PPC Executive

  • Performance Analyst

5) Social Media Team:

The social media marketing team is to monitor profiles on social media platforms and manage relationships with your followers to protect your brand’s reputation.

Roles within this team may include:

  • Social Media Manager

  • Digital Marketing Manager

  • Social Media Executive

  • Community Manager

  • Account Manager

6) SEO Team:

The role of the SEO team within your marketing department is to drive organic traffic to the website.

Roles within this team may include:

  • SEO Strategist

  • SEO Executive

  • SEO Copywriter

  • On-Page SEO Specialist

  • Off-Page SEO Specialist

Summary

Creating strategic campaigns that stand out is one of the hardest challenges businesses are facing. A marketing team focuses on the practical application of marketing orientation, techniques and methods, promotional efforts and sales strategies.

Marketing teams are an important part of developing and maintaining impactful marketing methods within an organization. In this article, you will learn the responsibilities of marketing teams and important roles within them and the contributions of each.

Must read article:

– 15 Indian Remote Jobs That Pay Well

– Portfolio Management: What Is It And How Does It Work?

– A Successful Organization & How To Become One?




Why Rapid Changes in SEO Demand Quality Content from Creators

Google is one of the largest search engines available today and it rolls out approximately three core updates every year. But apart from that, they make plenty of small changes throughout the year as well. In 2020, they rolled out 4,500 improvements to their search. These changes ranged from ranking updates to UI changes…and plenty of other things that we won’t be listing here.

What this means is that SEO experts and content writers have to adjust their strategies in accordance with these updates. Otherwise, their websites may be subjected to rank demotions or other penalties because they may be violating the new guidelines.

However, one thing has remained true after 2012: quality content will rank high. Now, we will look at some of the major updates that Google has rolled out over the years and how they drastically changed the SEO landscape.

Major Algorithms Released by Google for Optimizing Search

Before 2011, and after 2011, the SEO techniques and strategies are completely different. That’s because of the Panda update that rolled out on February 24, 2011. The other major algorithm that was released was Penguin, which rolled out on April 24, 2012.

These two algorithms completely changed the way SEO was done and basically placed a ton of importance on content quality. Nowadays, these algorithms are part of the core algorithm of Google search. We shall take a look at both of these algorithms and explain why they changed SEO.

1) Panda Update

The Panda update enabled the Google search engine to detect whether the content on a website was useful and valuable. Panda is a machine learning algorithm that lets it check and rate content on websites in a human-like manner.

It checks the things like:

  • Is the content authoritative?

  • Is it written by an expert?

  • Is it trustworthy?

  • Do visitors feel safe providing their information to this website?

  • Are the articles on this website long enough?

And plenty of other questions like these. If you haven’t noticed by now, then you should realize that most of these questions fall under E.A.T. an acronym for “Expertise, Authority, Trustworthiness.”

Google pays special attention to the EATs aspect of websites that can potentially lead people to make life-changing decisions. Typical platforms that fall under this category are websites that offer financial or medical advice. This is substantiated by the 2018 “Medic” update that targeted a lot of medical websites, even though Google claimed that it was not specifically for medical sites.

3) Penguin Update

The Penguin update enabled Google to check websites for plagiarized content and penalize them. This update basically killed “content farms” that relied on using duplicate content and plagiarism to rank high.

After this update, it became mandatory to invest in high-quality content because “thin” content will not be able to rank high.

Both of these updates are now part of the basic algorithm. The basic algorithm is actually a collection of algorithms that help optimize Google’s search. This means that they are constantly being updated and optimized.

Why is High-Quality Content Necessary in Light of Swift Algorithm Updates?

From the information discussed in the previous section, we can gather a few things:

  • Content quality is necessary for ranking high

  • Blackhat SEO practices such as keyword stuffing and duplicate content are penalized

Before the Panda and Penguin updates, such malpractices enabled low-quality content to be able to rank high and appear at the top of the SERPs. Users were very dissatisfied with this because that meant they couldn’t find anything worthwhile. They complained to the various companies behind the most popular search engines about their issues.

That’s why Google took such measures to ensure that its users were always given the most relevant and useful links whenever they searched for something.

Rank Brain

Now, there are many ways for search engines to determine if a website is useful to its intended visitors or not. The most notable among them is Google’s “Rank Brain.” This is an algorithm that measures “Visitor Satisfaction.” There are a number of ways in which it does that. But the most important one is measuring two metrics:

  • Dwell time

  • Bounce rate

Dwell time is the amount of time a visitor spends on a website and its pages. Bounce rate is the number of people that leave the website from the landing page without taking any actions such as clicking.

A high dwell time signifies that the user is interested in the content and is reading it or engaging with it. On the contrary, a high bounce rate implies that the website does not have what the visitor needs.

Well-written, high-quality content that is actually informative and useful to the readers is necessary for low bounce rates and high dwell times. When people find what they need, the relevant metrics will reliably reflect that interest and engagement. This results in a ranking boost for the legitimate sites that put in the work.

Key Takeaway

From all of these things that we have discussed, we can see that no matter what kind of changes and updates to the algorithms are made, high-quality content always remains the only common denominator.

