I hope you enjoy reading this article.
If you want my team to cover your story, write us at [email protected]

VARSHA SHARMA, Founder


Email marketing benefits and drawbacks

Email Marketing is one of the most lucrative online marketing tactics for all types of businesses. The biggest benefit is the ability to communicate with all of your customers with just one click of the “send” button. It is cost-effective, generates a high ROI, and can convert your potential customers into additional income. 

While there are many advantages to email marketing, there are also some disadvantages.

Advantages of Email Marketing 

  • Speed

Emails are delivered too fast as compared to traditional posts.

  • Cost-Effective 

Due to low costs, email marketing is a popular online marketing method among many small businesses. There are no advertising fees and media space costs.

  • Brand Awareness

Continuous email marketing increases your brand popularity in the target audience. Customers promote your business in their network. If they think your product/service is good, then it helps them recall your name again if they make a buying decision.

  • Share Information Easily

Email marketing allows you to share the content demonstrating your knowledge in a specific industry to customers. It also enables you to share one information to many customers at a time. It provides you a chance to announce a new product/service and special offers.

  • Build Targeting Campaigns

Email marketing allows you to personalize your messages. With the help of some advanced marketing tools, you can send highly targeted emails automatically. This will boost your relationship with them.

  • A/B testing

One of the important ways of optimizing email marketing campaigns is “A/B testing”. It allows you to understand how your customers think and behave. The more you know your customers, the better you can organize future promotional actions.

  • Drive Revenue 

Email newsletters can increase your sales revenue via advertising. Customers who currently purchase your products and opt to receive advertising emails are more likely to buy when they know about special offers and new products.

  • Wonderful return on Investment

Emails traditionally receive a higher click than other digital channels. Research has shown that 91% of consumers always check their emails. 

Disadvantages of Email Marketing

  • Spam and Undelivered emails

If you send the emails too often with information that doesn’t add value to the audience, it can damage your brand reputation. 

  • Alienating Readers 

Trying to sell the whole time can frustrate the customers and they may unsubscribe your brand.

  • Delivery Issues

People sometimes change their email addresses and hence spam filters are getting selective up to a great extent. This is one of the disadvantages of email marketing since emails may never get delivered to your customer.

  • The risk to your website

If you don’t check whether your content is relevant to the customers or not, they will mark all the emails as spam. It could end up in sending an alert to the company’s web host and temporarily suspend your website.

  • Design and Size Issues

If you don’t design the content which can be read from any portable device, it can frustrate the audience. Also, your mail may not open if it contains large-size photos.

To make email marketing successful, you will need to allot time learning new skills, building informative and catchy content, and planning marketing campaigns. This requires the right design, appropriate tools, and the right mailing list.

image_pdfimage_print

September 28

0 comments

This was a fun article to read, I hope you enjoyed it.

Subscribe to the Newsletter! Get the latest Business Articles delivered straight to your inbox


Tags


You may also like