Are you looking for a host for your eCommerce store? Choosing the right web hosting provider is very important because it determines your success rate. Your website would be hosted at their servers and from them you get access to your domain name, email accounts, analytics tools, etc.

There are two major players in the web hosting space today. They are GoDaddy & Shopify. Which one should you choose? Well, let’s take a look and see which features each company offers, which makes it easier for you to decide.

Hosting is the backbone of every online business. It serves as its foundation, giving companies visibility into traffic stats, sales performance, customer communication and much more.

Some businesses opt for shared hosting or dedicated hosting depending on their budget and project requirements. The price varies based on the number of domains, storage capacity and other resources provided.

A successful ecommerce website requires solid hosting services. In this article, we’ll compare the key differences between GoDaddy and Shopify and identify the benefits and drawbacks of both. Also, we’ll discuss why choosing the right hosting plan is crucial for your ecommerce business growth.

What is Shopify?

Shopify is one of the most popular eCommerce  platforms for small businesses. They provide tools such as a customer community, payment gateways, shipping tools, and inventory management tools.

Shopify also has third party apps for things like product listings, SEO, and Facebook ads. It is trusted by many popular brands namely Tesla, Netflix, BBC, and so on. With this hosted solution, you can quickly set up an ecommerce site for your business.

What makes Shopify different from others?

Shopify is a web application platform that enables users to create stores for selling physical goods, digital downloads, membership sites, events and online courses. The product has a lot of features, such as eCommerce, which allows anyone to sell anything directly through a website.

Shopify offers an easy-to-use inventory system and lets you sell on other platforms such as Facebook, Instagram, Pinterest and many more. However, Shopify’s free trial period is of a very minimum period. If you don’t utilize Shopify Payments as your payment gateway, you’ll have to pay Shopify transaction fees as well.

The platform also includes tools like analytics, shipping management, customer support, payment processing, marketing automation, SEO/SEM, apps, themes, and inventory management. With these components, Shopify aims to provide the best business solution possible.

Shopify Pros and cons

Pros:-

Shopify provides its users with more tools for customizing their online store. There are many templates, ways to customize and integrations to add whatever you need has been proved.

Shopify also offers a built-in payment processor, which can be a good solution for many businesses; however, for those who already use a payment processor, Shopify also works with more than 100 payment providers.

Cons:-

The drawback of Shopify is that it is significantly more expensive than GoDaddy. However, this is because it offers more. Shopify has several plans dedicated to e-commerce, whereas GoDaddy only has one plan.

Another con is that setting up your store with Shopify will possibly take longer because there are more features. Shopify transaction fees charges for any third-party payment processor you use.

Shopify: Themes and Editor

Shopify’s selection of free themes makes it easy to get started. Just pick the one you like the most and tweak it to suit your business. All Shopify themes work responsively, meaning your online store will look fab, on any device your website visitors use.

As well as its free templates, Shopify also offers 64 premium themes. Alternatively, you can start from scratch with a blank template or upload a custom theme as well.

Once you’re ready with the theme, you can use Shopify’s in-built editor to preview the look of your e-store in real-time. From there you can use the editor’s drag-and-drop interface to bring your vision into reality.

Shopify Inventory Management

Shopify makes it easy for its user to stay on top of their stock. And also has POS integration so that you manage both your online and offline stock.

This same feature also enables you to keep a check on how much stock you have left and your past inventories. Plus, you can also integrate with accounting tools to keep note of your profit margins.

Shopify Reporting and Analytics

If data and graphs are important to your business, Shopify will hold good appeal with its reporting dashboard. Here, you can see who’s visiting your website and when, and you can even see where they’re navigating to on your website. You can also analyze the speed of your website and all your transactions and many more.

Shopify’s Marketing Tools

From built-in SEO tools to an easy-to-navigate blogging engine where you can keep customers up to date, it provides simple-to-use marketing tools.

The marketing features Shopify has to offer:

• Campaign creation

• Email marketing

• Google Smart Shopping

• Facebook Ads

Access to a virtual assistant to whom you can assign tasks and get marketing tips from

You’ll get receive insights to help you better target your marketing

What is GoDaddy?

GoDaddy is one of the world’s largest domain registrars and web hosting providers. Based in Scottsdale, Arizona, the company was founded in 1997 and has been operating ever since. GoDaddy is a web hosting and domain registration company based in Scottsdale, Arizona. GoDaddy has + 20 million clients and over 9,000 workers globally in 2021. Today, Godaddy is the largest domain registrar and hosting service worldwide.

What makes GoDaddy so good?

A lot of things go into making any product great but one thing really stands out when you look at what makes GoDaddy successful. They provide outstanding customer service. By consistently taking care of customers who use their domain registration tools, they have built strong relationships and word-of-mouth marketing campaigns. This has helped them achieve phenomenal growth. In fact, for two years running they have been named the best web hosting company by PC Magazine!

GoDaddy utilizes ADI to establish online stores. It’s a convenient, easy and quick option. It also caters to a wide number of businesses, making it a usable option for practically any eCommerce assignments. However, certain of GoDaddy’s features are limited in scope and quality, and you can’t sell digital items.