This means that as long as you incorporate well-researched, and well-written content in your SEO strategy, you will be able to consistently rank high in the SERPs despite new updates.

How to Create Unique Quality Content?

Now that you know why it is important to create quality content (with respect to Google guidelines), let’s look into some ways in which you can create it as well.

Ensure it is Readable

In light of the Rank Brain algorithm, it is very important to make sure that your content is satisfying and accessible. If your intended audience is not able to understand what you are saying, then they will be dissatisfied. A dissatisfied audience does not engage with your content. So to prevent that, you need to write using simple words that leave no room for confusion.  This improves the readability of your content.

If you have already written your content and it is significantly difficult to read then you will have to rely on paraphrasing. If you’re thinking, “How can I restate a sentence simply?”

You can also use an AI paraphrasing tool that will do the job for you. AI paraphrasers are capable of optimizing the content perfectly. Even these paraphrasers can rephrase sentence  in a human-like manner. So, the content rephrased by them has very low chances of getting penalized for being “AI generated”.

These paraphrasing tools are available online, so you can use them at your convenience. Anyhow, high readability ensures that the bounce rate will be significantly low, while dwell times will be high as well.

Keep it Concise

Attention spans are at an all-time low in 2022. Previously, the average attention span of a human used to be 12 seconds, but now it is only 8.25 seconds. This means that if your content is too wordy and lengthy, then chances are that the visitor will just leave rather than try and read it.

Obviously, this results in an increased bounce rate which affects the ranking as well. Now anything that results in a bad user experience is not high-quality in Google’s eyes. That’s why you need to keep everything as concise as possible without losing important details.

This can be done with the help of a summarizer, which is a tool that can create summaries of the given text. Manually shortening your write-ups is an arduous task, and very time-taking as well.

With the help of a summarizing tool, you can get better results in a shorter amount of time.

Ensure it is Plagiarism-Free

We already know that plagiarized content is no longer able to rank high due to the Penguin update. As such, you need to go the extra mile and make sure that all your content is unique.

“Unique content” refers to material that has not been published elsewhere. It’s a phrase associated with SEO because of how important it is in determining where a website will appear in search engine results pages (SERPs).

Websites can rise in search engine results by adding fresh, innovative, and helpful content. As that is what counts as high-quality from Google’s perspective.

When the same piece of writing appears on multiple websites, it dilutes the value of each individual site and hurts its search engine rankings. This is known as “duplicative content”. Google often de-indexes such sites entirely.

Google’s goal, as a search engine, is to provide users with the most relevant and useful information in response to their queries. To find the best sources of original content, sophisticated algorithms are employed. Google takes action against websites that try to game the system by publishing duplicate content.

Websites that pay special attention to the quality and relevancy of their content and optimize it with relevant keywords tend to perform better in search engine results pages. Google and other search engines spend a great deal of time and effort tailoring results to each individual user’s search history and goals. Therefore, websites can improve their rankings through the production of original content.

Format it For Easy Scanning

Scannable content is counted as high-quality due to a few reasons. The first one is that it can be crawled by search engine bots very easily, and the second one is that it allows readers to quickly find what they want to read instead of going through the entire post.

By “formatting for scanning” what do we mean? Basically, it entails that you break down your content into headings and subheadings. Each heading should be dealing with one aspect of the title. This allows you to segment your topic effectively and it makes it easier for the readers to find what they are looking for.

Another thing that you can do is to use lists wherever it is possible. Instead of writing list items in the form of a paragraph, make it a bulleted or numbered list.

This breaks the walls of text and makes the content easier to read. Naturally, this leads to better dwell times and reduced bounce rates so the SERP ranking of your website will rise as well.

Headings also enable you to adjust your keywords in a better way. By including some of your keywords in your headings you can make it easier for search engines to determine what kind of topic your content is talking about. This allows them to match your content with the right searches.

Add Images where Possible

Adding images is really good for the user experience. Images allow users to see what your content is about in one glance. Infographics, and graphs in general, are very potent at providing a ton of information in a very understandable and straightforward manner.

Images also break the walls of text, so the content does not seem intimidating. If there is an appropriate number of images in some piece of content, it looks very readable. People are more likely to engage and spend time reading things that they feel they can grasp. It is not uncommon for people to give up on doing things that feel too difficult to do. But, if content writers make it easy for them to read and peruse their content, this problem is solved.

We know that this results in better dwell times and reduced bounce rates, which by Google’s standards, means that the content is valuable, high-quality, and satisfying.

Conclusion

In this article, we have discussed how some major updates to Google’s search have radically changed SEO best practices.

What once enabled websites to rank at the top, became the cause of their downfall. Search engines started focusing more on user experience and satisfaction along with the technical aspects of SEO.

Today it is no longer possible to rank at the top of the SERPs solely through technical SEO. You have to supplement it with quality content that provides value to its readers. User experience can now be measured by monitoring specific metrics, so search engines also incorporate it into their ranking system.

However, even user experience is largely tied to the content itself. “Website” design itself has come a long way, and it is very rare to find poorly designed websites. But low-effort content can be found easily. The only thing you need to take away from this article is that good quality content will always help you in ranking high even in the future.