GoDaddy provides hosting, domain registration, email support, webmail, and other Internet tools. They also provide website builders for all levels of experience. The company has been around since 1994 and they offer free website building tools, such as WordPress.com, TypePad, and Squarespace.

GoDaddy Pros and cons

Pros:-

GoDaddy is the less expensive option to choose from and, since there’s less to set up, it can be easier to create your online store.

Another pro is the ability to easily sync your store online so your brand exposure and drive more sales. Its mobile-optimized designs also mean you can appeal to more customers on whichever they prefer. Plus, users review the brand’s customer service, which can be good for beginners.

Cons:-

A con for small-business owners who need a more robust online store can be difficult to customize and scale. It also has fewer payment processors to select from, which can be a disadvantage for business owners.

GoDaddy’s Themes and Editor

GoDaddy has a good selection of attractive themes with about 100 variants across 22 main themes and all responsive so will work seamlessly on any device.

GoDaddy suggests themes based on the industry. This helps you find the perfect template for your website.

The suggested template is automatically loaded with industry-relevant you can even switch these out for your own preference.

From content to video, to audio and HTML – you can easily edit every stage of your website.

GoDaddy Inventory Management

You can track stock levels across multiple sales channels by integrating with any online marketplace you’re using. This will sync your inventory so you can see exactly what products are in stock. It also permits customers to place orders even if you’re out of stock by allowing you to create and manage backorders.

GoDaddy Reporting and Analytics

Insight comes as part of the web builder and is a one-stop shop for all things data. The tool analyzes your industry and offers you helpful, sector-specific recommendations. Just set your business aims and the tool will generate a few actionable points to help you get off to a good start.

You can even integrate with Google Analytics to view how well your website is performing.

“GoDaddy InSight™ provides tailored action plans 99.9% uptime with an award-winning support team Built-in marketing tools and expertise”

Source: hostingadvice.com

GoDaddy’s Marketing Tools

GoDaddy has a range of helpful features:

• It’s free to send email marketing and abandoned cart recovery emails

• You can integrate with selling and online marketplaces

• You can send SMS notifications to customers

• SEO tools

• You can enable customers to leave product reviews

Let’s take a look at the important differences between these two products.

1. Pricing:

GoDaddy Pricing

GoDaddy has four monthly pricing plans for the website developer which are:

– Basic: $11.99 per month

• Premium: $21.99 per month

• Commerce: $24.99 per month

• Commerce Plus: $44.99 per month.

GoDaddy plans allow you:

• Create a website with its website developer.

• Connect a custom domain name to your website.

• Accept online payments & booking.

• Use ‘GoDaddy Payments’ (the USA only) to sell products in a physical store.

• Access marketing analytics.

Shopify pricing

Shopify offers five pricing plans to choose from which are:

– Lite: $9 per month

• Basic: $29 per month

• Shopify: $79 per month

• Advanced: $299 per month

• Plus: custom pricing depending on requirements.

Shopify plans allow you:

• You can create a standalone online store.

• You can sell on online marketplaces (Amazon, Flipkart etc.) and on social media as well.

• Create promotional discount codes.

• multilingual and multi-currency selling tools are also available.

• It gives you integrated shipping solutions.

Shopify is super simple to use and simple to sign up for a free trial. The drag-and-drop design makes store designing super easy, and there are lots of visual instructions which will guide you. However, Shopify can’t compete with GoDaddy in the case of the use process.

With ADI, GoDaddy is able to create a complete eCommerce store within a few minutes. All you have to do is answer a few questions about your business and sector and you will get a ready-to-publish website.

However, you should have noticed that with the usage of ADI, GoDaddy limits your creativity, thought process & idea. If you opt to build a brand’s vision within your store, Shopify is good because it provides you with the tools to ideally implement.

3. Page Speed

1) Shopify Page Speed

Shopify’s page loading speed is in 309 milliseconds, which is the optimal loading time for any website. As Google suggested, a loading time of 500 milliseconds! Shopify offers a great overall user experience because of its quick response times.

2) GoDaddy Page Speed

Over the last 10 months, the GoDaddy test website has had a great average page loading speed of under 430 milliseconds.

Summary

Shopify vs GoDaddy is a competitor for each other and challenges audiences to choose an option when building an online store or a personal website. Both Shopify and GoDaddy are beginner-friendly, Therefore, choosing which goes with your platform might be difficult to decide.

Shopify is super simple to use and simple to sign up for a free trial. With ADI, GoDaddy is able to create a complete eCommerce store within a few minutes. All you have to do is answer a few questions about your business and sector and you will get a ready-to-publish website.

Shopify’s page loading speed is in 309 milliseconds, which is the optimal loading time for any website. Over the last 10 months, the GoDaddy test website has had a great average page loading speed of under 430 milliseconds.

Must read articles: Strategies to drive traffic to your website

Canada’s e-commerce giant Shopify has partnered with TikTok to work on a feature that would let shoppers buy directly from the social media app on Tuesday. It will allow users to purchase products directly from merchants in a move that could help the platform take advantage of the surge in e-commerce. When it comes to marketing, the most successful brands know how to build community before pushing purchases.

When every cooking video, makeup tutorial, and viral trend adaptation is a potential sale, the social platform has turned to Shopify to make it easier for brands and creators to move down the marketing funnel. When users click on an account page, a shopping bag storefront icon appears next to the feed of videos.

“Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key,” said Harley Finkelstein, President of Shopify.

“By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner, he added.”

Shopify said Tuesday that businesses will be able to add a shopping tab to their TikTok profiles to create a “mini-storefront” that links directly to their online store for checkout. The pilot version is currently available to users in the U.S. and UK and the company will launch in additional regions in the coming months. One of the first users to take advantage of the new feature will be a reality star and makeup mogul Kylie Jenner, who peddles her multi-million dollar Kylie Cosmetics brand to her nearly 35 million followers on TikTok.

“Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” said Blake Chandlee, President, Global Business Solutions at TikTok.

“TikTok is uniquely placed at the centre of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase. We’re thrilled to be expanding our partnership with Shopify and making TikTok more accessible than ever for their merchants, Blake Chandlee added.”

The TikTok Shopping pilot is currently available to Shopify merchants in the US and UK. A select group of merchants in Canada will participate in the pilot in the coming weeks, and the feature will roll out to additional regions in the coming months.

Your startup is only as strong as the knowledge it’s built on. Without a deep understanding of what’s out there, you’re just another fish in a sea of ambitious entrepreneurs. So, to stay relevant, you need to stay informed. But with so many articles out there, it’s a daunting task to sort the wheat from the chaff – unless you’ve got someone in your corner looking out for you.

For startups in the corporate world, teams have become increasingly important. It is essential to ensure that teams develop and get mature over a period of time. One of the best ways to do team building activities is that if designed well your team will start to grow stronger without even realizing it.

We know you’re busy, so we’ve compiled the best of the best into a must-read list for any aspiring entrepreneur. These articles will not only keep you on top of the latest trends, but they’ll also help you develop your own unique perspective on what it takes to succeed.

So, buckle up and prepare to have your mind thoroughly blown – in the best possible way, of course.

1.The Iceberg Theory of User Feedback: By Janet Choi

You are aware of what your clients are saying to you. But are you aware of what they are concealing from you? The majority of churn issues frequently arise in the space between those two. 

Janet refers to these “under the surface” feedback and hidden issues as essential for generating satisfied customers. There are a few good ways to do that in this article.

2.These 13 Exercises Will Prepare You for Work’s Toughest Situations: By Maggie Leung

There are so many people who follow this tired piece of management advice in some way: Have compassion. Understand other people.” Be yourself. That’s great, but it won’t do much good if you don’t give concrete instructions for doing so.

 This is the most concrete example of it. In this interview, Maggie Leung, VP of Content at Nerdwallet, shares 13 sets of questions that you can ask yourself in almost any interpersonal situation to become more empathetic and effective—whether you are managing, hiring, or working together.

3.The 5-Minute Guide To Cheap Startup Advertising: By Rob Walling

 Rob Walling, who has been an entrepreneur for most of his life A Developer’s Guide to Creating a New Business The objective of this article is to furnish you with the centre of what you want to realize about modest startup publicizing as fast as could be expected.

4.How to Develop Content for Every Stage of the Customer Journey: By John Jantsch

Content marketing success is a goal shared by all, but where do you begin? Perfectly, John Jantsch responds to this inquiry: by mapping your content strategy to an understanding of your customer’s journey. The article is short to read but highly actionable if you’re considering how to develop new content or even repurpose old content in a more efficient way.

5.The State of the SaaS Economy: By Patrick Campbell

This is a great illustration of Patrick’s sharpness as a SaaS commentator. You can learn a lot about SaaS in a short amount of time about where it is now, where it is going, and what you need to do to succeed.

It is an extrapolation of a talk he gave at a conference. It’s worth watching the talk, which is embedded at the top of the article.

6.21 Customer Acquisition Strategies to Win New Customers: By Matthew Barby

Matthew’s guides are always rich and valuable in this he is a guide to SEO tips in my last roundup, and this one is no exception. This article gives lots of ideas for planning to try out.

7.How Shopify Increased Revenue 90% in 365 Days: By Chris Von Wilpert

This book is quite large. However, in contrast to a lot of long-form content, it isn’t just long because it is; it’s really loaded with valuable important points in each segment. 

Chris’ thoughtful investigation of Shopify’s marketing strategy and the methods by which he discovered advanced strategies and advice that we can all use to grow. which adds value to the article.

8.From an Internal Basecamp Announcement Re: Pings/IMs: By Jason Fried

Slack is great.  Normally people use it constantly throughout the day to keep in touch. But being so easily accessible also comes with a dark site: costly interruptions. And there’s an insidious habit in particular that Jason calls out in this article that’s one of the worst offenders. 

9.Note to Self, On Time Management: By Joanna Wiebe

Everyone has a hard time managing their time. It is unquestionably something that people have struggled with for as long as they can remember, and if it is not controlled, it can result in working on the wrong things for far too long at the expense of what is actually important.

 This is something that people have struggled with. As you would expect from Joanna, this letter to herself is witty and extremely well-written, but it also serves as a wonderful reminder to all of us to be more deliberate and ruthless with our precious time.

10.The Four Cringe-Worthy Mistakes Too Many Startups Make with Data: By Amanda Richardson

Trends can be beneficial to follow, but they can also pose a significant threat. When a serious goal, like data-driven growth, becomes a trend, opportunistic “thought leaders” and businesses looking to profit from the trend will always dumb it down. However, attempting any serious endeavour in its diluted form will almost always result in failure. 

Amanda Richardson, HotelTonight’s Chief Data and Strategy Officer, takes this phenomenon to task in this excellent interview and provides some valuable insight on how businesses can be smart with data rather than simply plugging in a metrics dashboard to check a box.

Summary 

In the business world, teams are becoming increasingly important for startup work. It is absolutely necessary to guarantee that teams mature over time.

Therefore, you can add simple activities to build a team by requesting that members read articles on improving problem-solving abilities, innovation, job satisfaction, collaboration, and team camaraderie. 

Team building activities are an opportunity for startup teams with amazing qualities to show their leadership potential and those 10 startup articles your team should read.

FAQ’s on 10 Startups Articles:

Must read articles 

• Management in Startups versus Multinational Companies
• Impact Of Startups On Local Economies
• Effective Guide for Emerging Startups in Marketing

Remote work has become a trend in recent years. More and more companies are embracing remote employees, allowing them to live their dream without having to compromise on lifestyle. While working remotely may require technical expertise, it also offers new career choices to those who possess certain talents and experiences.

Remote work also known as work from home is a type of flexible working arrangement that allows an employee to work from a remote location outside of corporate offices or environment and the person who works remotely is known as a remote worker.

For employees who can complete work in the office, this arrangement can help ensure work-life balance and access to career opportunities or reduce other travelling costs. Benefits for the company include increased employee satisfaction and increased productivity and cost savings on physical resources as well.

What is remote work?

Remote work is the practice of employees doing their jobs from any location other than an office space. Such locations could include an employee’s home, a co-working or other shared space, a private office, or any other place outside of the traditional corporate office space or campus.

What makes remote work so popular?

Remote work has become popular because it offers benefits for both the organization and its employees as well. Many organizations are shifting from a traditional work environment to a fully remote workforce. Its flexibility benefits employers and  Remote work saves companies money on in-house facilities and internet costs as well. So working remotely can be a good career option as well let’s see the highest paying remote job.

The top 15 most lucrative remote jobs in India

1) Data Scientist

Data science is one of the best and highest-paying remote jobs but it’s not an easy job to perform or an easy field to break into you need some skills required for a job like an entry-level data science job, you’ll want a bachelor’s degree in computer science or mathematics, or you’ll need to attend a software coding Bootcamp with a specialization in data science.

You can get jobs from both large and small firms, including the biggest social media sites, e-commerce brands like Amazon, and companies in many other industries from health care to logistics.

Since data scientists work from a computer, there’s no reason that this job can’t be done remotely.

2) IT Project Manager

IT Project managers coordinate with multiple teams/people to ensure a project is completed successfully. Their duties include managing project timelines, budgets, quality of work, and more. It is a high-paying role with job duties that can be done remotely in many industries.

Project managers tend to have a lot of human interaction coordinate and guide multiple project teams and people and sometimes even update customers/clients on project progress.

But since technology firms seem to be leading the way companies are offering remote benefits right now, your best bet at going remote as a project manager or project director would be to find a tech firm to work for.

3) Product Manager

Product managers handle the process of developing products and solutions for the company. Creating strategies, road maps for products, and defining product feature analysing market conditions and communicating with people at all levels of an organization is the role of the product manager. 

4) Art Director

Art directors oversee the visual style and tone for magazines, newspapers, websites, product packaging, and many more.  Some common duties of a which they can remote job can include conceptualizing visual direction, determining design elements to use, managing graphic designers or other staff, and presenting designs to clients. Art directors need a bachelor’s degree in art or a related area and previous work experience as well. It kind of fun remote job that pays well.

5) Development Manager

This high-paying remote job that pays up to 100k jobs development does it commonly develops business plans, identifies new client sources, manages accounts, and meets sales goals. A business development manager needs the ability to increase revenue and sales.

6) Software Engineer

Software engineers can earn up to $120,000 and above once they gained experience. Along with the high average salary, they receive quite a bit of flexibility and freedom from their employers, since the work they perform is so important to any tech or online company.

After becoming a software engineer, you can also progress from an individual contributor role into a leadership role, such as a software development manager or team leader, while still working remotely.

7) Cyber Security Analyst

Cybersecurity Analyst is a fast-growing field with a high average salary. Cybersecurity is becoming important for every organization to invest in it, from online stores to social media websites to hospitals and health insurance organizations.

All of these companies have valuable data to protect and rely on cybersecurity specialists to ensure this data is kept safe so basically, it’s a job that has a good future.

8) Business Analyst

Business analysts work within an organization to improve production, process and systems through the use of data. It’s high-paying remote careers earlier on the list are tech-focused, but this role is more business and data-focused.

So a business analyst job is an excellent option to earn a high income while working remotely. If you have a business degree or any type of business background you can make a good career in this.

9) Digital Marketing Manager

Any job in the field of digital marketing can go for a remote career, on this list of highest paying remote jobs, since it’s technically so it’s gonna be the highest paid, based on average salary. There are other options in digital marketing you can choose from Email marketing, Website copywriting, Social media management etc. 

So digital marketing as a career choice can lead to remote job opportunities and high salaries/high-demand skills in general.

10) Finance Director

Finance director jobs most often manage accounting and financial control functions, establish financial strategy, oversee the finance department, generate reports, and establish budgets. To get this got you to need a master’s degree in business administration, finance, or economics may be required for this job.

11) Marketing Director

A marketing director’s job is to lead a marketing department by strategizing and implementing marketing campaigns. Conducting research and analyzing trends in order to develop marketing plans is the fundamental role of a marketing director.

12) Systems Administrator

System Administrator, also called Network and Systems Administrator, the job role of the system administrator is to ensure that their company’s computer networks are functioning properly on an everyday basis. 

Like many jobs in IT, more of this type of work is able to be performed online/remotely with each coming year. 

13) Account Manager

Any business that has clients or ongoing accounts needs account managers to maintain the relationships and their accounts such businesses include telecommunications companies, software as a service (SaaS) companies, and many more. The job can almost always be done remotely, and this is also good as a career option that you can obtain at the entry-level in some companies. Skills you need are good communication skills, problem-solving ability, and the ability to work under pressure. 

14) Web Designer

A web Designer’s job is to build a website, they need a visual design to add colours, layout, and dimensions and that website has to be great for users so they can earn a great income completely remotely.

15) Content writer

The content writer’s job is to research industry-related topics (combining online sources, interviews and studies) and it can be done remotely. Writing clear marketing content to promote our products/services. This can be a great career option to choose from. 

2022 – 2050: Companies will continue to use remote work

The trend of people working from home is expected to continue by 2050. Forbes recently did a survey and stated that working remotely was expected to double last year. Looking further into the future, it’s predicted that 70% of the workforce will work remotely by 2025.

Large tech companies, always the innovation leaders, have already responded in this kind of working zone. Facebook, Shopify, Twitter, Dropbox, and Spotify are just a few of the tech giants that have implemented policies of working that allow employees who want to continue working remotely to do so in the future as well.

And these changes aren’t only affecting the tech industry outdoor retailer (REI) Recreational Equipment, Inc. announced they would be selling their brand new Washington campus before it even started, preferring to embrace remote work. 

The new capabilities companies have for remote work have opened up new possibilities and opportunities, and now is the time for leaders to assess how other changes to the employment model could work for them.

A flexible or open talent model is specifically worth considering. Flexible and open gifts are broad terms, covering scripts from original freelancers coming on-premises to widely assigned online contractors to innovation sourcing through tournaments or contests. The defining feature is project-based or temporary work that’s staffed with workers who aren’t permanently attached to a company.

However, these ways of working can help organizations access skilled gifts while providing the inflexibility that numerous workers increasingly crave, If done correctly.

Just like with remote work before Covid, companies have been slow to borrow these models. 

As the principal economist of a large work business, Upwork, and an academic who has studied open gifts for further than a decade, we tracked a slow gain in enterprise use of open gifts in the years prior to the pandemic. But now, as remote work has become formalized, we’re seeing a rapid change.

To help companies understand and take advantage of new possibilities that open gift allows, we want to highlight some trends in the flexible/ open talent landscape, comment on what jobs or tasks are most amenable to this model, and figure out considerations for managers to get started.

Challenges of remote work

• Miscommunication or lack of communication

• Staying motivated without teammate interaction

• Knowing what each person is working on at any time

• Checking in on people to provide guidance or motivation

• Different time zones

• Lacking awareness of progress and project status 

• Maintaining accountability and deadlines

Both employers and employees need to develop new professional skills to adapt to the remote work environment around them. In terms of finding a new way to bring the office to your skills, and home, technology helps people to find new jobs and companies employ the right talent.

Hybrid work model

Many companies are turning to a hybrid model to compromise between the demands of the business and keep the desires of their employees as well.

The hybrid work model combines remote working with time so you can work during office hours.  Ford, Microsoft, Target, and Amazon have all announced plans to implement a hybrid work model in the future.

This may offer the best of both worlds – it can mean lower business costs for the company while still keeping its employees happy, healthy, and motivated through working. As with any remote work, however, staff are at risk of burnout, so companies need to take care that their digital communication plans and working time zones are just as solid as if their business were completely remote.

Summary 

Remote working can work temporary or permanent, part-time or full-time, occasional or frequent. Remote work needs policies governing equipment use, network security and performance expectations.

Both individuals and organizations tend to choose remote work because it offers some clear-cut benefits compared with traditional work. Remote workers tend to spend less time travelling to and from their work location, especially if they opt to work in a home office. So in this article, there are 15 remote working jobs where you can choose a career option. 

FAQ’s on Remote Work:

Must read article:

– 8 ways to create a better work-life balance

– How To Start A Successful Cloud Kitchen Business – Tips & Tricks

– Despite a hiring boom in Corporate India, the IT sector leads the employment growth

When it comes to online marketing, timing matters. There are a number of ways that marketers can optimize their campaigns to reach consumers at specific times during the day.

Timing plays a key role in online marketing because people behave differently throughout the day. For example, teens spend more time using social media and checking email early in the morning before school while adults tend to check Facebook and Twitter later in the evening.

Also, timing is everything, especially when it comes to marketing your business. You take it in many ways such as growing your sales and revenue or selling your business. Good marketing is about being at the right place at the right time so you have to choose which platform you have to promote your business.

How does timing affect online marketing and the success of an online campaign? There are distinct peaks and troughs within each hour of the day. In the era of online marketing, it is crucial to change your plans and help your business stand apart by effectively engaging users through online marketing channels.

Simply posting updates on social media sites is good, but you can do something more to help these posts reach a mass audience and create a bigger impact on your followers, likers, pinners and so on by analyzing the right time for your business.

Good timing! Each social media site has its own, unique high and low traffic and engagement times.

Social media marketing success in the Age of Algorithms needs a more adaptable approach. There is no single way to do online marketing and depends on your audience, business type, industry, and overall preferred communication and engagement styles.

Social networks are evolving constantly. More users use multiple devices throughout the day. Some platforms even now allow you to target specific audiences across multiple screens. Today’s consumers expect a consistent user experience. If the content isn’t relevant across the board, you risk alienating potential customers.

As it is free to participate in most social media networks, and it’s become easier to manage your online marketing campaigns, many business owners forget the real cost of your own time to manage your marketing strategy is essential for the growth of your business. It’s important to carefully monitor the amount of time you spend in your online marketing activities and compare it to the results you achieve by looking at your analytics.

What is online marketing?

Online marketing is a set of tools and methods used for promoting business through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

Online marketing is also known as internet marketing, web marketing, or digital marketing. Which includes several branches such as social media marketing (SMM), search engine optimization (SEO), pay-per-click advertising (PPC), and search engine marketing (SEM).

Five advantages of online marketing

1. Demonstrate and build expertise

Online marketing is such a powerful platform because it allows you to use content to get your message across and demonstrate expertise in topics relevant to your audience. You can accomplish this offline as well, but online tools make it much easier to reach a mass and relevant audience. Blogging, social media, and webinars all let you educate your audience on topics that matter to them, illustrating your expertise in the process.

2. You can target specific niches using online marketing

 Online marketing empowers you to target a particular niche, delivering your message to a wide audience that needs your services. You can do this by targeting keywords in your blog posts or hashtags on social media. Online marketing allows you to zero in on a niche easily and efficiently.

3. Online marketing is budget-friendly to use

According to the survey, leads generated online through sources such as blogging, social media, and search engine optimization – cost 62% less than traditional outbound leads. Online marketing has no travel costs, you don’t have to pay for printing to distribute materials and most social media channels are free of cost to use it.

4. Online marketing allows you to be everywhere

Today, it’s important for you to be everywhere in an industry where you never can choose your product or service. More and more, that means your company needs to be present online. The research found that purchasers are looking for experts online in several ways, including in search engines, by reading online reviews, on social media, through webinars, and many more.

5. Online marketing achieves faster growth

The company that generates leads online grow faster. We found that firms’ growth rates rise along with the proportion of leads generated online, up until the point where 40% more leads originate online. Firms that generated between 40 and 59% of leads online grew at four times the rate of those with no online leads.

Here are four reasons why timing is important in online marketing :

1. Timing can create a good start

Most consumers have a habit of searching for a product or a service before it hits the market. To capitalize on this trend and attract new potential customers, marketers should focus on pre-releases and post-launches. Marketing campaigns should be in three segments: In the build-up: where you create a sense of excitement for your customers and visitors. Ready to launch. The post-launch segment is where you can continue to capitalize on the hype and repurpose your material.

2. Timing can help you align with your customer habits

Understanding that all customers are different and react to products will be different. Their purchasing habits changes & depending on the product and service they aim to buy. Customers make decisions at different times when it comes to different products or choices of services.

 Note it the timing can differ between the industries, the products you sell and the areas you want to target. Google say these things micro-moments; marketers must be present during these moments to fulfil the needs of the customer.

3. Timing can help you optimize different online marketing channels

You can optimize different online marketing channels with the correct timing. By using Search Engine Marketing (SEM), you can gather results easily because you aren’t waiting on website rankings. Then, you can use these findings on other channels. Google paid search ads are a great way to bring visibility to your products or services.

By using Search Engine Optimization (SEO), you can be sustainable and get organic long-term results. Online marketing is a great midterm approach that builds authority and trust around your business. Social media can help you get ahead by allowing you to use platforms where most of your audiences are.

4. Timing can help you capitalise on trends

It is essential to analyse what people in your industry are talking about or doing because it can give you valuable insight into the best time to launch campaigns. You can capitalise on these important dates by researching major events according to you and noting trending topics.

Summary

Online marketing is an Internet-based digital technique to reach targeted audiences. These techniques include content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and many more things.

Online marketing is a powerful tool to help grow your firm’s reach and reputation By fully leveraging the advantages of online marketing through tools such as content marketing, social media, email marketing, online video, and more, you can create a powerful lead-generating option that puts your firm on the path to greater profitability and success.

FAQ’s on Online Marketing:

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Two Brothers Organic Farm (TBOF) story has its beginning in the Soil; way back in 2011 when the ‘Two Brothers’ returned home to their village to take up farming full-time. With small, purposeful steps in pursuit of Soil-health, today the Two Brothers Organic Farms is a biodiverse, self-sustaining natural food system, certified by ECOCERT, located in the beautiful village of Bhodani in Maharashtra, India.

Their work is inspired by the simplicity and stillness of village life and guided by the principles of Regenerative Natural farming. While securing rural livelihoods and creating more jobs for women in their villages, they harness the power of the Community to offer real solutions to Public Health and Climate Change problems.

Satyajit and Ajinkya says, “We raise our Soil and its food with love and honesty and wish for it to bring you the gift of good health and happiness. We welcome you to join the TBOF Community!”

We are proud 4th Gen farmer-siblings who practice all Natural, Regenerative farming on our 21 acres certified organic farm in Bhodani, a small village in Maharashtra. Born from indigenous seeds and raised by the tireless hands of farmer folk, all TBOF products are made in daily batches at our Farm-kitchen.

TBOF products are available for purchase online, directly from our eCommerce platform and website as well as other online marketplaces like Amazon, and few other curated online shops.

Milestones –

1. We have shipped to 48+ countries and 687 cities worldwide, from our native village, so far.
2. Rated as India’s No 1 Organic farming brand amongst Indian and foreign brands by VOGUE in 2018
3. Rated as the No #1 Idea that will change Indian agriculture in the year 2019 by Better India.
4. Satyajit and Ajinkya were invited to speak and conduct a half-day session for the students of Agriculture Management at IIM- Ahmedabad.
5. The Honorable PM of India, Narendra Modi mentioned our work on his Mann Ki Baat Twitter channel as having empowered 9000 farmers by giving up their banking careers.
6. Rated amongst the Top 10 startups that made 2020 better by Innovating for Social Good by Yourstory.
7. The only Indian Startup to be featured on the list of global startup brands during the Global Entrepreneurship Week (GEW) 2020 by Shopify.
8. The Brothers also started a community not-for-profit initiative OrganicWe in Mumbai to help spread the awareness of organic food in urban areas and handhold organic farmers in rural areas and now work with over 1000 school students and 3 mainstream schools in Mumbai and Pune to develop community-led Organic farming training modules for them. Under the Organic We umbrella, they have trained over 9000 farmers so far. Visitors from 14 different countries have come to learn and see the farm and farming techniques.
9. All founding team members, farm coworkers – from the cow herd person to the drivers have been made Co-Owners and awarded a stake worth 1 Million INR in the business.
10. Social Media Handles rated amongst the most inspirational 10 pages in the world to follow on Organic Farming.

What has helped us to create that impact?

A huge consumer mind shift has been happening in the last few years.

Like never before, we are seeing young consumers being conscious of their buying decisions. More and more people are concerned about the impact these choices make on the planet and local ecological systems. They want to be informed of the source of ingredients, the packaging used, the people and processes involved in its making – how big is a product’s ecological footprint and how sustainable is the entire lifecycle of the product – right from sourcing to designing to packaging and shipping.

Shoppers all over the world have strong spending power and are willing to spend more to be involved with businesses that follow sustainable, environment-friendly approaches. They are also always on the lookout for brands that connect with their beliefs and values. These trends have been only reinforced by the pandemic.

Being transparent and real is key. This shift in consumer behavior is such a welcome change. And in today’s age, you get grandly lauded on social media for going the extra mile and presenting an eco-conscious mission to a global audience. At TBOF, our brand’s mission is to protect all that nature has to offer and to empower our local artisan community in our village. Everything that we do upholds this sentiment. So, when a customer asks for crushed jaggery without the packaging, just given to them in their steel dabbas, we are more than happy to accommodate these requests. Most of our regular customers recycle all the glassware that we use to pack our Desi Ghee, pickle, buttermilk, and cheese. They happily bring the glass containers back to us at our weekly farmers’ market and pose for pictures that we publish on our social media and blogs.

This rising consumer awareness and them wanting to make more informed choices that’ll be good for not just them but also for the planet as well as make room for social good, the rapid advancements in technologies and it augmenting e-commerce and online social media platforms have made it possible for small businesses like us to access new markets and reach out to a global audience.

Online Streaming giant Netflix has launched its own online store called Netflix. shop, the company’s first owned-and-operated retail outlet to sell products directly.

As per Variety, the online store will sell exclusive, limited editions of “carefully selected, high-quality apparel and lifestyle products” tied to Netflix’s shows and brand on a regular basis.

Coming soon to the Netflix online store will be exclusive merch based on ”The Witcher” and ”Stranger Things”, two original series with rabid fandoms, as well as new Netflix logo-wear from Japanese fashion house BEAMS, according to Josh Simon, Netflix’s VP of consumer products.

Products are debuting this month on the online store are streetwear and action figures and dolls based on anime series ”Yasuke” and ”Eden” as well as limited-edition cool apparel and amazing decorative items inspired by the French thriller series ”Lupin” in collaboration with the Musee du Louvre.

At the launch of the store, Netflix is introducing a collection of anime-inspired collectables from three up-and-coming designers which are: Nathalie Nguyen, Kristopher Kites, and Jordan Bentley.

Netflix developed and launched the e-commerce website with Shopify. The shopping website will first be available in the US before expanding to other countries in the coming year.

The company already has licensing deals for hundreds of products based on its original programming, sold by Target, Walmart, Amazon, H&M, Sephora, and other retailers worldwide.

‘E-commerce’, from the word people might think that this term is very small in practical life but e-commerce is much broader than you think. It embodies an idea for doing business online, incorporating a multitude of various services e.g. making online payments, booking flights etc.

There has been rapid growth in e-commerce since its beginnings and now to grow to 599.2 billion USD by 2024. The COVID-19 pandemic saw e-commerce sales spike 25% in March 2020 alone. The ability of e-commerce should not be underestimated as it continues to pervade daily life and present significant opportunities for small, medium, and large businesses and online investors. 

To see the potential of e-commerce businesses you can take the example of Amazon, which set the standard for customer-orientated websites and also as a lean supply chain, is selling over 4000 products a minute from SMBs alone.

Digitization has made this sector intensely tough to thrive. Now, the businesses who are running a physical shop are no longer good enough. One smartphone facilitates numerous activities and provides countless features to utilize; one of those is e-commerce through phones is MCommerce; which is essentially the same as the former but through a mobile.

Here are some impacts e-commerce has created and continues to make:

• Vertical Integration Is Fading

For many years, you have seen vertical integration as one of the best marketing methods and considered it as a top-notch practice for businesses, small and larger one. This idea is simple within your company, house, everything you need; be it advertising, or designs, or legal problems, no outsourcing. Sounds inefficient? though it seems like a terrific and wholesome idea on the outset, having to pay so many staff is an expensive move. 

There will always be employees who don’t need to be paid regularly, either due to the absence of work, or consumer irregularities. This is what makes outsourcing a convenient and cost-effective method. The method of handling this would be to develop whatever you can, and outsource the rest of it to freelancers or other companies! The cost will be less as compared to paying daily wages to daily employees. 

• Decreasing returns to scale

Returns to scale is a law in economics which means that returns are proportional to inputs; i.e. if there is an increase in capital or resources, then the revenue will also increase proportionally. However physical businesses don’t always follow this. For instance, if you have an apparel outlet, increasing the number of clothes you have, it does not mean that people will buy everything, or sales will increase phenomenally. 

On the other side, eCommerce solves the issues of this law in today’s world. With an online business, you have to only spend money on a top-notch website and advertising. To aim for a profit, there is no concept of increasing investments. E-businesses are incredibly sustainable and flexible. The chances of profit are quite high even if you are doing basic investment.

• Reaching the Audience

The audience of an e-commerce company is more in comparison with a physical shop. Getting your brand public is no simple task. To expand your e-commerce company, you need to do campaigns, ads and many more things. Ecommerce has eliminated the need for this struggle! 

If you are having the internet, then the connectivity of your e-commerce business with your audience will be much easier. For advertising or for attracting audiences, you can use various social media platforms like Facebook, Twitter and Instagram, e-mail marketing and many other apps. This method is cost-effective and instant.

• Little to No Initial Capital

Earlier for establishing any business, money was the most important thing as from renting an area to buying accessories, the end bill was immense. Ecommerce however, has eliminated all that problem and allowed people to start a venture from a single room! Businesses like Amazon and Flipkart started similarly. 

Also, selling products online means you save on inventory. Otherwise, you need to rent a separate warehouse for storing surplus products. This creates two issues – first, you have to pay for storage space, secondly, if the surplus products aren’t bought, ultimately both the product investments and storage space investments go waste! Selling products online removes this problem and allows you to add products as and when required.

• No Middlemen Are Involved

Ecommerce has eliminated middlemen from the image. Gone are the days when you had to give bribes to vendors and run around the city to get your product out there! Ecommerce platforms like Magento, WooCommerce, and Shopify have made connecting with customers an easy one-on-one method. 

Removal of middlemen also means that house owners get better profits and can price their services without the fear of any underlying middlemen expense.

•  24 hours Business

The world is divided by time-zones; you can’t live in America and sell something in India physically! Similarly, running a shop 24×7 isn’t possible. However, if you open an online store, it can be run until you wish. This benefits both the owner and the customers and people from overseas can shop whenever they want without any time boundations. This hugely increases the money you generate and subsequently aids in indirect advertising too.

Now, the world is changing rapidly, these days people don’t go out to shop, now everything is just a click away. Take your phone and order whatever you want by just sitting at a place. Ecommerce has made things clear, it’s here to stay. whether or not people utilize it’s up to them. With strategic investing and top-notch advertising, any small-scale business can grow into a large enterprise in no time